Comparati

ve
Analysis
Of Broking
Firms
Submitted to :
Prof. Samarjeet
Sen Gupta
Saloni Pradhanroll
no. 02
Sanjeev Gupta..roll
no.06
Souma Das.roll
no.24
Subhendu Chanda.roll
no.36
Subhojit Ghosh.roll
no.33
Utsav Roy.roll
no.59

Contents
S/N
O.

TOPICS

PAGE NO.

1.

Acknowledgement

2.

Declaration

3.

Objectives

4.

Introduction

5.

Company Profile

6.

Different players in the

Industry

12

7.
8.

13
Activation and Other Charges
Of Different Co.
Data Analysis

9.

14
20

Findings
10.

21
Annexure

11.

22
Bibliography

Acknowledgement
Preservation, inspiration and motivation have always
played a key role in the success of any venture. In the present
world of competition and success understanding of theoretical
and practical working makes you aware about the real
Business; willingly we prepared this particular project.
We would like to thank our faculty Prof. Samarjeet Sen
Gupta to give us the opportunity to do this project.
We would also like to thank the Microsec Capital Ltd. for
helping us to provide the information about their broking firm.
And finally, we would like to thank EIILM for providing us
the platform to do this project and to learn about the different
broking firms.

Declaration
We the student of Eastern Institute for Integrated Learning in
Management, Kolkata , declare that this project report title A
COMPARITEIVE STUDY OF VARIOUS BROKING FIRMS
submitted, is our original work and has not been previously
submitted as a part of any other degree or diploma of another
Business school or University.

The findings and conclusions of this report are based on our

personal study and experience.

Objectives
1.

To know the customers preference in different sector of

investment and to know what are the factors consider
most important in order to choose their broking firm.

2.

To know the different companies Activation and Other

charges.

3.

To know about the different broking firms and to make a

comparison between them with the help of primary and
Secondary Data.

Introduction
The Bombay Stock Exchange (BSE)
and the National Stock Exchange of
India Limited (NSE) are the two primary
exchanges in India. In addition, there are 22 Regional Stock
Exchanges. However, the BSE and NSE have established
themselves as the two leading exchanges and account for
about 80% of the equity volume traded in India. The NSE and
BSE are equal in size in terms of daily traded volume.
The average daily turnover at the exchanges has
increased from Rs851crore in 1997-98 to Rs1284crore in 199899 and further to Rs2273crore in 1999-2000. NSE has around
1500 shares listed with the total market capitalization of around
Rs9, 21,500crore.
The BSE has over 6000 stocks listed and has a market
capitalization of around Rs9, 68,000crore. Most key stocks are
traded on both the exchanges and hence the investor could buy
on either of the exchanges. Both exchanges have a different
settlement cycle, which allows investors to shift their position
on the bourses. The primary index of BSE in BSE Sensex
comprises 30 stocks. NSE has the S&P NSE 50 Index (Nifty),
which consists of fifty stocks. The BSE Sensex is the older and
most widely followed index. Both these indices are calculated
on the basis of market capitalization and contain the heavily
traded shares from key sectors.
The markets are closed on Saturdays and
Sundays. Both the exchanges have switched
over from the open outcry trading system to a
fully automated computerized mode of trading
known as BOLT (BSE On Line Trading) and NEAT
(National Exchange Automated Trading) system.
It
facilitates
more
efficient
processing,
automatic order matching, faster execution of
trades and transparency.
The scrip traded on the BSE has been classified into A, B1,
B2, C, F, and Z groups. The A group shares represent
those, which are in the carry forward system (Badla). The F
group represents the dept market (fixed income securities)
segment. The Z group scrip is the blacklisted companies. The
C group covers the odd lot securities in A, B1, & B2 groups
and Rights renunciations. The key regulator governing Stock
6

Exchanges, Brokers, Depositories, Depository participants,

Mutual Funds, FIIs and other participants in Indian secondary
and primary market is the Securities and Exchange Board of
India (SEBI) Limited.

