Art

deco

Shahid Khan
Esa shaikh
Rafay Ahmad

Cars
Furniture
Jwellery
Posters
Metal work
Paintings

Paris expositions 1925

Influences, precursors
and parallels
What is art deco

1. Introduction

index
4. Architecture
The pavillions
Buildings
Impact
Decline and resurgence

2. ART
3. Art deco in Mumbai
Introduction- Oval Maidan
Art deco buildings
Art deco in Miami
Comparison between the two

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What is art deco?

A popular, international art movement during the 20s and 30s.

Affected all decorative arts, including architecture, interior design, industrial design, as
well as visual arts such as fashion, painting, graphic arts, and film.
The name came from the 1925 Exposition international des arts decoratifs industriels et
moderne, held in Paris which celebrated living in the modern world.

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"Art Deco's ultimate aim was to end the old

conflict between art and industry, the old
snobbish distinction between artist and
artisan, partly by making artists adept at
crafts, but still more by adapting design to
the requirements of mass-production."
- Bevis Hillier

Inspiration, Precursors and Parallels

Frank Lloyd Wright designed Midway

gardens, a sprawling Chicago
entertainment complex that provide
the public with handsome space for
numerous activities, including dining
dancing and listening music. This
architecture can be seen as the
precursors for art deco

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Midway garden,ChicagoFrank Lloyd Wright -1914

Inspirations and Influences

1.
2.
3.
4.
5.
6.
7.

Modernism-Vertical emphasis Setbacks emphasizing the geometric forms

Cubism- basic geometry shapes.
Neoclassicism-rendering and colours
Constructivism- overlapping figures
Art Nouveau- inspiration from nature
De stilj- concept of lines
Futurism.

Influences form the past:

The decorative motifs from the ancient near
eastern cultures of assyria.
Egyptian elements such as stylize blossoms,
scarabs and papyrus leaves and exotic motifs
African sculpture
Persian or Moorish details appear on few art
deco buildings

Rise of art deco

The Roaring Twenties is a phrase used to describe the

1920s.
The phrase was meant to emphasize the period's social,
artistic, and cultural dynamism.
'Normalcy' returned to politics in the wake of World War I,
Jazz music blossomed,
The flapper redefined modern womanhood,
Art Deco peaked
The spirit of the Roaring Twenties was marked by a general
feeling of discontinuity associated with modernity, a break
with traditions.

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Paris Exposition-1925
French artists formed an informal collective known as La Socit des artistes dcorateurs
Founders included Hector Guimard, Eugne Grasset, Raoul Lachenal, Paul Bellot, Maurice
Dufrne, andEmile Decoeur.
They organized the 1925nExposition Internationale des Arts Dcoratifs et Industriels
Modernes in Paris
Art deco was not widely used until popularized by art historian Bevis Hillier's 1968 book Art
Deco of the 20s and 30s.

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Paris, France, Rex, Movie Theater

FEATURES art deco

Vertical lines, then later a transition to horizontal lines
Set-back: upper levels of buildings set back in stages from the vertical to allow sun to reach the
sidewalks below - due to New York City zoning laws in the early 1900s.
Different use of materials: combinations of stone, brick, metals (steel, aluminum, bronze, etc.), tiles,
opaque glass (Vitrolite), terracotta, etc.
Geometric ornamentation: use of circles, diamonds, chevrons, zig-zags, triangles, pyramids, spirals,
octagons, etc.
Frequently used symbols/motifs: sunbursts; "frozen fountain reliefs"; plant & animal life; gears;
lightning bolts; relief sculptures embodying justice, truth, knowledge, industry, labor, man's strength,
work ethic, achievement, commerce and bounty.
Decorative methods: relief sculptures (in limestone, terracotta, metal (iron & bronze)), painted
murals, tile mosaics, decorative metalwork (grills, various covers, railings, door frames), flat-againstthe-wall fluted columns if use

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FEATURES Streamline modern

Common characteristics of Streamline Moderne
Horizontal orientation
Rounded edges, corner windows, and glass brick walls
Glass block
Porthole windows
Chrome hardware
Smooth exterior wall surfaces, usually stucco (smooth plaster finish)
Flat roof with coping
Horizontal grooves or lines in walls
Subdued colors: base colors were typically light earth tones, off-whites,
or beiges; and trim colors were typically dark colors (or bright metals) to contrast from the light base.

