Você está na página 1de 60

GSBM

German-Saudi Business Magazine

May 2016

Service Industry in Saudi Arabia


and Bahrain -

How German Know-How


Can be the Key to Diversification

German-Saudi Business Magazine

Editorial
Dear readers,

As the new Delegate of German Industry and Commerce for Saudi Arabia,
Bahrain and Yemen it is a pleasure welcoming you to this edition of
the German-Saudi Business Magazine, GSBM. You might have noticed
some small changes in the design and the composition of the Magazine.
We hope this meets your expectations and reading habits. As usual we
are grateful for any feedback.
Reading international and also German business news the outlook for
the Gulf economies and therefore also the bilateral business relations
seems rather cloudy. Indeed, everyone speculates about the impact of the
low oil price on the Arab economies. Our office has received numerous
media requests over the past months, many of them questioning the
sustainability of the Saudi economic model.
Interestingly, the development of bilateral exchange of goods and
services tells a different story: latest figures of 2015 reveal that German
exports to Saudi Arabia increased by another 12%, reaching EUR 9.97
billion. Hence, bilateral trade accounted for nearly EUR 11 billion. This
once again makes Saudi Arabia the second most important export
destination among the Gulf Cooperation Council countries. With EUR
1.63 billion and EUR 1.10 billion road vehicles and general industrial
machinery and equipment account for the bulk of goods traded between
the two countries. The bottom-line is: at least until the end of 2015 the
economic relations still seemed to flourish. And there is no indication of
significant changes in this respect!

Oliver Oehms
Delegate of German Industry
and Commerce for Saudi
Arabia, Bahrain and Yemen

One promising segment is only randomly covered by traditional trade


statistics: trade in services. While one can only guesstimate the
contribution of this sector to the bilateral flow of know-how, personnel
and investment there is at least strong anecdotal evidence of vibrant
and dynamically developing businesses. Hence, we decided to dedicate
this magazine to the manifold engagements of German service providers
not only in Saudi Arabia, but also in Bahrain.
While most of the companies featured are large or at least larger
medium-sized ventures there is a growing number of typical German
small and medium-sized firms the famous Mittelstand - exploiting
opportunities on the Arab peninsula. Did you know that the clock of
the Abraj Al Bait Towers in Makkah was engineered by a small firm
from South-West Germany? Did you also know that some of the most
beautiful green spots in Riyadh were designed by a German familyowned landscape engineering office?
Anecdotal evidence, for sure. But certainly inspiring others to follow
the lead. Welcome to Riyadh and Manama, our Delegation is happy to
support you!

Oliver Oehms
GSBM
May 2016

German-Saudi Business Magazine

Contents
3

Editorial

GESALO

Introducing Oliver Oehms

A New Look for GSBM

10

DIHK Economic Survey

13

German Breakfast and Catalogue Show 2016

14

The Service Industry in Saudi Arabia and Bahrain

15

GESALO TALKS with Eng. Khaled Al Otaibi

17

BAHRAIN SPECIAL

18

SMS Group in Bahrain

20

Gulf Airs Uwe Wriedt interviewed

22
24

GSBM
May 2016

SCHMIDT ME Logistics in Bahrain


DB Schenker Saudi Arabia

25

DETECON

26

Deutsche Bank

27

Drees & Sommer

28

FAHSS / TV NORD

30

LUCAS-NLLE

31

Munich Airport

32

TV Rheinland Arabia LLC

34

40 Years of V-LINE in Saudi Arabia

German-Saudi Business Magazine

Secondment of German employees to Arab Gulf States


taking the Kingdom of Saudi Arabia as an example

36

Salient Features of the New Company Law of Saudi


Arabia

39

Trade Fairs represented by GESALO

43

IFAT

45

CeMAT

46

Intersolar Europe

47

InnoTrans

48

jobXchange

49

Services of GESALO

50

Your Contact Persons

52

Arabic Content

54

54

Heath Care in Germany

Trade Fairs

55

GESALO TALKS with Eng. Khaled Al Otaibi

Layout / Design:

Editor-In-Chief:

Printing:

Oliver Oehms

Star Printing Company

Edited by:

Cover photo:

Sren Kohse

Jakub Jirsk / Fotolia

58

The views expressed in this


publication do not necessarily
reflect the views of the GermanSaudi Arabian Liaison Office and
its representatives. No responsibility
accepted for errors. All information
is subject to change. No part of this
magazine may be reproduced without
GESALOs
written
permission.
GSBM
May 2016

German-Saudi Business Magazine

GESALO
The official representative of the German Industry and
Commerce for Saudi Arabia, Bahrain and Yemen

he GermanSaudi Arabian Liaison Office for Economic Affairs


(GESALO) was founded in 1978 by
royal decree with the mission of
supporting and increasing the bilateral economic relations between
Germany and the Kingdom of Saudi
Arabia and is today the official representative of German Industry and
Commerce in Saudi Arabia, Bahrain
and Yemen.
GESALO is part of the German
Chamber Network, and it is mandated by the Federal Ministry for
Economic Affairs and Energy, based
on a decision of the German Federal Parliament. With 130 locations
in 90 countries around the world,
the members of the German Chamber Network (AHKs) offer their experience, connections and services
to German and foreign companies.
AHKs are located in all countries of
particular importance to German
businesses. They are closely connected to the regional Chambers of
Commerce and Industry (IHKs) and
the Association of German Chambers
of Commerce and Industry (DIHK) in
Germany. Together they support German companies with building up and
extending their economic relations
to foreign countries, representing in
total 3.6 million German businesses.
AHKs are also service providers to
companies under the brand DEinternational. AHKs provide services to

GSBM
May 2016

companies both from Germany and


their host countries in order to support their foreign business activities.
These services include but are not limited to conducting market studies
and providing sector information,
matchmaking, business consulting,
organization and representation of
trade shows, issuing business publications, legal information, medical
treatment support and vocational
training.
On average, GESALO organizes 250
Business Partner Searches annually,
individual and delegation travelers
combined. This opens investment
opportunities to Saudi and Bahraini companies as well as partnerships for the desired technology and
knowledge transfer. Numerous information events are being held by
GESALO staff in Germany to promote
Saudi Arabia and Bahrain as investment locations and advocate for
technology partnerships with Saudi
and Bahraini companies. This contributes remarkably to increasing awareness within the German business
community, especially the famous
Mittelstand.
GESALOs connections to the internationally important German fair
sites foster the making of contacts
between Saudi and Bahraini companies and German business partners with innovative technologies.
For this reason, GESALO organizes

numerous business delegations for


Saudi Arabian and Bahraini exhibitors and visitors to trade fairs, aiming
at promoting export and connecting
Saudi and Bahraini companies with
German cooperation partners.
By delivering key technologies and
providing know-how Made in Germany, German companies have
been contributing for many years to
the realization of projects that are
of strategic value for Saudi Arabia
and Bahrain, for example in the oil
and gas sector, in petrochemicals, in
transport and logistics, in the construction of factories, power plants
and grids, but also in border security.
Saudi Arabia and Germany are the
major players in their respective regions. Bilateral trade has risen from
EUR 6.46 billion in 2010 to EUR
10.84 billion in 2015 by more than
67 %. The work of GESALO as a catalyst and facilitator of business has an
important share in this dynamic and
flourishing cooperation.
In its main office in Riyadh a team
of full-time professionals is ready to
support German, Saudi, Bahraini and
Yemenite companies. In December
2010 the first German-Saudi Arabia
Desk has been established at the Bielefeld Chamber of Industry and Commerce (North Rhine-Westphalia/Germany). It functions as an information
platform about Saudi Arabia for all
German companies.
In January 2014 GESALO and the
Asharqia Chamber of Commerce of
the Eastern Province set up a German Desk at the Jubail branch of
the Asharqia Chamber in order to
serve the German and Saudi Arabian
companies of the Eastern Province
as well as the Bahraini companies
through a more personalized, locally
rooted approach.
In January 2016 Oliver Oehms has
been appointed as the new Delegate
of German Industry and Commerce
for Saudi Arabia, Bahrain and Yemen. Working complementary to
the German Embassies in the three
countries the Delegate officially
represents German business
interests in Saudi Arabia,
Bahrain and Yemen.

German-Saudi Business Magazine

Introducing Oliver Oehms


The new Delegate of German Industry and Commerce

liver Oehms (born 1973) grew


up in Trier, a picturesque ancient
town close to the Grand Duchy of
Luxembourg. He majored (M. A.) in
Political Science, Public International
Law and African Studies from the
University of the Free and Hanseatic City of Hamburg. Already during
his studies Oliver started working
for German Africa Business Association (Afrika-Verein e. V.) where his
last position was Regional Manager
Western Africa. From 2003 onwards
he headed the Foreign Trade and
Trade Fairs Department of one of the

regional Chambers of Commerce and


Industry. Working and living in Hanau, he enjoyed the attractiveness
of a highly industrialized part of the
Rhine-Main region, which is beautifully embedded in a densely wooded
landscape.
Early 2009 Oliver moved with his
family to Jakarta where he was
tasked to develop a new service unit
in the national Indonesian Chamber
of Commerce and Industry (KADIN
Indonesia) in Jakarta. Together with
a team of local professionals he developed new market-driven services

and supported the Chamber Board in


responding to the many challenges
a dynamically developing economy
encounters. Still in Jakarta, Oliver
was hired from 2014 onwards by
Gesellschaft fr Internationale Zusammenarbeit (GIZ) for promoting
a program of regional economic development. Since mid-January 2016
he has been appointed as the Delegate of German Industry and Commerce for Saudi Arabia, Bahrain and
Yemen.
GSBM
May 2016

German-Saudi Business Magazine

A New Look for GSBM


Revised GSBM Concept and Layout

n important part of GESALOs


efforts to improve the quality of
the services to our esteemed customers from Saudi Arabia, Bahrain, Yemen and Germany is the revised concept and layout of our German-Saudi
Business Magazine (GSBM).
We are happy to present to you the
first edition consisting of new features:
A revised and up-to-date layout
of both front cover and the inside
part

Bahrain will now have a part in


every issue, the content is organized
by our German Desk in Dammam
A new interview series with Saudi
Arabian VIPs: GESALO TALKS
Arabic language content covering
the trade fairs represented by GESALO, our medical treatment service and a translation of the GESALO
TALKS interview.
How do you like our new layout and
the new content? You are welcome
to send us your feedback!

For general inquiries and our advertisement / advertorial opportunities


please contact Mr. Soeren Kohse via
+966 11 4050201 Ext. 108 or via
soeren@ahk-arabia.com.
For inquiries about the Bahrain part please contact the head
of our German Desk in Dammam, Mr. Jan Lutz Mueller via
+966 13 3470689 Ext. 1525 or via
mueller@ahk-arabia.com.

Professional Design by ATLAS MEDIA AGENTUR, professional printing by Star Printing Company.

GSBM
May 2016

German-Saudi Business Magazine

DIHK Economic Survey


Spring Edition just published

10

he Association of German Chambers of Commerce and Industry


(Deutscher Industrie- und Handelskammertag DIHK) has released
their economic survey spring 2016
edition.

remain far behind the boom years;


exports to many emerging economies have recently been too weak.
Overall, the low oil price, weak exchange rate and favourable financing situation currently translate to

ficult. Retailers and service providers


are hardly expecting better business
than in fall. The recent decline in oil
prices has relieved businesses, and
furnished consumers with additional
purchasing power. Business concerns

Businesses have never assessed


their overall business situation this
positively before. Particularly companies in the domestic-oriented
trade and services sector are highly
satisfied with their situation. The
usual seasonal slowdown in construction has been rather mild at the
beginning of the year. In the manufacturing industry, situation assessments are also picking up. However, in this sector, expectations

unusually good conditions to most


companies.

around the economic policy framework, however, are expanding appreciably; the highest figure ever for
this survey.

GSBM
May 2016

Business expectations for the coming months are stabilising; however, they cannot fully compensate
for the fall 2015 slump. The manufacturing industry is gradually gathering renewed confidence, even
when it comes to exports. Domestic
demand is robust, but growth as was
the case last year will be more dif-

The outlook in the export industry has recovered from the fall 2015
downturn. Businesses have more
confident expectations when it comes to international transaction;
however, they are nowhere near as
optimistic as in recent years. Euro-

German-Saudi Business Magazine

Business
investment
plans have hardly improved, rendering any significant upturn in investment
unlikely for 2016. Even
though financing conditions remain favourable,
concerns about economic policy are growing,
which is traditionally an
important determinant
of investment. The construction industry is particularly planning for larger
investment budgets the
plans have not been this
expansionary since the
unification boom. Service, the trade and the
manufacturing
industry report little change.
However, capital goods
producers have downgraded their budgets slightly
against the trend, and despite a slight increase in
export expectations.
Businesses intend to
continue to build staff
levels 2016. Hiring plans
are improving in manufacturing industry, the
trades, a fair share of service companies, and different than usual at the
beginning of the year,
also in construction. The
inhibiting factors appear
to be concerns about
economic policy, including ever-tightening labour market regulation,
and rising labour costs.
At the same time, companies are desperately looking for qualified employees, and increasingly in
vain. A record number of
companies of any recent
DIHK economic survey
regard skills shortages as
a relevant business risk.
pean perspectives are continuing to
brighten up, and the US economy
has coped well with the gradual exit
from the zero interest rate policy.
The declining oil prices lead to stronger purchasing power and a boost in
consumption around the world. Fur-

thermore, the euro exchange rate


has stabilised at a relatively low level, partially compensating for weaker demand from producing countries and China.

graphics: DIHK

GSBM
May 2016

11

German-Saudi Business Magazine

German Breakfast and Catalogue Show 2016


Last years huge success to be repeated

ur combined German Breakfast


and Catalogue Show were a huge
success in the last years and enjoyed
comprehensive coverage in Saudi
Arabian and Bahraini newspapers.
Therefore, we are proud to announce
that the Catalogue Show will again
take place this year in the following
cities: in Riyadh (with German breakfast) on May 5, in Dammam on May
16., in Al-Jubail on May 17, in Manama, Bahrain (with German breakfast) on May 19 and finally ending in
Jeddah (with German breakfast) on
May 23.

