Escolar Documentos
Profissional Documentos
Cultura Documentos
CV and portfolio
CURRICULUM VITAE
Basic information
Name and surname
Marija Pavlovi
Birth date
Citizenship
Republic of Serbia
Address
Telephone
+381607111070
pmarieee@gmail.com
Education
Postgraduate studies
MA degree,
Academic education
Current positions
From July 2015
Editor-in-Chief
www.cxm.co.uk
Full-time Copywriter
Bin Drai Capital, Palm Jumeirah, Dubai, UAE, http://bin-drai.com/
Journalism
2016
Writing columns for the renowned Serbian magazine Politika, for its
weekly section dedicated to Culture http://www.politika.rs/
Full-time Copywriter
Drey Corporation, startup company, Belgrade
Communication Department, http://www.drey.com
http://rovicom.net/en/
Full-time Copywriter, DNA communications
office,
Marketing
http://www.dna.rs/
December 2010 January 2013
November 2012:
October 2010:
November 2009:
http://www.kreativanewformula.co.rs/
Attended educational training held by Patrick Collister on Copywriting skills
April 2009:
http://www.creative-matters.com/cv.htm
Part-time job in the primary school Milo Crnjanski, Banovo Brdo,
Belgrade
2009:
2007:
2003 2009:
Writing
2014
December 2015
September 2015
Expertise:
Editorial management & team coordination
Journalism
Negotiations with partners and sponsors
Creative strategy and creative direction
Concept development
Integral marketing campaigns
Communication tone identity
Copywriting, Creative writing & Journalism
Translation, Editing & Proofreading
Experience:
7 years in advertising and marketing departments as a
Copywriter
1,5 years as the magazine Editor-in-chief
for the UK market
Years of journalist experience
Trivia:
Writing, changing haircuts
Apart from corporate materials and website communication, copy and creative
direction for their social media communication, as shown on October posts
example. Please visit Al Das Medical Clinic, As a s Nursery and Vanilla by Jelena on
Facebook or Instagram for a better look
Viracure website
Website copywriting and tone of communication for the new set of products for
computer protection and optimization
http://www.viracure.com/en/
PC Utilities blog
Client: Drey
Drey blog
Time: 2010
Agency: Kreativa New Formula
Brands: Audi, VW, Seat, Porsche
ATL, BTL, digital campaigns
a d
Time: 2010
Agency: Kreativa New Formula
ATL, BTL, digital campaigns
Creative platform: Honestly, Societe Generale bank
This platform implied honest approach to clients and art direction based on playing
with typography and basic color-coded symbols. Most of the services of the bank were
turned into separate brands, with respect to their purpose.
loans
Time: 2010
Agency: Kreativa New Formula
Mostly events, but also ATL, for example promotion of Mobility Week
Print: Choose the two-leg drive
Time: 2010
Agency: Gistro Advertising
Campaign for raising awareness about the danger of driving under the influence of
alcohol
Campaign:
DRINK OR DRIVE
Who are we killing tonight?
Time: 2012
Agency Gistro Advertising
NIN is a renowned political magazine in Serbia. This was the launch campaign for
its redesign after many years.
Client: RAUCH
Time: 2013
Agency DNA communications
Adaptation of the existing concept
with a new slogan
ICE FRUITY EXPLOSION
Starting from the Countdown campaign, facebook and twitter pages were brought to
life for Vojvodjanska bank who had a weak online communication until that time. With
appropriate online campaigns including microsites, facebook contests etc, Vojvodjanska
bank got from 100 to 16000 Facebook fans and from 0 to 600 followers.
Most recent is Moja card campaign
Client: NELT
Time: 2013
Agency DNA communications
Internal communication
Internal research on all levels, fine tuning of
their vision and mission and rebranding of
their work space.
3O concept in Serbian, 3P in English
Osnova Purpose
Odluka Promise
Oslonci Pillars
Client: TARKETT
Time: ongoing from 2011
Agency DNA communications
Full service
Numerous creative concepts and integrated
ATL, BTL and digital campaigns.
A natural choice multilayered parquet
Client: PLAZA
CENTERS
(Kragujevac Plaza)
Time: 2013
Agency DNA communications
First birthday of the center, ATL,
BTL, center branding and event
planning
First year of shopping and fun
Time: 2012
Freelance work
Guide through Belgrade for tourists in English
Client: MetLife
Time: 2010
Freelance work, Tipping Sprung agency
Ad transcreation from English to Serbian
Essay translation
Translation from English to Serbian of one of the essays of Professor Dr. Janelle
Reinelt, one of the leading American theatrologists and researchers of
contemporary theater and performing arts.
Performance
Prose
In November 2014, I had my first book published: Horror Stories of Everyday Life by Matica srpska
publishing house in Serbia, later shortlisted for the awards Biljana Jovanovic and Dusko Vasiljev
http://vesti.krstarica.com/kultura/u-uzem-izboru-za-nagradu-biljana-jovanovic-14-knjiga/
http://konkursiregiona.net/nagrada-dusan-vasiljev-uzi-izbor/
Thank you!