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1.

In the research process, the management question has the following critical activity in
sequence.

Origin, selection, statement, exploration and refinement

Origin, statement, selection, exploration and refinement

Origin, exploration, selection, refinement, and statement

Origin, exploration, refinement, selection and statement

2. The chapter that details the way in which the research was conducted is the
_________________________ chapter

Introduction

Literature review

Research methodology

Data analysis

Conclusion and recommendations

3. Business research has an inherent value to the extent that it helps management make
better decisions. Interesting information about consumers, employees, or competitors
might be pleasant to have, but its value is limited if the information cannot be applied to
a critical decision.

True

False

4. The researcher should never report flaws in procedural design and estimate their
effect on the findings

True

False

5. Adequate analysis of the data is the least difficult phase of research for the novice.

True

False

6. The validity and reliability of the data should be checked occasionally

True

False

7. Researchers are tempted to rely too heavily on data collected in a prior study and use
it in the interpretation of a new study

True

False

8. What is a good research? The following are correct except

Purpose clearly defined

Research process detailed

Research design thoroughly planned

Findings presented ambiguously

9. Greater confidence in the research is warranted if the researcher is experienced, has a


good reputation in research, and is a person of integrity

True

False

10. A complete disclosure of methods and procedures used in the research study is
required. Such openness to scrutiny has a positive effect on the quality of research.

However, competitive advantage often mitigates against methodology disclosure in


business research.

True

False

11. Research is any organized inquiry carried out to provide information for solving
problems.

True

False

12. In deduction, the conclusion must necessarily follow from the reasons given. In
inductive argument there is no such strength of relationship between reasons and
conclusions.

True

False

13. Conclusions must necessarily follow from the premises. Identify the type of
arguments that follows the above condition.

Induction

Combination of Induction and Deduction

Deduction

Variables

14. Eminent scientists who claim there is no such thing as the scientific method, or if
exists, it is not reveled by what they write, caution researchers about using template like
approaches

True

False

15. One of the terms given below is defined as a bundle of meanings or characteristics
associated with certain events, objects, conditions, situations, and the like

Construct

Definition

Concept

Variable

16. This is an idea or image specifically invented for a given research and/or theory
building purpose

Concept

Construct

Definition

Variables

17. The following are the synonyms for independent variable except

Stimulus

Manipulated

Consequence

Presumed Cause

18. The following are the synonyms for dependent variable except

Presumed effect

Measured Outcome

Response

Predicted from

19. In the research process, a management dilemma triggers the need for a decision.

True

False

20. Every research proposal, regardless of length should include two basic sections.
They are:

Research question and research methodology

Research proposal and bibliography

Research method and schedule

Research question and bibliography

21. The purpose of the research proposal is:

To generate monetary sources for the organization

To present management question to be researched and its importance

To discuss the research efforts of others who have worked on related management
question.

Choice a) is incorrect

23. Non response error occurs when you cannot locate the person or could not
encourage the respondent to participate in answering.

True

False

24. Secondary data can almost always be obtained more quickly and at a lower cost
than __________data.

Tertiary

Collective

Research

Primary

25. The purpose of __________________ research is to help in the process of developing


a clear and precise statement of the research problem rather than in providing a
definitive answer.

Marketing

Causal

Exploratory

Descriptive

27. the quality of a research to produce almost identical results in successive repeated
trials reflects its:

reliability

validity

accuracy

28. A systematic, controlled, empirical, and critical investigation of natural phenomena


guided by theory and hypothesis is called _____________

Applied Research

Basic Research

Scientific Research

None Of The Above

29. __________________ is the determination of the plan for conducting the research
and as such it involves the specification of approaches and procedures..

Strategy

Research Design

Hypothesis

Deductive

30. If the researcher is concerned with finding out who, what where, when, or how
much, then the study is __________.

Exploratory

Descriptive

Empirical

Causal

Casual

31. If the study is carried out once and represent a snapshot of one point in time, then
the study is ___________

Time related study

Longitudinal study

Cross sectional study

Case studies

32. If the study is repeated over an extended period, then the study is called as
___________

Cross sectional study

Descriptive study

Time series analysis/study

Longitudinal study

33. When we try to explain the relationships among variables, the study is called

Exploratory study

Longitudinal study

Causal study

Cross sectional study

34. Some major descriptors of research design are the following except

Descriptive and causal

Cross sectional vs longitudinal

Exploratory vs formalized

Observational vs interrogation/communication

Honorary vs beneficial

35. A research design is the strategy for a study and the plan by which the strategy is to
be carried out

True

False

36. We test causal hypothesis by seeking to do three things. Those are the following
except:

Measure the co-variation among variables

Ignoring the relationships of one variable with the other

Determine the time order relationships among variables

Ensure that other factors do not confound the exploratory relationships

37. The procedure by which we assign numbers to opinions, attitudes, and other
concepts is called ________________

Scaling

Measurement

Sampling

Data Collection

38. ____________________ presents a problem, discusses related research efforts,


outlines the data needed for solving the data and shows the design used to gather and
analyze the data.