The German Breakfast has an excellent reputation both in the Kingdom


of Saudi Arabia and in the Kingdom
of Bahrain. Since 2004 GESALO is
successfully hosting the event exclusively meant for business guests
covering various industries and the
public sector. The breakfast is the
major and exclusive platform for
German as well as Saudi and Bahraini business people, CEOs and VIPs
to get together, share experiences
and ideas and to deepen existing relations.

The Catalogue Show was established


in 2006 and turned out to be a great
success over the years. It offers an
outstanding opportunity for German
companies to get in touch with the
Saudi Arabian and Bahraini market. The Catalogue Show is aimed at
companies that would like to enter
the respective markets and at those
companies that are already established and now seeking to extend their
reach. The participating companies
exhibit their catalogues and company profiles to a broad range of local companies.

GSBM
May 2016

13

German-Saudi Business Magazine

The Service Industry in Saudi Arabia


and Bahrain
cent success story in Saudi Arabia
and about many more other German
companies that are portrayed in our
magazine for you to explore.
As the hiring of foreign experts
plays an important part in the transfer process of Know-How to Saudi
Arabia, we have included an article
by the German law experts Schlueter & Graf on secondment of German
employees to Saudi Arabia. Another
important legal matter is the revised
Saudi companies law which shall
come into force on May 2, 2016.
Wajdi Edrees, a Saudi Arabian national and the Principal and Saudi
Practicing Attorney of the Law Firm
of Wajdi Edrees wrote a summary of
the new regulations for our GSBM.
The service industry is a main pillar
of every developed nation. With both
Saudi Arabia and Bahrain in a need
to diversify their economies, which
became more necessary lately, the
outlook of this sector is quite promising. Saudi Arabias service imports
rose from USD 76.6 billion in 2013
to USD 96,9 billion in 2014, Bahrains
service imports valued USD 1.6 billion in 2013, whereas in 2012 the imports only accounted for USD 1.46
billion.

ermany is well known for its top


quality products like machinery
and cars, its high level scientific output or its many inventive talents. Yet
there is another area in which German companies have high expertise
in: the service industry, which is often referred to as the tertiary sector.
The last issue of our German-Saudi
Business Magazine, which was released in November 2015, covered
the transport and logistics sector

14

GSBM
May 2016

in particular, this issue will give you


now a broader view of the expertise
of German companies working in the
tertiary sector in Saudi Arabia and
Bahrain.
You will read of Drees & Sommers
activities for the sail tower at the
Jeddah corniche, of TV Rheinlands
expertise testing and certification to
guarantee the highest standards, of
the successful work of logistics giant DB Schenker in Saudi Arabia for
over 40 years, Deutsche Banks re-

As already portrayed in our February 2016 newsletter, Saudi Arabias


information and communications
technology (ICT) branch, which is
expected to grow by 3.8 % in 2016
to reach a spending of approximately
USD 36 billion. Spending on IT security will rise even more by 12 % as
this is still an underdeveloped area in
both Saudi Arabia and Bahrain.

German-Saudi Business Magazine

GESALO TALKS with Eng. Khaled Al Otaibi


Interview with the Secretary General of the Council of Saudi Chambers
ween our two countries, which will
result in further enhancing our bilateral relations.
Oehms:
The Saudi-German Business Council plans having its next meeting in
May 2016 in Germany. How do you
see the current state of the bilateral
relations, and what are your expectations for the upcoming meeting?
Eng. Al Otaibi:

elcome to the first edition of GESALO TALKS. GESALO TALKS is a


series of interviews with Saudi Arabian VIPs. Our first interview partner
is Eng. Khalid Al Otaibi.

Eng. Khalid Al Otaibi is the Secretary General of the Council of Saudi


Chambers (CSC). For GESALO, the
CSC is an important partner, and the
two organizations have been enjoying good relationships for many years.
The new Delegate of German Industry and Commerce for Saudi Arabia, Bahrain and Yemen, Mr. Oliver
Oehms, met Mr. Al Otaibi at the CSC
premises and spoke with him about
the successful cooperation between
CSC and GESALO, future role and
activities of the new Saudi-German
Business Council, the service industry as well as the general economic
developments in the Kingdom of
Saudi Arabia.
Oliver Oehms:
Honorable Eng. Al Otaibi, it is a
pleasure meeting you here at the
Council of Saudi Chambers and I
thank you for making this interview
possible. GESALO and CSC are wor-

king closely together to support both


Saudi and German businesspersons.
Which, in your opinion, were the
most meaningful projects and approaches in the past, and where do
you see the business relations between our two countries require an
extra push, if at all?
Eng. Al Otaibi:
Looking at our trade numbers, I
would say that Saudi Arabias exports compared to its imports certainly need to improve. In 2014, our
imports were estimated at approx.
SAR 47.1 bn, compared to approx.
SAR 1 bn in exports (only 2% of the
total trade with Germany). The past
indicates modesty in our exports,
which can be overcome by having
more information on the German
market and its available opportunities, and creating trade partnerships
between our respective business
sectors.
As for the future of our business
relations, Im optimistic considering
the good political relations our two
countries share, and the development plans the Kingdom is working
to realize, which require obtaining
high-tech German products (consumer and capital goods) in different
economic sectors. There is also mutual interest to enhance trade bet-

Our current bilateral relations are


excellent. Germany is the third largest trade partner to the Kingdom in
terms of imports, with approx. SAR
47.1 bn in 2014 (more than $12.5 bn).
Germany is also one of ten key trade
partners to the Kingdom. Our trade
volume is estimated at more than
SAR 48.1 bn. Likewise; the Kingdom
is the largest trade partner to Germany in the Middle East. There are
around 120 German enterprises in
the Saudi market.
Moreover, the Kingdom and Germany signed several economic agreements that support mutual investments, including an agreement
to support and protect investments.
Alongside other measures taken by
the two sides to enhance institutional relations, particularly in regards
to bilateral trade and joint ventures
between our respective private sectors, the two countries additionally
signed agreements to facilitate challenges facing investors entering both
countries markets. This is expected
to be a topic of discussion on the
agenda of the next meeting of the
Saudi-German Business Council.
Oehms:
Saudi Arabia is going through an
exciting process of economic diversification. This inevitably will lead to
an expansion of the tertiary sector
of industry - the service industry.
Where do you see Saudi Arabias serGSBM
May 2016

15

German-Saudi Business Magazine

vice industry today and in the near


future?
Eng. Al Otaibi:
The service industry has been
growing distinctively over the last
couple of years, with contribution
to GDP (at current prices) increasing from approx. 40.6% in 2011 to
approx. 60.4% in 2015. This is a result of national plans to enhance the
healthcare, education and transportation sectors. In addition to trade,
financial and tourism sectors in the
Kingdom.
Looking at tourism services for instance, many are unaware that the
Kingdom has distinguished historic
and touristic spots, beyond its deserts and urban life. In fact, there are
several coastal lakes, and archaeological sites in Northern and Southern
Saudi Arabia. In addition to the religious tourism and its related hospitality and transportation services, as
well as the financial services, which
are all key parts of Saudi economy.
During Hajj (Pilgrimage) season, the
Kingdom attracts over about 1.4million people in 10 days from outside
the country, and the same number
from inside the country. There are
other services, related and unrelated
to the tourism sector.
In the near future as we approach
the completion of the expansion of
the holy mosque in Mecca to attract
more visitors, the service industrys
contribution to economy will increase. Moreover, the completion of the
railway network plans to link Eastern
and Western Saudi Arabia, and the
increase in commodity transportation from Jeddah and Yanbu ports in
Western Saudi to other GCC countries in the East will increase the
contribution of the service industry
to national economy, be it financial,
transportation, or tourism services.
Oehms:
Saudi Arabia is often considered as
being in a difficult position, due to
the low oil price. Usually challenging
times like these give birth to forward-looking developments. If you

16

GSBM
May 2016

look five or ten years ahead from


now, how will the Kingdoms economy look like, and what new opportunities will emerge?
Eng. Al Otaibi:
Surrendering to unpredictable external variables, such as the decline in oil prices, is what makes such
predicaments even more challenging. But we have been fully aware
of changes in international oil prices
and how to deal with these changes
for years now. This was not the first
time that we have seen a sharp decline in oil prices, as we learned from
the economic cycle. Prices will not
remain constantly high. Therefore,
both the government and private
sectors in the Kingdom have been
dedicating great efforts to support
and implement strategies that lead
to diversification of income resources, and lowering reliance on the oil
industry.
The decline in oil prices has perhaps
pushed us to accelerate implementing diversification and expansion
of our base beyond oil revenues.
There is no doubt that oil is a significant part of the Kingdoms economic power, however, it is not the
only resource. We have other nonoil sectors, including manufacturing,
services, and agriculture, which all
contribute to the national economic
development process.
As for the Kingdoms future and
possible new opportunities, there
is an ambitious national transformation program, which aims at
achieving a diverse economy that
relies more on productive and service industries. This can be realized
through efficient use of the large
national economic and human resources, better government performance, and sustaining development
of the healthcare, education, and infrastructure sectors, and supporting
national products through the local
content policy in different economic
sectors.
Opportunities are available beyond
oil and non-renewable energy. There
are great opportunities to produce
renewable energy (solar and wind
energy) while simultaneously increase diversification of income resources and oil prices in the near future.

Oehms:
Last but not least, if you had the
chance for a sales pitch to a potential German investor, what would be
your main argument convincing him
to take his money to the Kingdom?
Eng. Al Otaibi:
Incentives are plenty. It is not an
exaggeration to say the Kingdom
has all the factors to attract foreign
investments. We have political and
economic stability, which are key attractions to any investor. There are
no problems in exchange rates, and
no restrictions on capital transfers in
and outside the country. Full ownership is available. Investment regulations and infrastructures are continually developed. We have surpluses
to finance investments, and a large
support by the government to these
investments, including offering affordable land rentals at industrial cities, and supporting energy and primary products.
The kingdom has a large market
with a high purchasing power, which
facilitates selling products and increasing profitability. Given its location, the Kingdom also allows the
opportunity to export to GCC countries and, in turn, increase personal
incomes in these countries. It is also
a gateway to the enormously populated Middle East region.
I would like to point out to a very
important element, which is government incentives in financing industrial enterprises. Financing has increased from 50% of total enterprise
costs to 75% for enterprises in promising industrial regions, with payback periods extended up to 20 years
instead of 15 years. Thus, there are
development plans for all regions of
the Kingdom (a total area of 2m sq
km), whether these regions are established or require attracting more
investments.
Oehms:
Dear Eng. Al Otaibi, thank you again
for the interview. I am looking forward to the future cooperation of
CSC and GESALO!

Bahrain Special

German-Saudi Business Magazine

BAHRAIN
SPECIAL

Contact
German Desk
c/o Asharqia Chamber of Commerce &
Industry - Main Branch, First Floor
Mr. Jan Lutz Mueller
6701 King Fahad Road (Dammam-Khobar Highway),
Al Hussam
Dammam 34223
Phone: +966 13 3470689 Ext. 1525
Email: mueller@ahk-arabia.com

GSBM
May 2016

17

Bahrain Special

German-Saudi Business Magazine

BAHRAIN
With a population of 1.3 Mio. the Kingdom of Bahrain is the smallest of the GCC member states.
But with its good infrastructure, low taxes, easy procedures and good educated population it is
a very interesting location for investments in the Middle East and North Africa (MENA) region.
GESALO serves its clients from Bahrain and German companies doing business in Bahrain with
our German Desk located in Dammam. The head of our German Desk, Mr. Jan Lutz Mueller, stands
ready to help you with all your inquiries regarding your business not only in Bahrain but also in
the Saudi Arabian Eastern Province!

