Objectives of the Study

1. To suggest a methodology for evaluating the impact of the various quality

improvement schemes implemented by spice board on major spices during 12 th Five
year plan.
2. To adopt the proposed methodology to:
Evaluate the impact of various measures taken through the promotional activities
(Pesticide residue, Postharvest management & Storage) directly and through
campaigns/activities in collaboration with the State Govts./ Union Territories and
other Stakeholders, in promoting general awareness on quality improvement on
major spices in the country during 12th Five year plan.
Analyze the result and in the light of analysis, give recommendations on the
corrective measures that need to be taken to make the scheme more effective for
the next Five year plan
Coverage
The Evaluation Study would cover the following major activities being undertaken
under the Scheme;
Collecting the objectives & financial outlay of the 12 th Five year plan w.r.t Quality
improvement schemes
Demonstrations, Capacity building programmes & Media campaigns and other
promotional activities undertaken directly by the Spice Board related to quality
improvement on major spices
Promotional activities undertaken in collaboration with States/ Union Territories/
other Stakeholders
Evaluation Framework of the study
The evaluation framework of the study will be developed based upon other similar
studies and the available literature. Based on the Terms of Reference (TOR) and
coverage, an Evaluation Matrix (EM) will be prepared. The EM suggests Performance
Indicators (PI) for each measure and the tools to be used for evaluation.
Similarly, an Evaluation Tools Matrix (ETM) will also developed for evaluate the
different evaluation tools identified with sources of data for each and expected output.
These used separately for every promotional measure will generate enough objective
information to know the effectiveness.
A sample tracking survey for the target markets and farmers at the destination will
also be developed. All the evaluation focuses on effectiveness of quality improvement
schemes by the Spice Board.

 As this study will undertaken after the scheme has been implemented therefore only
tracking and conversion survey will be used to monitor change among different
stakeholders and to know their opinion of the effectiveness of different measures
used.

Evaluation Matrix (EM)

Scheme Objectives

Measures used

Measures covered

(Strategies/Activities)
Creating a general awareness Capacity building programmes Demonstrations,
amongst

the

domestic & Media campaigns and other Electronic

population about the schemes promotional

(Pesticide

activities Media

Performance

Evaluation Tools

Indicator (PI)
(ET)
Print, Reach, Impact of Tracking

and

Online promotional activities conversion

and
surveys

Campaigns

to monitor change in

residue, undertaken directly by the undertaken in the domestic

awareness, interests,

Postharvest management & Spice Board related to quality market

preferences,

Storage) by Spice Board

intentions

improvement on major spices

target

among
markets

(Reach and Impact)

Evaluation Tools Matrix (ETM)
Evaluation Tools (ET)
Data Sources
Output Expected
1. Tracking and Conversion survey of target Primary data will be collected from all the Change in nature / level of demand
markets
stakeholders by personal interview using
2. The data collected from various sources will be
well-structured
interview
schedules.
classified, tabulated and analysed by applying
Information from secondary sources like
appropriate statistical techniques. Data will be
Spice Board, government publications;
analyzed with a view to arrive at valid
other publications and annual reports are
conclusions
also used.