Research Question

Research Proposal

Research Design

Research Methodology

39. Number of cars in a parking lot, Number of students in a class are examples
of :

Dichotomous variable.

Discrete variable.

Continuous variable.

None of the above.

41. Exploratory research design includes:

Secondary Data Analysis.

The who, what, when, where, and how of a topic.

Reciprocal Relationship.

Asymmetrical Relationship.

42. A set of systematically interrelated concepts, definitions and propositions that are
advanced to explain and predict phenomena is called

Research

Model

Theory

None of the above

43. The process by which the sample is constructed to include all elements from each of
the segments is called:

Systematic sampling

Cluster sampling

Double sampling

Stratified random sampling

44. Which of these is not a characteristic of a good research?

Purpose clearly defined

Limitations frankly revealed

Research design thoroughly planned

Findings presented ambiguously.

46. ________ is a bundle of meanings or characteristics associated with certain events,


objects.

Concept

Construct

Variables

Moderating variables

47. Which of these is not a exploratory research design.

Secondary data analysis

Experience survey

Focus group

Reporting

49. In _________ , each sample has equal and known chance of selection.

Simple random sampling

Cluster sampling

Stratified sampling

Snowball sampling

50. Data that is created, recorded or generated by an entity other than the researcher's
organisation is collectively called

Primary data

Secondary data

Internal data

External data

51. Total survey error can be broadly divided into random sampling error and

Non-random sampling error

Schematic error

Systematic error

Administrative error

52. A statistical fluctuation that occurs because of change variation in the elements
selected for the sample is called

Random sampling error

Systematic error

Administrative error

Error of judgment

53. When the results of a sample show a persistent tendency to deviate in one direction
from the true value of the population parameter, it is a case of

Interviewer bias

Respondent bias

Sample bias

None of the above

54. A bias that occurs when respondents tend to answer questions with a certain slant
that consciously or uncounsciously misrepresents the truth is called

Respondent bias

Non response bias

Response bias

Non response bias

55. The category of response bias that results because some individuals tend to agree
with all questions or to concur with a particular position is called

Auspices bias

Social desirability bias

Extremity bias

Acquiescence bias

56. Sue Smith, president of the local APICS chapter, had difficulty getting members to
assist in running the organization. She felt it was because of lack of commitment to
APICS. Her vice-president believed it was due to having too many meetings. The
organizations secretary thought it was because there were several other professional
organizations to which the members also belonged. If Sue wants to do research to
determine the real reason why members are not active in the organization, she should
begin by:

Determining the optimum number of meetings

Evaluating the advantages APICS offers over other similar organizations

Defining the problem

Developing the marketing research plan that she would employ

Holding focus groups with members of similar organizations to determine whether the
problems APICS is facing are universal or local

57. After working for a plumbing contractor for several years, Ken Crowe finally
established his own plumbing shop. Unfortunately, Crowe's first six months have been
disappointing. Crowe decided to conduct a marketing research study to gather
preliminary data to shed light on the nature of the problem and suggest some new ideas.
He needs to conduct _____ research.

Exploratory

Causal

Secondary

Descriptive

Observational

58. The manufacturer of Brother sewing machines wants to know the effect rebates
have on sales. It plans on dividing its retailers into three regions. One group will offer
consumers who buy a Brother sewing machine a $25 cash rebate. One will offer buyers
of the machine $50 worth of free machine accessory parts. A third region will offer
buyers a $40 store credit. The results of this market research will provide Brother with
_____________ data.

Observational

Survey

Secondary

Experimental

Descriptive

59. Respondents are asked to rate an attitude object on a number of multiple-point


rating scales bounded at each end by one of two bipolar adjectives or phrases. This type
of question is called:

Dichotomous

A semantic differential

Multiple choice

Rating scale

A likert scale

60. If the guests at Bayside Resort were asked to rate their nights sleep on a scale with
the following ratings: excellent, very good, good, fair, poor, the resort would be using
a(n) _____ to gather primary data.

