12 Disjuncture and Difference in the Global Cultural Economy ‘Arjun Appadurai teas only the meret sequintane with thefts of the modem world to note that ie crikingly new, Hiorians and socologis, [procises and the weeld tems associated Tong been aware chat the wodd has been a congeisoflnge-iale ofa new onder aia forces for salned cour inte joer of even ype. The wo Batfew will deay forthe command of ‘0d spatially separated groups have, ver dine only with great effort. The feces of entarl ha en en pn on "srt Dien i (cdg ane any oe Ph ie an pesos ace fpeopehot and mae commonies eect atone Wit what Seat Andon eed “peat ope ‘nested inh Word he poner fms enc Sion of pecs ot ee yt aa 7 scmneman Sie ai Footlesnes,senation, ndere mens ae osely Enked, What these arguments il to consderis that lest a peiy 18 frees fom vatious meropole are brought ito new societies they tend to become {esienized in one oc mother way this is tue of mesic and bexsing sess che Sune of scence and ters, spectads and constions, The dynamic of such nd on hve os begun tobe explored syseiclly and mich mae ness tobe done Indoncinizaon may be more befor Koreas, Indanzation for Rassinniration for the people of lerative ears to Americniation SoviesAsmeia and the Bate republics Sach in of ‘al be real expanded, but it isnot shaple inventory for poles of smaller cae, always 3 fear of clr absorption by poles o larger se, eqpecaly those Une fled co come vo terme with what Scott ery ave called dlsonganied capitalism, The complet of te caret th certain fundamental cajncture beateen economy, amr Sy soninan nak chnemts et 98 Explaining Gilsson ‘onthe globe liv in such imagined workls (and nr justin imagined communities) aod hur aze able t contert and eometimes ven eubye ffi mind and ofthe entrepreneurial mentality arround them. shifts needs, a production and technology generate diferent need, 38 nation states shi thi polices on refigee populations, hese moving groupe can never ford to let theirmmaginaions res oo long, even if hey wish to, roots of multinational enterprise: ess from India, China, Rusia, ndpresented. The fuidity of ideoscapes is compl aspors (both voluntary sad involuntary) oF ew meaning steams into the ditourse of democracy indifferent parts of the wood ‘This eended terminological dzcosion of the five terms T bave coined ses the ‘of my model ‘money, images, and ideas now follow increasingly nonisomorphic pathy ofcourse, st {i penods in human history there have bee some dsjunctaes inthe ows of tse ‘things, but the sher speed, scale, an voltme ofeach ofthese dows are novo great thac the diucires have become ceaual to the police of global clare. The ‘Blan cigras, tend to desire fives in their new homes, raising anew the problema of reproduction i a deteritorlized context. Deerritriization, in general, one of the central forces ofthe modern world becnut it brings Iboting populations into the lowencias sector ad pace of ela Sta desnogand Sth popaien of npn Cate use etePipa te Ctl Cat Eanomy 0 ae ct in fos Foreman ak padtgaes x they ner with te F oe end techncocapes (a8 in the ete of very small counties that lack eontemperry Ses seems of peosucion and information), or between ieotespes and Snaneciapes whet international ending i Blplining Glbalicaton s(n many counts inthe ted on both national ana interasoral TV and cinema completely lovee and undermine the she ‘ee law breskinghero fas emerged to mediate his raked struggle becveen he piss Set relies of indian pole, which has grown inteasingly betaling and corrupt “The vanenstional movement of the martial ars, paricalaly through Asay 25 | swedited by the Holywood and Hong Kong fm indasuiesis arch lastraton ofthe ‘rays in which long-standing marl art tations, reformalared to mee the Fase aein Bangiot a to out the Other the commence and sednr eg Wade sad the bral motiiy nual tha Soman OF as nd she wel ating 1g and though he rats beeen sates and borden. ‘oF this new act of ot asinple one-way set in which the temas of global ultra ‘confined wholly withi, the vicstades of international 9) fen yh fae of se ve iced onan top te wood ae ee eocuction fish and dhe second, the feism of the consumerDisjancnre ithe Glbat Cultural Economy 103 iongement, and fen fin wort (ergged in wus nd of highs ‘become the arbitmageur ofthis repesriation of difrence (the fern of good gps, Slogans, and ses). BuC this eputinion or export ofthe designs and commodes oF fierce continuously exacerbates the inenal pois of majoras and homog-