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ART

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 Interwar years was difficult if not possible.

Abstraction by means of cubism, neo classical, de stilj, fauvism.
Classified as:
1. On the theme of modernist.
2. Decorative on paper.

Paintings

Portrait of Marjorie Ferry

The green dress
Women with dove
Self portrait in Bugatti

tamara de lampica (1898-1980)

Born in polish family
The women she potrays are sexy, provocative, bold, appealing and seductive, her men are handsome and brave.
her masterpieces are that unique and amazing because she reflected her own dramatic life in her incredible art.
Madonna was also inspired by her works and made songs on her
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Les porusche
Black bull
Oil painting of London theme

Jean dupas (1882-1964)

The new gloves

Highly distinctive and abstract style.

Captured dehumanizing expression.
Awarded by prix de Rome.
His painting is also placed in Ruhlmans hotel in Paris expo, which
made him famous.
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Art deco is famous for its sculpture.

Found at building entrances, table tops .etc.
Sculpture used material such as bronze, ivory etc.
Great impact to the era.

Sculpture

Christ Redeemer

Was designed by Heitor da Silva Costa and carved by French sculptor Paul
Landowski.
The statue is 125 feet (38 m) tall, including the pedestal
New Seven Wonders of the World
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Discuss throw

Free style

dancers

Demetri chiparus (1886-1947)

Romanian born, was master in sculptor of art deco movement.

Reflects interest of French costumes, night clubs, dance in his work, and also he was inspired by the sports of then.
Inspired the female status of that time n their conditions.

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Butter fly dancers

Aristocrat

Fire and the flame

Ferdinand Priess (1882-1943)

Well known sculptor of art deco.
His works depicts the free style of living.
Well known for his ivory work.
Famous for his table top works and statues at the entrance of building

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furniture

Decoration was integral part of art deco.

Beauty in home was essential to mans psychological well being.
Ebony ,mahogany , violetwood, maple , ash.
Are deco was famous due to its long lasting furnitures made in that era that still can be seen.
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Hotel du Collectionneur Pavillion with Jean Dupas painting

Emile ruhlmann (1879-1933)

Born in 1879 to Alsatian family

In exposition he placed hotel du collectiionner that made him
famous.
In his furniture design he used rich veneers, amboyna, and Cuban
ebony.
Instead of varnishers, galuchat was used, that is small skin of dog
fish, snakeskin and animal hide.
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Skyscraper furniture

One

Frank t Paul (1882-1957)

The most famous carpenter of art deco.
He designs the furniture after getting inspire from tall
buildings and skyscrapers
He created the series of furniture puzzle desk with in
cooperating materials
Series of puzzle desks

Ironwork
Can be seen extensively at windows grilles, guards, doors, balustrades, railings, fireplace furniture.
Classified into 2 types
1.
Fin-de- siede inspired from birds, clouds, sunburst, fountain, flowers.
2.
Modern architecture style-consist of sleek line, machineries made, stamps, aero planes

Wilhelm Hunt Diedrich (1884-1953)

From Hungary, started as blacksmith

Was successful designer in metalwork.
2-dimensional figures and animals seem to snipped out of iron, their sharp edges, minimal surface , decoration
gives them engaging vitality.
Works show

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Identical works

Edgar Brandt (1880-1960)

Using symmetry in his design.

