Researcher To Study The Preference Towards Supermarkets in Tenkasi

CHAPTER I
1.1 INTRODUCTION
Retailers perform several functions as part of the marketing system. They assume
risk by buying merchandise without any guarantee that they will be able to sell it and by
extending credit to whom they purchase their goods. Retailers bring buyer and
merchandise together by purchasing products in large and dividing them up for sale in
smaller quantities that are more convenient for Retailers Stock variety of goods to
provide with a wide range of choice and quick delivery through advertising and other
types of promotion, retailers help attack to producer's goods. In addition because of their
day-to-day contact with retailers are in good position to know what they want. They can
therefore provide producers with useful information on buying habits.
The retailers sector is extremely important in every country of the world is major
employer. Retail firms can be classified according to the products they sell and in a
number of other ways. Some stores are located in central areas, but other shopping
centers (or) malls, some are owned by individual proprietor and other part of large,
national (or) even international chains. Some retail businesses are organized as cooperatives and are owned by the people who use their services.
1.2 STATEMENTS OF THE PROBLEM
The problem has been captioned as "A STUDY ON CUSTOMERS'ATTITUDE
PRODUCTS AVAILABLE IN SUPERMARKETS IN TENKASI. Day- by -day the
number of supermarkets and number of are increasing. Hence it is felt necessary for the
researcher to study the preference towards supermarkets in Tenkasi.
1.3 OBJECTIVES OF THE STUDY
The following are the main objectives of the study:
To ascertain the demographic factors influencing the customers to purchase the
products in supermarkets.
To identify the level of preference in buying the products available in
supermarkets.
1
To study and know the customers" opinion about the supermarket.

To know the reasons for preferring supermarkets
To provide valuable suggestion.
1.4 REVIEW OF LITERATURE

1.4.1 SUPERMARKET
A supermarket is a novel from of retail organization special sins in necessary and
convenience goods. Usually it concentrates on all food articles, groceries, Meat, fruits,
Vegetables and tinned products. On-food items sold by these stores should satisfy new
conditions. Firstly it must be widely used and must appeal to general consumers".
Secondly a non-food articles must be a branded products i.e. pre sold to customers
through intensive advertisement. Thirdly it should be a low priced article.
1.4.2 FEATURES OF SUPERMARKET

1. It is a large cash and carry store. It saves in items of credit facilities and delivery
expenses.
2. A big supermarket may have very wide variety articles sometimes covering
thousands of items.
3. There is no sales pressure. Buyer in at ease and gets sufficient time for selection.
The supermarket represents the most developed form of self-service retailing. The
distribution is cheaper. Self-services in general rule and buyer may be provided
with conveyance on wheels to carry his purchase from point to point. Thus it
provides selection without salesman.
4. Packing plays a very important role. Immediate identification regarding contents
quality, price etc. it is provided by packages of products which are kept on selfservices. Transparent packing helps to meet these requirements.
5. It has a minimum selling area of 3600 sq. meters (60mt. by 60mt.) It must have a
central situation and expert management secure a very high turnover.
6. Self-services combined with the large buying power and low price appeal is an
important feature of supermarkets.
7. Modern packing, labeling and branding devices have encouraged the growth of
self - services shopping and supermarkets which provide a number of advantages,
e.g. Reduction in the sales staff cut in establishment or running costs. But
purchases are always cheaper hence; sale prices can be kept down.
2
1.4.3 STRENGTHS OF SUPERMARKET FROM POINT OF VIEW

