Graduate Certificate in Advertising

QUT code: IF94 Campus: Kelvin Grove and Gardens Point Duration: 1 semester full-time
or 2 semesters part-time Total Credit Points: 48 Entry: February, July

Graduate Diploma in Advertising (Creative or Strategic Advertising)

QUT code: IF95 Campus: Kelvin Grove and Gardens Point Duration: 2 semesters full-time
or 4 semesters part-time Total Credit Points: 96 Entry: February, July

Master of Advertising (Creative or Strategic Advertising)

QUT code: IF96 Campus: Kelvin Grove and Gardens Point Duration: 3 semesters full-time
or 6 semesters part-time Total Credit Points: 144 Entry: February, July

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Overview
The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or
looking to move into advertising, a unique suite of programs offered by Creative Industries and Business provides
you with the opportunity to do both.

Specializations

CREATIVE ADVERTISING
In this course, students will develop skills in copywriting, art direction, creative campaign production, and
production management. These skills will be applied across print media, TV, radio, direct mail and the
Internet.

The program has a strong applied component, and students will develop a portfolio of creative material,
while working to meet the needs of clients at the Masters level through major projects. Students can use
electives in the Masters program to develop a sub-major in Interaction Design; Television; Music and
Sound; Art Direction; and Copywriting.

STRATEGIC ADVERTISING
Within this specialisation, students focus on key problems related to the management of the advertising
function. These areas of focus include consumer behaviour, advertising management, creative strategy,
media strategy, and advertising planning. In keeping with the key advertising management task of
providing information for decision-making, students also study research methods. The course provides
students with an understanding of the concepts and models around which the discipline of advertising is
organised. This specialisation will enable students to focus on decision-making skills related to problem
identification, analysis, and critical thinking.

Entry Requirements
Applicants are required nominate an area of study.

An undergraduate degree with a minimum overall course GPA of at least 5.0 (on a 7-point scale).
Applicants with an undergraduate degree with a GPA below 5.0 but above 4.0 may be considered for
entry to the Strategic Advertising area only. Applicants with an undergraduate degree with a GPA below
4.0, or applicants without an undergraduate degree but with extensive relevant employment experience
may be considered for entry to the Graduate Certificate only.

Fees
Australian - $100 per credit point plus Student Guild fees
International – $8500 per semester

Course Coordinators
Creative Advertising: Dr Terry Flew, Faculty of Creative Industries
Strategic Advertising: Director of Graduate Studies, Faculty of Business

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 IF94 Graduate Certificate in Advertising - Full-time structure

Year 1 – Semester 1
KCP360 Advertising Creative: Introduction
AMN421 Contemporary Issues in Advertising
AMN420 Advertising Management
KCP361 Advertising Creative: Electronic and Print Media or
AMN400 Consumer Behaviour

IF95 Graduate Diploma in Advertising (Creative Advertising) – Full-time structure

Year 1 – Semester 1
KCP360 Advertising Creative: Introduction
AMN421 Contemporary Issues in Advertising
AMN420 Advertising Management
KCP362 Advertising Creative: Copywriting and Art Direction

Year 1 – Semester 2
AMN400 Consumer Behaviour or Elective unit
KCP361 Advertising Creative: Electronic and Print Media
KVP100 Graphic Design
Elective unit

IF95 Graduate Diploma in Advertising (Strategic Advertising) – Full-time structure

Year 1 – Semester 1
KCP360 Advertising Creative: Introduction
AMN421 Contemporary Issues in Advertising
AMN420 Advertising Management
AMN422 Media Strategy

Year 1 – Semester 2
AMN423 Strategies for Creative Advertising
KCP361 Advertising Creative: Electronic and Print Media or
AMN400 Consumer Behaviour
AMN403 Marketing and Survey Research or
BSN412 Qualitative Research & Analytical Techniques
Elective unit

IF96 Master of Advertising (Creative Advertising) - Full-time structure

Year 1 – Semester 1
KCP360 Advertising Creative: Introduction
AMN421 Contemporary Issues in Advertising
AMN420 Advertising Management
KCP362 Advertising Creative: Copywriting and Art Direction

Year 1 – Semester 2
KCP361 Advertising Creative: Electronic & Print Media
KVP100 Graphic Design
AMN400 Consumer Behaviour or Elective unit
Elective unit

Year 1 – Semester 3 or Year 2 – Semester 1

KKN600 Major project (24 credit points)
Elective unit
Elective unit

If96 Master of Business (Strategic Advertising) – full-time course structure

Year 1 – Semester 1
KCP360 Advertising Creative: Introduction
AMN421 Contemporary Issues in Advertising
AMN420 Advertising Management

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AMN422 Media Strategy

Year 1 – Semester 2
AMN423 Strategies for Creative Advertising
AMN400 Consumer Behaviour or
KCP361 Advertising Creative: Electronic and Print Media
AMN403 Marketing & Survey Research or
BSN412 Qualitative Research & Analytical Techniques
Elective unit

Year 1 – Semester 3 or Year 2 – Semester 1

Elective unit
AMN401 Integrated Marketing Communication or
AMN442 Marketing Management
BSN406 Project (24 credit points) or
Two Elective units (12 credit points each)

Electives

CREATIVE ADVERTISING
Students may either choose electives from the following list of suggested units or consult with the course
coordinator for approval of other units.

KIN 816 Information Design

KIN817 Project Management
KIN818 Introduction to Digital Media Technologies
KIN819 Electronic Publishing
KMN606 Digital Recording
KMN608 Composing for Moving Pictures
KMN613 Music and Sound for Digital Media
KMN619 Music and Sound Technology
KPB118 Photomedia: Traditions and Techniques*
KPB155 Media Production
KPB370 Principles of Television
KPB371 Advanced Principles of Television
KPB372 Televisual Formats
KVB509 Photomedia and Artistic Practice*
KVB703 Video Art & Culture
KWB111 Media Writing
KWB315 Persuasive Writing
KWB314 Corporate Writing and Editing
KWB370 Electronic Creative Writing

STRATEGIC ADVERTISING
Elective units may be selected from postgraduate units offered by the Faculty of Business. Postgraduate
units from other faculties of the University may be selected, but require approval from the course
coordinator.