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Basketball Camp
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan
is confidential; therefore, the reader agrees not to disclose it without the express written
permission of or an authorized agent of Basketball Camp, Inc.
It is acknowledged by the reader that information furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain
through other means and that any disclosure or use of same by reader, and may cause
serious harm or damage to aforementioned parties.
This business plan is not to be copied or reproduced by any means without the sole
written consent of an authorized agent of Basketball Camp, Inc.
Upon request, this document is to be immediately returned.
__________________________________
Signature
_______________
Date
_______________________________
Name (typed or printed)
Basketball Camp
Table of Contents
1.0 Executive Summary.....................................................................................................4
1.1 The Services...............................................................................................................4
1.2 Financing...................................................................................................................4
1.3 Mission Statement.....................................................................................................4
1.4 Management Team.....................................................................................................4
1.5 Sales Forecasts...........................................................................................................5
1.6 Expansion Plan..........................................................................................................5
2.0 Company and Financing Summary...........................................................................6
2.1 Registered Name and Corporate Structure................................................................6
2.2 Required Funds..........................................................................................................6
2.3 Investor Equity...........................................................................................................6
2.4 Management Equity...................................................................................................7
2.5 Exit Strategy..............................................................................................................7
3.0 Basketball Camp Services...........................................................................................8
4.0 Strategic and Market Analysis...................................................................................9
4.1 Economic Outlook.....................................................................................................9
4.2 Industry Analysis.......................................................................................................9
4.3 Customer Profile........................................................................................................9
4.4 Competition.............................................................................................................10
5.0 Marketing Plan..........................................................................................................11
5.1 Marketing Objectives...............................................................................................11
5.2 Marketing Strategies................................................................................................11
5.3 Pricing......................................................................................................................11
6.0 Organizational Plan and Personnel Summary........................................................12
6.1 Corporate Organization............................................................................................12
6.2 Organizational Budget.............................................................................................12
6.3 Management Biographies........................................................................................13
7.0 Financial Plan.............................................................................................................14
7.1 Underlying Assumptions.........................................................................................14
7.2 Sensitivity Analysis.................................................................................................14
7.3 Source of Funds.......................................................................................................14
7.4 General Assumptions...............................................................................................14
7.5 Profit and Loss Statements......................................................................................15
7.6 Cash Flow Analysis.................................................................................................16
Three Year Profit and Loss Statement...........................................................................19
Three Year Cash Flow Analysis......................................................................................23
Basketball Camp
1.0 Executive Summary
The purpose of this business plan is to raise $50,000 for the development of a basketball
camp while showcasing the expected financials and operations over the next three years.
Basketball Camp, Inc. (the Company) is a New York based corporation that will
provide ongoing basketball training services to its client base in its targeted market. The
Company was founded by John Doe.
1.1 The Services
As stated above, the business will be actively involved with providing young people
(especially of middle school and high school age) with a broad array of training as it
relates to improving their skills in basketball. The Basketball Camp will operate on a year
round basis.
During summer, the business will offer more intensive daily camp courses that focus on
improving an individuals ability to play basketball.
The third section of the business plan will further describe the services offered by the
Basketball Camp.
1.2 Financing
Mr. Doe is seeking to raise $50,000 from as a bank loan. This business plan assumes that
the business will receive a 10 year loan with a 9% fixed interest rate. The financing will
be used for the following:
Basketball Camp
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected
financials over the next three years.
Proforma Profit and Loss (Yearly)
Year
Sales
$367,878
$441,454
$516,501
Operating Costs
$257,524
$313,637
$338,749
EBITDA
$69,141
$78,360
$119,888
$34,035
$35,691
$51,265
Net Profit
$35,106
$42,670
$68,622
Basketball Camp
2.1 Registered Name and Corporate Structure
Basketball Camp, Inc. The Company is registered as a corporation in the State of New
York.
2.2 Required Funds
At this time, the Basketball Camp requires $50,000 of debt funds. Below is a breakdown
of how these funds will be used:
Projected Startup Costs
Initial Lease Payments and Deposits
Working Capital
$5,000
$15,000
FF&E
$7,500
Leasehold Improvements
$2,500
Security Deposits
$2,500
Insurance
$2,500
Gym Equipment
Marketing Budget
Miscellaneous and Unforeseen Costs
Total Startup Costs
$17,500
$5,000
$2,500
$60,000
Basketball Camp
John Doe owns 100% of Basketball Camp, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party
for a significant earnings multiple. Most likely, the Company will hire a qualified
business broker to sell the business on behalf of Basketball Camp, Inc. Based on
historical numbers, the business could fetch a sales premium of up to 4 times earnings.
