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Khawla AlShurafa
16, February 2008
Why Three Apples?
Why Three Apples?
Why Three apples
Business
Plan
Three
Basics
What is more important
Plan or Planning?
Workshop Papers
Financial
Plan
PEST
Dynamic Balancing of Your
Business Wheel
Customer Innovation
If your
business
wheel is
STRATEGY unbalanced,
it will roll
neither far
nor fast.
Finance Processes
Long-Term Objectives
Alternative Strategies
Strategy Selection
Refresh
Write Your Dream
In Life?
In
?
To accomplish great things, we
must not only act, but also
dream; not only plan, but also
believe
Key Terms
Vision Statement
What do we want to become?
Mission Statement
What is our business?
Articulate Your Vision
Corporate
Strategy
Business you should be in
Business Strategy
Tactics
to beat the competition
Functional Strategy
Operational methods
to implement the tactics
More information at 1000ventures.com: Enterprise St
The Organization Life Cycle
Industrysales
Revenue
0
Industryprofits
Time
STRATEGY FORMULATION
Identify
Mission
Derive
Objectives
Identify
Alternative Strategies
Evaluate
Alternatives
Select
Preferred Alternatives
Competitive Strategies
Some Examples
Geographic expansion
Diversification
Acquisition
Market penetration
Retrenchment
Liquidation
Joint venture
Annual Objectives
Annual Objectives
Policies
Employee Motivation
Resource Allocation
Strategic Management
achieves a firms success
through integration
Management Marketing
Finance/Accounting Production/Operations
Research & Development MIS
Strategy implementation
Adapted from Strategic Management, Alex Miller, 1998 More information at 1000ventures.com: Strategic Mana
Strategy Evaluation
Internal Review
External Review
Performance Metrics
Corrective Actions
Strategy Evaluation
Planned
Planning Implementation
Results
Economic Legal
Task-environment
Internal:
Culture
Structure
Resources
Competitors
Distributors
Social Physical
Technological
Opportunities and Threats
(External)
Analysis of Trends:
Economic
Social
Cultural
Demographic/Environmental
Political, Legal, Governmental
Technological
Competitors
Environmental Scanning
(Industry Analysis)
Financial Ratios
Performance Metrics
Internal Factors
Industry Averages
Survey Data
SWOT Analysis
Internal External
New entrants
Threat of new
entrants
Bargaining INDUSTRY
power of COMPETITORS
suppliers
Suppliers Buyers
Bargaining
Intensity of rivalry power of
buyers
Threat of
substitutes
Substitutes
Ration Analysis
Liquidity ratios
Profitability ratios
Activity ratios
Leverage ratios
Financial Analysis
Basic Steps
1. Historical income statements/balance
sheets
2. Compare historical statements over
time
3. Calculate changes individual items-
cumulative
4. Change as percentage and absolute
amount
5. Adjust for inflation if significant factor
Altmans Bankruptcy Formula
1.81<Z<3.00 ?????????????????
Refresh
Overview & Current Situation
Wal-Mart
Wal-M Stores Sams Club
International
% No
increase 9.3 5.1 86.3
2007/2005
Current Financial Performance
2. To Support Growth
and Secure Funding
3. To Develop and
Communicate a Course of
Action
4. To Help Manage Cash
flow
5. To Support a
Strategic Exit
PLAN YOUR PLAN
4. Marketing Plan
5. Operating Plan
6. Management Team
7. Financial Plan
Executive Summary
1. Business name
2. Business Location
3. What Product or services you
sell
4. Purpose of Plan
The Industry, the Company, and
the Products
This section of the business plan
describes the business venture in a
detailed but concise manner. You
must clearly describe:
The nature of the industry
The proposed business
The product the business
plans to offer
The Industry
Competitive advantages
Unique features
Customers
Competition
Observation
Surveys
Interviews
Public Library
College or Universities
Chamber of Commerce
Business Publications
Trade Shows
The Internet
Census Information
Sales Tax Data
Types of Market Analyses
Customer Analysis
Competitive Analysis
Customers
Demographic profile
Lifestyle patterns
Expectations
Competition
Pricing
Sales Tactics
Packaging
Publicity
Marketing Plan Outline
Marketing situation
Marketing objectives
Marketing Strategies
Budget
Action plan
Evaluation
Operational Plan
Detailed information on
development specifics such as
who might be supplying your
products, how will it be shipped,
personnel and resources
management.
Important Assumptions
Key Financial Indicators
Break-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
What to Avoid in Your
Business Plan
Place some reasonable limits on long-
term, future projections. (Long-term
means over one year.) Better to stick
with short-term objectives and modify
the plan as your business progresses.
Too often, long-range planning
becomes meaningless because the
reality of your business can be
different from your initial concept.
Avoid optimism.
Do not ignore spelling out what your
strategies will be in the event of
business adversities.
Use simple language in explaining the
issues.
Make it easy to read and understand.
Don't depend entirely on the
uniqueness of your business or even a
patented invention.
What are the key steps to
preparing Action Plan?
Step 1.
Take (you're Targets of Financial,
Marketing, Sales) , Group
strategies and tactics.
Detail the activities necessary to
achieve each outcome.
What are the key steps to
preparing Action Plan?
Step 2: Create an action plan, An action
plan has five elements :
1. Outcomes
2. Activities
3. Resources
4. Responsibilities
5. Timeline
Step 3 :For each activity identify
resources, responsibilities and timelines.
Step 4: Review your plan.
Step 5 :For each year or new project
create a new action plan.
You're Action Plan is SMART,
How?
Specific
Measurable :
Achievable:
Realistic:
Time specific :