The above figure shows the changing expectation in India. Supermarket format of
retailing try to fulfill these expectation through following merits:
1. It saves the time because will get everything at a one place with self-services.
2. It provides perfect platform for comparison of a same product from different
company with a different brand name with complete information which could be
required to compare the brands and take a best purchasing decision.
3. Multi brand department stores offer an intermediate solution with complete and
spacious shop which allows the manufactures to present his product appropriately.
4. Sometimes also get discount because multi brand stores go for bulk purchase and
pass the earning of differences towards the. 5. Get a detail and computerized bill so there is no possibility of any discrepancy is
billing.
6. It is very comfortable and convenient for to purchase the goods from supermarket
rather from grocery and provision stores.
1.4.4 NEED FOR THE STUDY
In recent times, development of supermarket our country is highly impressive.
They are going supermarket for various reasons. So the researches are very much
interested in knowing the reasons for such preference to towards the supermarket.
Tenkasi is one of the biggest cities in south Tamilnadu different types of people
are living in the city. To know types of s are very much attracted by the supermarket and
also to know their being practice. The researchers also want to know the various
supermarkets functioning in the city. In Tenkasi there are so many supermarkets are
variable. They also want to know the opinion about the other facilities offered by them.
Though there are more supermarkets in the city, whether they are able to meet the needs
and satisfy the in a big question mark. So the researchers want know the current market
position of the supermarket in Tenkasi.
1.5 SCOPE OF THE STUDY

The purpose of this study is to find out the attitude supermarket and its in Tenkasi
city 75-samples for this study is prepared. The samples were taken in Tenkasi city. This
study covers only in and around at Tenkasi city.
1.6 METHODOLOGY
The present study is an empirical research based on survey method. Primary data
were
collected directly from the customers. The relevant secondary data have been
collected from the text book and Internet. The collected data were coded, tabulated and
analyzed with the help of different statistical tools and various inferences been drawn.
1.7 SAMPLING METHOD

The researcher has made the convenient random sampling of 75 respondents in
their report.
1.8 COLLECTION OF DATA

The required primary data for the study were collected through questionnaire.
Questionnaire was distributed directly by the researcher himself to the sample customer
who is nearby. Relevant secondary data were collected from the text books and internet.
1.9 LIMITATION OF THE STUDY
The present investigation had been geographically in Tenkasi area only.

Therefore their study can't be correctly generalized whole state of the
country.
The supermarket had been selected purposely generalized for the whole
state of the country.
The present study did not include fair price shop co-operative stores and
other shops.
Figures were collected only for the period between December "2013" and
April "2014," with the judgments were pronounced.
The sample study is limited to only 75customers in supermarket only
CHAPTER II
2.1 COMPANY PROFILE

LAKSHMI SUPERMARKET
The owner of Lakshmi supermarket is Mr.SenthilNathan. It was started in the type
of ownership is followed by this supermarket is sole proprietorship.
For the past seven years it has been playing a successful role. The initial income
of the supermarket was Rs.10 lakhs. The regular customer to this supermarket is. Their
monthly turnover is Rs. 8 lakhs. Their Yearly turn over is Rs.1 crore. They provide
delivery of goods.They also offer Credit Sales to their regular customers. Lakshmi
supermarket has earned reputation from their customers because of good quality product
and loyalty to business.
HAJIJALAL SUPERMARKET
The owner of Hajijalal supermarket is Mr.Allameen. It was started in 2008. The
type of ownership is followed by this supermarket is sole proprietorship.
For the past five years it has been playing a successful role. The initial income
supermarket was Rs. 20 1akhs.The regular customer to this supermarket is 2000 a month.
Their monthly turnover is Rs. 20 lakhs. Their Yearly turnover is Rs.2.crore. They
provide door delivery of goods.
It provides hi-fi delivery of goods to their customers.
WELCOME SUPERMARKET
The ownership followed by this supermarket is partnership. Partners name are
Mohammed Ibrahim and Mohammed Sanooj. It was started in 2009.There are 13
members working in this supermarket. Their monthly turnover is 13 lakhs. Their Yearly
turnover is 1.20 crores. They provide door delivery of goods and membership card for
their customers.
2.2 PRODUCT PROFILE

