Analytics on Air

Hosts: Guido Colard, Evert-Jan Tromp, Vincent Lagier

March 2016

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****** SAP BI 4.2 General Available ******

What's new in BI 4.2 at: http://bit.ly/1pwIrZu

The What's New for BI4.2 L0 :

http://scn.sap.com/docs/DOC-68331
The What's New for BI4.2 L1 :
http://scn.sap.com/docs/DOC-68332
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The What's New for BI4.2 L2 :

http://scn.sap.com/docs/DOC-68333

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****** Analytics Partner Forum ******

SAVE THE DATE: 18-19 OCTOBER 2016

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Featuring in the upcoming 60 minute broadcast:

SAP acquires Roambi (Guido Colard)

Cloud 4 Analytics Update (Guido Colard)

New Gartner 2016 BI MQ (Thierry Audas)

Predictive Analytics (Gregory Neuveglise)

Q&A and Wrap-up (Guido Colard)

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Analytics on Air SAP Acquires Roambi

Guido Colard
March 2016

SAP to acquire the Roambi suite of solutions

Official SAP Press release: http://news.sap.com/sap-leads-global-market-shift-to-cloud-analytics-with-acquisition-of-roambi/

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The most frequent questions we get

Why has SAP acquired the Roambi assets?
To increase our cloud and mobile BI capacity; domain expertise and innovative products
How will the Roambi products be incorporated into the SAP Analytics portfolio?
Following the close of the transaction the SAP and Roambi product teams will start planning the future
roadmap.
Will SAP partners be able to sell Roambi solutions?
No. The Roambi solution will be available through the SAP PartnerEdge program once it has passed
all of the steps required to be sold on the SAP price list.

To get a glimpse of the current Roambi solutions: https://www.youtube.com/watch?v=piwdFGoqnAM

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Analytics on Air Cloud for Analytics Update

Guido Colard
March 2016

Cloud for Analytics

C4A Partner Resources
Cloud for Analytics (Partner Edge)
Marketing Tools & Campaigns (PE)

Social Media Kit (Virtual Agency)

Demand Generation Kit (Virtual Agency)
Cloud for Analytics Community (SCN)
Test & Demonstration Licensing Info (PE)
Test & Demonstration License Order (PE)
Product Tutorials (SCN)
Video Series (PE)

Training Videos (Youtube)

Cloud Blueprint for Business Transf. (PE)

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10

Analytics on Air New Gartner 2016 BI MQ

Thierry Audas
March 2016

Changes to the BI MQ for 2016

BI Platforms
IT-led, centralized
reporting & analysis

Self-service business-led,
decentralized analytics

Tipping Point

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12

BI MQ 2016
New focus on modern BI platforms
SAP Lumira, SAP Cloud for Analytics
SAP BusinessObjects BI platform for governance/sharing
Separate Market Guide for traditional BI platforms

SAP is now positioned in the Visionaries quadrant

SAP vertical placement Ability to Execute
Well above most vendors
Reflects status of customer adoption of Lumira as of Q3 2015
Most Lumira customers that completed the survey with <100 users

SAP horizontal placement Completeness of Vision

Strong product vision around governed data discovery
Combination of BI, Planning and Predictive in SAP Cloud for
Analytics contributed to SAPs favorable position

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13

Sales positioning
1

Gartners new BI platform definition and the 3 Ps

Premature: not all customers are ready in 2016 to exclusively focus on business-led decentralized BI
Partial: Enterprise BI remains critical for BI initiatives in 2016 and after / vendors are missing from the quad
Gartner analysts perspective: other analysts and industry experts disagree

SAP continues to lead the market

IDC(1): SAP sustains #1 with 22.6% share, Qlik is #5 with 5% and Tableau is #8 with 4%
Gartner(2): SAP sustains #1 with 20.4% share, Qlik is #6 with 3.4% and Tableau is #8 with 2.7%
The combined market share of Qlik and Tableau remains well below half of SAPs

SAP winning product vision and strategy

Innovate the core (BusinessObjects BI, Lumira, TDD) and lead the cloud (Cloud for Analytics)
End-to-end analytics solutions tightly integrated with the rest of SAP Digital Enterprise Platform
SAP Lumira adoption is increasing with acceleration of large enterprise sales
(1): WW QRA Software Market Shares, 2014 (June 2015)
(2): BI and Analytics Software, 2014 (June 2015)

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14

Other analysts and industry experts disagree

Forrester Wave: Agile BI Platforms, Q3 2015 (public link)
Leader, Lumira makes SAP a formidable leader in Agile BI.

Forrester Wave: Enterprise BI Platforms, Q1 2015 (public link)

Leader, SAP continues to push the envelope with broad BI innovations.
Ventana Value Index: Analytics and BI 2015 (public link)
Hot vendor, SAP, in 2nd place, also stood out, having made significant progress by integrating its Lumira
platform into its BI suite.
Nucleus Technology Value Matrix 2H2015 Analytics (public link)
Leader, Nucleus expects that the company will remain a leader in the Matrix.
BARC BI Score 2015 (public link)
Trendsetter, Business-user-friendly experience for ad-hoc reporting, analysis and visual analysis.