Basketball Camp
As stated in the executive summary, the business will be actively engaged in providing
services that relate to increasing an individual (especially students) ability to play
basketball. These camp services will also ensure that high level high school players can
continue to refine their skills as they seek athletic scholarships.
During summers, the business will operate on a daily basis to provide instruction
(especially for high school students) with the ability to effectively increase their abilities
on the court. At the onset of operations, Management intends to have three to four
instructors that are well versed on basketball coaching available at all times.
In this section of the business plan, you should further describe the products and services
that you intend to offer to your customers. If you need to add more product categories,
please consult the instructions that were included in the BizPlanDB.com zip file.
Basketball Camp
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the sports camp industry, the
customer profile, and the competition that the business will face as it progresses through
its business operations.
Currently, the economic market condition in the United States is in a state of moderate
growth. Unemployment rates have declined while asset prices have risen substantially.
However, an economic recession should have only a modest impact on the Basketball
Camps ability to generate revenues.
4.2 Industry Analysis
Within the United States, there are approximately 2,500 businesses that operate one or
more sports camp facilities. Each year, these businesses aggregately generate more than
$3 billion of revenues and provide seasonal employment to 40,000 people. Annual
payrolls in each of the last five years has exceeded $400 million.
The growth rate of this business is expected to remain in lockstep with that of the
economy and population. There are approximately 2,500 companies in the United States
that specialize in the sports camp (including Basketball camp) operations.
4.3 Customer Profile
Basketball Camp, Inc.s average client will be a middle to upper middle class individual
living in the Companys target market. Common traits among clients will include:
Has a family with two children (one of which will be going to college within the
next one to two years and is seeking an athletic scholarship).
Annual household income exceeding $50,000 per year
Will spend $1,000 to $2,000 per year with the Basketball Camp, Inc.
In this section of the analysis, you should describe the type of customer you are seeking
to acquire. These traits include income size, type of business/occupation; how far away
from your business is to your customer, and what the customer is looking for. In this
section, you can also put demographic information about your target market including
population size, income demographics, level of education, etc.
4.4 Competition
Basketball Camp
This is one of the sections of the business plan that you must write completely on your
own. The key to writing a strong competitive analysis is that you do your research on the
local competition. Find out who your competitors are by searching online directories and
searching in your local Yellow Pages. If there are a number of competitors in the same
industry (meaning that it is not feasible to describe each one) then showcase the number
of businesses that compete with you, and why your business will provide customers with
service/products that are of better quality or less expensive than your competition.
10
Basketball Camp
Basketball Camp intends to maintain an extensive marketing campaign that will ensure
maximum visibility for the business in its targeted market. Below is an overview of the
marketing strategies and objectives of Basketball Camp, Inc.
5.1 Marketing Objectives
11
Basketball Camp
6.1 Corporate Organization
Senior Management
Camp Operations
Administrative Staff
Accounting
Coach Recruitment
Camp Scheduling
Sales - Marketing
Legal Compliance
Administrative
Owner
$40,000
$41,200
$42,436
Scheduling Manager
$30,000
$30,900
$31,827
Coaches
$27,500
$56,650
$58,350
$7,500
$7,725
$7,957
Bookkeeper (P/T)
Administrative
Total
$19,000
$19,570
$20,157
$124,000
$156,045
$160,726
Numbers of Personnel
Year
Owner
Scheduling Manager
Coaches
Bookkeeper (P/T)
Administrative
Totals
12
Basketball Camp
13
Basketball Camp
7.1 Underlying Assumptions
The Company has based its proforma financial statements on the following:
Basketball Camp, Inc. will have an annual revenue growth rate of 16% per year.
The Owner will acquire $50,000 of debt funds to develop the business.
The loan will have a 10 year term with a 9% interest rate.
