issue or problem where there are few or no earlier studies to refer to.

The focus is on gaining

insights and familiarity for later investigation. Secondly, descriptive research describes
phenomena as they exist. Here data is often quantitative and statistics applied. It is used to
identify and obtain information on a particular problem or issue. Finally causal or predictive
research seeks to explain what is happening in a particular situation. It aims to generalise from an
analysis by predicting certain phenomena on the basis of hypothesised general relationships.
Research instruments- Questionnaire

Primary data- Questionnaire

Sampling plan
Sample mall| supermarket
Sample method- random sampling
A Random sample is one chosen by a method involving an unpredictable component. Random
sampling can also refer to taking a number of independent observations from the same
probability distribution, without involving any real population. The sample usually is not a
representative of the population of people from which it was drawn this random variation in
the results is termed as sampling error.
Sample size- 50

Introduction
Britannia Industries ltd. is Indias one of largest producer of biscuits with delightful product
range to offer variety and choice to consumers.The company's offerings are spread across the
spectrum with products ranging from the healthy and economical Tiger biscuits to the more
lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third
of India's one billion population.
Having such huge product range company need to more concentrate on preparing budget for the
same and implementing it to achieve objective and goals of management. Preparing budget is the

fundamental need of any organization and it communicates plan to everyone, to set a target and
to draw a plan, it forecast coordination of activities.
As preparing budget is not only important concern for the company but to have the budgetary
control is also necessary to achieve the goals and to control the negative variance. And thus same
topic attracted to taken up for the study.
Project is prepared under the title of Budgetary Control and Financial planning. Project covers
the brief introduction of Britannia industry and Biscuit Industry also it includes How Britannia
Industry Limited prepares the effective Budget and how they calculate and control the variance
after comparison between actual figures with budgeted figures. Understanding the process of the
preparing budget and who all concern departments involved in the process.
In organization each department need to prepare its own budget and have to scale the boundaries
within which they have to spend and they have to achieve the target so budget is the important
for each and every department. Now a days controlling variance is became the main concern in
front of management and thus it is useful to study variance control and measure taken on adverse
variance.
By understanding the process of preparing budget and understanding the requirement of various
monthly & weekly management reports of fluctuations, will give the loopholes in the process.

Industry Overview
Industry Profile
Fast Moving Consumer Goods
FMCG Industry:
FMCG are products that have a quick shelf turnover, at relatively low cost and don't require
a lot of thought, time and financial investment to purchase.

Fast Moving is in opposition to consumer durables such as kitchen appliances that

are generally replaced less than once a year.

Three of the largest and best known examples of Fast Moving Consumer Goods
companies are Nestl, Unilever and Procter & Gamble.

The Indian FMCG sector is an important contributor to the country's GDP. It is the
fourth largest sector in the economy and is responsible for 5% of the total factory
employment in India .

This has been due to liberalization, urbanization, increase in the disposable incomes
and altered lifestyle.

The lower-middle income group accounts for over 60% of the sector's sales. Rural
markets account for 56% of the total domestic FMCG demand