KEY KNOWLEDGE AND SKILLS

KEY KNOWLEDGE AND SKILLS

UNIT 3
AOS1: Outcome 1

Key knowledge
(1.1.) key design features of existing visual communications associated with the communication, environmental and
industrial design fields
(1.2) techniques for analysing visual communications
(1.3) characteristics of audiences that influence visual communications, including age, gender, interests, location,
socioeconomic status, cultural background
(1.4) purposes of visual communications, including to advertise, promote, depict, teach, inform, identify, and guide
(1.5) techniques for gaining attention and maintaining engagement of audiences using visual language
(1.6) characteristics and functions of design elements and design principles
(1.7) drawing methods to visualise ideas and concepts
(1.8) two-dimensional (orthogonal, plans and elevations and packaging nets) and three-dimensional drawing
methods (perspective: one and two point, and paraline: isometric and planometric) to represent forms
(1.9) methods of converting visualisation of two-dimensional representation to three-dimensional representation
drawing and the reverse
(1.10) technical drawing conventions appropriate for specified purposes, including layout, dimensions, labels,
symbols and lines
(1.11) techniques for creating visual communications using manual and digital methods
(1.12) methods, materials and media used for different visual communications
(1.13) key characteristics and functions of typography conventions
(1.14) appropriate terminology for the study.
Key skills
(1.15) analyse existing visual communications in terms of their key features
(1.16) make and document design decisions that are informed by the analysis of existing visual communications
(1.17) Select and apply drawing methods and drawing conventions appropriate to different purposes, audiences and
contexts
(1.18) select and apply a range of design elements, design principles, manual and digital methods, materials,
conventions and media appropriate to different purposes, audiences and contexts
(1.19) use appropriate terminology.

AOS2: Outcome 2

Key knowledge
(1.20) The stages of the design process used by visual communication designers
(1.21) roles and responsibilities of designers, specialists and clients in the design and production of visual communications
(1.22) the practices of key contemporary Australian and/or international designers in the communication and/or
environmental and/or industrial design fields
(1.23) the distinguishing characteristics of different design fields
(1.24) the role of the brief in documenting the parameters of clients needs
(1.25) the processes and practices used for collaborating between designers, specialists and clients practices when
pitching and presenting design directions, proposals and final presentations to clients
(1.25) evaluation techniques employed by designers throughout the design and production of visual communications
(1.26) decisions made during the design and production of visual communications to fulfil a brief, including the
choice of materials, methods, media, design elements and design principles
(1.27) social, ethical, financial and environmental factors influencing designers decisions
(1.28) trademark and copyright legal obligations of designers when using the work of others
(1.29) terminology appropriate to the study.
Key skills
(1.30) describe the roles and relationships between the clients, designers and specialists
(1.31) describe the practices, techniques and processes used by designers in establishing briefs and in designing and
producing visual communications that fulfil clients needs
(1.32) explain how design decisions are influenced by a range of factors
(1.33) identify practices that acknowledge legal obligations
(1.34) use appropriate terminology.

KEY KNOWLEDGE AND SKILLS

AOS3: Outcome 3

Key knowledge
(1.35) design thinking techniques that underpin the application of the design process
(1.36) the role of the design process in the creation of visual communications
(1.37) the contents of a brief and its role in guiding the development of visual communications
(1.38) the constraints on visual communications
(1.39) the purposes of visual communications
(1.40) the characteristics of audiences that influence visual communications
(1.41) the role of research and investigation to clarify clients needs and to seek inspiration for ideas
(1.42) techniques for accessing and referencing research sources
(1.43) methods for recording research and investigation findings, including observational drawings, sketches and
annotations
(1.44) methods to support the recording of ideas, including visualisation drawings (two- and three dimensional),
sketches and annotations
(1.45) rendering techniques to show form, surface texture, light, shade and shadow VCE study design 27 visual
communication design 20132017 Unit 3
(1.46) key features and functions of design elements and design principles
(1.47) trademark and copyright legal obligations of designers when using the work of others
(1.48) terminology appropriate to the study.
Key skills
(1.49) apply design thinking skills to create, analyse, evaluate, reflect on, and critique information and ideas
(1.50) document a brief that states two distinct client needs
(1.51) access and reference research material from a range of sources
(1.52) synthesise research and investigation findings
(1.53) apply manual freehand drawing and rendering techniques to represent observations of the form, structure and
function of existing objects and/or spaces relevant to the brief
(1.54) apply visualisation drawing methods to explore and generate ideas
(1.55) annotate drawings to explain connections to the brief and research
(1.56) use appropriate terminology

UNIT 4
AOS1: Outcome 1

Key knowledge
(2.1) design thinking techniques that underpin the application of the design process
(2.2) the role of the brief in the development and evaluation of visual communications
(2.3) methods for visualising concepts
(2.4) different manual and digital methods, media, materials and conventions for developing a range of concepts
(2.5) the features and functions of design elements and design principles
(2.6) techniques for gaining attention and maintaining engagement of target audiences using visual language (2.7)
functional and aesthetic factors that influence the selection of preferred concepts
(2.8) presentation formats in communicating different design intentions
(2.9) mock-ups as a method of testing the suitability of concepts
(2.10) methods for refining conceptual designs
(2.11) techniques for recording decision making, including annotation
(2.12) trademark and copyright legal obligations of designers when using the work of others
(2.13) terminology appropriate to the study.
Key skills
(2.14) apply design thinking skills to support the application of relevant stages of the design process
(2.15) select ideas for development that address the requirements of the brief
(2.16) select and apply a range of manual and digital methods, materials, media, design elements, design principles,
presentation formats and conventions to develop concepts
(2.17) test and evaluate the suitability of concepts
(2.18) refine concepts in the light of evaluation and reflection
(2.19) apply techniques to progressively record decision making and development of design concepts
(2.20) apply practices that fulfil legal obligations
(2.21) use appropriate terminology.

KEY KNOWLEDGE AND SKILLS

AOS2: Outcome 2

Key knowledge
(2.22) specific presentation formats to communicate design intentions
(2.23) ways of presenting distinctive final visual communications that meet the requirements of a brief
(2.24) techniques for gaining attention and maintaining engagement of target audiences using visual language
(2.25) methods, materials, media, design elements, design principles and relevant conventions to produce final visual
communications.
Key skills
(2.26) select suitable presentation formats that meet the requirements of the brief
(2.27) select and apply a range of methods, materials, media, design elements, design principles, presentation
formats and conventions, if appropriate to the brief, to develop final presentations
(2.28) present final visual communications.

AOS3: Outcome 3

Key knowledge
(2.30) purposes and relevant components of a pitch
(2.31) methods of delivering a pitch to present and explain resolutions to a brief
(2.32) criteria for evaluating the extent to which final presentations met the requirements of the brief 32 VCE study
design Unit 4 visual communication design 20132017
(2.33) criteria for evaluating how the design process was used as a framework for creating visual communications
(2.34) critical and reflective thinking strategies
(2.35) terminology appropriate to the study.
Key skills
(2.36) devise and deliver a pitch that supports the presentation of final visual communications
(2.37) Present final visual communications that satisfy the brief
(2.38) explain the design thinking behind each of the visual communication presentations
(2.39) apply criteria for evaluating the quality of the final presentations
(2.40) evaluate the design process as a framework for creating visual communications
(2.41) use appropriate terminology.

Sourced from http://www.vcaa.vic.edu.au/Documents/vce/visualcomm/VisualCommunicationDesignSD-2013.pdf