Tweeter Etc.

Desai Ankur V.
PGP 16114
Section-C

Pricing Strategy

Salient Features

Hi-L o

Intertemporal Pricing Strategy

High price is charged to initial Consumers
Useful marketing strategy as low-price items can be advertised
Risk of loss and loss of consumer loyalty

EDL P

Prices are kept fair everyday without Sales

Attracts bargain-conscious customers
Uniform Demand can be assumed through out the week
Useful for commodities
Useful where the customer does not have the time to research

Price Guarantee
Strategy

L owest Pricing guaranty is assured to consumers

Helps to build on consumers rationality
Easy communication of value on marketing

Appropriate Strategy
Pricing Strategy

Appropriate for Tweeter or not?

Hi-L o

Not appropriate for tweeter

Only 5% of existing consumer consider price as first priority

EDL P

Appropriate for tweeter

Focuses on Tweeters USP-High quality product and consumer
service
70% of existing consumers are Quality/ Service Consumers
Evenly spread out demand; No weekend rush
Consistent workforce

Price Guarantee
Strategy

Not appropriate for tweeter

It is not recommended to indulge in price war with The Wiz
Consumer perception remains the same despite APP
80% consumers are not completely aware of Tweeters APP
$78,000 amount refunded under APP

Future Course of Action