ALICIA SAUNDERS

905-715-1993
alicia.d.saunders@gmail.com
www.aliciasaunders.info

Profile
Alicia Saunders is a young communications professional with a strong media insight.
Through her studies in both journalism and public relations, Alicia has gained the
ability to look at media from a unique perspective. This perspective allows her to
communicate effectively to a variety of audiences. She is looking to further her
experience working in a communications role.
Experience
Assistant, Marketing and Communications, Canadian Franchise Association,
Toronto December 2015 to November 2016
Contributed to bi-monthly magazine, FranchiseCanada
Created blog posts for CFA sites
Developed social media posts for Facebook, Twitter and LinkedIn
Generated email campaigns
Monitored media for industry related news
Provided French language translations when needed
Managed magazine subscriptions
Marketing and Communications Intern, Prostate Cancer Canada, Toronto
April 2014 to June 2014
Developed social media posts for Facebook and Twitter accounts
Assisted in grant announcement by drafting press release, developing key
messages
Present on video shoot to provide assistance with understanding key messages
and questions
Made edits to grant video to ensure accuracy and clarity of messages
Reached out to community publications to promote events
Provided copy editing support
Developed research package to provide information about ongoing research as
well as elicit corporate donor interest

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 Drafted editorial for publication

Copy Editor, Wilfrid Laurier University Student Publications, May 2011 to April
2013
Demonstrated strong understanding of CP Style
Edited articles each week to ensure accurate spelling and grammar
Supported Editor-in-chief with layout design using inDesign
Fact checked articles to ensure accuracy
Staff Writer, Wilfrid Laurier University Student Publications, September 2010
to April 2013
Helped develop weekly column for Student Life section
Pitched story ideas at weekly staff meetings
Wrote articles for both Student Life and Opinion sections
Conducted interviews and research on variety of topics
Education
Corporate Communications and Public Relations Post-Graduate Certificate,
2013 - 2014, Centennial College, Toronto ON

Honours BA, Journalism and Contemporary Studies with Public Relations

Option, 2009 - 2013, Wilfrid Laurier University, Brantford ON
Skills
French (working proficiency), MS Office, inDesign, Constant Contact, Wordpress,
CP Style, Fact checking, Copy editing, Interviewing, Public speaking, Strong
understanding of media industry, Quick learner
References
Available upon request

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