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2012. Neha Joshi. This is a research/review paper, distributed under the terms of the Creative Commons AttributionNoncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use,
distribution, and reproduction in any medium, provided the original work is properly cited.
I.
Introduction
1984).
a) Research Objectives
b) Research Methodology
39
Global Journal of Management and Business Research Volume XII Issue XXI Version I
Year 2012
Neha Joshi
analysis,
Chi-square
Global Journal of Management and Business Research Volume XII Issue XXI Version I
Year 2012
c) Hypothesis
H1- HA : There is association between Items
preferred in Restaurant across Gender
H2- HA : There is association between Items
preferred in Restaurant across Age
H3- HA : There is association between Items
preferred in Restaurant across Education
H4- HA : There is no association between Items
preferred in Restaurant across Income
H5- HA : There is no association between
Customer satisfactions across the Gender
H6-- HA : There is no association between
Customer satisfactions across the Age
H7- HA : There is no association between
Customer satisfactions across the Education
40
2
There is no association between
H8- HA :
Customer satisfactions across the Income
d) Research Contribution
Review of Literature
SA
61
26
42
28
25
55
39
53
3
5
6
6
D
2
2
38
54
41
46
45
29
40
27
45
39
35
43
8
4
2
1
5
10
3
4
1
3
4
6
28
51
SD
St. D
1.34
1.84
1.64
1.82
0.55
0.72
0.71
0.75
1.73
1.52
1.58
1.56
1.64
1.95
0.77
0.78
0.60
0.69
0.79
0.90
1.82
0.70
SA(1)= Strongly agree, A (2) =Agree, N (3) = Neutral, D(4) Disagree, SD (5) Strongly disagree, StD = Standard
deviation
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III.
41
Global Journal of Management and Business Research Volume XII Issue XXI Version I
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42
2
Chi-Square
Tests
Value
df
Asymp. Sig.
(2-sided)
Pearson ChiSquare
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
15.44
0.0004
16.47
15.02
2
1
0.0002
0.0001
Value
Pearson ChiSquare
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
df
Asymp. Sig.
(2-sided)
9.5653311
0.048
9.901645
5.1485956
4
1
0.042
0.023
89
89
Hypothesis 3
Ho : There is no association between Education
and Item preferred in restaurant
HA : There is association between Education and
Item preferred in restaurant
Value
df
9.85
0.043
10.38
0.034
0.53
0.465
Education
Hypothesis 4
HO : There is association between Income and
Item preferred in restaurant
HA : There is no association between Income and
Item preferred in restaurant
Table 3.2 (e)
chi-square test
Value
df
Asymp. Sig.
(2-sided)
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
7.88
8.46
2.83
4
4
1
0.095
0.075
0.092
89
89
WAS
Rank
Factor
Quality
Rates
Variety in the
menu
Efficiency
Cleanliness
Location
Ambience
Good taste
Count
46
6
2
Count
10
26
6
Count
8
16
16
Count
6
21
4
Count
11
9
9
Count
2
3
24
Count
1
5
12
Count
5
3
16
6.44
5.49
3.61
1
2
6
1
15
13
4
15
7
21
10
2
8
8
20
19
2
10
7
12
18
8
14
14
7
8
19
12
40
8
6
8
9
12
3
2
46
2
2.82
4.93
5.16
2.77
5.25
7
5
4
8
3
3
13
19
Levines
Test for
Equality
of
Variance
s
F
df
Sig. (2-tailed)
43
5.02
0.02
1.48
87
0.14
Inference : The above HO : is Accepted, (p=.14> .05, t= 1.48).There is association Customer satisfaction across
the Gender
d) Anova Test For Analyzing The Customer Satisfaction
Across The (Age, Education, Income)
Hypothesis 6
between Customer
HO : There is association
Satisfactions across the Age
HA : There is no association between the
Customer Satisfactions across the Age
Table 3.5 (h) : Age
Sum of
Squares
Between
Groups
Within
Groups
Total
df
Mean
Square
1.16
0.58
17.48
18.64
86
88
0.2
Hypothesis 8
Ho : There is association between Customer
Satisfactions across the Income
HA : There is no association between Customer
Satisfaction across the Income
Table 3.5. (j) : Income
Sig.
2.86
0.06
Between
Groups
Within
Groups
Total
Sum of
Squares
df
Mean
Square
Sig.
4.5
18
0.25
0.65
0.85
27
31.5
70
88
0.38
Between
Groups
Within Groups
Total
Sum of
Squares
df
5.94
37.97
43.91
18
70
88
Mean
Square F
0.33
0.54
0.608
Sig.
0.88
Out of all the respondent 73% are male and 27% are
female
Out of all the respondents 76.4% are of age 18-30
year, 18% are 31-40 year and 5.6 % are more than
40 years
Out of all the respondent 31.5% are comes under
up to Graduate, 59.6% are post Graduate and 9%
are doctorate
Global Journal of Management and Business Research Volume XII Issue XXI Version I
Equal
variances
assumed
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b) Conclusion
c) Limitation
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