VARIOUS SECTION AVAILBLE IN LAKSHMI SUPERMARKET
GROCERY
A wide range of product consist of cinnamon, jeers, nutmeg, ginger, soda, somph,
kakas, cherry, fruit, raisin, badam, walnut case nut, salted pasta, Bengal, gram red from,
moong dhal, black-gram etc.
OILS
Sun flower, coconut, Mustard, Olive, Groundnut, Gingili, Corn-Oil etc.
HOME NEEDS
Here, they are undisputed market leaders in quality and innovation with value for
money brand names, superior customer service and quality products like Table Fans,
Mixers Iron Box, Hot Box, Flash, Cub-Boards, Lights, Plats.
COSMETIC
This section has wide variety of product like lipstick, hair band, nail poleis,
bangle, hair pin, ring, sticker, greetings, toys, key-chain, fairness cream, lotion, gift,
perfumes etc.
STATIONERY
Paper, pencil, rubber, scale, notebook, sharpener, ink bottle, sticker, gum, sketch,
water color, oil painting, bond sheets etc.
VARIOUS SECTION AVAILBLE IN HAJIJALAL SUPERMARKET

VEGETABLES & FRIUTS
Here, they offer a wide variety of food product, including angular, radish, yam,
capsicum, carrot, tomato, goose berry, pumpkin, green plantain, suburban, brinjal, potato,
mint, beet root, curry leaf, snake gourd etc. Apple, grapes, jujube, fruits guava, lime
orange, pear, banana etc.
GROCERY
OILS
Sun flower, coconut, Mustard, Olive, Groundnut, Gingilli, Corn-Oil etc.
HOME NEEDS
COSMETIC
This section has wide variety of product like lipstick, hair band, nail poleis,
bangle, hair pin, ring, sticker, greetings, toys, key-chain, fairness cream, lotion, gift,
perfumes etc.
LEATHER
A wide range of products consists of belt, boots, hand bag, school and collage
bag, suitcase, slipper, purse, fur bag etc.
STATIONERY
Paper, pencil, rubber, scale, notebook, sharpener, ink bottle, sticker, gum, sketch,
water color, oil painting, bond sheets etc
VARIOUS SECTION AVAILBLE IN WELCOME SUPERMARKET

VEGETABLES & FRIUTS
Here, they offer a wide variety of food product, including angular, radish, yam,
capsicum, carrot, tomato, goose berry, pumpkin, green plantain, suburban, brinjal, potato,
mint, beet root, curry leaf, snake gourd etc. Apple, grapes, jujube, fruits guava, lime
orange, pear, banana etc.
GROCERY
OILS
Sun flower, coconut, Mustard, Olive, Groundnut, Gingili, Corn-Oil etc.
HOME NEEDS
CHAPTER III
DATA ANALYSIS
The term analysis refers to the computation of certain measures along with
searching for patterns of relationship exist among data groups.
3.1 ANALYSIS OF DATA

The data collection has to processes and analyzed in accordance with the outline
laid down for the purpose at the time of developing the research plan. Thus in the process
of analysis, relationship or differences supporting or conflicting with original or new
hypothesis should be subjected to statistical tests of significant to determine with what
validity data can be set to indicate any conclusion.
3.2 DEFINE INTERPRETATION

Interpretation refers to the task of drawing inferences from the collected facts
after an analytical or experimental study. In fact, it has broader meaning of research
findings. In one sense, Interpretation is concerned with relationship with in the collected
data, partially over lapping analysis. The study can be understood and it also provides a
theoretical conception which can serve as a guide for further researchers.
3.3 INTERPRETATION
Interpretation is essential for the simple reason that the usefulness and utility of
research finding lie in proper interpretation. Interpretation that the researcher can well
understand the abstract principle that works need in his findings. Interpretation helps to
guide for future research studies. Interpretation is other to understand the real
significance of his research findings
TABLE 3.1
TABLE SHOWING THE CLASSIFICATION OF GENDER
S.No
1
2
Particulars
No. of the
Respondents
% Percentage
Male
25
33%
Female
50
67%
Total
75
100%
Source: (Primary data)

INTERPRETATION
The above tables shows that about 33% of the respondents are male, and about
67% of the respondents are female
So maximum (67%) of the respondents are in female.
10
FIGURE 3.1
CHART SHOWING THE CLASSIFICATION OF GENDER
Percentage
Male
Female
11
TABLE 3.2
TABLE SHOWING THE EDUCATIONAL STATUS

