SCHEME OF WORK

Lecturer's Name: MOHD ROM MUSLIM

Course: GHGM 1013 INTRODUCTION TO GOLF INDUSTRY

Semester: Session 1 2016/17

WEEK/
DATE

LO

TOPIC/SUBTOPIC

HOUR

METHOD

AVA

1.0 INTRODUCTION TO
HISTORY OF GOLF
1.1 The Malaysian Golf
Industry
1.2 International golf
Industry
1.3 Industry trends
1.4 The Golf Economy

Students will be able to:

I Understand the course
syllabus
ii Explain both the
local and international
golf industries
iii Recognise trends in golf
business

3 Lecture
Discussion

Powerpoint
slides
Golf magazines
syllabus

2.0 INDUSTRY ACTIVITIES

2.1 Associated industries
2.2 Career opportunities

I Identify industry players

ii Identify job/career
opportunities in the industry

3 Lecture
Discussion

Powerpoint
slides

3.0
3.1
3.2
3.3

OTHER ACTIVITIES
Club management
Golf education
Golf business

I Explain club business

ii Identify training needs
iii Explain the various business
activities

3 Lecture
Discussion

Powerpoint
slides

4.0
4.1
4.2
4.3

DRIVERS OF THE INDUSTRY I Identify elements that

Identify drivers
drive the indutry to success
Real estate
ii Explain the role of
Golf tourism
real estate and tourism

3 Lecture
Discussion

Powerpoint
slides
pictures

5.0 GLOBALIZATION OF GOLF

5.1 Globalization
5.2 Globalization strategies

I Define concept of
globalization
ii Identify strategies

3 Lecture
Discussion

Powerpoint
slides

6.0 GOLF CLUB MANAGEMENT

AND OPERATIONS
6.1 Structure
6.2 Facilities
6.3 Operational issues

I Explain club structure

and functions
ii Know types of facilities
iii Identify issues in running
clubs

3 Lecture
Discussion

Powerpoint
slides

7.0 GOLF COURSE INVESTMENTSI Explain the concept

7.1 Resorts / Homes
of investment
7.2 Membership

3 Lecture
Discussion
Presentation

Powerpoint
slides

8.0 EVENT MANAGEMENT

8.1 Event planning
8.2 Managing actual events

I Plan event in detail

ii Set up a working committee
iii Run event smoothly

3 Lecture
Discussion

Powerpoint
slides

9.0
9.1
9.2
9.3

I Examine the objectives of

golf tourism
ii Organize activities
iii Identify golf destinations

3 Lecture
Discussion

Powerpoint
slides

GOLF TOURISM
Objectives of TOURISM
Planning activities
International golf
tourism

10

10.0 IMPACTS OF GOLF

TOURISM
10.1 Economy
10.2 Environment
10.3 Society

I Analyse major impacts

of golf tourism
ii Examine the role of
the government

3 Lecture
Discussion

Powerpoint
slides

11

11.0
11.1
11.2
11.3

I Examine the need to

develop golf
ii Explain the Malaysian
culture
iii Explain the role of
Ministries

3 Lecture
Discussion

Powerpoint
slides

12

12.0 GOLF VS ENVIRONMENT

12.1 Effects on environment
12.2 How do we protect the
environment
12.3 Action plans

I Examine the impact on

the environment
ii Indentify the actions needed
to protect the environment

3 Lecture
Discussion

Powerpoint
slides

13

13.0 TECHNOLOGY IN GOLF

13.1 The use of technology
13.2 Long term benefits

I Apply the use of

technology
ii Analyse the benefits of
technology

3 Lecture
Discussion

Powerpoint
slides

14

14.0 GROUP ASSIGNMENT

PRESENTATION

I Explain the content of the

assignment
ii Express in English language
iii Identify their strengths and
weaknesses in soft skills

3 Discussion

Powerpoint
slides

GOLF DEVELOPMENT
Managing vs developing
Where are we?
Role of national bodies
and government

REMARKS
Briefing
Ice-breaking

Presentation
Briefing
individual
assignment

Presentation

Presentation

Presentation

Presentation
Visit to golf club
and golf course

Presentation
Hand out
group
assignment

Presentation

Presentation

Presentation

Presentation

Presentation

Presentation

Submission
of group
assignment and
presentation