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Business Environment
Course Tutor: Priscilla Clark-Christopher
You are reminded of Oxford Business Colleges policy on unfair practice (ie Academic Impropriety, which
covers a range of infringements related to the assessment* process). It applies in any situation where a student is
attempting to gain credit by unfair or improper means and covers cheating, attempts to cheat, plagiarism and
collusion. Please refer to the Unfair Practice Procedure document issued and explained at induction for more
information.
* The term assessment covers all types of assessment including assignments, examinations and presentations.
Business Environment
Table of Contents
Unit aim........................................................................................................................... 3
Unit Abstract.................................................................................................................... 3
Learning outcomes........................................................................................................... 3
Unit Content & Description.............................................................................................. 3
1 Understand the organisational purposes of business.................................................3
2 Understand the nature of the national environment in which businesses operate...4
3 Understand the behaviour of organisations in their market environment.................4
4 Be able to assess the significance of the global factors that shape national
business activities......................................................................................................... 5
The Four Assignments...................................................................................................... 5
Assignment 1: Businesses and the National Environment (relates to LO2)...................5
Assignment 2: Organisational Behaviour in the Market Environment (relates to LO3)..6
Assignment 3: Business organisations: their aims, stakeholders, and responsibilities
(relates to LO1)............................................................................................................. 5
Assignment 4: International environment (LO4)...........................................................6
Grade criteria................................................................................................................... 6
Criteria for a pass......................................................................................................... 6
Criteria for a merit........................................................................................................ 7
Criteria for a distinction................................................................................................ 7
Linking the Assignments and Tasks to the Learning Outcomes and Assessment Criteria 9
Scheme of Work (your weekly timetable for this class)..................................................12
Reading list:................................................................................................................... 15
Business Environment
Unit aim
The aim of this unit is to provide learners with an understanding of
different organisations, the influence of stakeholders and the relationship
between businesses and the local, national and global environments.
Unit Abstract
Organisations have a variety of purposes that depend on why they were
established. Some operate for profit, whilst others do not.
Organisations structure themselves and operate in ways that allow their
objectives to be met. Every organisation has a range of stakeholders
whose interests need to be satisfied, but stakeholders have competing
interests that may be hard to reconcile.
Businesses operate in an environment shaped by the government,
competitors, consumers, suppliers, and international factors. Learners
will understand that some influences on the business environment are
direct and clear, for example taxation policies on corporate activities.
Others are less clear, perhaps coming from the international arena and
sometimes with only an oblique impact on the national business
environment.
It is within this business environment that organisations function and
have to determine strategies and a modus operandi that allow them to
meet their organisational purposes in ways that comply with the
relevant legal and regulatory frameworks. In addition, business markets
take various forms and the structure of a market enables an
understanding of how organisations behave. In this unit learners will
consider how different market structures shape the pricing and output
decisions of businesses, as well as other aspects of their behaviour.
Learning outcomes
On successful completion of this unit a learner will:
1.
2.
3.
4.
Business Environment
Unit Content
1 Understand the organisational purposes of businesses
Categories of organisation: legal structure; type e.g. private
company, public company, government, voluntary organisation,
co-operative, charitable; sector (primary, secondary, tertiary)
Purposes: mission; vision; aims; objectives; goals; values;
profits; market share; growth; return on capital employed
(ROCE);sales; service level; customer satisfaction; corporate
responsibility; ethical issues
Stakeholders:
owners; customers; suppliers; employees;
debtors; creditors; financial institutions (banks, mortgage
lenders, credit factors); environmental groups; government
agencies(central government, local authorities); trade unions
Responsibilities of organisations: stakeholder interests; conflict
of expectations; power-influence matrix; satisfying stakeholder
objectives; legal responsibilities e.g. consumer legislation,
employee legislation, equal opportunities and antidiscriminatory
legislation, environmental legislation, health and safety
legislation; ethical issues e.g. environment, fair trade, global
warming, charter compliance e.g. Banking Code
Business Environment
Business Environment
1.1. Identify the purposes (long term goals, vision or mission) of the
company you selected. Make comparisons with the Directors previous
organisation, which you can choose; their previous firm may have been
small or large, but was in a different industry.
1.2 Describe the objectives of three key stakeholders in this company
and assess the extent to which the company has achieved their likely
objectives (not the firms objectives) over the last five years.
