Cattle Market

India is the largest producer of milk and also comprises of highest no. of
cattle in the world. Feeding of cattle is also a traditional practice. Though
the Indian cattle productivity is low because of low quality feed and poor
genetic makeup, the country has the ability to produce around 80 million
tons of milk per annum. The dairy industry has an annual growth rate of
5% with an annual per capita consumption of 240g/day.
The cattle market of Zubair Ganj, Faizabad in Uttar Pradesh is one of the largest dairy

cattle markets in India. It was established in 202 by Mohd. Zubair Khan and is a
weekly market (Sunday). The market invites traders from various states like
Haryana, Punjab, Uttar Pradesh, Rajasthan, Gujarat, and Maharashtra. It is
a private market that is spread over an area of 25 acres and more than
10000 cattle transactions take place every day. Though the cattle market
runs throughout the year but the peak seasons include months from
January to March and July to September.
Key features of the market:

The cattle market is completely transparent in all the transaction

processes
It comprises only of buyers and sellers. No brokers are allowed in the
market
The market is authorized by Panchayat and 5 veterinary doctors are supplied
by Government for the welfare of cattle.
For every transaction of cattle Rs, 75 is paid as commission
Around 250 workers employed there, out of which 50 are permanent
The infrastructure is well spacious and also includes facilities of sillage feed

Breeds:
The trading of various breeds of cow and buffalo takes place in this market.
Few of the most common breeds of buffalo found in this market are
Murrah, Mehsana & Jaffarabadi. Breeds of the cow brought and sold in this
market involves Jersey, Sahiwal & Holstein Friesian.
Infrastructure:
Livestock market has utility in agriculture purpose and thus require proper
infrastructure facilities. The facilities provided in Zubair Ganj market are as
follows:

Adequate parking is there for heavy volume of vehicles that comes in

the market
For loading and unloading of cattle, many elevated platforms are there
Entry and exit gates are clearly defined for smooth functioning of the
market
Temporary quarters are also provided for sellers

Market Dynamics:

Cattle markets can be differentiated on the basis of sellers, buyers or the

purpose of purchase of livestock. Zubair Ganj market typically involves
buyers that are farmers or milkmen and need cattle for dairy purposes. It
mostly comprises of individual buyers and very less share of dairy buyers.
The auction system is used for pricing of cattle and clear transparency is
ensured in every transaction.

Factors influencing buyer decision:

1. Volume of milk production: Average milk production by a particular
breed is one of the major factor affecting the purchasing behavior of
buyers.
2. Quality of milk: The quality of milk involving nutrient content and
thickness of milk, varies from breed to breed. The cattle producing highquality milk are priced higher.
3. Health of cattle: Healthy cattle are priced higher in the market. Not only
this in the case of any suspicion buyers approach to veterinary doctors
for the checkup of cattle. If any issue occurs buyers can also renegotiate prices.
4. Number of calves: Buyers also look for the number of calves cattle
already have. The pregnant cattle or the one having one calf fetch
higher prices as after giving first birth, the cattle produces improved
quality milk. Subsequent births lead to decrease in the quality of milk
and thus result in drop of their prices
Factors influencing sellers:
Zubair Ganj market involves traders from various states like Gujarat,
Haryana, Punjab etc. and hence, variety of cattle are present there.
Factors that influence selling of cattle is:
1. Packaging: The external appearance and packaging are the greatest
influencer in the marketing process. Sellers shaves, polishes and
decorate their cattle to make them attractive to the buyers and fetch
higher prices from them.
2. Demand: The cattle breed that is higher in demand fetch higher prices
from the buyers. Not only this if the seller was not able to sell their
cattle within a day, they can stay back for whole next week.
Hence, Zubair Ganj market functions efficiently. It is able to handle very
large volume of trade. Market Management handles all kind grievances
and disputes arises on any side involving sellers and buyers.