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GE Power & Water

Water & Process Technologies

Water ReuseFrom Used to Useful


Solving your greatest challenges related to
severely impaired waters and water scarcity.
Water is one of the worlds most valuable resources. Yet, it is
under a constant threat due to climate change and resulting
drought, explosive population growth, and mere waste. At GE
Water & Process Technologies, we are aware that a global
water crisis exists today and are working to address it.

One of the most promising efforts to stem the global water


crisis is industrial and municipal water reclamation and reuse.
Utilizing proven, reliable technologies from GE, forward-
thinking industrial leaders are creating a more sustainable
water supply, saving money, generating new revenue
sources, and helping the environment by reclaiming and
reusing wastewater. Leading municipalities are leveraging
GEs experience and expertise to safely recover wastewater
and generate new incomes by using this reclaimed water for
agricultural and industrial applications.

But status quo is not an option. For more than 100 years,
GE has been at the forefront of technology pushing the
limits of science. GEs research centers from Niskayuna,
New York, to Shanghai, China, employ 3,000 research
specialists who deliver breakthroughs that drive innovation
and address some of the worlds most pressing challenges.

However, solving the global water crisis is a huge


undertaking. For this reason, GE is partnering with world-
leading institutions and industry leaders to further research
and develop comprehensive, seamless solutions.
G
 E is partnering with the Alberta Water Research Institute
to explore significant water challenges in Canada and
develop new or enhanced technologies to address them.
T ogether with the National University of Singapore, GE is
focusing on solving some of the most pertinent water scarcity
challenges, found in China, India, and the Middle East.
G
 E has also become an equal co-venturer in ConocoPhillips
Water Sustainability Center (WSC) in Qatar, where researchers
are working to develop water solutions for municipal and
agricultural needs.
At GE, we are committed to addressing major water
challenges through wastewater reclamation, treatment,
and reuse to help industry and communities prosper.
Our proven technologies provide new sources of water, prevent
water tables from dropping, and protect waterways from pollution.
Every day, GE is helping create a reliable, sustainable supply
of water worldwide. By implementing GEs advanced
technologies that turn wastewater into resource, industry
can increase their profits, while meeting regulatory
requirements and protecting the environment.
M
 ining. GEs solutions for mining help manage water
levels without discharging impurities created from the
process into the environment. GE is successfully turning
the resulting impaired wastewater into a source of
fresh water, while also protecting the environment.
O
 il Sands. In many regions where oil sources are abundant,
water scarcity exists. By reclaiming and treating produced
water generated in the oil extraction process, GE helps
create a more self-sustainable water supply that reduces
discharge into the environment by up to 99%.
U
 nconventional Gas. GEs technologies are being used
to treat the severally impaired waters that result from
unconventional gas extraction processes. This makes it
possible to reuse the water in an industrial or agricultural
process, reducing both the amount of freshwater consumed
and any subsequent environmental impact from discharge.
R
 efining. GE helps the refining industry address pressures
related to the discharge of oil and metals resulting from their
operations. GEs technologies can remove contaminants
and redirect that source into the industrial process or safely
discharge residual wastewater back into the environment.
M
 unicipal Wastewater. GE is helping municipalities create
sustainable water sources to help meet growing population
needs and overcome scarcity challenges. GE technologies make
it possible to reclaim wastewater and redirect the high-quality,
treated effluent for non-potable applications. The same water
also can be injected into local aquifers to replenish supply.
Learn how GE is helping customers solve their greatest
challenges by visiting www.ge.com/water.

Jeff Fulgham
Chief Marketing Officer
GE Power & Water
Water & Process Technologies
Trevose, PA 19053
Office: 215-942-3246
jeffrey.fulgham@ge.com

Graham Sim
Global Water Reuse Director
GE Power & Water
Water & Process Technologies
2 Central Boulevard
Fishermans Bend
Melbourne, Australia 3207
Office: (61) 38698 0207
Mobile: (61) 420 252 909
graham.sim@ge.com

2009 General Electric Company. All rights reserved.

GEA17938 (10/2009)
GE Power & Water
Water & Process Technologies

USED USEFUL

Water Reuse...From Used to Useful


Solving your greatest challenges related to
severely impaired waters and water scarcity
USED USEFUL

Introduction............................................................................................. 2

Agenda........................................................................................................................... 3

Speaker Biographies.............................................................................................. 4

Summit Participant Directory........................................................................... 9


Introduction

Dear Colleagues:

Water is a critical ingredient to the health of our planet, quality of human life and continued growth and profitability of
businesses. We are all responsible for letting water go to waste, and we need to collectively catalyze and elevate discussions
about realistic solutions to address the issues of water availability and its impact on the environment on a global level.