He is very famous for his grill work, table tops and fixtures.
He became famous after his acclaimed work in expo that is working
on gate of honor.
Symmetry and identical figures

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Inspiration from Egyptian jewellery

Jewellery

Heavy jewellery were replaced by lighter ones

Simple geometry forms are used and greatly inspired from Egyptian jewellery.
Gold and platinum frames are used.
Diamond came into existence.
Earrings touches shoulder
Massive rings
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posters
Only means of communication between tradesman and public.
Inspiration from1.
Cubism : abstraction, composition, over lapping.
2.
Futurism: speed and power
3.
De stilj: concept of lines.
4.
Favism: bright colors were used.
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Ocean liners poster

National railway poster

Cassandra (1901-1968)
Simply wanted his poster to be the means of communication
Poster in dramatic impact
Elimination of small detail can sharpen the message.
Designed poster for national railway and for the ocean-liners

Movie posters

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Bugatti Veyron

Bentley

Chrysler

CARS

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ART DECO- architecture

Art deco pavillions

Jaques Gruber-Galaries Lafayatte
Group Ruhlman- lhotel du collectionneur

The pavilions

Konstantin melnikov

The pomone pavillion- louis Boileau

The three pavillions, illustrated here

made ample use of stock art deco motifs:
Stylized blossoms, scrolls, stepped forms,
zigzag and other geometric patterns -art
deco and architecture (patrica bayer)

Le-corbusier
Modernist pavillions
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Niagara Hudson Mohawk building- Syracuse, New York

The Niagara Hudson Building in Syracuse is an symbol of the Age of Electricity. Completed in 1932, the
building became the headquarters for the nations largest electric utility company and expressed the
technology of electricity through its modernistic design, material, and extraordinary program of exterior
lighting.
The design elements applied by architects Melvin L. King and Bley & Lyman transformed a corporate office
tower into a widely admired beacon of light and belief in the future. With its central tower and figurative
winged sculpture personifying electric lighting, the powerfully sculpted and decorated building offered a
symbol of optimism and progress in the context of the Great Depression.
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Jhonson Wax Company Administrative Building, Racine, Wis. - 1936 by Frank Lloyd Wright

Frank Lloyd wrights S.C.Johnson and son

administration offices in Racine,
Wisconsin, dated from 1936-39 and
comprised a sprawl of artfully linked
buildings made frombrick, glass and
transluscent plastic tubing.

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Coca cola building- Robert V. Derrah, los angeles 1936-37

This is a Coca-Cola bottling plant remodeled as
a Streamline Moderne building designed by
architect Robert V. Derrah with the appearance
of a ship with portholes, catwalk and a bridge
from five existing industrial buildings in 1939.
It is located at 1334 South Central Avenue in Los
Angeles, California.

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The maritime aquatic park Is a streamline moderne building.

This is one of those few buildings which has been streamline on both
the sides.
The edges have been curved a feature of typical art deco buildings
The front faade of the buildings oserve portholes a typical feature of
streamline modern buildings
The roof has been shown to represent the deck of a ship

Maritime Museum

San Francisco,Aquatic Park, 1937

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Buffalo's City Hall from Niagara Square

city hall of buffalo- John W. Cowper Company , City of Buffalo, NEW YORK STATE
The city hall of Buffalo was the tallest building uptil recently
The front faade observes false pillars showing neo-classical features
Relief work was observed on the front facade
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Chrysler building Willam wan allen

Chrysler Building was the world's tallest building from 27 May 1930 to
1931.
The Chrysler Building is also well renowned and recognized for its
terraced crown. Composed of seven radiating terraced arches, Van Allen's
design of the crown is a cruciform groin vault constructed into seven
concentric members with transitioning setbacks, mounted up one behind
each other.

Eagle Gargoyles

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Manhattans Rockefeller center (1931-40) is a huge commercial precinct

whose somewhat daunting masses of stone are, at their lower levels,
enhanced by a variety of allegorical sculptures- from polychrome basrelief to huge gilded figures.
Prominent sculptors from several countries were engaged to create
these works of art, which included Hilderth Meieres roundels of drama,
dance and song on the faade of radio city music hall and, on the
international building.
In all a total of 17 buildings were created around the main rca building
later

rca plaza, Rockefeller plaza -1931-40

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The Empire State Building is a 102-story landmark Art

Deco skyscraper in New York City, United States, at the intersection
of Fifth Avenue and West 34th Street. It is 1,250 ft (381 meters) tall
The wing like extensions clinging to its aluminum mast and a pair of
moderne eagles guarding at its entrance, the subtly stepped empire
state building has comparatively less ornamentation

Empire State Building : Shrevor, Lamb, Harmon

Empire State Building was the world's tallest building from 1931 to 1973.