SMS Group in Bahrain


German SMS Group opens regional office in Bahrain
Group, part of German SMS
SitsMS
Holding GmbH, today announced
decision to increase its presence

in Bahrain. The company is upgrading its office formerly known as


SMS Meer to SMS Technical Service
Gulf SPC office to cover technical
service support for its large Middle
East customer base.
The Bahrain Economic Development
Board (EDB) has been instrumental in
the establishment of SMS Technical
Service Gulf SPC and in supporting
the company relocating 50 employees to the Kingdom.
Mr. Khalid Al Rumaihi, Chief Executive of the EDB, commented on the
office opening:
We are delighted to be able to continue our support to SMS Group and
its subsidiary companies in developing and strengthening their regional
operations. The wider Gulf market is
currently valued at $1.6 trillion and
is estimated to reach $2 trillion by
2020 and Bahrain, strategically located at the heart of the GCC economy,
is perfectly placed to help international investors access this lucrative
market.
Bahrain has developed a businessfriendly environment that allows international companies to prosper. Its

18

GSBM
May 2016

manufacturing sector, including its


thriving downstream steel and aluminium production, placed the Kingdom as one of the pioneers in the
industry and continues to attract international players wanting to benefit from its competitive advantages.
Mr. Al Rumaihi attended the opening ceremony of the new SMS
Group office along with H.E. Alfred
Simms-Protz, the German Ambassador to Bahrain, Professor Pino Tes,
SMS Group Executive Vice President
of Service, Siegfried Gruber, Managing Director of SMS Group and Jan
Lutz Mueller, Head of the German
Desk - GESALO.

Prof. Tes commented on the announcement:


The Gulf region is one of the fastest-growing in the world and its
rising demand for manufactured
products means huge investment
opportunities for manufacturing
companies. Bahrain presents a number of benefits, not least a highly-talented, bilingual local workforce and
we intend to invest in new staff to
support us in our Middle East operations. We look forward to the next

chapter in our companys growth and


intend to work closely with the EDB,
to ensure that it is a success.
SMS Groups announcement follows a growing number of German
companies launching operations
in Bahrain. SMS group, one of the
leading global system suppliers of
plants, machines and services along
the entire metallurgical value chain
opened its Bahrain office in 2012
and has since worked with companies including Sulb, Alba, Garmco,
Balexco amongst other clients in the
region.
Earlier this year Armacell, a German-based leader in engineered
foam and flexible foam for equipment insulation, announced plans to
build a new manufacturing facility in
Bahrain.

Advertisement

German-Saudi Business Magazine

The Ritz-Carlton, Bahrain


The Villas at The Ritz-Carlton, Bahrain

et amidst lush gardens and


overlooking the serene
Manama Bay, the villas of The
Ritz-Carlton, Bahrain bring home
the signature sophistication of
The Ritz-Carlton brand, imbued
with an effortless coastal vibe.
The outdoor area offers a verdant
pathway to the sparkling waters of
the Bay, enticing guests to long, lazy
swims around the resort. Equipped
with al fresco amenities, the villa
also offers guests the chance to
enjoy an outdoor barbeque with
family and friends, while being
attended to by their personal butler.
Guests can also indulge in a luxurious
spa experience without leaving the
comfort of the villa the spa will
come to them! The enclosed outdoor
area provides a naturally perfect
backdrop to indulge in one of the
spas signature treatments.

The Ritz-Carlton, Bahrain features


23 villas, each with its own swimming
pool, private beach, and 24-hour
lifestyle butler to provide the
ultimate retreat for guests seeking
total tranquility. Each villa offers
living areas of generous proportions
and eye-catching design; and the
luxury guest rooms, though oldworld in design and decor, feature
state-of-the-art technology so that
guests can indulge in the best of
both worlds.
The villas feature three wellappointed bedrooms, a beautifullystyled living room, a spacious
dining area and a fully equipped
private kitchen. To tailor the lifestyle

experience to each guest, the hotel


also offers the private services of a
butler, who can provide a sophisticated
blend of local knowledge and
attentive service to make each villa
stay a memorable one.

Enhancing the overall villa experience


is the Rolls-Royce transportation
from the airport and the
Eastern Province of Saudi
Arabia provided with every
villa booking. The Rolls-Royce
Experience Package is
starting at BHD 1040++ per
night for the three-bedroom
villa and further includes
daily internet access,
complimentary two item
of pressing daily and
complimentary Club
Lounge access.
For information and reservations,
please contact +973 1758 0000
or visit ritzcarlton.com/bahrain.

GSBM
May 2016

19

German-Saudi Business Magazine

Bahrain Special

Gulf Airs Uwe Wriedt interviewed


Interview with Gulf Air Country Manager Germany Mr. Uwe Wriedt

How important is Germany as a


destination for Gulf Air?
Germany is a key destination for
Gulf Air as is the city of Frankfurt: as
Europes third largest hub, Europes
largest transfer airport and one of
Europes TOP three gateways. Alongside this, Frankfurt is one of Gulf
Airs most longstanding routes, one
we have operated to for 30 years!
It is one of Europes most important
business hubs, a critical economic
and financial center that is closely
linked to the Kingdom of Bahrains
financial sector.
From a clients aspect, on what is
Gulf Air focusing the most?

What is Gulf Airs biggest challenge in 2016?


Gulf Air operates in a highly competitive environment within which
the airline is driven towards realizing commercial sustainability. Progressively improving business results
over the past 3 years have reduced
the airlines financial losses by approximately 85% since 2012 and,
today, Gulf Airs strategic direction
has shifted with positive KPIs all
around that are a sure sign of its
ongoing recovery and a permanent,
positive change in its financial trajectory.
To stay on its current positive trajectory towards long-term commercial sustainability the airline needs to
continue to evolve and adapt to its
operating environment. As such, we
need to be highly flexible and agile
in our decision making whether
that is in our fare promotions, product and service offering, fleet en-

20 GSBM
May 2016

hancements, schedule improvement


or network expansion going forward.
Which three most important goals
would you name for Gulf Air in
Germany in 2016?
1. Continued growth of our
Middle East and Asia market, giving
our passengers greater destination
choices, more flexible schedule and
frequency offerings and an enhanced product and service to a variety
of cities across the Middle East and
Asia regions
2. Expansion of our corporate database ensuring we have a greater
number of corporate customers that
are attracted to, and retained by, our
flexible corporate pricing strategy
3. Greater awareness and brand
recognition of Gulf Air in Germany
via a wide spectrum of marketing
activities

Gulf Airs is focused on continually


enhancing and improving the overall
passenger experience and doing so
every step of the way (both on the
ground and in the air across a variety of customer touch points). This
includes focusing on its on time performance (globally ranked as one of
the highest in punctuality), its product offering (fully flatbed seats onboard its premium cabin and continually upgraded aircraft interiors
for greater passenger comfort) and
its network and frequency offering
(Gulf Air operates one of the largest
Middle East networks, with double
daily flights or more to 10 regional
cities, in addition to select destinations in the Indian Subcontinent and
Europe, from its hub at Bahrain International Airport. The airline currently boasts a network that serves
43 cities in 24 countries spanning
three continents) to name a few.
Renowned for its traditional Arabian hospitality, evidenced by the
Gulf Airs signature family and business friendly products, Bahrains national carrier is committed to being
an industry leader and developing
products and services that reflect
the evolving needs and aspirations

Bahrain Special
of its passengers. As the Kingdom
of Bahrains national carrier we are
a global ambassador for our country,
whether with dedicated IFE offerings
of traditional and modern Bahraini
programming, classical workings of
Bahraini music playing on board our
aircraft, or the traditional Arabian
hospitality we deliver to all our passengers.
How important is the Saudi Arabian market for Gulf Air in Germany?
The Saudi Arabian market has always been a key market for Gulf Air
and, undoubtedly, one of the key
markets for Gulf Air in Germany.
With daily flights from Frankfurt to
Bahrain and over 80 weekly flights
to the airlines five destinations in

combined total of USD7.6 billion.


The orders consist of 16 Boeing
787-9 Dreamliners (for its long haul
operations), 17 Airbus A321neo and
12 Airbus A320neo aircraft with deliveries commencing from Q2 2018.
The planned new Airbus fleet will
cater to Gulf Airs regional schedule
and high frequency MENA network
movement including, but not limited to, the Saudi Arabian market.
Which benefits does Gulf Air offer
its customers?
Gulf Air passengers enjoy a number of added benefits when travelling with Bahrains national carrier.
Gulf Air is an award-winning, family
friendly airline with specially trai-

the Kingdom of Saudi Arabia, the


connection is visibly very strong and
continues to be enhanced. Furthermore, 2015 saw a marked increase
in the number of passengers flying from Frankfurt to Gulf Airs five
Saudi destinations via the Kingdom
of Bahrain; this is definitely a positive trend for Gulf Air.

ned Sky Nannies on board that are


available to take care of children inflight and ensure a stress-free journey for all. Thats not all, Gulf Airs
on-board Sky Chefs will consult on
menu selections, offering a range
of European and Middle Eastern delights tailored to passengers tastes
and preferences.

Alongside this, the airlines forward-looking strategic direction


encompasses fleet developments to
cater to future network and capacity
enhancement and fleet modernization. Gulf Air recently announced restructured orders of 45 aircraft with
Boeing and Airbus in deals worth a

Gulf Airs frequent travelers can join


the airlines Falconflyer Programme
where they can earn miles whenever
they fly on Gulf Air or on codeshare
services with Gulf Air flight numbers.
Falconflyer miles are redeemable and
membership benefits include excess
baggage, lounge access and seat up-

German-Saudi Business Magazine

grade.
Gulf Airs premium offering, Falcon
Gold Class, allows travelers to enjoy
First Class features such as flatbed
seats with massage functions or our
dedicated Sky Chef and Sky Nanny
services: all at a Business Class price.
Also, especially in Frankfurt, passengers can enjoy quick and personal
service from our professional team.
Do you think the number of passengers from FRA to BAH will increase, due to German companies
growing interest in investing in
Bahrain?
Investing in Bahrain is an attractive
proposition to German and foreign
businesses and there is great potential for future business partnerships

and investments. Beyond that, Bahrain is garnering recognition globally


as a tourist destination whether for
hosting world class events such as
the Formula 1 Grand Prix or due to
the growing awareness of its many
historic and cultural sights and activities.
We anticipate positive trends and
greater passenger traffic between
Frankfurt and Bahrain going forward
both leisure and business traffic.

GSBM
May 2016

21

German-Saudi Business Magazine

Bahrain Special

SCHMIDT ME Logistics in Bahrain


New logistics hub opened
In May 2016, it is intended to go
live with the new SCHMIDT logistics
HUB at Bahrain.
SCHMIDT has decided to build and
operate a HUB for dry bulk goods
under the name of SCHMIDT Logistics Bahrain S.P.C in cooperation
with NOGAHOLDING.
With this HUB SCHMIDT is about
to address the sharply increasing
need for dry bulk solutions across
the Middle East as a result of rapid
growth in chemical manufacturing in
the region.
The service portfolio covers the
processing of international import
and export cargoes, handling, trans-

Key figures of the HUB:


Terminal Surface:
Covered storage:
AC storage:
Container storage:
Silos:
Silo storage capacity:

shipment and storage/warehousing


of both packaged and bulk goods.

The HUB includes a tilting platform for containers filled with


bulk material. The
containers can be
refilled
into road tankers
or the SCHMIDT
own silo battery.
So this will avoid
demurrage and detention and is the
ideal location for
safe storage.

Dr. Wolfgang Hoppmann, CEO of SCHMIDT ME Logistics

22 GSBM
May 2016

36,000 cbm
7,000 cbm
3,000 cbm
1,000 TEU
5 400 cbm
2,000 cbm

We see a Bahrain Hub as a strategic decision to


increase our geographical possibilities and expand our logistics
portfolio, says Dr.
Hoppmann, CEO of
SCHMIDT Middle
East Logistics.

Furthermore we see it as a great


challenge to develop the best Dry
Bulk Logistics solutions for the petrochemical and chemical industries
throughout the Middle East.
value-added solutions with special
equipment are key characteristics of
the SCHMIDT-service portfolio.
NOGAHOLDING is the investment
and business development arm of
NOGA, the National Oil and Gas Authority of the Kingdom of Bahrain.
(www.nogaholding.com)
SCHMIDT is a leading European
dry bulk chemical logistics provider
(www.schmidt-group.de)

Strong Bonds
Infinite Possibilities.

Saudi Arabia and Germany have excellent diplomatic and business relations. We wish both nations continued
success in expanding mutual cooperation in economic, technological, and industrial areas. Detecon Al Saudia
(Detasad) is a clear example of successful Saudi-German cooperation. More than 30 years of mutual success
that highlights the effective implementation of German-engineered telecommunication infrastructure
solutions that will reflect on the future of Saudi Arabia.
Detecon Al Saudia We make ICT infrastructures work

www.detasad.com.sa

German-Saudi Business Magazine

DB Schenker Saudi Arabia


Your prime logistics partner in the Kingdom - for over 40 years

he beginning of DB Schenker in
Schenker as freight forwarder for
Saudi Arabia has not only helped
the King Abdulaziz International Airto create a Jeddah landmark which
port construction project in Jeddah.
nearly every
This project
visitor
to
lay ground
Jeddah
is
to what has
passing but
now
devehas also set
loped into a
the tone for
market-leathe
future
ding, statedevelopment
of-the-art
of this comlogistics sopany and its
lution and
capabilities.
transport
A
success
service prostory
that
vider in the
began back 2011, Tampering Machines ex Austria for
Kingdom.
in 1975 when North South Railway Project
No matter
a
German
if you want
construction company appointed
to build airports, move complete

factories from other continents,


move a 1000 tons boiler for the
chemical industry, need us to store
consumer goods on 40.000sqm for
delivery to your point of sales in the
Kingdom, want to ship 1 Container
from Shanghai to Dammam or simply
want to build a 180km metro system
from scratch Schenker Saudi Arabia has the people, knowledge and
expertise to support every possible
transport your business and project
requires.