Recognizing the responsibility and ability we have to be a global change maker, GE pledged to help solve the
worlds environmental challenges through our ecomagination program. Weve made significant progress within
our own organization, and also through encouraging our partners to engage in environmentally friendly practices.
But there is still much more that can be done: how do we meet the worlds increasing demand of water?

To further deliver on our pledge and help protect and sustain our environment, weve brought together a powerful
team of global thought leaders who face daily issues related to water scarcity and quality. These leaders from
government, industry and academia have a vested interest and ability to help achieve a system of water equality
where whats taken out is somehow replaced. By drawing upon and learning from each others respective areas
of expertise and insight, this group is well positioned to undertake the most severe of challenges.

It is because of our partners that we can even attempt to tackle these concerns. I am incredibly grateful for your interest
and participation in these valuable endeavors.

Heiner Markhoff
President and CEO
GE Power & Water
Water & Process Technologies

2
USED USEFUL Agenda

Thursday November 12, 2009


5:30 p.m. Reception
Location: Education Building Lobby
6:30 p.m. Welcome
Location: Auditorium
Heiner Markhoff, President & CEO, Water & Process Technologies for GE Power & Water
Guest Speakers
Jeffery R. Immelt, Chairman and CEO of GE
Edward G. Rendell , Governor of Pennsylvania
7:30 p.m. Dinner
Location: Main Dining Room

Friday November 13, 2009


7:30 a.m. Welcome: Heiner Markhoff, President & CEO, Water & Process Technologies for GE Power & Water
Singapores Progressive Reuse Solution: Khoo Teng Chye, Chief Executive, Public Utilities Board of Singapore
A Policy Perspective of Water Reuse: Mike Connor, Commissioner, U.S. Department of Interior, Bureau of Reclamation
The Power/Water Nexus: Steve Bolze, President and CEO, GE Power & Water
Enabling Water Reuse: Jeff Fulgham, Chief Marketing Officer, Water & Process Technologies for GE Power & Water
8:30 a.m. TECHNOLOGY
Water Reuse Technologies, Today and Tomorrow: Christine Furstoss, Chief Technology Officer,
Water & Process Technologies for GE Power & Water
Investing in Technology: Lorne Taylor, Chairman, Alberta Water Institute
Implementing Technology: Rich Atwater, CEO & General manager, Inland Empire Utilities
Implementing Technology: Michael Arbon, Asset Management Leader, AJ Lucas
Moderated Discussion: Mary Gannon, Moderator
10:00 a.m. Break
10:30 a.m. ECONOMICS
Water Economics: David Sunding, Professor of Economics, UC Berkeley
Creative Ways of Making it Work: Kathryn Garcia, Assistant Commissioner, NYC Department of Environmental Protection Agency
Case Study: Reuse In Urban Landscape: Gary Darling, General Manger, Delta Diablo Sanitation District
Case Study: Reuse In Power Plants: Robert Parker, Director of Asset Management, Calpine Corporation
Case Study: Economics of Water Reduction: Dr. Liese Dallbauman, Water Stewardship Leader, PepsiCo International
Case Study: Green Is Green: Steve Fludder, Vice President, Ecomagination, GE
Moderated Discussion: Mary Gannon, Moderator
Noon Lunch
1:00 p.m. POLICY PANEL
Brad Gentry, Director, Center for Business & Environment, Yale University (Moderator)
Mike Connor, Commissioner, U.S. Department of Interior, Bureau of Reclamation
Khoo Teng Chye, Chief Executive, Public Utilities Board of Singapore
Wade Miller, President WateReuse Association
Ross Young, Executive Director, Water Services Association of Australia
Jon Freedman, Global Government Relations Leader, Water & Process Technologies for GE Power & Water
2:00 p.m. Moderated Group Discussion
3:00 p.m. Closing and Next Steps: Heiner Markhoff, President & CEO, Water & Process Technologies for GE Power & Water

3
Speaker Biographies

Heiner Markhoff, President and CEO, GE Power & Water, Water & Process Technologies
Heiner Markhoff is president and chief executive officer of the Water & Process Technologies division of GE Power &
Water. A 15-year GE veteran with extensive international business experience, Heiner has been in his new position
since October 2008. Heiner joined GEs Corporate Business Development Team in Fairfield, CT in 1994 and subsequently
held leadership roles of increasing responsibility with GE Silicones and GE Plastics. In 2002, Heiner was named CEO of
GE Bayer Silicones, a GE-led joint venture between GE Silicones and Bayer of Germany headquartered in Leverkusen,
Germany. In 2006, he was appointed a GE officer and named president of GE Plastics Europe responsible for all GE
Plastics business in Europe, Middle East and Africa, with a total of about 3000 employees.