OF THE RESPONDENTS
No. of the
S.No
Particulars
Respondents
% Percentage
HSC
9%
Diploma
13
17%
Degree
50
67%
Others
7%
Total
75
100%
Source: (primary data)
INTERPRETATION
The above table show that about 9% of the respondents are in Hsc, about 17% of
the respondents are in Diploma, about 67% of the respondents are in Degree and about
7% of the respondents are in others.
So the maximum (67%) of the respondents are in Degree
12
FIGURE 3.2
TABLE SHOWING THE EDUCATIONAL STATUS

OF THE RESPONDENTS
Percentage
80
70
60
50
40
Percentage
30
20
10
0
Hsc
Diploma
Degree
13
Others
TABLE 3.3
TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS'AGE
S.No
Particulars
No. of the Respondents
% Percentage
Below 15
10
13%
20-30
23
31%
30-40
22
29%
Above 36
20
27%
Total
75
100%
INTERPRETATION
The above table show that about 13% of the respondents are in below 15 years
about 31% of the respondents are in 20-30 years about 29% of the respondents are in 3040 years and about 27% of the respondents are in above 36.
So the maximum (31%) of the respondents are in 20-30 years.
14
TABLE 3.3
TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS'AGE
Percentage
35
30
25
20
15
10
5
0
Percentage
Below 15
20 - 30
Percentage
30 - 40
Above 40
15
TABLE 3.4
TABLE SHOWING THE CLASSIFICATION OF

RESPONDENTS INCOME
S.No
Particulars
% Percentage
Below 4000
30
40
4000-7000
40
53
Above 7000
Total
75
100%
INTERPRETATION
The above table show that about 40 % of the respondents are in below 4000,
about 53% of the respondents are in 4000-7000, and about 7% of the respondents are in
above 7000.
So the maximum (53%) of the respondents are in 4000-7000.
16
FIGURE 3.4

RESPONDENTS INCOME
60
50
40
Percentage
30
Series 2
Series 3
20
10
0
Below 4000
4000 - 7000
Above 7000
17
TABLE 3.5
TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS ON THE

BASIS OF PRODUCTS
S.No
Particulars
% Percentage
Kitchen Provisions
20
27%
Stationary
30
40%
Cosmetics
15
20%
Fruits
10
13%
Total
75
100%
Source (Primary data)
INTERPRETATION
The above table shows that about 27% of the respondents are in kitchen
provisions, about 40% of the respondents are in stationary, and about 20% of the
respondents are in cosmetics and about 13% of the respondents are in fruits.
So the maximum ( 40% ) of the respondents are in stationary.
18
FIGURE 3.5

BASIS OF PRODUCTS
Percentage
40
35
30
25
20
Percentage
15
10
5
0
Kitchen
Provisions
Stationary
cosmetics
19
Fruits
TABLE 3.6
TABLE SHOWING THE BASIC PREFERENCE OF THE RESPONDENTS
S.No
Particulars
% Percentage
Proximity
23
31%
Hygiene
16
13%
Good Package
17
23%
Quality
25
33%
Total
75
100%
INTERPRETATION
The above table shows that about 31% of the respondents are in proximity, about
13% of the respondents are in hygiene, about 23% of the respondents are in good
package, and about 33% of the respondents are in quality.
So the maximum 33% of the respondents are in quality.
20
FIGURE 3.6
TABLE SHOWING THE BASIC PREFERENCE OF THE RESPONDENTS
Percentage
40
30
20
10
Percentage
0
Proximity
Hygiene
Percentage
Good
Package
Quality
21
TABLE 3.7

RESPONDENTS ON THE BASIS OF COST OF PRODUCT
S.No
Particulars
% Percentage
Low
20
27%
Reasonable
10
13%
High
40
53%
Very high
7%
Total
75
100%
INTERPRETATION
The above table shows that about 27% of the respondents are in low, about 13%
of the respondents are in Reasonable, and about 53% of the respondents are in very high.
So the maximum 53% of the respondents are in Very high.
22
FIGURE 3.7