2012, Petrochemical Plant in Jubail, 155 tons

Schenker Saudi Arabia Milestones


1975
DB Schenker opened its 1st Branch in
the Kingdom of Saudi Arabia in Jeddah
as a Project Support Branch Office for
the construction of Jeddah International
Airport
Project volume: 820.000 F/Tons.
1988
DB Schenker opened its 2nd Branch in
the Kingdom of Saudi Arabia in Riyadh.
2004
DB Schenker opened its 3rd Branch in
the Kingdom of Saudi Arabia in Dammam as a Project Support Branch
Office for the SAFCO 4 Udhe-Ammonia plant project in Al Jubail.
2006
DB Schenker appointed as Freight Forwarder for Saudi Youth Welfare organization
during the FIFA World cup in Germany.
2007
DB Schenker started its own ocean
freight consolidation (LCL) to Dammam.
DB Schenker expanded its own ocean
freight consolidation services (LCL) to

24 GSBM
May 2016

Jeddah.
DB Schenker opened its own dedicated CFS (Container Freight Solution) in Jeddah Free zone/ JBRZ.
2008
Appointed
freight
forwarder for Saudi Olympic Committee.

2015
3 warehouse facilities with a total footprint of 75,000 SQM in Jeddah is giving
DB Schenker Saudi Arabia a comprehensive logistics footprint and shows its capabilities in this field.
2016
DB Schenker appoints new Managing
Director Mr. Marcel Mueller-Heywes,
based in Riyadh.

2009
Establishment of Schenker Saudi Arabia
LLC as 100% Schenker owned foreign inMore things to come!
vestment.
DB Schenker opens 3 sales offices in
Saudi Arabia: Riyadh,
Jeddah, Dammam.
Schenker Saudi Arabia
opens 2nd own dediDB Schenker Saudi Arabia Footprint
cated CFS (Container
Freight Station) in DamBranches:
Riyadh, Jeddah,
mam Free zone/DBRZ.
Dammam, Jubail
2012
DB Schenker establishes business units
Contract Logistics and
Supply Chain Solutions

Global Projekt
OIl&Gas Office:
Dammam
Corporate Office:
Riyadh
FTEs: 200
Warehouse Space:
75.000 sqm

German-Saudi Business Magazine

DETECON
Telecommunications, VSAT and ICT services for Saudi Arabia
tions and maintenance contractor
for Saudi Telecom Company (Managed Services Transport) and CITC
(Frequency Management). We support several major Saudi companies
and governmental institutions such
as STC and Mobily with fiber optical
cable installations.
Detecon Al Saudia was one of the first
satellite service providers in the Kingdom of Saudi Arabia and operates more

stablished in 1982, Detecon Al


Saudia Co. Ltd. (DETASAD) is a
joint venture between the FAL Holdings Arabia Co. Ltd. and Detecon
Consulting International GmbH, the
consulting subsidiary of Deutsche
Telekom AG.
Under a German senior management
team, DETASAD currently employs more
than 1,500 people and features a longstanding reputation as a reliable telecommunications, VSAT and ICT service
provider in Saudi Arabia.

DETASAD is the preferred opera-

meet the high standards of the German


auditing body, TV-IT GmbH. Since its
official launch, the Data Center has operated without any outage and serves as
a secure disaster recovery facility for
major governmental agencies, companies, and international financial institutions. Through our MPLS network built
on multiple carriers and using rented
Tier III data center capacity, we can offer high availability colocation services.
DETASAD offers premium
cloud computing
(OpenStack,
VMware, Hyper-V)
and managed
security services (Dell SecureWorks,
Zenedge). Our
portfolio includes IaaS as
well as SaaS,
e.g. MS-Sharepoint, MS-Exchange, MSDynamics CRM
and ServiceNow. Our dedicated approach
towards quality
and delivery is
substantiated
by continuous
24x7 support
operations as
well as our certifications (ISO
9000:2008,
ISO
27001:2013
and Trusted Infrastructure Site Level 3
Extended).

than 4000 VSAT units from its two Saudi


teleports. DETASAD supports a range
of medium to large enterprise clients
from various business sectors such as
Contact
telecommunications,
banking, oil & gas exDetecon Al Saudia Co. Ltd.
ploration, agricultural
and manufacturing
P.O. Box 22135
with VSAT, data and
Riyadh 11495
internet links.
Kingdom of Saudi Arabia
In 2010, Detecon Al
Saudia built its Data
www.detasad.com.sa
Center in Riyadh to

GSBM
May 2016

25

German-Saudi Business Magazine

Deutsche Bank
A trusted partner in Saudi Arabia

he Kingdom of Saudi Arabia (KSA)


is in a state of economic transition.
With oil prices having decreased to
around USD 35 a barrel (at time of
writing) from over USD 90 a barrel
in June 2014, the government is rationalizing spending, reconsidering
investment programs and contemplating various funding initiatives.
In a sign of the KSAs willingness
to embrace international foreign investment and increase the sophistication of its capital markets, in June
2015, it opened its USD 590 billion
equity market to qualified foreign
investors for the first time. In a
further sign of this need to embrace
reform, the governments National
Transformation Program will focus
on ways to boost economic growth,
create jobs and attract private investors. A McKinsey report in December
said Saudi Arabia needs public and
private investments of as much as
USD 4 trillion to boost productivity
and create jobs, and cant afford to
wait for oil prices to recover.
Now more than ever before, foreign
companies looking to enter the Saudi
market need a banking partner with
a strong local presence, proven track
record and the requisite expertise to
navigate this evolving environment.
Deutsche Banks expertise makes it
an ideal partner to help clients explore Saudi Arabias vast opportunities.
Deutsche Bank has been present
in the Kingdom since 2006 and has
been working closely with the Saudi
Capital Market Authority (CMA)
since establishing its securities arm
Deutsche Securities Saudi Arabia in
2007. According to Jamal Al Kishi,
Deutsche Banks Chief Executive Officer in the Middle East and Africa,
this partnership enabled Deutsche
Bank to share its global expertise
and help shape the market liberalisation process while simultaneously
familiarising itself with the new regime so it could build the necessary
expertise and infrastructure.
The result is that through crossdivisional collaboration, Deutsche

26 GSBM
May 2016

Bank is one of very few international institutions providing brokerage,


research, sales, trading and custody
services to foreign investors.
We invested in the local platform
to be a genuine and well-equipped
organisation to originate and execute business, and to cover clients
in a comprehensive way, said Al Kishi. Our peers in Saudi Arabia for
the most part have taken a different

Jamal Al Kishi, CEO Deutsche Bank Middle East

approach to their business model.


Theyve installed small, coverage offices, for their offshore businesses.
Deutsche Bank on the other hand
has a very meaningful onshore business. Today we are composed of all
the major divisions with the exception of retail banking, but everything
else that Deutsche Bank does globally, we can do onshore in the Kingdom. This is a powerful proposition
to our clients.
The Bank is fully licensed by the
commercial
banking
regulator
(SAMA) as well as the securities regulator (CMA). It has two legal entities fully owned by Deutsche Bank
AG. Both are very well capitalised
compared to peers in the market.
That enables us to have the flexibility to underwrite and conduct a
lot of business that our peers cannot
do, Al Kishi said.

The cross-divisional offering is another factor that differentiates Deutsche Bank: With our front-to-back
expertise, established track record,
strong onshore presence and commitment to the Saudi market, Deutsche Bank is in an excellent position
to guide foreign institutions looking
to invest in the Middle Easts largest
market.
For Al Kishi, the evolution of the
Saudi economy and subsequent market liberalisation activity could have
ramifications for the whole region.
The ability of foreign investors to
come in and invest in Saudi Arabia
raises the profile of the wider Middle
East and will attract more interest
from investors who in the past may
have looked at the Middle East and
Gulf countries but perhaps did not
see the scale that would render markets here of sufficient size and importance from their perspective.
With the inclusion of Saudi Arabia in
the picture the scale of change and
I suspect the amount of interest in
and profile of Gulf investments will
elevate.
For multinational companies invested and operating in Saudi Arabia Deutsche Bank provides a wide
range of services through its Global
Transaction Banking platform. These
include, among other things, trade
finance, cash management, foreign
exchange and custody services. Clients benefit greatly from Deutsche
Banks global footprint and presence
in key markets for exporters and importers.

Contact

Deutsche Bank AG Dubai (DIFC)


Branch
P.O. Box 504902
Dubai
United Arab Emirates
www.db.com/mea/

German-Saudi Business Magazine

Drees & Sommer


Consulting, Planning, Construction and Operation
representative, consultant and project manager, and as the interface
between the customer, planners, and
contractors to ensure smooth progress of construction and economic
realization of the project.
Headquartered in Stuttgart, the
company was founded in 1970 and
works with multinational teams.
Drees & Sommer combines German
engineering expertise with the necessary experience and sensitivity
with respect to local requirements
and value systems. In addition, staff
can call on the expertise of 2,000
employees in 20 German and 18 international locations, thus increasing
capacity within a very short time.
Thanks to the broad network of offices, experts can reach clients at
any site and guarantee high quality.
Services in the portfolio include project preparation with feasibility studies, project strategies and project
reports, as well as construction project management, and technical project management with technical &
economic consulting. Business consulting services include advising on
lean structures and ensuring efficient operation through their extensive facility management expertise.
In all projects, the prime focus is on
profitability. On this basis, Drees &
Sommer realizes real estate projects
to the desired quality and within the
prescribed timeframe. Clients benefit from plannable investments.

or more than ten years, Drees &


Sommer has been supporting real
estate investors and principals on
the Arabian peninsula with all aspects of real estate. For example,
local teams of experts undertake
client representation on site. Office
building construction and fitout are
among the key activities. From the
initial consultation and planning to
quality implementation on schedule
and within budget, the engineers,
consultants and architects are there
to assist and advise international and
local clients.

Today the company has over 45


employees in its offices in Riyadh,
Jeddah and Dubai. The experts successfully support infrastructure and
construction projects of any type
and scale. These include project management for the Sail Tower in Jeddah on the Red Sea coast, which
at 260 meters will be the tallest
building on the Corniche, and project management and organizational
support for a residential developer.
Drees & Sommer is supporting these
projects right through to turnkey
handover to the principal. The consulting firm will act as the principals

Photo: Perkinks & Will

Contact
Drees & Sommer
Consulting Engineering
King Fahd Road - Olaya
P.O. Box 16226
Riyadh 11464
Kingdom of Saudi Arabia
Phone +966 11 4005209
Fax +966 11 2034266
info.riyadh@dreso.com
GSBM
May 2016

27

German-Saudi Business Magazine

FAHSS / TV NORD
Industry, Construction, Certification and more

Industry
Oil & gas, power, transportation,
process and manufacturing industries.
Fahss TUV NORD helps clients in all
industrial sectors preserve the safety, reliability and integrity of their
assets, and conform to national and
international standards and voluntary QHSE standards. Our inspection,
certification and non-destructive
testing services, deployed globally,
cover supply chain integrity and
the life cycle of assets, from design
through construction, operation and

cally during their useful life. We also


analyze air and water quality. The
aim: to ensure the safety and performance of buildings, environmental
protection, and business continuity
Construction
Residential, commercial and industrial buildings and installations, public facilities and infrastructures.
Fahss TUV NORD services provide
reassurance that structures are safe,
compliant and energy-efficient. They
span the life of a building, from assessments at design stage through
technical inspections during construction, and environmental and
technical due diligence prior to sale
to an investor. We seek to go beyond
compliance, providing added-value
services that improve building performance.
Certification

decommissioning.
In-Service Inspection & Verification
Building equipment in operation,
and environmental analysis.
Building occupiers have to comply
with numerous regulations. We inspect equipment and installations,
from elevators and electrical installations to fire safety systems, before
they are put in service, and periodi-

28 GSBM
May 2016

International QHSE standards, sector-specific management systems,


and sustainability practices.
Companies looking to manage risk
drive performance and demonstrate
excellence in their management systems turn to certification by Fahss
TUV NORD. Accredited by over 79
bodies internationally, our global
reach has made us the partner of
choice for multinational companies
looking to certify systems worldwide
to QHSE standards. We also offer
sector-specific solutions and the verification of sustainability practices.
Commodities
Oil and petrochemicals, metals and
minerals, coal, agriculture.

Jamal Al-Baeejan, CEO FAHSS TV Nord

Fahss TUV NORD partners commodities clients along the value chain,
from exploration and mining through
to shipment, transformation and trading. Our inspection, sampling and
testing services provide confidence
in the composition, quality and
quantity of commodities, and minimize risk during cargo storage and
transportation.
Marine & Offshore
New build and in-service ships, offshore oil and gas platforms, and vessels and maritime equipment. Fahss
TUV NORD supports safety and performance at sea through a range
of classification, certification and
advisory services. Ship owners and
operators rely on our expertise from
design stage, and throughout construction and operation to assess and
manage risk. We are supporting the
energy industrys move into deeper
waters and harsher climates with our
new rules and industry-leading research.

