Welcome to Mr.

Bunkers Media Literacy

Class

Please have a seat at any available spot

(no seating chart until actions tell me otherwise)

Turn on your laptop, open a webbrowser and your Google Drive account.
Create a new document named "Media
Intro"
In this document, answer the following
question:
o

What does Media Literacy mean to

you?

Yes, this will count toward your grade - but I might not read
it! (Ill explain later.)

This is the way class will normally start.

You will get a syllabus - at the end of class - and it will

answer most of your questions.

What
media literacy?
Media

is

Media

Media refers to all electronic or digital

means and print or artistic visuals used
to transmit messages. A means of
communication.

Literacy
Literacy

Literacy is the ability to encode and

decode symbols and to synthesize and
analyze messages.

Media
Definition

literacy

Media literacy is the ability to encode

and decode the symbols transmitted via
media and the ability to synthesize,
analyze
and
produce
mediated
messages.

Why
study
media literacy?
Media literacy skills can help children,
youth and adults:

Understand how
create meaning

media

messages

Identify who created a particular media

message
Recognize what the media maker wants
us to believe or do
Name the "tools of persuasion" used

Recognize bias, spin, misinformation

and lies
Discover the part of the story that's not
being told
Evaluate media messages based on our
own experiences, beliefs and values
Create and distribute our own media
messages
Become advocates for change in our
media system

How many of these

common plants can
you name?
Bald Cypress Juniper Gray Birch Maple Poplar
Chesnut English Ivy Hibiscus Oak Sassafras
Barberry Flowering Dogwood Magnolia Pine Witch Hazel

How
many
companies can you
identify?
A:
B:
C:
D:
E:
F:
G:
H:
I:
J:
K:
L:
M:
N:
O:
P:

ALL
BUBBLICIOUS
CAMPBELLS
DAWN
EGGO
FRITOS
GATORADE
HEBREW
NATIONAL
ICE
JELLO
(SUGAR
FREE)
KOOLAID
LYSOL
M
N
M'S
NILLA
WAFERS
OREO
PEZ

Q:
QTIPS
R:
REESE'S
S:
STARBURST
T:
TIDE
U:
UNCLE
BEN'S
V:
V8
W:
WISK
X: XTRA LAUNDRY DETERGENT Y:
YORK PEPPERMINT PATTIES Z: ZEST
N:
NILLA
WAFERS
O:
OREO
P:
PEZ
Q:
QTIPS
R:
REESE'S
S:
STARBURST
T:
TIDE
U:
UNCLE
BEN'S
V:
V8
W:
WISK
X: XTRA LAUNDRY DETERGENT

Y: YORK PEPPERMINT PATTIES

Z: ZEST

4 Key Components
Access
Analyze
Evaluate
Communicate

Analyze & Evaluate

This is the fun part!
E-Ticket out the door
Using the form on the class website, answer the
following question:
How has your view of media literacy changed?
Submit form.

Pick Up a Syllabus from the basket on way out

the door.
HOMEWORK: Read syllabus, come prepared
with any questions, and return SIGNED
syllabus by Friday.
ranscript of Introduction to Media and Information Literacy
MEDIA LITERACY
MEDIA LITERATE
COMMUNICATION CYCLE
BIR Department
Thursday, May 19, 2016
IIST
LEARNING COMPETENCIES
INFORMATION LITERACY
1. Describes how communication is affected by media
and information.
2. Identifies the similarities and differences of media
literacy, information literacy and technology
literacy.
3. Editorializes the value of being a media and
information literate individual.
4. Identifies characteristics/ describes a responsible
uses and competent producers of media and
information.
5. Shares to class media habits, lifestyles and
preferences.
Introduction to
MEDIA AND INFORMATION
Literacy
Understanding and using
mass media in either an
assertive or non-assertive 3 way, including an informed and critical understanding of media,
what techniques they employ and their effects.
Decode
Analyze