$10,000.00
$10,000.00
$50,000.00
$50,000.00
Total Financing
$60,000.00
9.5%
9.5%
9.5%
10.0%
10.0%
10.0%
33.0%
33.0%
33.0%
5.0%
5.0%
5.0%
15.0%
15.0%
15.0%
14
Basketball Camp
Proforma Profit and Loss (Yearly)
Year
Sales
$367,878
$441,454
$516,501
$41,213
$49,456
$57,864
Gross Margin
88.80%
88.80%
88.80%
$326,665
$391,998
$458,637
$124,000
$156,045
$160,726
$10,800
$11,232
$11,681
$1,839
$2,207
$2,583
Operating Income
Expenses
Payroll
General and Administrative
Marketing Expenses
Contracted Tutor Costs
$84,612
$101,534
$118,795
Insurance Costs
$3,987
$4,186
$4,396
$7,596
$8,356
$9,191
$4,250
$4,463
$4,686
Miscellaneous Costs
$1,839
$2,207
$2,583
Payroll Taxes
$18,600
$23,407
$24,109
$257,524
$313,637
$338,749
EBITDA
$69,141
$78,360
$119,888
$22,816
$24,517
$38,331
$3,457
$3,715
$5,808
Interest Expense
$4,369
$4,066
$3,734
Depreciation Expenses
$3,393
$3,393
$3,393
$35,106
$42,670
$68,622
9.54%
9.67%
13.29%
Net Profit
Profit Margin
15
Basketball Camp
Year
Cash From Operations
$38,498
$46,063
$72,015
$0
$0
$0
$38,498
$46,063
$72,015
Equity Investment
$10,000
$0
$0
Increased Borrowings
$50,000
$0
$0
$0
$0
$0
A/P Increases
$37,902
$43,587
$50,125
$97,902
$43,587
$50,125
$136,400
$89,650
$122,141
$3,232
$3,535
$3,866
$24,897
$29,876
$35,852
$0
$0
$0
$47,500
$11,516
$18,004
$26,949
$32,244
$50,411
$102,578
$77,171
$108,133
$33,823
$12,479
$14,008
Cash Balance
$33,823
$46,302
$60,310
16
Basketball Camp
Assets
Cash
$33,823
$46,302
$60,310
$15,000
$23,637
$37,140
Gym Equipment
$17,500
$17,500
$17,500
FF&E
$15,000
$17,879
$22,380
Accumulated Depreciation
($3,393)
($6,786)
($10,179)
Total Assets
$77,930
$98,532
$127,151
Accounts Payable
$13,005
$26,716
$40,990
$46,768
$43,233
$39,699
$0
$0
$0
Total Liabilities
$59,773
$69,949
$80,688
Net Worth
$18,157
$28,583
$46,463
$77,930
$98,532
$127,151
Other Liabilities
1
$24,168
2
$29,434
3
$31,791
17
Basketball Camp
Yearly Revenue
$290,014
$353,207
$381,487
Sales
Sales Growth
0.0%
20.0%
17.0%
Gross Margin
88.8%
88.8%
88.8%
Financials
Profit Margin
9.54%
9.67%
13.29%
Assets to Liabilities
1.30
1.41
1.58
Equity to Liabilities
0.30
0.41
0.58
Assets to Equity
4.29
3.45
2.74
Acid Test
0.57
0.66
0.75
Cash to Assets
0.43
0.47
0.47
Liquidity
$29,925
$30,058
$30,191
$30,324
$30,457
$30,590
$30,723
$3,353
$3,367
$3,382
$3,397
$3,412
$3,427
$3,442
18
Basketball Camp
Gross Margin
Operating Income
88.8%
88.8%
88.8%
88.8%
88.8%
88.8%
88.8%
$26,573
$26,691
$26,809
$26,927
$27,045
$27,163
$27,281
Expenses
Payroll
$10,333
$10,333
$10,333
$10,333
$10,333
$10,333
$10,333
$900
$900
$900
$900
$900
$900
$900
Marketing Expenses
$153
$153
$153
$153
$153
$153
$153
$7,051
$7,051
$7,051
$7,051
$7,051
$7,051
$7,051
Insurance Costs
$332
$332
$332
$332
$332
$332
$332
$633
$633
$633
$633
$633
$633
$633
$354
$354
$354
$354
$354
$354
$354
Miscellaneous Costs
$153
$153
$153
$153
$153
$153
$153
$1,550
$1,550
$1,550
$1,550
$1,550
$1,550
$1,550
$21,460
$21,460
$21,460
$21,460
$21,460
$21,460
$21,460
EBITDA
$5,112
$5,230
$5,348
$5,466
$5,585
$5,703
$5,821
Payroll Taxes
Total Operating Costs
$1,856
$1,864
$1,873
$1,881
$1,889
$1,897
$1,905