Contact
Head Office FAHSS/TV Nord
P O Box 3998
Dammam 31481
Kingdom of Saudi Arabia
Phone +966 13 840-8333
Fax +966 13 840-6476
www.fahsstuv.com

German-Saudi Business Magazine

LUCAS-NLLE
Technical Training Systems Made In Germany

ucas-Nlle stands for tailor-made


Engineering Training Systems since
1973. We provide complete training
concepts and solutions for electrical/
electronic engineering, automation
technology, mechatronics, communications, drives and automotive
technology.
All training systems come together
with comprehensive PC based training courses which run in the LabSoft environment. Together with the
LabSoft Classroommanager comfortable and time-saving administration
of courses, students and classes can
be made.
Alternatively all LabSoft training
courses can be integrated into many
SCORM compatible (LMS) learning
management systems. Relying strongly on our in-house development
and production Lucas-Nlle delivers
highly sophisticated, state-of-theart quality systems for more than
one hundred countries worldwide.

Our core services include consultation and planning for the construction and installation of training
centers. Additional value is added for
our customers through specialized
training seminars and intensive after
sales service.

With its long-term international


expertise, high customer satisfaction
and most innovative products LucasNlle stands out as global market
leader.

Contact
Lucas-Nlle GmbH
Mr. Sebastian Neumann
Siemensstrae 2
50170 Kerpen
Germany
sebastian.neumann@
lucas-nuelle.com
www.lucas-nuelle.com
30 GSBM
May 2016

German-Saudi Business Magazine

Munich Airport
Over 20 years of International Consulting Experience

ince 1949, Flughafen Mnchen


GmbH (FMG), the operator of
Munich Airport, has established an
excellent reputation in the aviation
industry. This is partly a reflection of
the unparalleled development of Munich Airport from its beginnings in
1992. At that date, the master plan
of the 70s which is still the planning
baseline for infrastructure development at Munich Airport reflected
an efficient and operationally driven
approach with the goal of developing
one of the most efficient, profitable
and high-quality airports worldwide.
In 2015, Munich was honored as
Europes first five-star-airport by
the London-based Skytrax Institute.
This prestigious designation denotes
Munich Airports extraordinary quality of service, efficiency of processes, and passenger comfort.
Further, the airport is recognized as
one of the most punctual and efficient hub systems and was just awarded Best Airport in Europe by more
than 13 million passengers worldwide (Skytrax World Airport Awards
2016).
The know-how and operational
success of Germanys second busiest airport attracted various airports
worldwide and hence FMG has been
providing consultancy services to international airport operators since
1995.
FMG is not only the global market
leader in ORAT (Operational Readiness and Airport Transfer) but also
offers a range of consulting and management services based on the experience and expert knowledge of all
FMG Group divisions. This is almost
unrivaled in the market because FMG
works with its clients as equals
from one airport operating company
to another. Through years of operational experience, FMGs experts un-

derstand the day-to-day challenges


of running an airport. This enables
them to provide targeted support for
all issues that arise from the planning phase of an airport or a terminal
via the testing, commissioning and
handover to the ongoing operation
and management of airports and
terminals. For almost 10 years Mu-

Dr. Ralf Gaffal ( Flughafen Mnchen)

nich Airport supports clients in the


Middle East and Saudi Arabia and
is looking forward to expanding its
business and business relationships
in this region of the world:
Riyadh King Khalid Int. Airport,
Saudi Arabia
Arrival Transformation Process
10/2014 05/2015
Transformation of international arrival processes.
To perform the scope, FMG responded to 4 streams (Business Stream,
Strategy Stream, IT Stream and Human Resource Stream).
Muscat Int. Airport & Salalah Airport, Oman
ORAT, Operational & Management
Training
Since 11/2010
FMG provides operational readiness
support to the stakeholders of Muscat and Salalah airport. The main
tasks are to assist the stakeholders,
to produce standard operating procedures, review recruitment of new
employees as well as coordinate the
huge amount of training that is required for all staff operating in the
new airports.
New Doha Int. Airport, Qatar
ATC Management 09/2011
07/2013
FMG provided support services
with experts from Munich after the
on-time transition from the old air-

port and the successful opening of


the new airport. Comprehensive
understanding of procedures and
interfaces as well as an in-depth
knowledge of the new systems and
infrastructure.
Bahrain Int. Airport, Bahrain
Concept Design Review
04/2014 05/2014
Review of the preliminary conceptual design for the new terminal
from an operational and commercial perspective. This helps in internal decision-making processes andgives a resilient and comprehensible
demonstration of the validity of the
planned terminal qualities.
Bahrain Int. Airport, Bahrain
Airport Management
07/2009-12/2011
FMG advised Bahrain Airport Company on strategic and management
level to improve the service level of
BIA.
King Abdulaziz Int. Airport, Jeddah,
Saudi Arabia
IT, Management Services & Operational Support
Since 04/ 2012
FMG supports its clients in airport
ICT infrastructure planning and operational airport systems integration.
Hamad Int. Airport Doha, Qatar
Opening of Airport
Mai 2014
FMG supported the client in smooth
and successful opening of the airport. Transition of New Doha Int. Airport Project into successful opening
of Hamad Int. Airport.
Munich Airports main goal is to enhance customer satisfaction. In line
with this, all members of the consulting team are eager to provide the
clients with tailor-made solutions.
Further, FMG continuously strives to
widen its product portfolio and to
improve its support services.

Contact
Flughafen Mnchen GmbH
Nordallee 25, 85326 Mnchen
Germany
consulting@munich-airport.de
munich-airport.de/consulting
GSBM
May 2016

31

German-Saudi Business Magazine

TV Rheinland Arabia LLC


TV Rheinlands Goal is to be the Worlds best provider of technical services
fpr testing, inspection, certification, consultation and training.

V Rheinland is a global leader in


independent inspection services,
founded more than 140 years ago.

a member of the United Nations Global Compact to promote sustainability and combat corruption.
TV Rheinland Arabia a subsi-

spare parts and electrical appliances


for the first time in Saudi Arabia and
in the Middle East.
To serve the needs of importers and
exporters of different sectors such
as Automotive, Electrical products,
IT, Telecom, and other businesses,
TV Rheinland also offers certificate
of conformity services for Saudi Arabia, Kuwait, Iraq and other countries
in the Middle East. TV Rheinland is
an approved conformity assessment
body by Saudi Arabian authorities
and hence, provides
services to importers
and exporters for conformity assessment of
their products for Saudi
Arabian market.
At TV Rheinland, the
10th principal of UN
Global compact formed
the framework of our
values. They promote
sustainable
actions
and therefore serve as
a guide for each and
every of our employees.
This applies in participation to human and
labor rights, preservative and sustainable
protection of the environment and combating corruption.
Our services benefit
the society in the following areas:

From left to right: Mr. Andreas Hoefer, Mr. Stephan Schmitt, Mr. Ulrich Meier, Mr. Nabeel Molla, Mr. Mohammad Al
Dhakeel, Mr. Muhammad Asif inaugurating TV Rheinland Arabia Electrical and Auto spare parts Test centers.

The group maintains a presence in


69 countries with 19,300 employees.
The independent experts stand for
quality, efficiency and safety for
people, technology and the environment in nearly all aspects of life.
TV Rheinland inspects technical
equipment, products and services,
oversees projects and helps to shape
processes for companies. Its experts
train people in a wide range of careers and industries. To this end, TV
Rheinland employs a global network
of approved labs, testing and education centers.
Since 2006, TV Rheinland has been

32

GSBM
May 2016

diary of TV Rheinland group was


established in Jeddah, Kingdom of
Saudi Arabia, in 2005. It opened its
branches in Riyadh in 2011, in Eastern province in 2013, Jubail and Pakistan offices in 2015.
With the economic development
and booming expansion of industrial
projects in the Middle East region,
TV Rheinland took the initiative to
support local companies with its global service network. TV Rheinland
Arabia expanded its worldwide capabilities by opening fully equipped
Test Centre consisting of laboratories
for testing the safety of automotive

Confidence in the end consumer


--- Providing confidence to our
customers in the quality and safety
of products Tested by Us.
Quality --- Assuring society the
quality of the products and services Inspected by Us.
Safety --- Instill the confidence
among the end user regarding the
safety of the products and services
Certified by Us.
Our Vision
Our aim
To become the most successful and
sustainable global and independent

German-Saudi Business Magazine

TV Rheinland Arabias Electrical and Automotive Spare Parts Test Centers.

Mr. Schmitt with H.E. Nabil Molla at inauguration of Electrical and Auto spare parts Test centers.

testing, inspection and certification (TIC) service provider ---- Stand


alone and self financed.
Our corporate competencies
Adding value to our customers by
providing
Services and solutions for safety,
compliance and efficiencies
Our ambition
Profitable growth ---- faster than
the market
By using best-in-class processes

Contact
TV Rheinland Arabia LLC
Al Ruwais Dist. Al Andalus
Street
P.O. Box: 11488, Jeddah 21453
Kingdom of Saudi Arabia
Mr. Muhammad Asif, CEO
TV Rheinland Arabia

info@sa.tuv.com
www.tuv.com
GSBM
May 2016

33

German-Saudi Business Magazine

When the going gets tough, the tough get going


40 Years of V-LINE in Saudi Arabia
cipation to the on-going efforts and
reforms will prosper, Detlef Daues
noted.
The National Transformation Program has also set increasing employment as a priority. V-LINE has not
only been increasingly availing employment opportunities, but equally
encouraging other German companies to empower young Saudis.
Joint efforts with the German-Saudi
Arabian Liaison Office for Economic
Affairs had led, for instance, to hold
a two day workshop at V-LINE premises in Jubail, Success Secrets for
Saudi Women in Business, to help
Saudi women overcome the most
challenging issues in cross-border
business.

From left to right: Saudi Minister of Foreign Affairs Adel Al-Jubeir, German Secretary
of State Frank-Walter Steinmeier and Detlev Daues, CEO of V-LINE.

ast December, the Council of Economic and Development Affairs


announced the National Transformation Program. Since that time, VLINE has been striving to implement
various reforms with a major focus
on total cost of ownership reduction.
In parallel to its proven track record
in providing Maintenance, Repair,
and Operations (MRO) procurement
services, V-LINE is in the verge of
becoming a strategic partner of industrial customers across the Kingdom. For instance, the company held
workshops that involved high-level
executives with the aim of openly
discussing challenges facing Saudi
economy.
These meetings have led to lay
down the foundation of strategic
transformation initiatives that will
help customers achieve significant
cost savings in their indirect procurement. In an ever-changing business
climate, V-LINE has set as its priority to avail worldwide best practices
in this complex field, reduce spend,
improve assets availability, optimize
inventory, and increase profitability.
At a time when the kingdoms economy is going through tough chal-

34 GSBM
May 2016

lenges, an increasing skepticism of


doing business in Saudi Arabia has
been resented. As the founder and
CEO of V-LINE which has been present in the kingdom for nearly four
decades, I strongly believe that stepping back or shying away at this very
moment are out of consideration.
The present difficulties will undoubtedly lead to the rebirth of a new
economy. And only companies with
deep commitment and active parti-

V-LINE is also planning to hold biannual job fairs around Europe and
the United States of America by
and for Saudis. Young talents will
be identified, recruited, trained, and
mentored in the companys offices
around the world.
I strongly believe that this initiative will provide universities graduates with endless opportunities. The
acumen of such an experience will
equip a new generation of Saudis
with international exposure, knowledge, and skills to lead the countrys
future social and economical endeavors, Detlef Daues added.
All in all, V-LINEs vision is to keep
on building innovative solutions for
the entire supply chain of industrial
spare parts. The companys executives are confident that their strategy
is in line with The National Transformation Programs priorities.
Bringing more intelligence, transferring best practices, supporting
supply chain excellence initiatives,
and contributing in the creation of
shared services centers in Saudi Arabia will boost the economic growth
and create more jobs across the
country, Shahzad Haider concluded.

German-Saudi Business Magazine

Secondment of German employees to


Arab Gulf States taking the Kingdom
of Saudi Arabia as an example
by Christoph Keimer, Lawyer | Qualified Labour Law Specialist - Legal Consultant
Schlter Graf Rechtsanwlte PartG mbH | Dortmund - Dubai - Riyadh - Doha
Due to their huge oil and gas deposits, the Arab Gulf States (Saudi
Arabia, UAE, Qatar, Oman, Bahrain
and Kuwait) have been key business
partners of industrial nations in Europe since the 1970s. In the beginning, trade relations dominated but
in the meantime more and more
foreign companies are required to
be constantly present on-site in the
fast developing Arab economic ar-ea.
This is mainly attributable to the fact
that large projects are advertised internationally. Con-sidering the local
labour bottleneck, the secondment
of German workforce has gained
in im-portance in order to cover the
growing demand for labour there. In
view of such cross-border transfers,
however, German companies/employers face considerable problems with
labour law, right of residence, tax
legislation and social insurance.
These problems will be addressed in
gen-eral and by taking the Kingdom
of Saudi Arabia as an example.