RESPONDENTS ON THE BASIS OF COST OF PRODUCT
Percentage
60
50
40
30
Percentage
20
10
0
Low
Reasonable
High
23
Very High
TABLE 3.8

BASIS OF BUYING IN SUPERMARKET
S.No
Particulars
% Percentage
1-6 months
10
13%
Below 1 year
30
40%
1-2 year
17
23%
Above 2 year
18
24%
Total
75
100%
INTERPRETATION
The above table shows that about 13% of the respondents are in1-6 months, about
40% of the respondents are in below 1 year, about 23% of the respondents are in 1-2
year, and about 24% of the respondents are in above 2 years.
So the maximum 40% of the respondents are in below 1 year.
24
FIGURE 3.8

BASIS OF BUYING IN SUPERMARKET
Percentage
45
40
35
30
25
Percentage
20
15
10
5
0
1-6 Months
Below 1 Year
1-2 Year
25
Above 2 Year
TABLE 3.9
TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS KNOWING

ABOUT SUPERMARKET
S.No
Particulars
% Percentage
Advertisement
24
32
Friends
30
40
Relatives
Neighbors
15
20
Total
75
100%
INTERPRETATION
The above table shows that about 32% of the respondents are in Advertisement,
about 40% of the respondents are in Friends, about 8% of the respondents are in
Relatives, and about 20% of the respondents are in Neighbors.
So the maximum 40% of the respondents are in Friends
26
FIGURE 3.9
TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS KNOWING

ABOUT SUPERMARKET
Percentage
40
35
30
25
20
Percentage
15
10
5
0
Advertisement
Friends
Relatives
27
Neighbors
TABLE 3.10

BASIC OF REGULAR CUSTOMER IN SUPERMARKET
S.No
Particulars
% Percentage
Yes
50
67
No
25
33
Total
75
100%
INTERPRETATION
The above table shows that about 67% of respondents are in yes, and about 33%
of respondents are in No.
So the maximum 67% of the respondents are in yes.
28
CHART 3.10

BASIC OF REGULAR CUSTOMER IN SUPERMARKET
Percentage
80
70
60
50
40
30
20
10
0
Yes
No
29
TABLE 3.11
TABLE SHOWING THE CLASSIFICATION OF BILLING SYSTEM
S.No
Particulars
% Percentage
Computer
40
53
Paper
20
27
Memory
15
20
Total
75
100%
INTERPRETATION
The above table shows that about 53% of the respondents are in computer, about
27% of the respondents are in paper, and about 20% of the respondents are in memory.
So the maximum 53% of the respondents are in computers.
30
FIGURE 4.11
TABLE SHOWING THE CLASSIFICATION OF BILLING SYSTEM
Percentage
60
50
40
Percentage
30
20
10
Percentage
0
computer
paper
Memory
31
TABLE 3.12

QUALITY OF PRODUCTS AS GOOD
S.No
Particulars
% Percentage
Yes
65
87
No
10
13
Total
75
100%
INTERPRETATION
The above table shows table shows that about 87% of the respondents are in Yes,
and about 13% of the respondents are in No.
32
Chart 3.12

QUALITY OF PRODUCTS AS GOOD
percentage
100
90
80
70
60
50
percentage
40
30
20
10
0
yes
No
33
TABLE 3.13

BASIC OF PARKING FACLITIES
S.No
Particulars
% Percentage
Very Good
15
20
20
27
Good
Moderate
22
29
Poor
18
24
Total
75
100%
INTERPRETATION
The above table shows that about 20% of the respondents are in very good, about
27% of the respondents are in good, about 29% of the respondents are in moderate, and
about 24% of the respondents are in poor.
So the maximum 29% of the respondents are in moderate.
34
FIGURE 3.13

BASIC OF PARKING FACLITIES
Percentage
30
25
20
15
Percentage
10
0
Very Good
Good
Moderate
35
Poor
TABLE 3.14

