1.

0 Introduction
2.0 Company background
Taylors Wines is a century old with three generations of an Australian
family conglomerate company which is established in 1969 by Bill Taylor
Snr and his sons Bill and John and still run by the family by today. Bill
Taylor Snr found that the 178 hectares of the vineyard the terra rossa soil
that is in the red brown loam over the limestone in Clare Valley located at
the South Australia is the best for growing the grapes in order to produce
the highest quality of wine. Besides, the contrast of warm days and cool
nights in the Clare is the perfect condition for helping the grapes ripen in
the day and rest at night. They have five sub-region for the vineyard such
as Riesling, Cabernet Sauvignon, and Shiraz.Taylor Wines not only
focusing in the plantation but also engage in producing red and white
wine managed by a team of experienced expertise. For over 40 years,
Taylors Wines is so proud that they have won lots of awards at prestigious
wine competition around the world.
2.1 Vision and mission
Vision
To be Australias best wine company & proudly family owned.
Mission
Strive to be a valued business partner and to seek constantly improve
quality across all aspects of the business for the customer and supplier.
3.0 Existing market
-Key markets include North America, UK, Europe, Asia and New Zealand
4.0 SWOT analysis
4.1 Strength
-a strong spirit of innovation

4.2 Weakness
-lack of experience
4.3 Opportunities
-Expansion into Europe market -huge market
4.4 Threat

-Climate change
-global economy slowdown
-competitors

5.0 Motive of expansion