--------------------------------------------------------Date stamp: 21-10-2016

Time stamp: 08-06-41

https://www.scribd.com/doc/238025454/NIBM-ASSIGNMENT

~ 8 ~
The higher short term assets and the less your short Term debt; make your abilit
y better to pay the debt (short Term liquidity ratio / liquidity ratio help you
determine this). The short term creditors of a company like supplies of good of
credit and Commercial banks providing short-term loans are primarily interested
in knowing the companies ability to meet its current or short term obligations
of a firm can be met only when there are sufficient liquid assets. Therefore, a
firm must ensure that it has sufficient liquidity or the capacity to pay its cur
rent obligations due to good liquidity position. The current assets should eithe
r be liquid or near liquidity. These should be exchangeable into cash for paying
obligations of short-term nature. If current assets can pay off current liabili
ties, then liquidity position will be satisfactory. The ideal current ratio is 2
:1 means if company
s current assets are reduced to half, then
also the creditor will also able to get their payment in full. The firm has to m
aintain core current assets which is easily realizable at all times. The laid do
wn bench mark ratio to maintain the ratio of core current assets to current liab
ilities is 1:1. The ideal liquidity ratio is 1. This indicate short term solvenc
y of company. Hence, adequate cash planning, cash budgeting, financial fore cast
ing is required to maintain liquidity.
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4.) Marketing Management
Question:
If you are working in a super market, what techniques / tools you will use in d
ata collection. How are you going to analysis the data and make inferences? How
will you finally apply your market research to improve sales and win over custom
ers? Ans:
In super market, we are selling different product of different brand to customer
/consumer. We are basically dealing with consumer goods. So consumers satisfacti
on is must to increase sales. In Data Collection, we should focus on various fac
tors affecting Consumer Behavior.
Consumer Behavior Model INPUT PROCESS OUTPUT
Marketing Stimuli
1. Product 2.Price 3. Promotion 4. Distribution Channel
Other Stimuli
1. Economic 2. Technological 3. Political 4. Social
Buyer Characteristics
1. Psychological 2. Personal 3. Cultural
Buyer Decision
1. Process
Buyer Action
1. Product Choice 2. Brand Choice 3. Dealer Choice 4. Purchase Timing 5. Purchas
e Amount
BUYER/ CONSUMER
CULTURAL
1. Culture 2. Sub-culture 3. Social class
SOCIAL
1. Reference Groups 2. Family 3. Roles and statuses

