XXX XXX Digital Analytics

(April 2, 2013 April 9, 2013)

Visitor Overview Traffic To xxxxxx.com

(December 1, 2012 April 9, 2013)

Overall Visits
Unique Visitors
Page Views
Pages Per Visit
Avg. Visit Duration
Bounce Rate
% New Visits
Mobile
Desktop

324,905
208,348
613,049
1.89
00:01:33
50.44%
64.12%
154,538
170,367

Visitor Overview Traffic To xxxxxx.com

(April 2, 2013 April 9, 2013) vs. (March 25, 2013 April 1, 2013)

Overall Visits
Unique Visitors
Page Views
Pages Per Visit
Avg. Visit Duration
Bounce Rate
% New Visits
Mobile
Desktop

63,197 (+71.65%)
36,817
46,198 (+62.67%)
28,400
122,873 (+118.74%)
56,174
1.94 (+27.43%)
1.53
00:02:10 (+45.49%)
00:01:29
58.86% (+19.56%)
73.18%
58.79% (-7.01%)
63.22%
28,378
16,537 (+71.60%)
34,819
20,280 (+71.60%)

Top Fifteen Regions Traffic To xxxxxx.com

(December 1, 2012 April 9, 2013)

Florida
Georgia
Tennessee
New York
Texas
Illinois
North Carolina
Massachusetts
Pennsylvania
Louisiana
Kentucky
Michigan
Ohio
New Jersey
Virginia

190,059 visits
13,841 visits
13,695 visits
10,662 visits
7,305 visits
6,125 visits
5,663 visits
4,714 visits
4,463 visits
4,225 visits
3,993 visits
3,915 visits
3,168 visits
3,055 visits
2,954 visits

Top Fifteen Cities Traffic To xxxxxx.com

(December 1, 2012 April 9, 2013)

Miami
Ft. Lauderdale
Nashville
Orlando
Tampa
Pembroke Pines
Jacksonville
New York City
Atlanta
Pompano Beach
Boca Raton
Hialeah
Broward
Hollywood
Deerfield Beach

22,740 visits
19,273 visits
11,456 visits
11,042 visits
10,269 visits
8,639 visits
8,073 visits
6,838 visits
6,457 visits
5,596 visits
5,396 visits
5,277 visits
5,221 visits
3,669 visits
3,461 visits

Top Fifteen Regions Traffic To xxxxxxx.com

(April 2, 2013 April 9, 2013) vs. (March 25, 2013 April 1, 2013)

Florida
Georgia
New York
Texas
Illinois
Pennsylvania
North Carolina
Tennessee
Massachusetts
Virginia
Ohio
New Jersey
Michigan
Colorado
Maryland

46,846 visits (+95.53%)

1,423 visits (+4.56%)
1,274 visits (+26.51%)
901 visits (-13.61%)
893 visits (+28.67%)
789 visits (+29.13%)
738 visits (+19.22%)
735 visits (+26.98%)
718 visits (+4.06%)
591 visits (+91.26%)
478 visits (+25.46%)
335 visits (+28.73%)
332 visits (+23.86%)
327 visits (+14.74%)
319 visits (+18.15%)

Top Fifteen Cities Traffic To xxxxxx.com

(April 2, 2013 April 9, 2013) vs. (March 25, 2013 April 1, 2013)

Tampa
7,413 visits (+832.45%)
Ft. Lauderdale
6,182 visits (+180.11%)
Miami
2,990 visits (-38.43%)
Pembroke Pines 2,091 visits (+90.78%)
Orlando
1,604 visits (+80.02%)
Boca Raton
1,553 visits (+129.39%)
Miami Beach
1,122 visits (+318.66%)
Hialeah
1,120 visits (+90.80%)
Broward
1,118 visits (+84.79%)
Hollywood
1,008 visits (+135.94%)
Deerfield Beach
942 visits (+134.33%)
West Palm Beach 907 visits (+134.97%)
New York City
885 visits (+55.26%)
Jacksonville
779 visits (-9.63%)

Top Ten Regions Traffic To The/ Eventbrite Tickets Page

(December 1, 2012 April 9, 2013)

Florida
Georgia
New York
Texas
Illinois
Tennessee
North Carolina
Pennsylvania
Kentucky
Massachusetts