A. Seconding German employees


to Arab countries

1. Preparations for foreign assignments


A German employees assignment
to Arab countries (Saudi Arabia, in
particular) starts with the selection
of a suitable candidate in good time
who meets all specific requirements.
When select-ing the right employee, companies often make the first
mistake. Bearing in mind that there
is a different culture, language, climate and social environment, personal skills are of utmost im-portance.
Having selected the appropriate candidates they (and their families) must
be prepared carefully for their new
and manifolded activities as part of
an employers general duty of care

36 GSBM
May 2016

and (frequently overlooked) they


should be supported throughout
their time of secondment to ensure
a smooth re-integration upon their
return.
2. The four legal pillars of a secondment
Legally, seconding a German employee is a complex procedure as besides aspects involving la-bour law
and right of residence, social insurance and tax issues must be taken
into consideration as well. This applies to both the home state and the
host state and includes both operational and personal aspects of secondment. In case of Non-EU member states like the Arab countries,
credi-ble information cant simply be
googled. As posting poses significant liability risks, in particu-lar, to
an employer corresponding expertise
will be required right from the beginning in order to perfectly coordinate
and interlink different complexes in a
way that makes sense economically.
a. Right of residence
First of all, a seconded employer
has to find out if his employees are
allowed to live and work in the respective country at all. As regards
German employees this is basically
no problem as far as the Gulf states are concerned. As in Germany, a
work permit that is subject to certain prerequisites depending on the
respective country is needed to obtain a residence visa/iqama. In this
con-text, an employer would be well
advised to obtain first-hand information about so-called nationalization programs (e.g. in Saudi Arabia the so-called Nitaqat Program
in the course of saudiza-tion) now
existing in all Arab Gulf states. One
should break with one bad habit: starting to work on-site on the basis

of a visitors visa or a business visa.


This is an illegal practice in all Arab
Gulf states entailing serious consequences for the respective employee
(worst case: detention or deportation) and his employer (liability).
b. Labour law
Both employer and employee
should know in good time on which
contractual basis a foreign assignment will be placed. In most cases, an existing German contract of
employment is not enough to meet
the requirements of a cross-border
assignment. As a rule, a supplementary agreement (the typical secondment agreement) is added to the
existing German contract of employment, with such agreement including
all necessary provisions relevant to
posting. Alternatively, the German
contract of employment could be
suspended for the duration of the
secondment and a separate contract
of employment could be concluded
with the companys local subsidiary/branch. Irrespective of that, in all
Arab Gulf states it is still necessary
that an employee enters into a local
contract of employment with a local
employer (the so-called sponsor)
in order to obtain a work permit and
residence visa. As such employment
is subject to local laws, an accurate
adjustment of the respective legal
systems and contractual systems is
required in advance.
c. Social insurance
Due to the complex issue most mistakes are made in this field. Is a relocated employee still subject to the
German social insurance law? This
question is of utmost importance
to an employer, in particular, since
a wrong payment of contributions
means that social insurance authorities would not be required to pay

German-Saudi Business Magazine

in the (assumed) benefit case, and


failure to pay contributions would
result in significant supplementary
claims by social insurance authorities. A recourse against an employee in this regard is excluded. As
Germany has not concluded any social insurance agreements with Arab
Gulf states so far, an employer is generally only subject to local social
insurance laws unless the German
provisions on social security systems
apply mandatory (Ausstrahlung)
pursuant to Section 4, Vol. IV of
the German Social Security Code
(SGB IV). If these prerequi-sites ( (i)
seconding an employee to another
country, (ii) on the basis of an active
employment existing in Germany,
and (iii) up-front limitation of the
secondment) exist, an employee
man-datory continues to be in the
German social insurance system - in
addition to a mandatory local social
insurance system. If there is no case
of such mandatory insurance cover
(Ausstrahlung) abroad (or if such
cover is not intended), there is the
possibility of being voluntarily insuraned by nearly all German social
insurance branches. This option is in
any case recommended since local
social insurance systems dont meet
German quality and payment standards.
d. Tax legislation
Except for Bahrain and the UAE,
all Gulf states including Saudi Arabia have their own (active) tax systems. Irrespective of that there is no
taxation of income from employment in any of the Gulf states. The
risk that this type of income is taxed
is therefore subject to German tax
laws only the more so as Germany
only concluded double-taxation agreements with the UAE and Kuwait
which, however, do not/do no longer result in an exemption from taxes in Germany. According-ly, it is
of utmost importance to an employer and employee posted from Germany to find out if he is still liable
to pay tax in Germany especially as
this would entail an employers liability to pay wage taxes in Germany. A
posted employees global income will
therefore remain subject to German
taxation if he still has a residence
(Wohnsitz) or an habitual abode

(gewhnlicher Aufenthalt) in Germany. Particularly an official notice


of departure/de-registration is insufficient to abandon a tax residence.
The point is: Does an employee have
a flat/home that he could - even
though theoretically - maintain and
use in Germany during the time of
his secondment? Maintaining a residence in Germany coinciding with a
tax exemption would only be possible if an em-ployee is subject to the
so-called Decree on Employment
Abroad (Auslandsttigkeitserlass,
formerly known as: Montageerlass). In this minefield, tax advice
from experts is indispensable.

B. Specifics when seconding an


employee to the Kingdom of Saudi
Arabia

The above basics apply also to employees sent to Saudi Arabia, in particular.
1. Special social circumstances
Posting an employee to Saudi Arabia exceeds by far an employers
normal duties of care as far as a
comprehensive preparation of the
assignment is concerned. Even if
an employer is under no obligation
to address any possible detail, it
is very much advisable to raise an
employees awareness for many and
partly large differences in law, taxation, social insurance, climate, state/
poli-tics, religion, culture, language,
etc., by providing a detailed checklist and recommending third-party
advice.
2. Application of German labour
law/local labour law
Even if trade unions and works constitution structures are (still) unknown and prohibited in Saudi Arabia,
the German Works Constitution Act
may apply to an employment of a
posted employee. This must be taken
into account in case of a transfer,
dismissal and other similar measures taken by an employer. The continued validity of other standards
under public law (i.e. Maternity Pro-

tection Act, protection of seriously


disabled persons, etc.) would also be
possible. Labour law regulations in
Saudi Arabia, last materially reformed in 2015, are similar to those of
other Gulf states. This particularly
applies to the statutory claim for
compensation of an employee upon
ter-mination of employment (End of
Service Benefit). A protection from
unwanted termination as existing in
Germany (according to the Protection Against Unfair Dismissal Act
with re-employment/reinstatement),
however, is - at least for expatriates
- unknown. Hence, a dismissal basically terminates the employment but,
however, may lead to compensation
claims especially of the employee.
3. Parental allowance / child allowance
An employee seconded to Saudi
Arabia is generally entitled to German parental allowance. Child allowance will only be paid if a child
is resident or has at least a habitual
abode in Germany.
4. Work permit, residence visa
(iqama) and Nitaqat
Prior to starting to work and enter
in(to) Saudi Arabia, a German employee - being a non-Saudi citizen
- must, through his local employer
(sponsor), apply for a work permit
(Ministry of Labor) and a residence
permit (iqama) (Ministry of Interior).
As a rule, they are valid for a period
of two years. Visas or permits are
not granted upon arrival but must be
obtained in advance. Companies are
required to register their employees
with the Ministry of Interior before
a residency permit (Iqama) can be issued. Each company is granted a certain quota of residency visas which
varies from case to case. Employees
may not work for anyone other than
their sponsor, or on their own account, and sponsorship cannot be
transferred until the employee has
worked for their original sponsor for
a specific period of time (unless exemptions under Nitaqat system apply). When applying for a working
visa with the Saudi embassy in the
home country of the employee (not
di-rectly in Saudi Arabia), at least a
GSBM
May 2016

37

German-Saudi Business Magazine

basic contract of employment (not


the secondment agreement) concluded with the Arab employer must
be presented. Such contract should
be bilingual and meet the requirements of Saudi labour laws. Formal
contracts (as in the UAE) that must
be presented to the competent authorities in Saudi Arabia are not (yet)
mandatory (but under preparation).
In June 2011 Saudi Arabia introduced a new Saudisation program
called Nitaqat (Arabic for categories). The system works by categorizing each business in Saudi Arabia into a multitude of sectors with
varying Saudisation requirements;
the companys employment performance is then determined based on
the standards set out for its sector
and the business is classified into
one of four zones, namely red, yellow, green and premium/excellent.
This classification depends on the
level of the companys compliance
with the Saudisation requirement
applicable to its sector and on the
size of its workforce. Part of the
Nitaqat program is a detailed list
of quotas which are determined by
the business sector and size of the
business entity. Therefore, the (local)
employer is well advised to comply
as much and as fast as possible with
these Saudisation rules in order to
avoid irreconcilable obstacles in employing seconded employees in particular and doing business in Saudi
Arabia in general.
5. Health check
A German employee must undergo
a health check in Germany and in
Saudi Arabia. If a work permit and
an iqama have been obtained, an
employer may sponsor his family
members, i.e. he can apply for residence permits for them. If he loses
his work permit and his iqama (e.g.
by ter-mination, etc.) his familys
permits will cancelled which me-

38 GSBM
May 2016

ans that he and his family will have


to leave the country within a short
transitional/grace period.

to cause to be exempted from German taxation even when retaining


his resi-dence in Germany (which is
intended in many cases).

6. GOSI (General Organization for


Social Insurance) membership
GOSI membership is a prerequisite
for an iqama. Accordingly, social insurance contributions are paid locally (not abroad) by the Saudi employer (for expats only health and
accident insurance). Nevertheless,
both the employee and the German
employer should pay attention to an
adequate insurance protection of the
posted employee (by way of local insurances or insurances in Germany
what should include accident insurance and third-party liability insurance, in particular).

To sum it up, it can be said that seconding an employee to Saudi Arabia


is a complex procedure that should
not be taken lightly by both parties
especially due to liability reasons.
Given a careful and timely planning,
a secondment project, however,
can be organized in compliance with
all legal standards and both parties
will benefit from such a project.

7. Taxes
Germany has not yet concluded a
treaty for the avoidance of double
taxation with Saudi Arabia. Employees who are still resident in Germany must pay income tax in Germany, and an employer is required
to pay wage tax in Germany if salaries are paid from Germany. Unless a
German em-ployee is already subject
to the Decree on Employment Abroad (1983, see above) he will only
be exempted from German taxation
when abandoning his residence in
Germany. The Decree on Employment
Abroad provides tax advantages for
certain activities abroad such as planning, in-stallation, maintenance,
etc. of factories, buildings, stationary machines and similar installations as well as the consultation of
foreign clients/customers with regard to such activities. Such activities abroad must be performed for
a minimum period of three months.
In case of German companies being
involved in large projects in Saudi
Arabia an employee is in these cases given the (only) legal opportunity

Contact
Schlter Graf & Partners Legal
Consultants
Mr. Christoph Keimer
P.O. Box: 29337, Dubai
United Arab Emirates
dubai@schlueter-graf.com

German-Saudi Business Magazine

Salient Features of the New


Company Law of Saudi Arabia
by Wajdi Edrees
Introduction:
For over a decade, the current Saudi
Companies Law issued by Royal Decree No. (M/6) dated 22/3/1385 H
(corresponding to 22/7/1965 AD) has
been the subject of discussions by
the private commercial sector and
by various government bodies, particularly the Bureau of Experts at the
Council of Ministers, the Shura (Consultative) Council, and the Ministry
of Commerce and Industry (MOCI).
Finally, those discussions and deliberations have resulted to a major legal
development that is of great interest
to the local business circle as well as
to foreign investors.
It was on November 9, 2015 that
the Ministry of Commerce and Industry (MOCI) announced the issuance of the new Saudi Companies
Law (NSCL) which shall come into effect 150 days from its publication in
the Official Gazette which occurred
on December 4, 2015. This 150-day
period will end on May 2, 2016. The
NSCL overhauled the existing Saudi
Companies Law (ESCL). The Implementing Regulations of the NSCL
will be issued in due course, by the
Minister of Commerce and Industry
and by the Capital Markets Authority
(CMA).
The members of the committee
that drafted the NSCL up to its final form, could be seen to have adopted best practices in business
law and corporate governance as
the NSCL appeared to align Saudi
Arabias responsibilities as a member of the World Trade Organization
and the confirmation of its foundation in establishing the Saudi Arabian General Investment Authority
(SAGIA) and the CMA. In fact, a full
reading of the NSCL would convince
every practicing lawyer to arrive at
the conclusion that the NSCL has
created an atmosphere conducive to
both local and foreign companies,
to enhance their goodwill, upgrade
their commercial activities and, make
their business operations one of the

key contributors to the economy of


the Kingdom.
The NSCL in General
The NSCL is composed of 266 articles. Like in the ESCL, the Ministry
of Commerce and Industry (MOCI)
will continue its function as the primary regulator of Saudi companies.
However, the authority to oversee
Joint Stock Companies listed in the
Saudi financial markets, has been
entrusted to the Capital Markets Authority.
Unlike in the ESCL, there are only
five corporate forms under the
NSCL. They are the (1) General Partnership, (2) Limited Partnership, (3)
Joint Venture Company, (4) Joint
Stock Company, and (5) Limited Liability Company. The (1) Cooperative Companies, Partnerships Limited
by Shares, and (3) Variable Capital
Companies that are found under the
Old Law, have been eliminated and it
will no longer be allowed to establish
such companies. Companies that are
currently existing that do not adopt
one of either of the corporate forms
under the NSCL, will become void.
The partners will be jointly and severally liable for the obligations of the
void company.
Recent trends in information technology has paved the way in the adoption of the MOCI website as the
official vehicle for the publication of
Companies legal matters such as the
Articles of Association, By-Laws and
their amendments, instead of in the
Official Gazette or in local dailies.
The Formation of Companies
The minimum number of shareholders to form a Joint Stock Company
(JSC) has been reduced from five to
two. However, the government, public juristic persons, companies that
are totally owned by the government, and companies with a capital

of not less than Saudi Arabian Riyals Five Million (SR 5,000,000), or
approximately US$ 1.3 million, may
incorporate a one-person JSC, with
full authority of the shareholders
assemblies, including the foundation
assembly.
Currently, two shareholders are

required to form a Limited Liability
Company (LLC). This requirement has
been reduced under the NSCL where
only a single shareholder can form
a LLC subject, however, to the following restrictions:
a) It is not possible for a natural
person to establish more than one
single-shareholder LLC;
b) A single-shareholder LLC may
not in turn establish or own another
single-shareholder LLC.
Although it has not been expressly
provided in the NSCL, it would appear possible for a juridical person to
establish one or more single-shareholder LLCS. It is hoped that the Implementing Regulations will provide
clarification on this aspect.
Key Features of Joint Stock Companies
The minimum capitalization requited for JSCs has been reduced from
SR 2,000,000 (or US$ 533,362) to SR
500,000 (or US$ 133,340).
The statutory reserve which needs
to be put aside each year by the JSC
is no longer needed once the reserve
reaches 30% of the share capital,
which used to be 50% of the share
capital under the ESCL.
The number of the Board of Directors of a JSC should not be less than
three and not more than 11. Owning
by a member of the Board of Directors of a specified minimum number
of shares of the relevant company
will no longer be required.
GSBM
May 2016

