Study of Consumer Behaviour towards Bonn Bread and

other Branded Breads

Respondent no.
We the students of UBS are conducting a study on the consumer behaviour
towards Bonn Bread and Bread in general. This is a part of our course and we
seek your honest responses to the following questions so that we get true
perspective of consumers towards Bonn Bread. This study is done purely for
academic purposes and in no way is this commercial activity.
Please answer the following question.
1. How frequently do you eat Breads? (only one option to be marked)
a) Very Frequently
b) Often
c) Sometimes
d) Rarely
2. Which Brand of Bread do you prefer the most? (only one option to be
marked)
a) Bonn
b) Britannia
c) Kitty Bread
d) Mrs. Bector
e) Other: ---------------------3. Reasons why you prefer the brand
a) Affordability
b) Easy availability
c) Good Quality
4. Who in your family eats Bread the most?
a) Adult Men
b) Adult Women
c) Kids
d) Senior citizens
5. Does changing lifestyles has had any impact on your Bread consumption
pattern?
a)Yes
b)No
If yeslike what?
6. How often do you eat Bonn Breads? (Only one option to be marked)
a) Very Frequently
b) Oftenly
c) Sometimes
d) Rarely
e) Never
If you do not eat Bonn Breads, which brand do you prefer and why?
7. Is there any particular time of day that you prefer eating Bread more?
a) Yes
b) No

Study of Consumer Behaviour towards Bonn Bread and

other Branded Breads
If yes, what time of day do you prefer eating the Bread. (Morning, Lunch,
Evening, Dinner)
8. Rank in the order of preference the features of Bread that matter to you
while you buy one.
a) Brand name
b) Bread type (White or Brown)
c) Add on assortment like salt, minerals
d) Price
9. If you do not find your most preferred brand of Bread, do you buy another
brand or look for the same brand in some other store?
.
10.What words come to your mind when you think of Bread? (e.g. Yummy,
healthy, smooth, Quick Diet, etc.)
11.What additions should be done in Breads to make it better?
12.Would you mind paying price more than what you regularly pay if your
peers are buying expensive Breads? Yes/ No
13.Would you eat Bread if you find a discount on a brand even when you
were initially not interested in buying the same brand?

SECTION - B
Only to be filled if you are user of Bonn bread
Please rate the following attributes of Bonn bread on the scale of 1 to 5. 1 being
the least and 5 being the best.
1. Taste
1

2. Price
1

3. Packaging
1

4. Softness
1

Name- ________________________________
Male/Female.
Education-

No high School Degree

High School Degree
Secondary School Degree
Bachelor Degree
Master Degree

Age - ______
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Income (Annually)-

Gender<2 Lakhs
2-5 Lakhs
5-10 Lakhs
10-20 Lakhs
20-50 Lakhs
>50 Lakhs

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Study of Consumer Behaviour towards Bonn Bread and

other Branded Breads
Professional Degree

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