$281
$282
$284
$285
$286
$287
$289
Interest Expense
$375
$373
$371
$369
$367
$365
$363
Depreciation Expense
$283
$283
$283
$283
$283
$283
$283
$2,317
$2,428
$2,538
$2,649
$2,759
$2,870
$2,981
Net Profit
Sales
$30,856
$30,989
$31,122
$31,255
$31,388
$367,878
$3,457
$3,472
$3,487
$3,502
$3,516
$41,213
Gross Margin
88.8%
88.8%
88.8%
88.8%
88.8%
88.8%
$27,399
$27,517
$27,635
$27,754
$27,872
$326,665
Operating Income
10
11
12
19
Basketball Camp
Expenses
Payroll
$10,333
$10,333
$10,333
$10,333
$10,333
$124,000
$900
$900
$900
$900
$900
$10,800
Marketing Expenses
$153
$153
$153
$153
$153
$1,839
$7,051
$7,051
$7,051
$7,051
$7,051
$84,612
Insurance Costs
$332
$332
$332
$332
$332
$3,987
$633
$633
$633
$633
$633
$7,596
$354
$354
$354
$354
$354
$4,250
Miscellaneous Costs
$153
$153
$153
$153
$153
$1,839
$1,550
$1,550
$1,550
$1,550
$1,550
$18,600
$21,460
$21,460
$21,460
$21,460
$21,460
$257,524
EBITDA
$5,939
$6,057
$6,175
$6,293
$6,411
$69,141
Payroll Taxes
Total Operating Costs
$1,914
$1,922
$1,930
$1,938
$1,947
$22,816
$290
$291
$292
$294
$295
$3,457
Interest Expense
$361
$359
$357
$355
$353
$4,369
Depreciation Expense
$283
$283
$283
$283
$283
$3,393
$3,091
$3,202
$3,313
$3,423
$3,534
$35,106
Net Profit
Q1
Q2
Q3
Q4
$88,291
$110,363
$119,192
$123,607
$441,454
$9,891
$12,364
$13,353
$13,848
$49,456
Gross Margin
88.8%
88.8%
88.8%
88.8%
88.8%
$78,400
$97,999
$105,839
$109,759
$391,998
Operating Income
20
Basketball Camp
Expenses
Payroll
$31,209
$39,011
$42,132
$43,693
$156,045
$2,246
$2,808
$3,033
$3,145
$11,232
$441
$552
$596
$618
$2,207
$20,307
$25,384
$27,414
$28,430
$101,534
$837
$1,047
$1,130
$1,172
$4,186
$1,671
$2,089
$2,256
$2,340
$8,356
$893
$1,116
$1,205
$1,250
$4,463
Miscellaneous Costs
$441
$552
$596
$618
$2,207
$4,681
$5,852
$6,320
$6,554
$23,407
$62,727
$78,409
$84,682
$87,818
$313,637
EBITDA
$15,672
$19,590
$21,157
$21,941
$78,360
Payroll Taxes
$4,903
$6,129
$6,620
$6,865
$24,517
$743
$929
$1,003
$1,040
$3,715
Interest Expense
$1,046
$1,027
$1,007
$986
$4,066
$848
$848
$848
$848
$3,393
$8,132
$10,657
$11,680
$12,201
$42,670
Q3
Q4
Depreciation Expense
Net Profit
Q1
Q2
$103,300
$129,125
$139,455
$144,620
$516,501
$11,573
$14,466
$15,623
$16,202
$57,864
88.8%
88.8%
88.8%
88.8%
88.8%
$91,727
$114,659
$123,832
$128,418
$458,637
21
Basketball Camp
Expenses
Payroll
General and Administrative
Marketing Expenses
Contracted Tutor Costs
Insurance Costs
$32,145
$40,182
$43,396
$45,003
$160,726
$2,336
$2,920
$3,154
$3,271
$11,681
$517
$646
$697
$723
$2,583
$23,759
$29,699
$32,075
$33,263
$118,795
$879
$1,099
$1,187
$1,231
$4,396
$1,838
$2,298
$2,482
$2,574
$9,191
$937
$1,171
$1,265
$1,312
$4,686
Miscellaneous Costs
$517
$646
$697
$723
$2,583
$4,822
$6,027
$6,509
$6,751
$24,109
$67,750
$84,687
$91,462
$94,850
$338,749
EBITDA
Payroll Taxes
$23,978
$29,972
$32,370
$33,569
$119,888
$7,666
$9,583
$10,349
$10,733
$38,331
$1,162
$1,452
$1,568
$1,626
$5,808
Interest Expense
$966
$945
$923
$901
$3,734
Depreciation Expense
$848
$848
$848
$848
$3,393
$13,336
$17,145
$18,681
$19,461
$68,622
Net Profit
1
$2,600
$2,711
$2,821
$2,932
$3,042
$3,153
$3,263
8
