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Leadership skills
with the ability to build team unity and instill
ownership among employees and managers which creates a cohesive work
environment.
Retail Management
Operations Management
Administration Management
Facilities Management
Inventory Management
P & L Management
Sales Management
Budgeting & Cost Controls
Loss Control/Shrink Reduction
HR Management
Brand Marketing
Business Analysis
H&S Management
Corporate Reporting
Professional Presentation
Teambuilding/Training
Vendor Relationship
Strategic Planning
PROFESSIONAL EXPERIENCE
General Manager
Mar 2014 to
date
J3 Mall L.L.C, Karmastaji Group, UAE (Dubai, United Arab Emirates)
Establishes strategic goals by gathering pertinent business, financial, service, and operations information;
identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating
outcomes.
Ensure smooth running of the mall, handles all Operational / Marketing / Leasing / Sales/ HR issues
Manage Mall/Tenant outlets with a team of Operations Manager, Project Manager, Marketing & Events
Manager, Leasing Manager, Facility Manager, Security & HK Manager, Accounts & Admin Manager and a
group of consultants/contractors.
Achieves financial objectives by preparing annual budget; scheduling expenditures; analyzing variances;
initiating corrective actions.
Maintain records of sales, rental or usage activity, special permits issued, maintenance and operating cost,
property availability.
Solid ability to manage conflicts, resolves issues, negotiate with others and make sound decisions.
SIJI SALAM
Dubai, United Arab Emirates+971.552069692siji.salam@yahoo.com
Maintain the Centres `Shop Fitting Guide and to assist Managing Agent in any Occupier shop fit plan
approvals.
Ensure that utility consumptions and costs are effectively and efficiently managed.
PREVIOUS EXPERIENCE
Mall Manager
Oct 2012 Feb
2014
Centre Point, Landmark Group, UAE (Dubai, United Arab Emirates)
To assist in the Centres emergency planning and business continuity plan, reviewing and updating as
necessary to ensure optimum effectiveness.
Develop and maintain a long term beneficial relationship with all existing tenants and Retail groups to
ensure continued and future business.
Develop and implement approved procedures and systems across all mall functions
Prepare plans and schedules for regular and periodic maintenance in conjunction with relevant department
heads and follow up on quality and execution.
Develop and upkeep cooperate mall identity ensure adherence to corporate brand guidelines.
Resolve complaints and demands of tenants and work to remove the causes of complaint and respond to
their request within the legal and contractual obligations.
Analyzing sales figures, forecasting future sales, planning, monitoring, appraising job results ensure
availability of merchandise and services by approving contracts, maintain inventories
Formulate pricing policies by reviewing merchandising activities, determining additional needed sales
promotion, authorizing clearance sales, studying trends.
Maintains the stability and reputation of the store by complying within legal requirements.
Determines marketing strategy changes by reviewing operating and financial statements and
departmental sales records.
Managing stock levels and making key decisions about stock control
Ensuring standards for quality, customer service and H&S are met
Floor Manager
Nov 2005 Sep
2006
JD Sports Fashion PLC, UK (London, United Kingdom)
Determine personal objectives and ensure achievement of target to ensure high quality service and
products for better performance
Provides marketing information by collecting, analyzing and summarizing data and trends.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas
Plan marketing and branding objectives, ensure brand messages are consistent
Analyze market trends and recommend changes to marketing and business development strategies based
on analysis and feedback
Develop and lead marketing team, develop and execute new concepts, business models, channels and
SIJI SALAM
Dubai, United Arab Emirates+971.552069692siji.salam@yahoo.com
partners to position business as innovator and leader.
Marketing Executive
Apr 2003 Mar
2005
Godrej & Boyce LTD, India (Trivandrum, India)
Managing the production of marketing materials including leaflets, posters, flyers, newsletters, enewsletters and DVDs.
Maintaining and updating customer database, devising and presenting ideas and strategies.
Organizing and attending events such as conferences, seminars, receptions and exhibitions.
Decreased the Mall overhead cost by 40% by employing efficient tactics without comprising on the outlook
(J3 Mall).
Manager Service Excellence Award / Retail Hand Award (2013-2014), Centre Point, Landmark Group, UAE.
Manager of the Year / Service Excellence Award (2010-2012) for North Central Region, JD Sports Fashion
Plc, London.
Constantly met sales deadlines for 4 years and awarded Managers sales Award for 2 consecutive years
(2010-2013)
PROFESSIONAL DEVELOPMENT & TECHNICAL PROFICIENCIES
On the job training
SIJI SALAM
Dubai, United Arab Emirates+971.552069692siji.salam@yahoo.com
Available on request
PERSONAL INFORMATION
Citizenship: India
Date of Birth:07 July 1979
Marital Status: Married
Visa Details: Employment Visa
Language: English, Hindi, Malayalam, Tamil