Escolar Documentos
Profissional Documentos
Cultura Documentos
GUA I
ESTRATEGIAS DE LECTURA
A. Observe el siguiente trmino. Comente con la clase: qu es lo primero que se le
ocurre cuando lee esta palabra?
NEWS
B. A continuacin encontrar una lista de 10 palabras. Lalas y escriba en cada
rengln la primera idea que se le venga a la mente. Luego, compare sus asociaciones con
un compaero.
Front page
______________________________________________
Important
______________________________________________
Cover
______________________________________________
Scandal
______________________________________________
Privacy
______________________________________________
Reporter
______________________________________________
Live
______________________________________________
Internet
______________________________________________
Global
______________________________________________
Lo que usted acaba de hacer se denomina ASOCIACIN LIBRE.
Este tipo de actividades lo ayudan a:
Tomar conciencia de lo que sabe;
Activar su memoria;
Relacionar ideas.
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C. El ttulo y las palabras que leer a continuacin fueron extrados del texto con el
que trabajar en esta gua. Analcelos y prediga de qu se tratar el texto. Comente sus
predicciones con la clase.
LAPTOP COMPUTER
DEBATE
TELEPHONE
WEBSITE
DIGITAL CAMERA
Existen diferentes estrategias que utiliza el lector para abordar y comprender el texto.
Dichas estrategias se denominan SKIMMING o lectura global y SCANNING o lectura
especfica.
Qu es SKIMMING?
Lectura rpida - general del texto
Objetivo: captar su idea general.
Tcnica: leer el titulo y el primer y ltimo prrafo; o leer la primera oracin de cada
prrafo y el prrafo final.
Qu es SCANNING?
Lectura rpida - exploratoria del texto.
Objetivo: bsqueda de informacin especfica.
Tcnica: mover el ojo rpidamente sobre la pgina para encontrar determinadas
palabras o frases que son relevantes para la tarea que est haciendo.
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GUA I
Not everyone would agree that all the examples that started off this chapter should reside
under the rubric of digital journalism. There are definitions of journalism- digital or otherwisetaught in journalism schools that make presumptions about practitioners` qualifications and place
of employment. This is a debatable subject and thus should be debated, if there is disagreement,
rather than dictated. In this age of digital media, where allegedly anyone can be a publisher, the
designation of journalist is increasingly being called into question. Who qualifies for press
credentials? Who (or what) is the press in the twenty-first century? Should all Web sites claim that
to post news be designated as news organizations? These are not merely academic pondering.
There have been cases where journalists, or people claiming to be journalists, have been denied
press credentials to major news events because the event organizers took a narrow definition of
the term news organization. Were the event organizers being shortsighted, narrow minded,
discriminating, and petty? Or were they forced to establish clear and deliberate criteria for
determining what constitutes a bona fide journalist so that every Tom, Dick, and Harriet with a
Web site doesn`t try to crash exclusive events under the guise of journalistic privilege?
The answers to these questions will have an impact on students who choose to work in
nontraditional news setting. Say, for example, that a group of recent college graduates decide to
start an online sports news site called SwenStrops.com (sports news spelled backwards). They
are a team of five, with each person serving multiple functions. They have set up a Web site and
aim their content at college sports fans. Every employee does some writing for the site, but he or
she might also perform design, programming, moderating (e.g., electronic discussion groups),
marketing, event planning, or other responsibilities. They have about three thousand unique
visitors to their site per month, which is a drop in the bucket compared to online sports giant
ESPN.com. Is this really a news organization? Are the employees journalists? Shouldn`t the
editorial and marketing functions of the organization be separate? Should the staff members be
issued press credentials so they can be admitted to sporting events free of charge? Why or why
not?
As you consider this hypothetical example, keep in mind that Bloomering Business News (BBN),
which today is considered a leading financial news organization, started off relatively unknown in
the world of reporting. Over time, it gained exposure, credibility, and acceptance. How do we
know SwenStrops.com isn`t another BBN in infancy? In these information-saturated times, how do
we decide who and what are legitimate sources of news and information, and who and what are
not? Are these questions themselves problematic? Do they offend the principles of a free press?
GUA I
Or are they necessary to protect the integrity of journalism as an independent social force? What
other questions should students of journalism in the twenty-first century be asking?
If this book is successful, it will get readers to think about the challenges and opportunities of
working in the field of digital journalism. There is much practical information to be learned here,
as well as much food for thought. Use it as a means to stimulate your thinking about the field and
to question old and new assumptions about what the practice and theory of journalism should be.