Jeffrey R. Immelt, Chairman and CEO, GE


Jeffrey R. Immelt is the ninth chairman of GE, a post he has held since September 7, 2001. Immelt has held several global
leadership positions since coming to GE in 1982, including roles in GEs Plastics, Appliance and Medical businesses.
In 1989 he became an officer of GE and joined the GE Capital Board in 1997. In 2000, Immelt was appointed president
and chief executive officer. Immelt has been named one of the Worlds Best CEOs three times by Barrons, and since
he began serving as chief executive officer, GE has been named Americas Most Admired Company in a poll conducted
by Fortune magazine and one of The Worlds Most Respected Companies in polls by Barrons and the Financial Times.
Immelt is also a member of The Business Council, and is on the board of the New York Federal Reserve Bank.

Edward G. Rendell , Governor of Pennsylvania


As Governor of Pennsylvania, Edward G. Rendell serves as chief executive of the nations sixth-most-populous state
and oversees a $28.3 billion budget. His gubernatorial achievements include making Pennsylvania a leader in pursuing
energy independencecreating jobs in the emerging alternative energy economy while developing effective strategies
to reduce dependence on foreign oil and save families money. In addition, Rendell won passage of the landmark Growing
Greener 2 environmental investment package, a $625 million initiative to clean up rivers and streams, improve parks,
return abandoned industrial sites to productive use, protect open space and preserve farmland. From 1992 to 1999,
Governor Rendell served as the 121st mayor of the City of Philadelphia. Among his many accomplishments as mayor,
Rendell eliminated a $250 million deficit; balanced the citys budget and generated five consecutive budget surpluses;
reduced business and wage taxes for four consecutive years; implemented new revenue-generating initiatives; and
dramatically improved services to the citys neighborhoods.

Khoo Teng Chye, Chief Executive, Public Utilities Board of Singapore


Khoo Teng Chye is the chief executive and a Board Member of PUB, Singapores national water agency since December
2003. He is concurrently the Executive Director of Environment and Water Industry Development Council since May
2006. He sits on the Boards of PUB Consultants Pte Ltd, Tropical Marine Science Institute of National University of
Singapore, International Desalination Association, and Singapore-Delft Water Alliance Board of Trustees. He is also
a member of the Advisory Committee for the Nanyang Technological University School of Civil & Environmental
Engineering, and a member of the International Advisory Panel for the Institute of Water Policy under the Lee Kuan Yew
School of Public Policy, National University of Singapore. He was awarded the Public Administration (Gold) in 1996 and
the Public Administration (Silver) in 1987. In 2008, he was awarded the inaugural Outstanding PR Champion of the Year
at the PRISM Awards by the Institute of Public Relations of Singapore.

Michael L. Connor, Commissioner, U.S. Department of Interior, Bureau of Reclamation


Michael L. Connor was confirmed Commissioner of the Bureau of Reclamation by the United States Senate on May
21, 2009. Connor has more than 15 years of experience in the public sector, including having served as counsel to the
U.S. Senate and Natural Resources Committee since May 2001. At the committee, Connor has managed legislation for
both the Bureau of Reclamation and the U.S. Geological Survey, developed water resources legislation and handled
Native American issues that are within the Energy Committees jurisdiction. From 1993 to 2001, Connor served in
the Department of the Interior, including as deputy director and then director of the Secretarys Indian Water Rights
Office from 1998 to 2001. In this capacity, Connor represented the Secretary of the Interior in negotiations with Native
American tribes, state representatives and private water users to secure water rights settlements consistent with the
federal trust responsibility to tribes.