Semantic differential

Importance scale

Rating scale

Dichotomous question

Likert scale

61. The question, What is your opinion on the safety of American highways? is an
example of a _____ question.

Completely unstructured

Thematic

Dichotomous

Semantic differential

Rating

62. The contact method that minimizes interviewer bias is:

Mail

Telephone

Intercept interview

Focus group

Personal interview

63. If time is of the essence for a research project, the preferred contact method is:

Mail

Telephone

Intercept interview

Personal interview

Focus group

64. The best contact method to use to quickly determine how many people saw the
commercial for the new Volkswagen Beetle that ran last night during the television
show Friends would be:

Mail

Internet

Telephone

Focus group

Personal interview

65. If flexibility is the most important criterion for a research project, the preferred
contact method is:

Intercept interview

Telephone

Focus group

Personal interview

Mail

66. Personal interviewing takes two forms. They are:

Arranged interview and intercept interview

Depth interview and simple interview

Online interview and offline interview

Focus-group interview and individual interview

Adaptive interview and static interview

67. Research is an expensive, sophisticated process that is often beyond the reach of
small businesses with their limited budgets.

True

False

68. Primary data are generally available more quickly and at a lower cost than
secondary data.

True

False

69. A producer of herb mixes that wants to explore adding new products should use
close-ended questions in interviews with a sampling of its current customers.

True

False

70. Students surveyed were asked the following question: "I would support a company
that provides my school with scholarships. "
Strongly Agree
Agree
Neither Agree Nor Disagree
Disagree
Strongly Disagree
This survey used a(n):

Semantic differential

Thematic apperception test

Importance scale

Open-ended question

Likert scale

71. A variable that is not influenced by or not dependent on other variables in


experiments is called

Independent variable

Dependent variable

Experimental variable

72. Personal interviewing of a certain percentage of individuals who pass by certain


points in a shopping center is also known as

On-site interviewing

Focus group interviewing

In-home interviewing

Intercept interviews

73. A researcher wants to study the characteristics of people who are heavy users of
film (purchase more than 12 rolls per year). This group is referred to as the:

Sample

Census

Population

None of the above

74. Kellogg seeks to determine consumer believability towards it's products' health
claims. The most appropriate technique for this purpose is

Observation

Survey

Experimentation

Simulation

75. Which data collection techniques cannot study attitudes?

Observation

Mail survey

Semantic differential

Multidimensional scaling

76. Which type of sampling uses whoever seems to be available

Stratified sampling

Area sampling

Quota sampling

Convenience sampling

77. _______________ sampling is especially useful when you are trying to reach
population that are inaccessible or hard to find.

Convenience sampling

Quota sampling

Snowball sampling

All of the above

79. reactions of customers to current products, customer preferences, and a record of


past purchases can most often be obtained from

profit and loss statement

inventory records

salespeople call reports

customer billings

81. Which of these statements about data collection is correct

a firm should approach data collection as an ongoing activity

a firm needs a computer to successfully implement collection and retrieval of


information

research projects should always include sampling

a firm should not spend on research

82. The quality of a research to produce almost identical results in successive repeated
trials reflects it's

Reliability

Validity

Accuracy

83. An easy reference about the sources of the data through which the research has
been compiled is provided by the

Footnotes

Executive summary

Introduction

Bibliography

84. What should a market researcher do once he or she has defined the problem and
the research objectives?

Collect the information

Budget for information collection

Develop the research plan

Sample the population

Develop a survey instrument

87. The group on which the researcher wants to generalize the results of his study is
called the

sampling frame

study population

theoretical population

sample

88. One of the best survey methods that can be used for all research situations is the email questionnaire surveys

True

False

89. A critical review of the information, pertaining to the research study, already
available in various sources is called

Research review

Research design

Data review

Literature review

90. When planning your literature search you need to:

Have clearly defined research questions and objectives

Define the parameters of your search

Generate key words and search terms

All the above

91. The first step in the research process is the:

Development of the research plan

Survey of stakeholders to determine if problems exist

Collection of the available sources for needed information

Definition of the problem and research objectives

93. A base document for research purposes, providing the questions and structure for
an interview or self-completion and providing space for respondents answers is more
popularly known as a

questionnaire

scaling

tests

none of the above

94. Rosco Publishing Company sells books to college students on test-taking skills,
motivation, relationship management, and ways to deal with stress. Its wants to use a
probability sampling method that will ensure the percentage of freshmen, sophomores,

juniors, seniors, and graduate students in the sample reflect the percentage on the
college campus. What is the best sampling method for the publisher to use?

simple random sample

stratified random sample

quota sample

judgment sample

95. The basic idea of sampling is that by _______________ some of the elements in a
population, we may draw conclusions about the entire population.

clustering

selecting

commenting

tabulating

96. The inclusion of open-ended questions on many questionnaire means that a


significant amount of ________________ data is also collected.

