Escolar Documentos
Profissional Documentos
Cultura Documentos
School of Communication
Key Facts
Name of Course
Course Content
Learning Outcome
Duration
3 weeks
No. of Credits
Minimum Participants
35
Requirements
Course Fees
RM6,000
Accommodation
Hotel
Medical Insurance
Students responsibility
How to Apply
Week 2
Week 3
Day 1
Airport Pickup
Transfer to Hotel
Day 8
Exploring the Malaysian
Broadcast Industry
Day 15
Visit to FINAS
Day 2
Programme Introduction
Welcome Party &
Activities
Campus Tour
Day 9
The Changing World of
Advertising in Malaysia
Day 16
Visit to Radio & TV
Stations
Day 3
The Malaysian Media
Landscape
Day 10
The Public Relations
development in Malaysia
Day 17
Visit to Advertising
Agencies & PR
Consultancies
Day 4
Overview of the Print
Media Industry
Day 11
Visit to Mutiara FM
Day 18
Back to Penang
Day 5
Visit to News
Organisations in
Penang
Day 12
Trip to Ipoh & KL
Day 19
Reflective Presentation
Day 6
George Town Heritage
Tour
Day 13
Sight Seeing - Morning hike at
Bukit Tabur, Batu Caves,
Merdeka Square, Little India
Day 20
Cultural Night
Farewell Party
Day 7
Homestay & Local Food
Delight
Day 14
Sightseeing - KLCC, Petaling
Street, Central Market, Bukit
Bintang
Day 21
Till We Meet Again
3
3
35
6000
www.hcu.edu.my
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9
16
10
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11
Mutiara FM
18
12
19
13
20
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