39

German-Saudi Business Magazine

In a scenario where the Chairman


and Members of the Board of Directors of a JSC resign or if the General Assembly failed to constitute the
Board of Directors by voting, the
MOCI or the CMA (for listed companies), may, in the exercise of their
sound discretion, step in and form a
temporary committee to oversee the
company with the appropriate experience, expertise, and number of
members.
The holding of general meetings
of shareholders and the participation
of the shareholders in the deliberations and voting on decisions may
now be conducted through modern
technological means or communication methods in accordance with
the existing regulations set out by
the competent authority. This facility, however, does not appear to be
available for LLC.
The CMA has the power to call
for a general assembly in certain situations and to extend the lock-up
period for share transfer from the
founders of listed JSC to any third
party.
An Audit Committee is required to
be established to oversee the business of the JSC. The members of this
Committee, consisting of between
three and five members, may not be
composed of executive members of
the Board of Directors.

negotiable shares.
JSCs are permitted to purchase or
mortgage their own shares subject
to the rules set out by the competent authority.

Under any circumstance, if the
JSCs accumulated losses exceed
50% (it was 75% under the ESCL)
of the companys share capital, and
the General Manager of the JSC or
the Board does not call the shareholders to meet, or in case the shareholders failed to resolve to continue the
company or dissolve it, the company
shall dissolve by operation of law.
The first financial year should not
be less than 6 months and not more
than 18 months.
The par value of the share of a JSC
is SR 10.00 (or US$ 2.67). Under the
ESCL. It used to be SR 50 or (US$
13.33), both conversions into US$
are as per the current exchange rate
of Saudi Riyals to US Dollars.
Also, under the NSCL, an external
auditor can be appointed for a continuous period of five years. It is possible for the external auditor to be
reappointed after two years from the
end of the five-year period.
Key Features of Limited Liability
Companies

As regards voting rights, cumulative voting is permitted for the election of the Board of Directors provided that the voting rights per share
would be used only once i.e., without
duplication of votes. This new system introduced under the NSCL is
bound to benefit the minority shareholders.

The minimum number of shareholders in a Limited Liability Company


(LLC) has been reduced, under the
NSCL, from two to one. This development has been welcomed by most
of the foreign investor as it reduces
their burden of establishing a LLC
with the mandatory presence of two
shareholders.

A restriction is imposed upon the


Chairman of the Board of Directors
where his position may not be combined with any other executive position. In all cases, the maximum
compensation payable to a Director
shall be SR 500,000.

The statutory reserve required under the ESCL, which needs to be put
aside each year by the LLC is no longer needed once the LLC reserve has
reached 30% of the share capital.
The ESCL required 50% of the share
capital.

The NSCL allows a JSC to issue


Shariaa compliant bonds (sukuks)
and other debt and financing instruments which may be converted into

One unique feature of the NSCL


is in the conversion of the LLC to a
JSC. If the number of shareholders in
a LLC is exceeds fifty (50), the LLC

should have to be converted into a


JSC within a period of one year from
the time the number of shareholders
increased to 50. Otherwise, the LLC
shall be considered as dissolved under the NSCL. The only exception to
this rule, however, is when the increase in the number of shareholders
was as a result of an inheritance or
provisions of a will.
Also, there is a significant change
in the liability of shareholders of
an LLC. Under the NSCL, the shareholders of an LLC will no longer be
personally liable if the LLCs debts
exceed 50% of its share capital. If
the General Manager or the Board of
Directors does not call a meeting of
the shareholders or the shareholders
do not resolve to continue operating
the company or dissolve it, the LLC
will dissolve by operation of law and
the shareholders will not be personally liable. Under Article 180 of the
ESCL, the shareholders are jointly
and severally liable for the debts of
the LLC if no decision were as to
whether to continue or dissolve the
LLC. This change is therefore significant for shareholders of limited liability companies and may remove
the need for shareholders to rely on
waivers by creditors of such limited
liability companies of their rights under Article 180 of the ESCL.
Among the shareholders of an

LLC, a specific duty of confidentiality is imposed upon them with respect to information they receive in
relation to the LLC.
New Concepts under the NSCL
Unlike in the ESCL, the concept of a
holding company has been introduced and is now explicitly recognized
under the NSCL. It expressly provides that a holding company can be
established in the form of either an
LLC or a JSC. It is essential, however,
that a holding company shall identify
itself as a holding company by including in its corporate name the wording holding. By way of reference,
a company is considered as a holding
company if it controls other subsidiaries by owning more than half of
the share capital of that subsidiary.
Neither one of the subsidiaries of the
GSBM
May 2016

41

German-Saudi Business Magazine

said company are permitted to hold


shares in such company.
It is interesting to note that under
the NSCL, a holding company is required to prepare its consolidated financial statements by availing of the
usual accounting practice and standards, covering all its subsidiaries.
In both under the ESCL and the
NSCL, foreign companies who have
obtained a contract from the Saudi
government or any government
agency are entitled to apply for a
TCR. The foreign companies activities must be limited to that specific
government project.
Certain changes are expected to be
provided by the Implementing Regulations of the NSCL as the NSCL itself does not provide any guidance on
the forms of companies that are entitled to apply for a TCR, its fields of
activities or even the percentage of
ownership that may be owned by the
foreign investor who have to comply
with the Saudi Arabian General Investment Law and its Implementing
Regulations.
Conclusion
The business circles in Saudi Arabia are becoming more eager to
know the Implementing Regulations
of the NSCL which are expected to
be issued soon by the MOCI and the
CMA. It is most anticipated that the
Implementing Regulations would
provide clarifications to those areas
in the NSCL that have not been adequately provided therein. One such
area is the establishment of companies by foreigners who are not GCC
nationals. The author believes that
the company so established would
still be subject to the SAGIA regulations regarding licensing.

42 GSBM
May 2016

Also, it is to the eager interest of


local and foreign individuals desiring
to establish companies in Saudi Arabia, to see the MOCIs model forms
of Articles of Association and the
By-Laws of all types of companies
under the NSCL.

The author would be happy to provide updates following the issuance


of the Implementing Regulations of
the NSCL.

======================
The information and views contained
in this Article are intended for general
information only and shall not be construed as a legal advice by the author to
any entity or individual doing or intending to do business in Saudi Arabia. For
specific legal advice on any of the information discussed in this Article, you
may wish to contact the author.
Wajdi Edrees is a Saudi Arabian national and the Principal and Saudi Practicing Attorney of the Law Firm of Wajdi
Edrees, he is a holder of a License No.
issued by the Saudi Ministry of Justice.
Wajdi obtained his Bachelor of Laws
Degree (LLB) from the King Abdul Aziz
University in Jeddah, Saudi Arabia, and
his Master of Laws Degree (LLM), Major
in International Commercial Law from
Golden Gate University in San Francisco,
CA, USA. Wajdi is a Certified Arbitrator at the GCC Commercial Arbitration
Centre (GCCAC). He is also a Member of
the Arbitrators Committee at the Saudi
Ministry of Justice, Member of the Arbitrators Committee of the Chamber of
Commerce in Jeddah, Saudi Arabia, and
an active Member of the Arab Lawyers
Union.

Wajdi Edrees, Lawyer

Contact
The Law Firm of Wajdi Edrees
Mr. Wajdi Edrees
P.O. Box 40469, Jeddah 21499
Level 26, Kings Road Tower,
Jeddah
Kingdom of Saudi Arabia
chairman@edreeslaw.com Tel.:
+966 (12) 2293476
Fax: +966 (12) 283 4518

German-Saudi Business Magazine

TRADE FAIRS
REPRESENTED
BY GESALO

China International Tourism Commodities Fair


Trade fair for innovative, intelligent and
traditional tourism products and services
May 24 -27, 2016 in Yiwu
www.citcf.com

ILA
One of the worlds largest aviation trade fairs
Jun 01 04, 2016 in Berlin
www.ila-berlin.de

analytica
International trade fair for laboratory technology, analysis,
biotechnology and analytica conference
May 10 13, 2016 in Munich
www.analytica.de

IFAT
The worlds leading fair for water, sewage,
waste and raw materials managements
May 30 Jun 03, 2016 in Munich
www.ifat.de

GSBM
May 2016

43

German-Saudi Business Magazine

CeMAT
The worlds leading fair for Logistic, Material Handling,
Automation in Industries, Intralogistics
May 31 Jun 03, 2016 in Hanover | www.cemat.de

Transport Logistic China


The International Exhibition for Logistics, Mobility, IT and
Supply Chain Management
Jun 1416, 2016 in Shanghai
www.transportlogistic-china.com

Intersolar Europe
The worlds leading exhibition for solar industry and partners
Jun 22 24, 2016 in Munich
www.intersolar.de

AUTOMATICA
AUTOMATICA is the leading platform for optimizing
your production processes
Jun 21 -24, 2016 in Munich
automatica-munich.com

ASIA FRUIT LOGISTICA


Asias leading trade show for the international
fresh fruit and vegetable business
Sep 7-9, 2016 in Hong Kong | www.asiafruitlogistica.com

Innotrans
The worlds leading trade fair for transport technology
Sep 20 23, 2016 in Berlin
www.innotrans.de

Insights-X
The trade fair for paper, office supplies and stationery
Oct 6 9, 2016 in Nuremberg
www.insights-x.com
Kids India
The largest international B2B event for toy industry in India
Sep 15 17, 2016 in Mumbai
www.kidsindia.de
CHILLVENTA
The exhibition for energy efficiency, heat pumps and
refrigeration
Oct 11 13,2016 in Nuremberg
www.chillventa.de
EXPO REAL
EXPO REAL is the unmissable business platform for the
international real estate sector and for investors
Oct 4 6, 2016 in Munich
www.exporeal.net

44 GSBM
May 2016

German-Saudi Business Magazine

n impressive number of repeat


bookings, lots of new exhibitors
and a high level of international
participation: The signs are looking
good for IFAT, which takes place
from May 30 to June 3, 2016 at the
Messe Mnchen exhibition center.
In 2016, the worlds biggest environmental technology trade fair will
again be taking up all the available
exhibition halls and a part of the
open-air site at Messe Mnchen
in total 230,000 square meters.
The show is seeing another rise in
demand for space as compared to
2014. Back then, a total of 3,081
exhibitors from 59 countries, and
135,288 visitors from 168 countries
took part.
GESALO is the official representative of IFAT. For further information,
please contact
tradefair@ahk-arabia.com,
+966 11 4050201

GSBM
May 2016

45

German-Saudi Business Magazine

CeMAT
World Leading Trade Fair for Intralogistics and Supply Chain
Management | May 31 - June 3 2016, Hanover
tions. In other words, the show will
highlight the pivotal role of logistics
in todays increasingly digitized and
integrated industrial value chains.

ead theme for CeMAT 2016 is


Smart Supply Chain Solutions
CeMAT, the worlds leading trade
fair for intralogistics and supply
chain management, is held every two
years. The upcoming CeMAT, which
runs from 31 May to 3 June 2016,
is expected to attract around 1,000
exhibitors from every corner of the
globe. The lead theme for CeMAT
2016 is Smart Supply Chain Solu-

46 GSBM
May 2016

Dr. Andreas Gruchow, a member


of the Managing Board of Deutsche Messe, explains: Logistics is
growing in importance because accuracy and flexibility of supply are
fundamental to the growing Industry
4.0 trend. Soon, all parts containers,
racks, materials handling and transport systems and even the materials
themselves will need to be intelligent
so that they can communicate with
their surroundings and with machines and robots in downstream and
upstream production and assembly
processes. This, precisely, is the focus of the upcoming CeMAT with its
lead theme of Smart Supply Chain
Solutions.