secondary

quantitative

qualitative

primary

97. Dividing population into subpopulations (strata) and using simple random on each
strata is called _____________________ sampling.

stratified

systematic

cluster

judgement

98. in depth interviews are exactly as the name suggests and use an interview schedule
rather than a formal questionnaire as the basic __________ collection instrument

data

number

information

none of the above

99. an appropriate adage might be, "a problem well defined is a problem half solved.,"
an orderly definition of the research problem gives a sense of ____________ to the
investigation

direction

seriousness

100. The effective use of information requires a thorough understanding of the


___________ of information available and how the information is gathered

Mode

Plan

Types

None of the above

101. A significant proportion of the marketing research approaches is based on


_________ constructs from the social sciences and systems thinking

practical

effective

theoretical

none of the above

102. The key objective of any training activity is to ensure that the data collection
instrument will be administered by all interviewers in a uniform and ____________
manner

fashionable

smart

consistent

inconsistent

103. The conversion of the raw data into information means that the data needs to be
___________ and coded so that it can be transferred onto a computer or other data
storage media

edited

audited

amalgamated

converted

104. The major disadvantage with in depth interviews is that because of their time
consuming nature it is usually only possible to carry out a relatively small number of
such interviews and as such the results are likely to be highly ____________

subjective

objective

questionable

objectionable

105. A population is the total collection of elements about which we wish to make some
__________

Census

Inferences

Demographic

None of the above

106. Students surveyed were asked the following questions: "which cereals have you
seen advertised within the last three months?" The survey used a(n):

semantic differential

thematic apperception test

importance scale

open ended question

likert scale

107. Which is not an element of a good sample

precision

accuracy

representation

large sample

108. It is not advisable to include a covering letter along with the questionnaire.

true

false

109. Until recently Canadian condo developers operated under the philosophy, Build it
and they will buy. Then, Stan Kates launched the Preferred Home Buyer Alliance. He
is in the process of creating a database of new homebuyers and prospective homebuyers

in Ontario who provide his organization with information about what they want and
dont want in their homes. A builder can contract with Kates and find out, for example,
if homebuyers with small children prefer track lighting or two sinks in the master
bedroom. The database also has information on homebuyers favorite restaurants and
hobbies. One way Kates collects this data is through a gathering of six to ten new and
prospective homebuyers who are invited to talk about their ideal home. Kates uses
_____ research.

Focus-group

Experiential

Observational

Causal

Behavioral

111. Once obtained there is no need to evaluate the relevance of the literature to your
research question and objectives

true

false

112. Usually, syndicated data services can provide consumer panel data at a much lower
cost that if a company carried on it's own panel operations

true

false

113. Which of the following types of causal research projects would a company that
publishes custom cookbooks used for fundraisers by churches, colleges, and civic groups
choose?

A study to determine the types of fundraising most commonly use by church groups

A survey of previous customers to see if they are interested in a new edition

A study determining if more people buy the custom cookbook when the cover has
a picture relating to the group selling it, rather than if it has just a generic cover.

A study to determine the price range for an average sized cookbook

An industrial study of what similar publishing companies are doing to better serve
their customers

114. Which of the following is an example of primary data that would be used by the
Ashton - Drake Galleries to determine the popularity of it's precious moments doll
series?

Input from a focus group that was put together specifically to discuss their
perception of the popularity of the doll series

An article about the precious moments doll in a recent issue of Crafts magazine

Sales records for collectible dolls gathered by the industry's trade council

A survey that noted that dolls are the most often collected item by women between the
ages of 40 and 60

Data from the sales records kept by the exclusive dealers of the precious moments
dolls

115. How would delta, a manufacturer of acrylic paints used in arts and crafts, use
observational research to gather primary data?

By surveying current users to find out the ways the paint could be removed

By watching how members of a class learn to paint mailboxes using the paint

By asking users of other brands of paint to list the most important attributes for
acrylic paint

117. Which is typically the most expensive step of marketing research process

problem definition

developing the research plan

information collection

information analysis

questionnaire design

118. Which step in the marketing research process is generally considered to be the most
prone to error?

Problem definition

Sample framing

Questionnaire design

Data collection

Data analysis

119. Inspite of the rapid growth of research, many companies still fail to use it
sufficiently or correctly. Which of the following describes a reason for this failure

a narrow conception of marketing research

unevencaliber of researchers

poor framing of problems

personality and presentational differences

all of the above

120. A semantic differential scale takes a form such as "united airline food service is
__________ excellent ________very good _________good _______fair _______poor"

true

false

121. Data collection that focuses on providing an accurate description of the variables in
a situation forms the basis of which type of study

exploratory study

descriptive study

causal study

122. A condition that exists when an instruments measures what it is supposed to


measure is called

validity

accuracy

reliability

123. A real world environment in which experiments take place is also referred to as

field settings

field trips

field

field research

accuracy

125. A sampling method in which the final choice of respondent is left to the
interviewers who base their choices on one or more variables such as age, nationality,
education etc is called

area sampling

stratified sampling

random sampling

quota sampling

127. Imagine your college is in the process of measuring student satisfaction with the
colleges cafeteria. The college is concerned about the objectivity of the research process.
Which of the following strategies best illustrates objectivity.

