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media kit
2013

any sufficiently advanced technology

is indistinguishable from magic.
Arthur C. Clarke

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table of contents

Introduction........................................................................................4
Audience.............................................................................................5
Demographics.................................................................................6-7
Specialities.....................................................................................8-14
About................................................................................................15

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Keeping tabs on todays enterprise technology is a full-time job.

Decision-makers need honest brokers to help them understand
which kinds of solutions work in specific business scenarios.
At InsideAnalysis, we deliver that clarity through a spectrum of
New Media Analyst products and services, designed to achieve two
simultaneous goals:
1) educate business professionals on the array of technologies and
methods available for managing information;
2) provide innovative vendors with the resources and tools they need
to effectively design, promote and sell enterprise software and services.

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audience

Each week, InsideAnalysis reaches more than 40,000 email addresses,

100,000 Twitter followers, and 10,000 LinkedIn professionals, while the
Web site averages over 4,000 page views. More than 50% of this
audience works for Fortune 2000 companies, while close to 10% are
consultants, analysts and systems integrators, and 5% work for enterprise
software vendors. Most audience members live in the North America
(75%), while Europe (15%), South America (5%) Asia and the Middle
East (5%) round out our community.

our network

40,000+
email
addresses

inside analysis

100,000
twitter
followers

10,000
linkedin
professionals

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demographics
a global community of 85 countries

75%
north america

15%
europe

5% south america

5%
asia | middle east

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trusted by industry leaders and decision makers

top decision makers

industry
leaders

26%
cxo

52%
fortune 2000
companies

63%
information
technology

36%
> $1 billion

Your texts

technology
focused

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revenues

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specialities

markets

laboratory

research

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the
briefing
room

webcasts

advertising

hot
technologies

whitepapers

writing

product watch

blog posts

executive brief
articles

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markets

Several times each year, InsideAnalysis will create a Market

Overview for a hot discipline, the first of these focusing on
Operational Intelligence in the Spring of 2013.
Well conduct numerous vendor briefings for products in that
space, and capture 20-minute live, interactive demos via WebEx,
which will be posted in the gallery of market options published.
Vendors are encouraged to send 250-word abstracts, subject to
editing, describing how their solution fits the bill.
A findings report including a map of the vendor landscape will
outline key characteristics of the discipline, commenting on where
individual vendors align within the broader picture. There is no
charge to participate in these Market Overviews.

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laboratory

The InsideAnalysis Technology Laboratory provides our audience

with a unique perspective on the how-to of this industry. The
Tech Lab periodically takes vendor products into the shop, tests
the software, and ultimately creates a viable, Web-based solution
that is showcased to our growing audience.
Independent Analysts and Consultants are brought in as needed
to help design, build and ultimately maintain such solutions.
Underwriting for the Tech Lab starts at $20,000, and would
include a regular blog dedicated to the process, several mentions
in the Advance eNewsletter during the construction of the
solution, and a live Webcast to roll out the final product
(guaranteed 250 leads).

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advertising

Vendors can purchase traditional advertising in the Inside

Analysis weekly eNewsletter, Advance. This email hits a list of
35,000 emails each Monday around Noon ET. (Promotions for
Webcasts, White Papers and other content are augmented by a
separate list, which includes an additional 5,000 emails.)
Available email promotions include:

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In Advance: Top of right-hand column, 25 words and a

logo - $500
In Advance: Third entry in the main column, 75 words
and a logo - $1,000
Dedicated Email Blast: $2,000 per 10,000 emails,
targeted by topics

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writing

The Analysts who write for InsideAnalysis include many of the

biggest names in the information management field, including
Dr. Robin Bloor, Eric Kavanagh, Mark Madsen, Colin White,
Cindi Howson, Dr. Claudia Imhoff, Wayne Eckerson and many
others. There are many different types of written content that get
published through InsideAnalysis, some of which carry no fee,
while others get bundled with Webcasts, and some can be
purchased outright:
Blog postings by Dr. Bloor and others, 500-1,000 words free
Articles by any number of analysts, 750-1,500 words bundled
with Webcasts
Product Watch postings, 1,000-2,000 words up to $2,500
Executive Briefs, 2,000-5,000 words $5,000
White Papers, 5,000-10,000 words $15,000 - $20,000

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webcasts

The Briefing Room Tuesdays at 4 ET

Designed for the busy professional whos looking to make a smart
enterprise software purchase, The Briefing Room features live
briefings with innovative vendors and independent analysts. The
show boasts industry-leading live attendance of ~70%, with an
average of 225 registrants per show and a range of 175-450.
Audience members are very active in the Q&A, stretching the
show to 70 minutes. Cost: $10,000 for a guaranteed 200 leads.
Hot Technologies Wednesdays at 4 ET
Created to help information managers better understand specific
disciplines or technology trends, Hot Technologies features two
independent industry analysts offering their take on what
constitutes a particular type of solution. A sponsoring vendor
then details their technology, and a roundtable discussion ensues,
followed by a detailed Q&A. Cost: $12,500 for a guaranteed 250
leads.

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research

Each year, InsideAnalysis takes a hard look at one particular

discipline or trend. Our research revolves around the chosen topic,
involving a series of Webcasts, in-depth vendor briefings,
customer interviews, a survey and other related activities.
Vendors can sponsor the entire program for $25,000, which
guarantees 750 leads and branding on all materials. Alternately,
individual components of the program can be sponsored for as
little as $2,000. A culminating Webcast and White Paper will
feature key findings of the research. Our 2013 Research Program
is entitled, Event Horizon: Big Data and the Real-Time
Enterprise.

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InsideAnalysis is a wholly owned subsidiary of The Bloor

Group, a US-based New Media Analyst firm founded by Eric
Kavanagh and Dr. Robin Bloor in January of 2010. These two
veterans of the technology industry sought to create a hybrid
media/analyst firm designed to educate the growing population
of information managers via transparent research.
Eric Kavanagh, President
Eric.Kavanagh@BloorGroup.com
@Eric_Kavanagh
Dr. Robin Bloor, Chief Analyst
Robin.Bloor@BloorGroup.com
@RobinBloor
Mary Jo Nott, Editorial Director
MaryJo.Nott@BloorGroup.com
@MaryJoNott
Rebecca Jozwiak, Senior Editor
Rebecca.Jozwiak@BloorGroup.com
@RebeccaJozwiak
Jessica Marie, Analyst
Jessica.Marie@BloorGroup.com
@JessicaMarieMBA
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media kit
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designed by jessica marie

for inside analysis
2013