$3,374
$0
$0
$0
$0
$0
$0
$0
$0
$2,600
$2,711
$2,821
$2,932
$3,042
$3,153
$3,263
$3,374
$10,000
$0
$0
$0
$0
$0
$0
$0
22
Basketball Camp
Increased Borrowings
$50,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,159
$3,159
$3,159
$3,159
$3,159
$3,159
$3,159
$3,159
$63,159
$3,159
$3,159
$3,159
$3,159
$3,159
$3,159
$3,159
$65,758
$5,869
$5,980
$6,090
$6,201
$6,311
$6,422
$6,533
Cash Outflows
Repayment of Principal
A/P Decreases
$258
$260
$262
$264
$266
$268
$270
$272
$2,075
$2,075
$2,075
$2,075
$2,075
$2,075
$2,075
$2,075
A/R Increases
$0
$0
$0
$0
$0
$0
$0
$0
$47,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$49,833
$2,335
$2,337
$2,339
$2,341
$2,343
$2,345
$2,347
$15,925
$3,534
$3,643
$3,751
$3,860
$3,968
$4,077
$4,186
Cash Balance
$15,925
$19,459
$23,102
$26,853
$30,713
$34,681
$38,758
$42,944
Asset Purchases
Dividends
9
$3,485
10
11
12
$3,595
$3,706
$3,817
1
$38,498
$0
$0
$0
$0
$0
$3,485
$3,595
$3,706
$3,817
$38,498
Equity Investment
$0
$0
$0
$0
$10,000
Increased Borrowings
$0
$0
$0
$0
$50,000
$0
$0
$0
$0
$0
$3,159
$3,159
$3,159
$3,159
$37,902
A/P Increases
23
Basketball Camp
Total Other Cash Inflows
$3,159
$3,159
$3,159
$3,159
$97,902
$6,643
$6,754
$6,865
$6,975
$136,400
Cash Outflows
Repayment of Principal
$274
$276
$278
$281
$3,232
$2,075
$2,075
$2,075
$2,075
$24,897
A/R Increases
$0
$0
$0
$0
$0
Asset Purchases
$0
$0
$0
$0
$47,500
Dividends
$0
$0
$0
$26,949
$26,949
$2,349
$2,351
$2,353
$29,304
$102,578
$4,294
$4,403
$4,511
-$22,329
$33,823
Cash Balance
$47,238
$51,640
$56,152
$33,823
$33,823
A/P Decreases
Q1
Q2
Q3
Q4
$9,213
$11,516
$12,437
$12,898
$0
$0
$0
$0
$46,063
$0
$9,213
$11,516
$12,437
$12,898
$46,063
Equity Investment
$0
$0
$0
$0
$0
Increased Borrowings
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$8,717
$10,897
$11,769
$12,204
$43,587
A/P Increases
24
Basketball Camp
Total Other Cash Inflows
Total Cash Inflow
$8,717
$10,897
$11,769
$12,204
$43,587
$17,930
$22,413
$24,206
$25,102
$89,650
Cash Outflows
Repayment of Principal
A/P Decreases
$854
$874
$893
$914
$3,535
$5,975
$7,469
$8,067
$8,365
$29,876
A/R Increases
$0
$0
$0
$0
$0
Asset Purchases
$2,303
$2,879
$3,109
$3,224
$11,516
Dividends
$6,449
$8,061
$8,706
$9,028
$32,244
$15,581
$19,283
$20,775
$21,532
$77,171
$2,349
$3,130
$3,430
$3,570
$12,479
Cash Balance
$36,171
$39,301
$42,732
$46,302
$46,302
Q1
Q2
$14,403
Q3
$18,004
Q4
$19,444
$20,164
$72,015
$0
$0
$0
$0
$0
$14,403
$18,004
$19,444
$20,164
$72,015
Equity Investment
$0
$0
$0
$0
$0
Increased Borrowings
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
A/P Increases
$10,025
$12,531
$13,534
$14,035
$50,125
$10,025
$12,531
$13,534
$14,035
$50,125
25
Basketball Camp
Total Cash Inflow
$24,428
$30,535
$32,978
$34,199
$122,141
$934
$956
$977
$999
$3,866
$7,170
$8,963
$9,680
$10,038
$35,852
$0
$0
$0
$0
$0
$3,601
$4,501
$4,861
$5,041
$18,004
Dividends
$10,082
$12,603
$13,611
$14,115
$50,411
$21,788
$27,022
$29,129
$30,194
$108,133
Cash Outflows
Repayment of Principal
A/P Decreases
A/R Increases
Asset Purchases
$2,641
$3,513
$3,849
$4,006
$14,008
Cash Balance
$48,943
$52,456
$56,305
$60,310
$60,310
26