1.3 Explain the range of responsibilities your firm has to society and key
stakeholders, and how it fulfils them.
In no more than 600- 800 words complete the following tasks as a report
for a new Director of your firm:
3.1 Explain the main theoretical differences between perfect
competition, imperfect (or monopolistic) competition, and
oligopoly. Then use an example of each to explain how market structures
can determine a businesss pricing or output decisions in practice.
3.2 Illustrate the way in which market forces (supply and demand) shape
organisational responses, using recent examples from different sectors.
3.3 Assess how the way your chosen firm behaves is affected by the
business macro environment, particularly by cultural factors.
Business Environment
Grade criteria
Criteria for a pass
P1
Create a Report that achieves all the learning outcomes listed
above. This Report will consist of four sequential Assignments, each
addressing a main Learning Outcome. Within these there are 12 Tasks that
address each of the detailed Assessment Criteria listed on page 4 of
document BH023329 Issue 8.
Business Environment
Business Environment
Assessment criteria
No Detailed criteria
.
LO1
Understand
the
organisational
purposes of
businesses
LO2
1.
1
1.
2
Assi
gnment
No.
1
Task
No.
Summary of task
1.1
1.2
1.
3
1.3
2.
1
2.1
Business Environment
Learning
outcomes
Assessment criteria
No Detailed criteria
.
Understand
the nature of
the national
environment
in which
businesses
operate
LO3
Understand
the behaviour
of
organisations
in their market
environment
Assi
gnment
No.
Task
No.
effectively
Summary of task
your home country. Give examples of how
alternative systems try to achieve effective
resource allocation.
2.
2
2.2
2.
3
2.3
3.
1
3.1
3.
2
3.2
10
Business Environment
Learning
outcomes
Assessment criteria
No Detailed criteria
.
LO4 Be able to
assess the
significance of
the global
factors that
shape national
business
activities
3.
3
4.
1
4.
2
4.
3
Assi
gnment
No.
Task
No.
Summary of task
3.3
4.1
4.2
4.3
11
Business Environment
12
Business Environment
Class date
Week1:
5 July
Class topics
2016
Introduce Class; outline Course & Assignments;
distribute Scheme of Work and Assignment 1.
IN COMPUTER ROOM Revise use of Word to write
reports Headings, headers & footers, captions,
Tables of Figures, TOC
6 July
Week 2:
12 & 13 July
19 July
13
Business Environment
Week
No.
Week 4
Class date
Class topics
20 July
26 & 27 July
2016
Week 6
2 August
3 August
9 August
10 August
14
Business Environment
Week
No.
Class date
Class topics
2016
16 August
17 August
17 August
Week 8
23 August
Week 8
24 August
15
Business Environment
Week
No.
Class date
Class topics
Week 9
30 & 31
August
Tutor on holiday
Week 10
5&6
September
2016
16
Business Environment
Reading list:
BPP Learning Media Business Essentials (supporting HNC/HND and Foundation
Degrees) Business Environment, 2013, BPP, Walsall referred to as BPP, or the
core text
Worthington I & Britton C The Business Environment Prentice Hall (5th edition)
2006 best overall book yet found, 20 on eBay; make sure you get the 5th
edition or later; chapters in this are used as the textbook for this course in the
course outline referred to as W&B
Brooks, Weatherston and Wilkinson The International Business Environment
Prentice Hall 2004 Old now, but at least it is international from the start
Morrison J The international business environment, 29 Palgrave Macmillan 2nd
edn. 2006
For the economic parts (market structures etc)
Mulhearne C and Vane H, 2012, Economics for business, Palgrave-Macmillan 3rd
edition 2012 Chapters 1, 2 and especially 5 is a good basic microeconomics
textbook with great cartoons, pictures and captions; the only economics
textbook that has actually made me laugh out loud.
Krugman P and Wells R, 2013, Economics, Macmillan, Third International edition
is the best all-round introductory Economics textbook I have seen. A very
friendly style with lots of diagrams, but it is heavy. If buying a used one on e-Bay
make sure you get the Third International edition.
Other books on the business environment are available but in the tutors opinion
they are not as good as the above, even if they are more modern.
--------------------For general access to data about firms and analysis of firms within industries
dont forget to use OBCs access to MarketLine.
17