 Evaluate
Produce
HAVE ABILITIES TO:
Who is speaking or writing?
What is being said and why?
How is the
message?
Who is listening
or reading?
How does the message fit in? Where and when will it be received?
It a set of abilities to recognize when information is needed and to locate, evaluate, effectively
use, and communicate information in its various formats
INFORMATION LITERATE
HAVE ABILITIES TO:
Recognize
Locate
Evaluate
Effective Use
Communicate
Information literacy involves traditional skills such as reading, researching, and writing; but new
ways to read and write have also introduced new skills:
1. Consuming Information
2. Producing Information
TECHNOLOGY LITERACY
The ability to use digital technology, communication tools or networks to locate, evaluate, use
and create information.
TECHNOLOGY LITERATE
HAVE ABILITIES TO:
Understand and Use
Read and Interpret
Reproduce
Evaluate
Don't believe everything you read on the Internet just because there's a picture with a quote next
to it.
~Abraham Lincoln~
DO IT WITH TUX
Make an oral presentation that shows the following within 10 minutes:
- Share to the class common media habits, lifestyle and preferences of the youths today that
manage to become responsible producers of media and information.
TEST IMPROVEMENT
Venn- Diagram
Compare and Contrast Media, Information and Technology Literacy using Venn- Diagram.
MEDIA
INFORMATION

TECHNOLOGY
Subject Title:
Media and Information Literacy
Subject Code:
MIL11/ 12IMIL
Pre- requisite:
None
Grade Level:
Grade 11
Semester:
First Semester
Days/ Time:
Monday- Friday
Room:
Computer Laboratory
Consultation Day/ Time:
Mon- Wed- Fri 3:00- 4:00 PM
Tues- Thurs 2:00- 3:00 PM
Subject Teacher:
Mr. Dennis Jay G. Gumboc
E-mail Address:
dennisjhay.gumboc@gmail.com
Subject Description:
The course introduces the learners to basic understanding of media and information as channels
of communication and tools for the development of individuals and societies. It also aims to
develop students to be creative and critical thinkers as well as responsible users an competent
producers of media and information.
Content Standards:
The learner demonstrates understanding of media and information literacy (MIL) and MIL
related concepts.
Performance Standards:
The learner organizes a creative and interactive symposium for the community focusing on being
a media and information literate individual.
Learning Competencies/ Targets (Objectives (KSA)):
1. Describes how communication is affected by media
and information.
2. Identifies the similarities and differences of media
literacy, information literacy and technology
literacy.
3. Editorializes the value of being a media and
information literate individual.
4. Identifies characteristics/ describes a responsible
uses and competent producers of media and
information.
5. Shares to class media habits, lifestyles and

preferences.
Expected Learning Outcomes:
Synthesize over all knowledge about different information and media sources by producing and
subsequently evaluating a creative multimedia form (living museum, electronic portfolio)
Rubric/ Criteria
Content
Instructional
Activities
Assessment
Instructional
Material
Introduction to Media and Information Literacy
a. Media Literacy
b. Information Literacy
c. Technology Literacy
Lecture- Discussion
Oral Report Presentation (with student led activities)
Oral Response Assessment
Venn Diagram
Module (Terabytes)
Prezi Presentation
Class Policies:
References:
https://medialiteracyproject.org/learn/media-literacy/
http://www.webpages.uidaho.edu/info_literacy/
https://k12.thoughtfullearning.com/FAQ/what-are-literacy-skills
Essential Question:
Essential Understanding:
SYLLABUS FOR SENIOR HIGH SCHOOL
Layout (Design) - 20%
Originality - 20%
Content - 30%
Presentation of Portfolio - 20%
Group Participation - 10%
Total - 100%
How does media and information literacy affects the development of individuals and society?
Media and Information serves as channels of communication and tools for the development of
individuals which also includes media habits, lifestyles and preferences.
Computer Laboratory House Rules