RADAR Project: Regulating Anti-Discrimination and Anti-Racism

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JUST/2013/FRAC/AG/6271

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Discriminating Job Advertisements

RADAR Project: Regulating Anti-Discrimination and Anti-Racism

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Learnmera Oy

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JUST/2013/FRAC/AG/6271

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Discriminating Job Advertisements

RADAR Project: Regulating Anti-Discrimination and Anti-Racism

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Learnmera Oy

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JUST/2013/FRAC/AG/6271

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www.thelanguagemenu.com

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Discriminating Job Advertisements

RADAR Project: Regulating Anti-Discrimination and Anti-Racism

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Learnmera Oy

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JUST/2013/FRAC/AG/6271

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Discriminating Job Advertisements

RADAR project
Training materials description: Icebreaking session

Discriminating Job Ads

Topic
Level
Objective
Group size
Duration
Material needed

Racism and discrimination

Adults
To discuss job advertising and what they contain in regards to racism and
discrimination
Small groups (2-3), single participants
60+ min
Flashcards discriminating job ads

Description
Print the pages in colour and distribute one set to each participant/group or print the pages
and laminate each ad separately.
Group the participants.
Give each group/participant a set of the ads.
Discuss each advert (some examples below):
1.
2.
3.
4.

What does the advert want to say?

What is the purpose of the ad?
In which way is the ad discriminatory or racist?
How would you rewrite the adverts into a non-discriminatory or non-racist
advertisement?
5. Would you apply (if you would qualify) for any of the jobs in these exercises? Why or
why not? Elaborate on your answer.
6. What do you feel when looking at this ad?
7. Have you seen a similar job advert before?

Write two job adverts for the same job (at your own workplace or at a fictional work place),
one in a discriminatory/racist way and one in an anti-racism/anti-discriminatory way.
Compare the adverts and explain why or why not you think some people would respond
better to one of the ads. What type of people do you think your ads would attract? If you
would prefer to hire a specific type of person (young, single, childless, Asian or male, etc),
how could you specify your requirements without writing it in a discriminatory way?

RADAR: R e g u l a t i n g An t i - D i s c r i m i n a t i o n a n d An t i - R a c i s m

JUST/2013/FRAC/AG/6271

win.radar.communicationproject.eu/web/

info@radar.communicationproject.eu