DRINKING WATER FACILITY
S.No
Particulars
% Percentage
Very Good
20
27
40
53
Good
Moderate
13
17
Poor
Total
75
100%
INTERPRETATION
So the maximum 53% of the respondents are in good.
36
FIGURE 3.14

DRINKING WATER FACILITY
Percentage
60
50
40
30
Percentage
20
10
0
Very Good
Good
Moderate
37
Poor
TABLE 3.15

VENTILATION FACILITY
S.No
Particulars
% Percentage
Very Good
34
45
26
35
Good
Moderate
11
Poor
Total
75
100%
INTERPRETATION
So the maximum 45% of the respondents are in very good.
38
FIGURE 3.15

VENTILATION FACILITY
Percentage
50
45
40
35
30
25
Percentage
20
15
10
5
0
Very Good
Good
Moderate
39
Poor
TABLE 3.16

ARRANGEMENT FACILITY
S.No
Particulars
% Percentage
Very Good
30
40
25
33
Good
Moderate
15
20
Poor
Total
75
100%
INTERPRETATION
The above table shows that about 40% of the respondent are in very good, about
So the maximum 40% of the respondents are in very good.
40
TABLE 3.16

ARRANGEMENT FACILITY
Percentage
40
35
30
25
20
Percentage
15
10
5
0
Very Good
Good
Moderate
41
Poor
TABLE 3.17
TABLE SHOWING THE CLASSIFICATION OF SATISFACTION

OF CUSTOMERS
S.No
Particulars
% Percentage
High Satisfied
45
60
Satisfied
25
33
Dissatisfied
Total
75
100%
INTERPRETATION
The above table shows that about 60% of the respondents are in high satisfied,
about 33% of the respondents are in satisfied, and about 7% of the respondents are in
dissatisfied.
So the maximum 60% of the respondents are in high satisfied.
42
FIGURE 3.17
TABLE SHOWING THE CLASSIFICATION OF SATISFACTION

OF CUSTOMERS
Percentage
70
60
50
40
Percentage
30
20
10
0
High Satisfied
Satisfied
Dissatisfied
43
TABLE 3.18
TABLE SHOWING THE CLASSIFICATION OF CUSTOMERS' VISIT
S.No
Particulars
% Percentage
Every day
15
20
Once in a weak
40
53
Once in a month
Whenever necessary
15
20
Total
75
100%
INTERPRETATION
The above table shows that about 20% of the respondents are in Everyday, about
53% of the respondents are in once in a week, about 7% of the respondents are in once in
a month, and about 20% of the respondents are in whenever necessary.
So the maximum 53% of the respondents are in once in a week.
44
FIGURE 3.18
TABLE SHOWING THE CLASSIFICATION OF CUSTOMERS' VISIT
percentage
60
50
40
30
20
10
0
Every day
Once in a weak
Once in a month
45
Whenever necessary
TABLE 3.19
TABLE SHOWING THE CLASSIFICATION OF WILLINGNESS OF THE

CUSTOMERS TO CONTINUE THE RELATIONSHIP
S.No
Particulars
% Percentage
Yes
45
60
No
30
40
Total
75
100%
INTERPRETATION
The above table shows that about 60% of the respondents are in yes, and about
40% the respondents are in no.
46
FIGURE 3.19
TABLE SHOWING THE CLASSIFICATION OF WILLINGNESS OF THE

