Escolar Documentos
Profissional Documentos
Cultura Documentos
HDCS 4374
4/15/2015
Activity 8
Strategic Business Plan
for
Coogies & More
This document comprises a strategic plan for Coogies & More. It reviews its
strengths, weaknesses, threats and opportunities; presents a series of fundamental
statements relating to Coogies & More's vision, mission, values and objectives; and
sets out Coogies & More's proposed strategies, goals and action programs.
Weaknesses:
Business is wholly-dependent on
truck being maintained,
operational
Threats:
Opportunities:
Vision
The promoters' vision of Coogies & More in 3-4 years time is:
Coogies and More will make enough profit to generate a fair return
for our investors and to finance continued growth and
development in quality products. We will also maintain a friendly,
fair, and creative work environment, which respects diversity, new
ideas, and hard work. This work environment will employee from
University of Houston student body first and foremost
Mission Statement
The central purpose and role of Coogies & More is defined as:
Coogies and More is a hospitality coffee and cookie company
dedicated to providing high-quality products in a comfortable
atmosphere for UofH students and visitors who seek a fun
gourmet experience outside restaurants. C&M provides its
customers the ability to walk up and order from a trained Barista,
their choice of a custom-blended espresso drink, freshly brewed
coffee, or other beverage and/or in addition to fresh baked pastries
and other delights. Seasonally, C&M will add things such as hot
apple cider, hot chocolate, frozen coffees, and more. C&M is
offering a high-quality option to the fast-food, gas station, or
institutional coffee
Corporate Values
The corporate values governing Coogies & More's development will include the
following:
Business Objectives
Longer term business objectives of Coogies & More are summarized as:
To expand the mobile coffee business into other areas of Houston and offer
above-average returns to shareholders.
Become selected as the "Best New Coffee in the area" by the local restaurant
guide.
Key Strategies
The following critical strategies will be pursued by Coogies & More:
1. Truck design that will be both visually attractive to customers, and designed
for fast and efficient operations.
2. Employee training to insure the best coffee preparation techniques.
3. Marketing strategies aimed to build a solid base of loyal customers.
4. Turn cleanliness into a competitive edge
5. Insure the best customer service
6. Raise venture capital
The following important strategies will also be followed:
1. Participating in food truck expos
2. Develop future location plans
3. Web Page
Major Goals
The following key targets will be achieved by Coogies & More over the next 3-4
years:
2. Work with professors to give incentives in classes for working with "Coogies
and more"
3. Be an active member of the community; be visible at charitable functions