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15

Your next step

Make yourself comfortable with all the weapons you have available

EMEA BA GB & Partner Community

Analytics on PartnerEdge
FAQ: Gartner Magic Quadrant BI and
Analytics Platforms 2016
Competitive Information

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16

Thank you

@taudas
thierry.audas@sap.com
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Analytics on Air Predictive Analytics

Gregory Neuveglise
March 2016

From BI to Advanced Analytics

Predict
Associations
Segmentation
Comprehend
Interrogate

OLAP
Dashboard
Report

Blend in new data

Surface new Insights

Measures vs Dimensions

Interact, Collaborate

Pre-defined, Self-Service

Customer Segments
Basket Analysis
Propensity Modelling
Forecast

Network Analysis
Spatial Data
Text
Big Data
Real-Time

Scoring

Aggregated analysis

Detailed analysis

Past & present analysis

Predict and Act

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19

Predictive Analytics concepts

Historical data

Customers

Products

Transactions

Equipments

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Typical and recurrent

behaviors

Predict and act

Appetency

Marketing

Risk

Finance

Fraud

Maintenance

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20

Predictive Analytics typical use cases

Marketing

Finance

Industry

Prospect

Credit risk

Predictive Maintenance

Cross-sell & Up-sell

Insurance risk

Warranty Analysis

Churn

Fraud

Demand forecast

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21

Retail
Customer Engagement Intelligence
Profile, score and predict customer behavior,
buying propensity, and recommended offers
based on real time insights to drive personalized
engagement

Market Basket Affinity Insight

Retail organizations need the ability to understand
product associations for better marketing
campaigns, add placements, and product
inventory planning

Demand Forecast
Develop custom segmentation and
supply/demand forecasting models based
on hierarchies of customer interest in products

SAP
Predictive
Analytics

Price Optimization
Increased revenue and profit with accurate
demand forecasting with pricing alignment to
regions, markets, and centers of activity
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22

Financial Services
Customer Engagement Intelligence
Profile, score and predict customer behavior,
buying propensity, and recommended offers
based on real time insights to drive personalized
engagement

Improve Fraud Detection

Identify fraudulent behavior as its occurring and
prevent it. Use whats learned to highlight the
causes, reasons, and exceptions.

Reduce Risk & Gain Compliance

Enable deep customer insights to better serve the

customer and to propose the right personalized
offer with the most appropriate channel at the
right time

SAP
Predictive
Analytics

Demand Forecast

Develop custom segmentation and

supply/demand forecasting models based on
hierarchies of customer interest in products

2016 SAP SE or an SAP affiliate company. All rights reserved.

23

Manufacturing, Energy and Utilities

Predictive Maintenance
Conduct sophisticated predictive models to
ascertain why, when, and where machines,
components, and equipment needs repair or
maintenance

Compliance Check
Enables real-time analysis of every permutation of
a products base elements, quickly determining
compliance with the rules in every local market.

Improve Fraud Detection

Identify fraudulent behavior as its occurring and
prevent it. Use whats learned to highlight the
causes, reasons, and exceptions.

SAP
Predictive
Analytics

Demand Forecast
Develop custom segmentation and
supply/demand forecasting models based
on hierarchies of customer interest in products
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24

Telco
Reduce Churn
Anticipate the customers who will churn and
produce target lists more quickly to launch
appropriate campaigns and offers

Increase Cross-Sell and Up-Sell

Enable deep customer insights to better serve the
customer and to propose the right personalized
offer with the most appropriate channel at the
right time

Price Optimization

Increased revenue and profit with accurate

demand forecasting with pricing alignment to
regions, markets, and centers of activity

SAP
Predictive
Analytics

Demand Forecast
Develop custom segmentation and
supply/demand forecasting models based on
hierarchies of customer interest in products

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25

SAP Predictive Analytics

Advanced in-database integration
Traditional predictive architectures imply data
movements when building and using the model

Once built, SAP predictive models can be exported to

any database or application to avoid data movements
when using the models

HANA goes even further: predictive libraries enable indatabase training and execution:
No more data movement
HANA in-memory scalability to build and execute predictive
models
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Predictive
Server

DB

DB
Predictive
Server

EAM

Predictive
libraries

SAP HANA

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26

Examples of ROI delivered

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27

Success With Over 500 Leaders Around the World

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28

Why SAP for Predictive Analytics?

All-in-One Solution
Prepare data Model Deploy Visualize

Fast

SAP
Predictive
Analytics

Minutes to hoursnot weeks to

months

4
5

Scale
From 10 to 10,000s of variables

Ease of Use
Create models using clicks, not code

SAP Integration
HANA BW ERP universes

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29

Predictive Everywhere in SAP

Make Big Data &
predictive insights
actionable via
industry specific,
business focused
applications from
SAP and companies
in the SAP Start-up
Focus program.

Customer Engagement
Intelligence

:-)

Sentiment Intelligence
(RDS)

Sales Insight
for Retail

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Precision
Marketing

Preventive
Maintenance

Fraud Management

Operational Process
Intelligence

Demand Signal
Management

Manufacturing
(Responsive Manufacturing)

40 Years

of experience in
Business Applications
Applications
Now embedding
Advanced
Analytics into
both new &
existing Industry
and LoB Specific
Solutions

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30

Analytics on Air Q&A & Wrap-up

Guido Colard
March 2016

****** EMEA BA GB & Partner Community ******

G e t i n v i t e d !!
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32

Thank you!

Evert-Jan Tromp
+31 651826641
evert-jan.tromp@sap.com

Vincent Lager
+49 16090821706
vincent.lagier@sap.com

Guido Colard
+31 611772346
guido.colard@sap.com