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of
professional
careers
given
todays
hyper-competitive
Company Limited and started to launched the SHARK Energy Drink which
could gain the market leader in Myanmar. In 2002, LHC Launched its first
own brand, Alpine, which quickly became the market leader in bottled
purified drinking water. In 2008, in association with the Green Spot Co.,
Ltd. (Thailand), LHC developed and launched a non-carbonated California
Orange soft drink. In 2009 LHC was appointed as the exclusive distributor
for the SPY wine cooler manufactured by the Siam Winery Co., Ltd.
(Thailand).
In 2000, He built his own Brand, Loi Hein Company Limited which is a
FMCG giant engaged in manufacturing, marketing, selling and distribution
of consumer products in Myanmar. It is the market leader of drinking
water & energy drinks in Myanmar. Alpine is the trade mark of Loi Hein Co.
Ltd.
During the construction of his own business, he faced the financial crisis.
He doesnt have any more investment, shortage of capital. It is very
difficult to deal with the banks to take the loan. Fortunately, he got a loan
from his friend, U Ai Tun (from AWB Bank), MMK 3,000 million because U Ai
Tun trusted his integrity, capability and potentiality.
During 5th to 11th August 2015, the Loi Hein Company Ltd daily donates
more than 300,000 bottles of Alpine brand purified drinking water to floodaffected areas because of the cyclone Komen. Furthermore, the Loi Hein
Company also donate for the natural disasters areas.
survive.
Risk: starting or buying a new business involves risk, and the higher
rewards, the greater the risk entrepreneurs usually face. This is why