PSYCHOLOGICAL
1. Motivation 2. Perception 3. Learning 4. Beliefs and attitudes
PERSONAL
1. Age and life cycle stage 2. Occupation 3. Income 4. Personality
~ 10 ~
Study of above factors,
output and finding out the buyer s demand and requirement leads
to growth. After deciding about above factors, input, output and process for sup
er market, we do Randomized Control Trial by selecting random consumer residing
nearby store, coming to the store as per decided sample size. After selecting sa
mple (Group of Random people/Consumers), we ask them different question related
to above model. For Example: 1) Religion, way of Festival celebration, tradition
, culture, social class, economic status 2) Age, Sex, occupation, income 3) Fami
ly members, role in society, role in company, group activity 4) Product choice,
brand choice, importance of branded product, quality assurance, price affordabil
ity, more of delivery-from shop or home, technological equipment in store, store
design, product arrangement etc. After collecting data from group of people, we
short out them accordingly age group, sex, and income groups. We then prepare e
xcel sheet to fill data, prepare charts. From that we analyze the mind set of co
nsumers, their sense about brand, their requirement of product category, service
requirement, and technology up gradation requirement by statistical interpretat
ion-1. Multiple Regression 2. Cluster Analysis 3. Factor Analysis After interpre
tation, we make effective marketing strategy and build a plan according to consu
mer response. But research does not end here. We will start experiment of the ne
w ideas. We do continuous observation on strategy. Study goes on. Consumer frien
dly environment, consumer friendly services and consumer friendly products in S
uper market let consumers to make regular entry. Proper Advertisement as per re
search interpretation leads to good outcome.
~ 11 ~
5.) Organizational Behavior
Question: If you are made the campaign leader for a particular political party.
How will you use your leadership skills to motivate your party men to ensure suc
cess of the party nominee in the elections? (Focus on the individual, motivate a
nd apply leadership style). Ans:
Leadership skill is something that influences other member of group/party/people
towards a goal decided by a leader. Manager tries to set effective planning and
policy, but leadership quality required to implement policies and to be adopted
by employee or follower. If I am a campaign leader of particular party, then my
goal to ensure success of that particular party and to motivate their party no
minee for effective strategy for success. To be a good leader, -I have to adapt
myself to situation and local condition -I have to adjust myself to any conditio
n for local campaign -I have to give dominant and assertive speech -I must be ag
gressive towards goal -I have to control my emotion -Decision power -My speech s
hould be to the point and fluency in speech -self confidence -I have to boost my
intelligence level by reading history and latest books and novels -Social parti
cipation First I have to set up a meeting with party nominee, give them effectiv
e, confident, motivating speech and good discussion about current situation. The
n I have to suggest them which topic should be used in which way to get attentio
n of people. My body language will remain strong in every speech that will make
my image stronger. I have to connect with people in their traditional way, so th
at they will feel homely with me. I have to find out local problem by interactin
g with the society. I have to assure them about their problem that they will be
look after. I have gather information about weaker side of opponent strictly rel
ated to public life only. Then I have to direct my party nominee to raise the po
int of local issue, connect with them, stick to your decision and not change fre
quently. I have to find out local problem and one common problem for country for

each nominee and ask them to spread effectively and this will bring their win d
efinitely. I have to adjust myself to local culture for local nominee campaign.
~ 12 ~
In modern era, there are few new concepts in leader ship those are branding, tec
hnology and rough decision. Branding means I have to make my image popular by my
work, showing my good work to people by constant advertisement, by local confer
ence, seminars

in which I have to show my activity and goal for future.

Technology is one by which people connected easily as a human. I can t reach each an
d
every place frequently, but by technology I can connect many human beings simult
aneously. That will also show my intelligence level in understanding of technolo
gy.
Currently, Gujarat s Chief Minister Mr. Narendra Modi is using the same in
their campaign very well. Rapid Decision making ability in any situation makes t
he leader powerful and popular among the people. I can use branding and technolo
gy simultaneously to show my intelligence level as well as to ensure my party me
n that I am strongly working for campaign. That will create belief in them that
if they work as I suggested, they will surely wins the battle of election. I ca
n connect to each party nominee by means of conference call frequently and guide
them for local problem. In short, an energetic, intelligent, fluent, highly tec
hnical and motivational speech among party nominee electrifies their working ca
pacity and ensures them win.
~ 13 ~
6.) Principles of Economics
Question: Suppose the price elasticity of demand for text books is two and the p
rice of the text book is increased by 10%. By how much does the quantity demand
fall? Inter the result and discuss reasons for the fall in quantity demand? Ans:
Price Elasticity of Demand (Ep) = Percentage change in the Demand ---------------------------------------------- Percentage change in Price Hence, here
2
= Percentage of change in demand --------------------------------------------10 Percentage Change in Demand is 20 as per formula. So, Quantity Demands fall b
y 20 %. Here, Quantity Demand falls, because text books are the things which are
not used for life long and there are many substitutes available for text books.
If price increases, some may use old book instead of newer to save money. Peopl
e might copy it to use, though it is illegal. Many text books alternative also a
vailable online. For Example, XYZ Company has made some text book production abo
ut social science. His text books in market now in demands. But if he increases
cost, then consumer ask about low cost alternative for same book which was easil
y available as so many companies doing the social science text book related publ
ication.