33,815 visits
2,198 visits
1,332 visits
1,103 visits
824 visits
761 visits
723 visits
659 visits
649 visits
568 visits

Florida is the #1 Region with 190,059 visits

Miami
Ft. Lauderdale
Orlando
Tampa
Pembroke Pines

22,639 visits
19,092 visits
10,984 visits
10,242 visits
8,639 visits

Jacksonville
Pompano Beach
Boca Raton
Hialeah
Broward

8,045 visits
5,585 visits
5,341 visits
5,271 visits
5,221 visits

Georgia is the #2 Region with 13,841 visits

Atlanta
North Metro
Smyma
Savannah
Rowswell

6,457 visits
958 visits
420 visits
411 visits
328 visits

Alpharetta
Decatur
Valdosta
Marietta
Norcross

238 visits
186 visits
184 visits
180 visits
174 visits

Tennessee is the #3 Region with 13,695 visits

Nashville
Knoxville
Memphis
Chattanooga
Johnson City

11,456 visits
346 visits
267 visits
171 visits
171 visits

Franklin
Brentwood
Murfreeboro
Kingsport
Hendersonville

128 visits
104 visits
97 visits
56 visits
46 visits

Traffic Sources To xxxxxx.com

(December 1, 2012 April 9, 2013)

Search Engines 91,048

Google
Yahoo
Bing
AOL
Ask

visits (28.02% of overall traffic)

75,280 visits
7,815 visits
6,553 visits
631 visits
245 visits

Direct Traffic 93,285 visits (28.71% of overall traffic)

Campaigns 35,020 visits (10.78% of overall traffic)
Kenny Chesney
11,398 visits
Michael Franti
1,046 visits
Jake Owen
471 visits
G. Love & Special
442 visits
Avett Brothers
434 visits
Guy Harvey
150 visits

Top Traffic Sources To TortugaMusicFestival.com

(December 1, 2012 April 9, 2013)

Referrals 105,546 visits (32.49% of overall traffic)

Facebook
15,720 visits
Facebook Mobile
15,078 visits
Lineup Page
7,051 visits
Google.com (inc. Adwords) 6,451 visits
Viacom.com
2,471 visits
Pollstar.com
2,040 visits
SouthFlorida.com
2,010 visits
SouthFloridaCountry
1,959 visits
Doubleclick Adwords
1,402 visits
Al.com
1,264 visits
MichaelFranti.com
1,230 visits
EricChurch.com
1,054 visits
Eventbrite.com
1,047 visits
Twitter
1,026 visits
MusicFestivalJunkies
945 visits
BeallsFlorida
888 visits
WIRK.com
850 visits

Facebook Insights - Overview

Facebook Insights People Who Liked The Page (Demo & Location)

Facebook Insights Who We Reached (Demo & Location)

Facebook Insights Who Is Talking (Demo & Location)

Promotions VIPeople Sweepstakes

Promotions CMT.com

Over 50,000+ entries

2,472 unique visitors to the website
5,347 unique names added to the database

Promotional Efforts Included:

CMT.com homepage promotion
CMT.com Music Hub promotion
CMT.com Sweeps Page promotion
CMT Newsletter (300,000+ subscribers
ROS banner ads on CMT.com
Social Media Promotion (Facebook &
Twitter over 1 million fans
CMT Radio Networks Daily Prep Sheet
CMT Mobile Text Alert (over 40,000+)

Promotions Sirius XM

Results were not disclosed, as Sirius/XM

hosted the promotion.
547 unique visits to the website

Promotional Efforts Included:

Promotional mentions on Sirius/XMs The
Highway Channel
Promotional exposure via banners on The
Highway Channel page
Inclusion of sweeps banner in one Sirius/
XM Highlights newsletter sent to US
subscribers.
Promotion on The Highways social media
platforms, including Facebook & Twitter
One targeted email to subscribers, geotargeted to within 150 miles of Ft. Lauderdale
and targeted to subscribers who have
indicated genre-related listening preferences.

Promotions No Shoes Radio

Results were not disclosed, as NSR hosted

the promotion.
576 unique visits to the website

Promotional Efforts Included:

4-5 on air promotional mentions per day
Homepage exposure
Social media mentions, including a Kenny
Chesney Tweet.
Custom email sent to database