Financial Market
MONEY MARKET:
The Money Market refers to the market where borrowers
and lenders exchange short-term funds to solve their liquidity
needs.
CAPITAL MARKET:
The Capital Market is a market for financial investments
that are direct or indirect claims to capital (Gart, 1988).
SECURITIES MARKET:
It
refers
to
the
markets
for
those
financial
instruments/claims/obligations that are commonly and readily
transferable by sale. It has two inter-dependent and
inseparable segments, the new issues (primary) market and the
stock (secondary) market.

Primary Market
Securities generally have two stages in their lifespan. The
first stage is when the company initially issues the security
directly from its treasury at a predetermined offering price.
This is a primary market offering. It is referred to as the
Initial Public Offering (IPO). In Primary market, securities are
offered to public for subscription for the purpose of raising
capital or fund.

Secondary Market
Secondary market refers to a market where securities are
traded after being initially offered to the public in the primary
market and listed on the Stock Exchange. Majority of the
trading is done in the secondary market. Secondary market
comprises of equity markets and the debt markets.
7

Company Profile of Microsec

Microsec endeavors to provide services in the arena of
Financial Services which includes Equity & Derivatives Trading
on NSE and BSE, Commodities Trading on MCX & NCDEX,
Investment Banking, Insurance, Depository Services, Portfolio
Management Services, Mutual funds-SIP, Mediclaim.
Microsec Capital Limited has its principal offices in Kolkata and
Mumbai with another 250(app.) business locations in 49 Indian
Cities/Towns in 13 States. It is an ISO 9000 Certified Process.

EQUITIES

Microsec Capital Limited is a member of National Stock

Exchange of India and Bombay Stock Exchange and is in the
business of distribution of financial savings products to its
clients.
Microsec Group provides services to a wide range of clients.
In order to keep the pace going we have developed our equity
broking team which is equipped with research team,
relationship manager, dealers and round the clock back office.

Microsec add value to people by:

Providing data source from Bloomberg
Research Team

 Online Back office support

Transaction mailed on daily basis & also through SMS.
Margin Trading
Man to man interaction
In house DP

PRODUCT AND SERVICES PROVIDE BY MICROSEC

CAPITAL LTD.

Equity & Derivatives Trading on NSE and BSE

Commodities Trading on MCX & NCDEX

Investment Banking

Insurance

Depository Services

Portfolio Management Services

10

 Mutual funds-SIP

Mediclaim

DE-MAT ACCOUNT
Definition:
De-mat account is a safe and convenient means of holding
securities just like a bank account is for funds. Today,
practically 99.9% settlement (of shares) takes place on De-mat
mode only. Thus, it is advisable to have a Beneficiary Owner
(BO) account to trade at the exchanges.
Benefits Of De-mat Account:
1. A safe and convenient way of holding securities. (equity and
debt instruments both).
2. Transactions involving physical securities are costlier than
those involving dematerialized securities (just like the
transactions through a bank teller are costlier than ATM
transactions). Therefore, charges applicable to an investor are
lesser for each transaction.
3. Securities can be transferred at an instruction immediately.
4. Increased liquidity, as securities can be sold at any time during
11

the trading hours (between 9:00 AM to 3:30 PM on all working

days), and payment can be received in a very short period of
time.
5. No stamp duty charges.
6. Risks like forgery, thefts, bad delivery, delays in transfer etc,
associated with physical certificates, are eliminated.
7. Pledging of securities in a short period of time.
8. Reduced paper work and transaction cost.
9. Odd-lot shares can also be traded (can be even 1 share).
10.

Nomination facility available.

11.
Any change in address or bank account details can be
electronically intimated to all companies in which investor
holds any securities, without having to inform each of them
separately.
12.
Securities are transferred by the DP itself, so no need to
correspond with the companies.
13.
Shares arising out of bonus, split, consolidation, merger
etc. are automatically credited into the De-mat account of the
investor.