CUSTOMERS TO CONTINUE THE RELATIONSHIP
Percentage
60
50
40
Percentage
30
20
10
0
Yes
No
47
CHAPTER IV
4.1 FINDINGS
1. The majority of respondents on the basis of sex are mostly user on the female
67%.
2. The majority of the respondents on the basis of education 67% of the respondents
have qualification of degree.
3. The majority age of the respondents of 20-30 year and 31% of respondents
involve in supermarket.
4. On the basis of income, 53% of respondents earn above 4000-7000.
5. On the basis of products 40% of the respondents like to buy stationary the
products in supermarket.
6. In terms of preference 33% of respondents like to buy the products because of
quality.
7. The maximum 53% of the respondents on the basic of cost of production.
8. The maximum 40% of the respondents on buying supermarket with below 1
years.
9. The maximum 40% of the respondents knowing about supermarket in friends.
10. The maximum 67% of the respondents are regular customer in supermarket.
11. The maximum 53% of the respondents classification of billing system in
computer.
12. The maximum 87% of the respondents are using the quality if the product as
goods.
13. The maximum 29% of the respondents say that overall facilities, provided by the
supermarket are moderate.
14. The maximum 53% of the respondents say that overall provided by the
supermarket is good.
15. The maximum 45% of respondents say that overall provided by the supermarket
is very good.
16. The maximum 40% of respondents say that overall provided by the supermarket
is very good.
17. The maximum 60% of respondents of satisfaction of customers high satisfied.
18. The maximum 53% of respondents of customers visit once in a week
19. The maximum 60% of respondents of willingness of the customers to the continue
relationship yes.
48
4.2 SUGGESTIONS
The supermarket should try to attract lower income and middle class people.
They should also give proper awareness about supermarket and dispel it fear in
the mind people.
They should also give advertisement relating to supermarket and take promotional
effort.
Programs and awareness relating to supermarket must be conducted from the
school level.
All is in supermarket can have membership card. In supermarket cost is always
reasonable. If they have membership they can purchases commodities rate.
In supermarket first week as month, is very rush in billing section. In order to
avoid this, additional computers have to be installed in this period.
The rate of discount provided for the member should be increased.
The membership card and renewal fees should be reduced in order to attract
middle and lower income group people.
Suggestions for future research

Similar studies can be conducted in the field of fair price shop and cooperatives
stores.
Comparative studies may be conducted on different areas.
49
4.3 CONCULUSION
In India supermarket are large retailing units selling mainly foods and grocery
item on the low margin basis. They have wide verities and assortments. They believe in
self-service and quality appeal.
A general manager is responsible for the management of the entire supermarket.

They are generous and have a personal touch which by providing credit and sending
festival greetings to their supermarkets have direct buying and provide the goods to at
cheaper price.
However every sample respondents feel proud and enjoys the pleasure of
shopping.
50
BIBILIOGRAPHY
BOOKS
1. Marketing principle and practices R.S.N. Pillai and Bhagavathi.
2. Marketing management Philip kotler.
3. Marketing S.M.Sundaram.
JOURNALS
1. Raju.M.Rasthod, challenges and strength of super market, India Journal of
marketing volume: XXXIV, April 2004 Page no.30
2. Dr.I.Manivanan and P.N.Rahunathan, "changing scenario of purchasing
pattern and the utilization of department stores" Indian journal of
marketing volume: XXXIV, April 2004, page no. 26.
INTERNET
1. www.wikipedia.com
51
QUESTIONAIRE
A STUDY ON CUSTOMERS' ATTITUDE PRODUCTS
AVAILABLE IN SUPERMARKETS
(WITH SPECIAL REFERENCE TO KADAYANALLUR)
1)
2)
Name :
Sex
:
a) Male
3)
Education
a) HSC
4)
d) Fruits
b) Good package
c) Quality
d) Hygiene
b) Reasonable
c) High
b) Below 1 year
e) Vegetables
d) Very high
c) 1-2 Year
d) Above 2 years
b) Friends
c) Relatives
d) Neighbors
b) No
If Yes, Where Why ____________________
What about the billing system in supermarkets?

a) Good
13)
c) Cosmetics
Are you regular customer to supermarket?

a) Yes
12)
b) Stationeries
How did you know about supermarket?

a) Advertisement
11)
b) Rs.5001-Rs.10000 c) Rs.10000-Rs15000 d) Above 15000
How long do you buy the products in supermarket?

a) 1-6 months
10)
d) Above 50
How the price of products in supermarket is?

a) Low
9)
c) 30-50 Years
Why do you prefer supermarket?

a) Proximity
8)
b) 20-30 Years
What kind of products do you purchase in supermarkets?

a) Crockery
7)
c) Graduate
Monthly income
a) Below Rs.5000
6)
b) Diploma
Age
a) Below 20 Years
5)
b) Female
b) Not Bad
c) Excellent
What do you think about the quality of the product is good?

a) Yes
b) No
52
14)
Do the supermarkets accept your complaints?

a) Yes
15)
b) No If Yes, how do they deal with it _______________________
What do you feel about the following facilities?