IMPACT: NEW YORK CITY -1932

Manhattan, New York

Miami

Indonesia

impact

Marine drive, Mumbai

Napier, New zealand

Australia

Other places were art deco is found- cuba, colomdia, brazil, argentina,
philippines
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1. Art Deco in the 1960s

Art Deco was looked upon poorly throughout the 40s and 50s, but saw a resurgence in the 60s.
Similar to the 20s, the mood of the 60s was one of optimism and hopefulness. The economy was
steady, pop culture was flourishing.
2. Art Deco in the 1980s
Revival was seen in this decade. The 1980s were all about excess, luxury and status. The "ME"
generation came into existence. The fashion world's mantra was 'Bigger, Brighter, Bolder'.

Decline and resurgence

Art Deco slowly lost patronage in the West after
reaching mass production, when it began to be derided
as gaudy and presenting a false image of luxury.
Eventually, the style was cut short by the austerities of
World War II. Before destruction in World War
II, possessed many art-deco buildings; a legacy of the
American colonial past.

M16 Headquarters
Vauxhall Cross, London (1988-93)
Terry Farrell

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bombay art deco

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rise of art deco in bombay

Byculla

After the world war bombay was expanding hence

there was a sharp
drop In land. Hence resulting in reclamation
The city has the most number of art deco building after
Miami in the world
buildings which build on this
reclamation land are in the
form of art deco

Cumballa hill

Pydhoni

Mrine drive

Churchgate

Fort
Colaba

The development of art deco movement rapidly

replaced Bombay imagery from Victorian city to
modern city which gave rise to new cinema and
theaters in art deco style
REGAL
CHARLES STEVENS
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cinema and theaters

EROS
SORABJI BHEDWAR
1938

METRO
THOMAS WHITE AND DAVID
WILLAMS
11938

LIBERTY
WAMAN NAMJOSHI
1950

interiors

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Streamline
Elongated form
sleek surfaces

bombay art deco motifs

Ziggurats and zig zags with Egypt

classical elements
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Initially introduced by
cities on sea coast.
Features of steamships
manifested themselves in
art deco buildings
Porthole windows, ship
deck-style railings and
observatory towers.

Nautical features
The influence of Indian
tradition
and mythology

Indian mythology

 Both subtropical city built partly

on land reclaimed from bay water
during early 20th century

two subtropical deco cities- Bombay and Miami

When each of these city develops its own art deco
adaptation , it includes the element of
unknown. The architects of either continent,
constructs buildings that seem to be twin.

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WALDORF TOWER , MIAMI

ALBERT ANIS

SUNDAR MAHAL , MUMBAI

GAGANAN B. MHATRE

bombay and Miami

WINTER HAVEN HOTEL,MIAMI

ALBERT ANIS

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SEA FACE PARK , MUMBAI

MASTER, SATHE AND BHUTA

HADDON HALL, MIAMI BEACH

RAM MAHAL,DINSHAW WACHHA RD., BOMBAY
ARCHITECT: JOHN MULVANEY

ARCHITECT: LAWRENCE MURRAY DIXON

Bombay and Miami

INDIAN MERCHANTS CHAMBER,CHURCHGATE

JERRYS FAMOUS DELI,MIAMI BEACH
ARCHITECT: HENRY HOHAUSER

ARCHITECT: MASTER,SATHE & BHUTA

Its not maintain by

government.
Case is going on from 6 yrs.
about the properties
ownership.

Diana hall cinema , Tardeo

Decline of art deco

Introduction of pop art and

other movements.
Increase in machineries and
computer graphics

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Books:
Art Deco Architecture Alistair Duncan, Thomas and Hudson
Art deco- Alistair Duncan, Thomas and Hudson
Bombay art deco architecture- Navin Ramani

bibliography
Websites:
www.decopix.com
www.decocollect.com
www.wikipedia .com
www.tamara-de-lempicka.org
www.visual-arts-cork.com
www.allartclassic.com
artstyleonline.com
www.identifont.com
artdecoblog.blogspot.com

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