Texto extrado de: Kawamoto, K. (2003). Digital journalism: emerging media and the changing
TIP: Las palabras frecuentes constituyen alrededor del 50% de las palabras en
la mayora de los textos. Si aprende esas palabras y es capaz de reconocerlas
radamente, puede incrementar su velocidad de lectura y su comprensin.
E. Ahora aplique la estrategia de scanning e indique si las siguientes ideas son
verdaderas (V) o falsas (F), de acuerdo al autor del texto ledo. Corrija los enunciados
falsos. No olvide indicar el rengln de donde extrajo la informacin.
Enunciados
aCorreccin:
b- El tema de periodismo digital es indiscutible e irrefutable.
Correccin:
c- Bloomberg Business News (BBN) comenz siendo muy conocida
en el mundo del reporte financiero.
Correccin:
d- En la era de los medios digitales, la denominacin del periodista
est siendo cuestionada.
Correccin:
Renglones
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2. ? Rengln
3. ? Rengln
GUA I
Referente
GUA I
Over time the hosts are surprised to find that they have attracted a
regular and loyal following. They allow their visitors to post new stories
() (Rengln: )
Arguably, all of these people can be said to be practicing a form of
digital journalism. For some, the digital aspect may be a small part of
their reportage, which otherwise reflects a more conventional news
story. (Rengln: )
In this age of digital media, where allegedly anyone can be a publisher,
the designation of journalist is increasingly being called into question.
(Line: )
In these information-saturated times, how do we decide who and what
are legitimate sources of news and information, and who and what are
not? (Line: )
REFERENCIA TEXTUAL
Se consideran elementos referenciales textuales aquellos que no pueden ser
interpretados por s mismos sino que remiten a otro elemento del texto. (Rueda, Nelly
(2008): Claves para el estudio del texto. Crdoba, Argentina, p. 69).
La recuperacin del referente (objeto, sujeto o entidad) puede hacerse de dos
formas dependiendo del lugar donde se encuentre la informacin relevante.
En el texto podemos buscar esa informacin hacia atrs:
A peace activist takes a digital audio recorder to an antiwar rally and records speeches,
group chants, and the personal ruminations of those in attendance. She goes home and
immediately uploads her sound files to her personal computer.
El referente de SHE es A PEACE ACTIVIST, que en el texto ya se nombr
anteriormente.
O mirando hacia adelante:
When SHE arrived home, THE PEACE ACTIVIST uploaded her sound files to her personal
computer.
GUA I
ACTIVIDAD DE VOCABULARIO
I. Vuelva a leer el texto y extraiga los equivalentes en ingls de las palabras/frases
relacionadas al rea de Periodismo Digital. Luego indique el nmero de regln donde se
encuentran.
Palabra en ingls
Equivalente en espaol
Rengln
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MEDIOS de
comunicacin
Tipos de
PERIODISTAS
PROBLEMAS
expuestos
ACTIVIDAD DE CIERRE
K. Teniendo en cuenta el texto trabajado, responda las siguientes preguntas:
1) Crees que el avance de las nuevas tecnologas est beneficiando o perjudicando
la labor del periodista? Por qu?
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GUA I
3) Cules son las habilidades indispensables para un periodista del siglo XXI?
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APNDICE GRAMATICAL
Las 100 palabras ms comunes
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GUA I
ESPAOL
YO
YOU
T/VOS/USTED
HE
SHE
ELLA
IT
WE
NOSOTROS/ NOSOTRAS
YOU
THEY
ELLOS/ ELLAS
ADJETIVOS POSESIVOS
INGLS
ESPAOL
MY
MI/ MIS
YOUR
HIS
SU/ SUS
HER
SU/ SUS
ITS
SU/ SUS
OUR
NUESTRO/ NUESTRA
YOU
THEIR
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GUA I
ESPAOL
ME
ME/ M
YOU
HIM
LO/ LE/ L
HER
IT
US
YOU
VOSOTRAS
THEM
ESPAOL
WHO
WHOM
WHICH
QUE/ CUAL
THAT
QUE
WHOSE
WHERE
DONDE
PRONOMBRES DEMOSTRATIVOS
INGLS
ESPAOL
THIS
ESTE/ ESTA
THAT
AQUEL/ AQUELLA
THOSE
AQUELLOS/ AQUELLAS
THESE
ESTOS/ ESTAS
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GUA I
GUA I
Ejemplos:
Every employee does some writing for the site, but he or she might also
perform design, programming
In this age of digital media, where allegedly anyone can be a publisher, the
designation of journalist is increasingly being called into question.
Is this really a news organization?
A network television reporter in New York City purchases and downloads
satellite images from a commercial Web site to enhance his story on deforestation
()
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