Parking
a) Very good
b) Good
c) Moderate
d) Poor
b) Good
c) Moderate
d) Poor
b) Good
c) Moderate
d) Poor
Drinking Water
a) Very good
Ventilation:
a) Very good
16)
Would you change this supermarket where there is new arrival of supermarket?
a) Yes
17)
b) Satisfied
c) Dissatisfied
d) Highly Dissatisfied
b) Once in a week
c) Once in a Month
d) Whenever necessary
Do you want to continue the relationship with this supermarket?

a) Yes
20)
d) Above 2 years
How often do you go to supermarket?

a) Every Day
19)
c) May be
Are you satisfied with the service of supermarket?

a) High satisfied
18)
b) No
b) No
Give any valuable suggestion about supermarkets

_____________________________________________________________________
_____________________________________________________________________
53

Researcher To Study The Preference Towards Supermarkets in Tenkasi

Enviado por

Dados do documento

Descrição original:

Título original

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Researcher To Study The Preference Towards Supermarkets in Tenkasi

Enviado por

Direitos autorais:

Formatos disponíveis

CHAPTER I

To study and know the customers" opinion about the supermarket.

1.4 REVIEW OF LITERATURE

1.4.2 FEATURES OF SUPERMARKET

1.4.3 STRENGTHS OF SUPERMARKET FROM POINT OF VIEW

1.5 SCOPE OF THE STUDY

1.7 SAMPLING METHOD

1.8 COLLECTION OF DATA

1.9 LIMITATION OF THE STUDY

The present investigation had been geographically in Tenkasi area only.

The sample study is limited to only 75customers in supermarket only

2.1 COMPANY PROFILE

It provides hi-fi delivery of goods to their customers.

2.2 PRODUCT PROFILE

VARIOUS SECTION AVAILBLE IN HAJIJALAL SUPERMARKET

VARIOUS SECTION AVAILBLE IN WELCOME SUPERMARKET

3.1 ANALYSIS OF DATA

3.2 DEFINE INTERPRETATION

TABLE SHOWING THE CLASSIFICATION OF GENDER

Source: (Primary data)

CHART SHOWING THE CLASSIFICATION OF GENDER

TABLE SHOWING THE EDUCATIONAL STATUS

Source: (primary data)

TABLE SHOWING THE EDUCATIONAL STATUS

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS'AGE

No. of the Respondents

Source: (Primary data)

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS'AGE

TABLE SHOWING THE CLASSIFICATION OF

No. of the Respondents

Source: (primary data)

TABLE SHOWING THE CLASSIFICATION OF

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS ON THE

No. of the Respondents

Source (Primary data)

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS ON THE

TABLE SHOWING THE BASIC PREFERENCE OF THE RESPONDENTS

No. of the Respondents

Source: (primary data)

TABLE SHOWING THE BASIC PREFERENCE OF THE RESPONDENTS

TABLE SHOWING THE CLASSIFICATION OF

No. of the Respondents

Source: (Primary data)

TABLE SHOWING THE CLASSIFICATION OF

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS ON THE

No. of the Respondents

Source: (primary data)

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS ON THE

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS KNOWING

No. of the Respondents

Source: (primary data)

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS KNOWING

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS ON THE

No. of the Respondents

Source: (primary data)

TABLE SHOWING THE CLASSIFICATION OF RESPONDENTS ON THE

TABLE SHOWING THE CLASSIFICATION OF BILLING SYSTEM

No. of the Respondents

Source: (primary data)

TABLE SHOWING THE CLASSIFICATION OF BILLING SYSTEM

TABLE SHOWING THE CLASSIFICATION OF

No. of the Respondents