The show will present automation


and integrated control solutions for
tomorrows intelligent, digital logistics processes. The scope will extend
far beyond mere logistics optimization solutions because the digitization trend is revolutionizing entire
value chains and creating completely new business models. CeMAT
has a vitally important role to play
in this revolution because it is the
only trade fair that provides a global
perspective on the technology trends
involved.
GESALO is the official representative of CeMAT. For further information, please contact
tradefair@ahk-arabia.com,
+966 11 4050201

German-Saudi Business Magazine

Intersolar Europe
The Worlds Leading exhibition for the Solar Industry and
its Partners | June 22 - 24 2016, Munich

he energy transition is making decentralized generation and infeed


of energy from renewable sources
increasingly important. As consumers also become energy producers,
digital energy management solutions
balance consumption and demand.
Under the title Smart Renewable
Energy, visitors to Intersolar Europe,
the worlds leading exhibition for the
solar industry and its partners, and
ees Europe, Europes largest exhibition for batteries and energy storage
systems, can learn more about product innovations and current discussions on this topic.

Both exhibitions are taking place


in parallel from June 2224, 2016 in
Munich. Intersolar Europe and the
ees Europe Conference, which are
taking place on June 2122, 2016,
will also feature several presentations dedicated to solutions for integrating renewable energy.
GESALO is the official representative of Intersolar Europe. For further
information, please contact
tradefair@ahk-arabia.com,
+966 11 4050201
Solar Promotion GmbH

GSBM
May 2016

47

German-Saudi Business Magazine

InnoTrans
Travelling in Style: InnoTrans 2016 focusses on Travel Catering
and Comfort Services | September 20 - 23 2016, Berlin

ith a large number of reference


projects and over 220 transport technology firms, Berlin is the
main focus of Germanys transport
engineering industry and an ideal
venue for InnoTrans, an international platform for buyers and sellers
of passenger and freight transport
technology. InnoTrans has become
established as the international industry showplace focusing on Railway Technology. Other key InnoTrans
segments include Railway Infrastructure, Interiors, Public Transport and

48 GSBM
May 2016

Tunnel Construction. Just outside


the exhibition halls, a wide range of
railbound vehicles are presented on
a comprehensive 3,500-meter track
system. The outdoor display is a
unique feature of InnoTrans: exhibits
include multiple unit trains, locomotives, freight vehicles, trams, and
construction and two-way vehicles.
In addition to ten standard gauge
tracks, the Special Gauge Display
showcases rail vehicles with broad
and narrow gauges.
The InnoTrans Convention takes
place in conjunction with the trade
show, and has become firmly established as an international meeting
place for top decision-makers from
the business, political and transportation communities. Featuring highprofile panel discussions and expert
talks on current and future-focused
mobility issues, the InnoTrans Convention is an ideal platform for
face-to-face communication. This
is where tomorrows transport concepts are explored on an international level.

GESALO is the official representative of InnoTrans. For further information, please contact
tradefair@ahk-arabia.com,
+966 11 4050201

German-Saudi Business Magazine

jobXchange
GESALOs Service for Recruiters and Job Seekers

he German-Saudi Arabian Liaison


Office for Economic Affairs (GESALO) is the first port of call for recruiters and job seekers due to its key
role in bilateral trade relations. We
are part of an international network
and are well-connected with many
companies.
With our jobXchange-website, we
offer a platform for job seekers and
interns wishing to deploy their professional skills in the markets of

Saudi Arabia, Bahrain and Yemen. In


addition, they have the opportunity
to add their profile and CV to our
database (http://saudiarabien.ahk.
de/en/jobxchange/). The details are
subject to strict confidentiality and
will only be forwarded to companies
when the profile matches their criteria.

we can verify the data with our database to find the right candidate for
them.
If you are interested in our service
or wish more details, please contact
Mr. Benahsene via
benahsene@ahk-arabia.com,
Tel. +966-11-4050201 Ext. 117.

Recruiters have the possibility to


send us their search criteria so that

What is our Service?


Recruiting: We match recruiting firms with applicants
from our database, which contains more than 100
profiles. Taking into account the regulations for
employment (Saudization), we can be particularly helpful
in finding Saudi employees to meet the rules of Nitaqat.
Job Advertisement: Recruiters have the possibility
to advertise their job vacancy on our homepage
to get directly in touch with the job seekers.

What makes our HR Services unique?

Highly qualified candidates with strong


international profiles: We are the first point of
contact for professionals with international work
experience wishing to deploy their skills in the
Saudi Arabian, Bahraini or Yemeni market. Our
extensive candidate database enables us to identify
the perfect match for your company.
World-Wide Network: Our established relationships
to the local firms along with our international
network enable us to find suitable candidates
for your company in the most efficient manner.
Intercultural Competency: Our in-depth knowledge
and understanding of the Saudi Arabian, Bahraini
and Yemeni culture makes us uniquely qualified to
assess our applicants competency and compatibility.

Individual Solutions: We offer individual


solutions that are tailored to your companys
needs. Thereby, we strive for complexity
reduction
and
customer
satisfaction.
Cost Efficiency and Transparancy: We offer
cost-effective solutions and guarantee full
transparency. There are no hidden costs involved as
we do not charge any success fees or commission.

GSBM
May 2016

49

German-Saudi Business Magazine

Services of GESALO
Our Services for your Needs
Market Entry
1. Individual Market Advice
2. Business Partner Search
3. Address Research
4. Business Trips
Market Information & Export Promotion

mall and medium-sized companies are particularly supported by


experienced partners to enter foreign
markets. The AHKs Service Brand
DEinternational is present in all 130
offices of the German Chamber Network abroad. According to the services of DEinternational, GESALO offers German companies services to
assist them in the market entry and
Saudi, Bahraini and Yemeni companies to get in touch with German
businessmen. Important sectors like
health care, infrastructure, construction, petrochemicals, information
and communications technology,
metallurgical mills and plants, food
industry as well as energy related
topics are covered by our employees.

Knowledge about the German market and characteristics of its society


and culture are essential for a successful market entry. GESALO informs companies from Saudi Arabia,
Bahrain and Yemen and assists them
in their export promotion.
Investment
In cooperation with our partner

growth and employment levels. Globalisation and an increasing focus on


brands will lead to these globally important industry marketplaces occupying an even more significant role
in the future, and as a result trade
fair organisers are increasingly becoming all-round marketing partners of the industry. Trade fairs are
important marketing instruments in
almost every part of the world. They
range from universal trade fairs in
developing countries to specialist
events catering to almost every sector in highly industrialised countries.
According to figures from the international trade fair association UFI,
worldwide there are over 1,100 trade
fair venues, with hall space totalling
more than 31 million m, which annually host more than 30,000 fairs
as well as 2.9 million exhibitors and
over 250 million visitors.
GESALO is the official representative of the Deutsche Messe AG,

Business to Business Development


In order to strengthen the bilateral economic relations between
Germany, Saudi Arabia, Bahrain and
Yemen, GESALO supports German
companies during their market entry,
and provides assistance to companies from Saudi Arabia, Bahrain and
Yemen to get in touch with German
businessmen.

Germany Trade & Invest, we also


support foreign companies, who are
interested in investing in Germany.
Trade Fair Services
Trade fairs and exhibitions are important marketing instruments and
as such provide a significant impetus for international trading of goods
and services. They help to create a
more competitive market and to raise

50 GSBM
May 2016

Messe Mnchen, Messe Berlin,


Nrnbergmesse, Spielwarenmesse
eG, DLG Service GmbH, DECHEMA
Ausstellungs-GmbH, Solar Promotion GmbH, Al Harithy Exhibitions
und Hilal Conferences & Exhibitions.
We offer a wide range of services to
our clients. Our exhibitors and visitors receive personalized service that
is beyond comparison.

German-Saudi Business Magazine

Travel support (flight and accommodation)


Translation service
Legal Affairs
In order to enter a market successfully, legal aspects need to be considered carefully. AHK Saudi Arabia
provides companies from German
and Saudi Arabia with the needed
legal services in diverse business related aspects reaching from customs
and taxes to investment, import and
export regulation, etc.
Our Services for Visitors

Our Services for Exhibitors

Offering information about German trade fairs and events

Offering information about German trade fairs and events

Trade Fair visitor registration and


ticket sales

Selecting the most suitable trade


show according to the companys
business and objective

Assistance for Schengen visa application


Travel support (flight and accommodation)
Organisation of B2B meetings and
company visits
Translation service
Organisation of visitor delegations

Assistance during the application


process and stand allocation
Assistance with stand construction and third-party contractors
Advice on freight forwarding

Recommendation on marketing
and promotion campaigns
Organisation of B2B meetings and
company visits
Assistance for Schengen visa application

Visa
Assisting Saudi companies and
businessmen with the visa application process, AHK Saudi Arabia prepares letters of recommendation to
the German Consulate or Embassy.
We also support German companies
and businessmen in business visa issues by acting as the sponsor during
their stay.
Health Treatment in Germany
GESALO works with renowned clinics in Germany to assist Saudi Arabian and Bahraini patients who wish
to seek for medical treatment in Germany.
Mediation & Debt Collection
GESALO acts as a mediator in cases of commercial disputes between
German and Saudi business partners.
Sustainable damage of long year
business partnerships can easily be
avoided by debt collection through
AHK Saudi Arabia.

Business Translation Services


German to Arabic
German to English
English to Arabic

GSBM
May 2016

51

German-Saudi Business Magazine

Your Contact Persons


Management

Legal Affairs

Delegate of German Industry and


Commerce for Saudi Arabia, Bahrain and Yemen

Assistant Delegate and Head of


Legal Affairs
hamza@ahk-arabia.com
+ 966 11 4050201 Ext. 106

oehms@ahk-arabia.com
+ 966 11 4050201

OLIVER OEHMS

OMAR HASSAN HAMZA

DEinternational
Head of DEinternational

Head of Business Promotion

bondarew@ahk-arabia.com
+ 966 11 4050201 Ext. 118

faleel@ahk-arabia.com
+ 966 11 4050201 Ext. 105

ANTON BONDAREW

MOHAMMAD FALEEL

DEinternational Consultant
benahsene@ahk-arabia.com
+ 966 11 4050201 Ext. 117

NABIL BENAHSENE

German Desk in Dammam


Head of German Desk
mueller@ahk-arabia.com
+ 966 13 3470689 Ext. 1525

JAN LUTZ MUELLER

52 GSBM
May 2016

German-Saudi Business Magazine

Your Contact Persons


Trade Fairs and Promotion
Head of Trade Fairs and Promotion

Senior Trade Fairs Officer

al-dalali@ahk-arabia.com
+ 966 11 4050201 Ext. 110

ansari@ahk-arabia.com
+ 966 11 4050201 Ext. 112

AL-AMEEN AL-DALALI

ASIF IQBAL ANSARI

Public Relations and Promotion

Intermediation of Health Services /


Trade Fair Officer

soeren@ahk-arabia.com
+ 966 11 4050201 Ext. 108

qamham@ahk-arabia.com
+ 966 11 4050201 Ext. 109

SOEREN KOHSE

TAREQ QAMHAN

Finance and Administration


Head of Finance Department

System Administrator

khusro@ahk-arabia.com
+ 966 11 4050201 Ext. 111

akbar@ahk-arabia.com
+ 966 11 4050201 Ext. 114

MUHANAD KHUSRO

MOHAMMED AKBAR

Office Services

Address Research

faisal@ahk-arabia.com
+ 966 11 4050201 Ext. 119

hameed@ahk-arabia.com
+ 966 11 4050201 Ext. 100

FAISAL NALPURAKKAL

FAROOK HAMEED

Administration Assistant

Maintenance

riyas@ahk-arabia.com
+ 966 11 4050201 Ext. 101

+ 966 11 4050201

MOHAMMED RIYAS GULCAN

MOHAMMED AMINUL ISLAM


GSBM
May 2016

53

German-Saudi Business Magazine





2014


251000





,



.













( AHK )


/
/
54 GSBM
May 2016

German-Saudi Business Magazine


10000000. 160000


B2B

) ) AHK






B2B

( )










B2B

( )


/
/

55

GSBM
May 2016

German-Saudi Business Magazine

56 GSBM
May 2016

German-Saudi Business Magazine






.




: .
.

:




.



.



,
,



.
:


:







.
20 75% 50%
51 2
.
.
: .
!

57

GSBM
May 2016

German-Saudi Business Magazine

-

- ( -
)GESALO .
.

.







.
:

.

.


:

47.1 2014
2%

.



.
. 2016 :

:

10 12.5 47.1 2014
1.84
120



.
: . -
.
:
40.6%
. 2015 60.4% 2011

.
58 GSBM
May 2016

In a world of abundance
simplicity matters.

ATLAS MEDIA AGENTUR is a full-service communication agency based in Halle


(Saale), Germany. Our motto: beauty in simplicity. Our goal: your success.
Our service: marketing, ads, communication, conception, layout and design for
web and print, publishing, campainging.
Contact us.

atlasagentur.de

Foto: dell @ fotolia

Você também pode gostar