Zero Waste in local shops and supermarkets

the italian experience since 2006

Lidia Signori
www.ecologos.it
Semana Lixo Zero - Rio 2016

Ecologos is a private environmental research instiute based in Turin - Italy

we aims to realize
the zero waste management in our society
promoting projects involving companies, citizens and public administrations
Our activities are:
- reduction of waste
- resources saving like water and energy

Semana Lixo Zero - Rio 2016

Our services are designed directly with local communities

and municipalities and governments to oer a verify results and
indipendent research
This permit to involve

- best practices in daily and real life

- waste reduction habits
The activity is always sustained with communication campaigns, congress,
publications and multimedia.

Semana Lixo Zero - Rio 2016

Ecologos main projectsin waste reduction on retail:

SOAP ON TAP

Semana Lixo Zero - Rio 2016

Ecologos main projects in waste reduction on retail:

LO

CA

AS

SH

AR

PS

KE
T

RE

TA
I

LE

RS

SOAP ON TAP

Semana Lixo Zero - Rio 2016

la riduzione dei rifiuti la scelta prioritaria perch permette di agire a monte del problema

SOAP

ON TAP
Semana Lixo Zero - Rio 2016

Waste reduction on Mass Retail Markets its possible.

This project started in Italy on 2006 on Piedmont Region and in a few years we also made in Lazio
and Umbria.

The project aims to:

- Develop sustainable policies and behaviours

- Oer a new service to citizens
- Reduce appreciably waste production and consequent use of energy

Semana Lixo Zero - Rio 2016

To reach shared results:

N
ER

- tangible environmental policy GOV

waste reduction and saving energy,
water and raw materials
- CO2 emission reduction
- education to consciously consumption

T
EN

Semana Lixo Zero - Rio 2016

To reach shared results:

N
ER

- tangible environmental policy GOV

waste reduction and saving energy,
water and raw materials
- CO2 emission reduction
- education to consciously consumption

T
EN

- green marketing policy

RS
E
L
I
- new markets/new business
TA
E
ER
- customers loyalty
G
R
LA

Semana Lixo Zero - Rio 2016

To reach shared results:

N
ER

- tangible environmental policy GOV

waste reduction and saving energy,
water and raw materials
- CO2 emission reduction
- education to consciously consumption

T
EN

- green marketing policy

RS
E
L
I
- new markets/new business
TA
E
ER
- customers loyalty
G
R
LA
- sustainable services in the region
- increase and dierent the oer

CIT

N
IZE

Semana Lixo Zero - Rio 2016

numbers

We want to know the

of all our projects
- on each detergent-machine we use a calculator to know how many people
rell their bottles, so than we can calculate how many resources was saved

Semana Lixo Zero - Rio 2016

In one

year only in Piedmont Region

150.000
relled bottles
9 tons plastic not produced
5 tons cardboard not produced
25 tons CO2 not emitted
387 MWh energy saved
37.000.000 Lt water saved

Semana Lixo Zero - Rio 2016

THE KNOWLEDGE WE HAVE

multiple available tecnologies
consumption behaviours
mass retail markets buying strategy
regulations and quality standards
how to improve this selling system in a shelf-based supermaket
how to communicate with green-addicted
and also with traditional customers

Semana Lixo Zero - Rio 2016

THE KNOWLEDGE WE HAVE

multiple available tecnologies
consumption behaviours
mass retail markets buying strategy
regulations and quality standards
how to improve this selling system in a shelf-based supermaket
how to communicate with green-addicted
and also with traditional customers

WE WORK

on the environmental research day by day

to improve the dialogue between large retailers and governments
to nd a new business model for new consumer society
to develop new possibilities for bulk products

Semana Lixo Zero - Rio 2016

OUR ITALIAN PARTNERS for these projects

M

N
ER

V
GO

Provincia di Terni

T
EN

100 SUPERMARKETS
Semana Lixo Zero - Rio 2016

NEGOZIO
LEGGERO
Semana Lixo Zero - Rio 2016

LEGGERO = LIGHT
because you dont have
the weight
of packaging
Shops where its possible to buy only bulk
food, without packaging and where you can
choose between 1500
food and non-food
products.
Semana Lixo Zero - Rio 2016

There is a double saving:

you save the cost of packaging
and you dont buy useless product
because you can buy only the quantity
you really need.

Semana Lixo Zero - Rio 2016

This brand have already

13 shops

mainly in Italy since 2009

The design is it protect
and we create a
franchising chain of
shops.
Our strengths are:
- the environmental research behind our decision
- human contact in our
shops
Semana Lixo Zero - Rio 2016

GET TO REUSE and REFILL

we said no to disposable products
CREATE FOOD KNOWLEDGE
AND ENVIRONMENT CONSCIUOSNESS
we garantee the high quality of the sellings products
WE MAKE NOT POPULAR CHOISES
LIKE RETURNABLE PACKAGING

Semana Lixo Zero - Rio 2016

Semana Lixo Zero - Rio 2016

Semana Lixo Zero - Rio 2016

Thank you!
www.ecologos.it
www.negozioleggero.it
lidia.signori@ecologos.it

Semana Lixo Zero - Rio 2016