14.

Shares allotted in public issues are directly credited into

De-mat account of the applicants in quick time.

Is a demat account a must?

Now a day, practically all trades have to be settled in
dematerialized form. Although the market regulator, the
Securities and Exchange Board of India (SEBI), has allowed
trades of up to 500 shares to be settled in physical form,
nobody wants physical shares any more. So a de-mat account
is a must for trading and investing.

Different Players in the

Industry
12

13

Activation and other Charges of

firms
COMPAN
Y

Microsec
Capital
Ltd

A/c
Openin
g
Charge
s

Brokerage
(Intraday,
Delivery)

AMC

Trading
Exposur
e

Intere
st
Rate

Debit
Perio
d

Mode
of
Trading

Margin
Money

Softwar
used

NIL

3p,30p

Rs350p
a

5 times

18%

T+2

Online
/
Offline

Rs500
0

NOW

NIL

5p,50p

1st yr
free, 2nd
yr
Rs400

4-6
times

19%

T+4

Online
/
Offline

Rs500
0

Rs750

50p,75p

Rs500p
a

3-4
times

18%

T+2

Online
/
Offline

NIL

Accese
through
net

Rs900

3-4p,
30-40p

NIL

4-5
times

17%

T+2

Online
/
Offline

NIL

Power
India
Bulls

Rs660

3p,20p

Rs225

4-6
times

18%

T+2

Both
online/
Offline

Rs500
0/10,0
00

Sharekh
an

ICICI
Direct

Indiabull
s
Angel
broking

14

Data Analysis
Primary Data collection
Structured questionnaire for customer.

Secondary Data Collection

Journals
Websites
News papers

Research Approach
Descriptive approach
Techniques to be used in Research Approach
Survey and Interview

Data Findings
15

 Total Sample Size :

Male :
Female :

82

47
35

Online/Offline Trading

Total Sample(82)

online(64)

offline(18)

16

 Investment Product Preference

30
25
20
15
10
5
0

Column1

17

 Mode Of Awareness

30
25
20
15
10
5
0

18

 Preference for Broking Firm

25
20
15
10
5
0

19

20

Findings
According to the data that have been collected all the
people who were surveyed are aware of share market and
trading.
Survey shows that the nearly 79% people prefer the online
trading rather than that of offline trading through broker.
People like to invest more in equity rather than other
investment sectors.
The best preferred broking firm among the people is ICICI
direct with 22% rather than other broking firms.
Friends, News paper and Internet are the most preferred
mode for awareness of the broking firms and share trading

Annexure
21

QUESTIONAIRE
1. Are you interested in share trading?
a) Yes
b) No
2. Which mode of trading would you prefer?
a) Online b) Offline
3. Which type of product do you invest in?
a) Mutual fund b) Equity c) Commodity d) Insurance e) Others
4. If you trade in future, which broking firm would you prefer?
a) Share khan b) India Bulls c) Angel broking d) ICICI Direct e) Microsec f)
Others
5. How did you come to know about the broking firm?
a) Newspaper b) Journals c)TV Advertisement d) Friends e)Internet f) Others
6. How important do you think these factors influence in choosing a broking
firm?
(Select one)

a) Low brokerage
Not very important

5 Extremely important

b) Better customer service

Not very important

5 Extremely important

c) Brand loyalty
Not very important

5 Extremely important

5 Extremely important

5 Extremely important

5 Extremely important

d) Margin money
Not very important

e) Good trading tips

Not very important

f) Timely research report

Not very important

g) Friends recommendations
22

Not very important

5 Extremely important

NAME:
AGE:
GENDER: MALE/FEMALE
CONTACT NO:

Bibliography
Internet Referrals:
www.sharekhan.com
www.icicidirect.com
www.nseindia.com
www.google.com
www.indiabulls.com
www.angelbroking.com

23