Escolar Documentos
Profissional Documentos
Cultura Documentos
creative brief
modern
experimental
artistic
minimal
playful
timeless
3
modern
experimental
artistic
minimal
playful
timeless
10
logo re-design
11
home page
full creative direction
6 hero images - cropping and retouching
4 tiles - graphic collage
12
home page
full creative/design direction (must work within square space brine template)
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14
15
16
17
18
instagram profile
first 16-24 images
19
instagram profile
image library - in-house images
20
instagram profile
image library - full product assortment
21
instagram
new arrival template
22
poster/branding/cover image
retouching and cropping, logo design
23
24
timeline
1. brief review (november)
1. review of brief and all asset requests, timeline
2. address any additional info needed to design into project
2. 12/9 - 1st creative meeting
1. review of initial concepts, direction
2. review additional photography requests with art direction (to be shot in New York)
3. 12/16 - 2nd creative meeting
1. update of concepts, direction
2. product review for photo shoot
4. 12/21 - photoshoot for additional assets
5. 12/23 - additional assets delivered to designer
6. 1/6 initial creative review
1. review of all assets
2. feedback delivered next day
7. 1/11 final creative review
1. final review of all assets in final form
2. designer to deliver all assets prior to meeting
8. live date of january 15th, 2017
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