London School of Commerce

of Commerce

British School

MODULE TITLE: International Business (IB)

PROGRAMME: MBA - Part Time
MODULE PERIOD: 9th 11th September 2016
GROUPS: 42 and 45
LECTURER: Professor Markus Prandini
TUTOR: Ms. Apsara Hewage
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTED:
20th October 2016
Before 11.59PM Sri
Lanka Time
SUBMISSION METHOD/MODE: Online via turnitin
ASSESSMENT TYPE: Report

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Word Count: 4000 Words

ASSIGNMENT BRIEF
As a Business Development Manager of your Company you need to submit a report to the
Board of Directors regarding a detailed Country Analysis and Market Entry strategy for
expanding international business to one of the following countries:
Portugal, Italy, Brazil, Australia, France, Colombia, Spain, Mexico, Canada, Argentina and
Germany.

Please ensure that your assignment follows this structure:

Abstract:

A table of contents

A list of figures and/ or list of tables and a list of abbreviations where appropriate

Introduction:
(10% - 300 words)
Briefly explain about the rationale for selecting the chosen country.

Literature Review & Critical Analysis:

(60% - 3000 words)
The analysis will include the use and critical evaluation of the environmental scanning
techniques, entry mode strategies and risk analysis techniques used by an international
business.

Conclusions & Recommendations:

(15% - 500 words)
Summarize the interesting facts about the country; key challenges, opportunities and
threats of doing business in that country together with the recommendations.

References / Presentation

Bibliography

Appendices if appropriate

(5 %- 200 words)

(10%)

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Module Learning Outcomes to be Assessed:Upon successful completion of task(s) the students will be able to:

Understand an overview of the contexts, concepts and interpretation of

internationalisation.

Discuss and critically examine the environment of the international firm, particularly
the political, social, economic and technological issues facing a prospective
international business.

Analyse and evaluate the role of the international firm particularly their strategies and
organisational design, behaviour and control systems.

Notes on Plagiarism & Harvard Referencing

Plagiarism
Plagiarism is passing off the work of others as your own. This constitutes academic theft and
is a serious matter which is penalized in assignment marking.
Plagiarism is the submission of an item of assessment containing elements of work produced
by another person(s) in such a way that it could be assumed to be the students own work.
Examples of plagiarism are:

The verbatim copying of another persons work without acknowledgement

The close paraphrasing of another persons work by simply changing a few

words or altering the order of presentation without acknowledgement
The unacknowledged quotation of phrases from another persons work and/or
the presentation of another persons idea(s) as ones own.

Copying or close paraphrasing with occasional acknowledgement of the source may also be
deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the
students own.
Plagiarised work may belong to another student or be from a published source such as a
book, report, journal or material available on the internet.

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Harvard Referencing
The structure of a citation under the Harvard referencing system is the authors surname, year
of publication, and page number or range, in parentheses, as illustrated in the Smith example
near the top of this article.

The page number or page range is omitted if the entire work is cited. The
authors surname is omitted if it appears in the text. Thus we may say: Jones
(2001) revolutionized the field of trauma surgery.

Two or three authors are cited using and or &: (Deane, Smith, and Jones,
1991) or (Deane, Smith & Jones, 1991). More than three authors are cited
using et al. (Deane et al. 1992).

An unknown date is cited as no date (Deane n.d.). A reference to a reprint is

cited with the original publication date in square brackets (Marx [1867] 1967,
p. 90).

If an author published two books in 2005, the year of the first (in the
alphabetic order of the references) is cited and referenced as 2005a, the
second as 2005b.

A citation is placed wherever appropriate in or after the sentence. If it is at the

end of a sentence, it is placed before the period, but a citation for an entire
block quote immediately follows the period at the end of the block since the
citation is not an actual part of the quotation itself.

Complete citations are provided in alphabetical order in a section following

the text, usually designated as Works cited or References. The difference
between a works cited or references list and a bibliography is that a
bibliography may include works not directly cited in the text.

All citations are in the same font as the main text.

Examples
Examples of book references are:
Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research
Foundation.
Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.
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In giving the city of publication, an internationally well-known city (such as London, The
Hague, or New York) is referenced as the city alone. If the city is not internationally well
known, the country (or state and country if in the U.S.) are given.
Examples of journal references are:
Smith, John Maynard. The origin of altruism, Nature 393, 1998, pp.
639-40.

Bowcott, Owen. Street Protest, The Guardian,October 18, 2005, accessed

February 7, 2006.

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