Developing the survey instrument on the basis of the researchers preconceptions of


the cafeteria

Asking students in a personal survey why do you like the cafeteria? and reminding
students that the cafeteria food is healthier than the offerings of the nearby fast food
restaurants

Mailing the questionnaire to a random sample of all students

Using a personal survey directed to students who purchased a meal card

132. Random sampling error is the difference between the sample _________and the
results of a complete survey of the total population using exactly the same procedures

population

observation

result

sample

133. Both stratified and quota sampling have the ______________ objective, the
approaches should not be confused

different

objection

same

deterrent

134. In the absence of more information to determine a sample size on the basis of
sound statistical principles, at every point the researcher must attempt to
____________- sources of error

maximize

minimize

reject

accept

135. The depth or in-depth interview is an unstructured __________ in which the


interviewee is encouraged to talk extensively

interview

interviewer

man

woman

140. While designing a questionnaire, it is best to use only one type of question so that
the respondents find it simple to answer

true

false

141. There is no need to give a reference for a journal when there is no obvious author
for the journal

true

false

142. What are the qualities of a good hypothesis

adequate for the purpose

testable

better than its rivals

all of the above

143. What are the two types of arguments

deduction and induction

exploratory and deductive

dejection and injection

none of the above

144. A ___________________ is conducted to detect weaknesses in research instruments


design

Pilot study

Questionnaire

Interview

Sampling

145. in research ethics, confidentiality should be guaranteed if the researcher cannot


promise anonymity

true

false

146. Which of the following is NOT one of the ways to increase response rate for a
questionnaire?

Attractive cover letter

Proper timing

Large number of questions

remuneration

147. In general the larger the sample, the smaller the

Sampling proportion

Population size

Size of the strata

Sampling error`

148. reliability is mostly a matter of ______________, while validity is mostly about


_____________

consistency, accuracy

accuracy, consistency

similarity, dissimilarity

similarity, consistency

150. Text paragraphs, semi tabular form, tables and graphics are used in
____________________

Introduction

Presenting statistics

Appendix

Research methodology

151. Research should be _________________

accessible

transparent

transferable

all of the above

153. ------------ are Questions the researcher, must answer to satisfactory arrive at a
conclusion about the research question.

Investigate questions

Research question

Measurement question

Fine-tuning the research question

154. ---------------- Is the degree to which bias is absent from the sample.

Precision

Accuracy

Census

Presentation

155. The process of searching bibliographic databases includes the


following EXCEPT

Saving the valuable results of your research

Selecting a database appropriate to your topic

retrieve articles not available in the database

assigning each element within sampling frame

supplementing your sources with internet sources

156. Sampling _______________ is the list of elements from which the sample is actually
drawn

File

Record

Listing

Frame

157. Which of the following is the right way of writing a bibliography

Kotler, P (2000) Marketing Management : Prentice Hall International

Marketing Management (2000) Kotler, P: Prentice Hall International

Philip Kotler (2000) Marketing Management : Prentice Hall International

Marketing Management by Philip Kotler : Prentice Hall International (2000)

None of the above

158. The appendix at the end of the dissertation normally includes a blank sample
questionnaire, tables of raw data and any other useful information not provided in the
main body of the research

True

False

159. Identify the dissertation chapter which involves drawing together the main points
revealed in the research, summing them up and stating the implications of findings.

Introduction

Literature review

Research methodology

Data analysis and findings

Conclusion and recommendations

160. Through_______researchers develop concepts more clearly, establish priorities,


develop operational definitions, and improve the final research design

Data collection

Exploration

Description

Definition

161. Exploratory investigation of management question adapts the following approaches


except

Films, photographs, and videotape

In-depth interviewing

Document analysis

Street ethnography

Survey method

166. Business research is a systematic inquiry that provides information to guide


business decisions. This includes the following except:

Reporting

Descriptive

Explanatory

Predictive studies

168. When we mean that reason is a primary source of knowledge, the style of thinking
is named as

Empiricism

Rationalism

Idealism

Extentialism