4
USED USEFUL Speaker Biographies

Steve Bolze, President and CEO, GE Power & Water


Steve Bolze is the president and CEO of GE Power & Water, a world-leading provider of traditional and renewable
power generation technology, as well as water and process technologies. He became a senior vice president for GE
in September 2008. Bolzes GE career began in 1993 as the manager of Mergers and Acquisitions for GE Corporate
Business Development. In 1995, he joined GE Energy in Schenectady, NY, as manager of Competitive Strategies and
later became the product general manager for large steam turbines. He subsequently held several leadership roles in
Energy Services including president and general manager of Energy Management Services. In 2002, Bolze moved to
GE Healthcare as the general manager for Functional and Molecular Imaging. In 2003, he was appointed a company
officer and became vice president of Amersham Integration based in London. He then became president and CEO of GE
Healthcare International based in Paris. He was named vice president of Power Generation in November 2005, a position
he held until he was appointed to his current position in 2008.

Jeff Fulgham, Chief Marketing Officer, GE Power & Water, Water & Process Technologies
Jeff Fulgham is Chief Marketing Officer of GE Power & Water, Water & Process Technologies. In this role, he is responsible
for global strategic marketing initiatives on existing and emerging markets, and leads the business intelligence, regional
segmentation and commercial training functions for the business. A 27-year veteran in the water industry, Fulgham
began his career in 1981 in industrial water treatment chemical sales at Nalco. In 1989, he joined Betz Laboratories,
Inc. and held positions of increasing responsibility within the commercial and corporate sales organizations until the
company was acquired by GE Power & Water, Water & Process Technologies. From the date of acquisition, Fulgham held
a variety of senior leadership roles in the global marketing function.

Christine Furstoss, Chief Technology Officer, GE Power & Water, Water & Process Technologies
As Chief Technology Officer for GE Power & Water, Water & Process Technologies, Christine Furstoss leads approximately
350 technologists working on critical chemical, membrane, device and processing technologies aimed at providing
water treatment, water reuse and efficient process system solutions. Her team is located across North America, Europe
and Asia. Prior to being named to this position in January 2008, Furstoss held a variety of positions in the technology
organizations of GE, including materials engineer, product program manager and global technology leader, as well as a
leadership position in GEs Six Sigma quality initiative. In addition to GE Power & Water, Water & Process Technologies,
Furstoss has worked at GEs Energy and Corporate Global Research businesses.

Lorne Taylor, Chair, Alberta Water Research Institute


Dr. Lorne Taylor is Chair of the Alberta Water Research Institute in Alberta, Canada. As a member of the Legislative
Assembly of Province of Alberta from 1993 to 2004, he served as Albertas Minister of Science, Research and Information
Technology (1997-1999), Minister of Innovation and Science (1999-2001), and Minister of the Environment (2001-2004).
While in government, Taylor was instrumental in the creation of a billion-dollar research endowment fund, and a world
class water strategy for Alberta. He served on the faculties of the University of New South Wales, Australia, and at
Memorial University and the University of Saskatchewan in Canada. In July 2009, Taylor was appointed to the Premiers
Council on the Economy, an elite advisory group that will present ideas on sustaining Albertas economy.

Richard W. Atwater, CEO and General Manager, Inland Empire Utilities Agency
Richard W. Atwater began his position as CEO & GM with the Inland Empire Utilities Agency in 1999. Atwater has over
thirty years experience in water resources management in the western United States. He has pioneered many award-
winning water projects and implemented numerous innovative water resource management programs that meet
todays high standards for quality, reliability and cost-effectiveness. He has received the Governors Environmental and
Economic Achievement Award from three Governors and the Conservation Award from the Secretary of the Interior.
Atwater has testified extensively before the United States Congress and the California Legislature on water policy
issues. Prior to joining the Agency, Atwater was President of Bookman-Edmonston Engineering, Inc., a water resources
consulting firm founded in 1959, with a consulting practice throughout the western United States. Atwater was also
General Manager of the West and Central Basin Municipal Water Districts (1990 1996).

5
Speaker Biographies

Michael Arbon, General Manager for Water and Wastewater, AJ Lucas


Michael Arbon is the General Manager for Water and Wastewater with AJ Lucas Pty Ltd, an ASX listed Engineering
and Infrastructure Company with a market capitalisation in excess of $200 million. In this role, Arbon is responsible for
pursuing water related infrastructure opportunities involving alternative water sources (recycled water and stormwater)
and water efficiency renewals projects. In March 2004 he formed his own company to pursue consulting opportunities in
the water and electricity sectors and the facilitation of aged care projects for not-for-profit organisations. Arbon is also a
non-executive director of MBD Energy an emerging Australian bio energy company specialising in algae production for
both oil and animal meal.

David Sunding, Professor of Economics, University of California Berkeley


David Sunding is the Thomas J. Graff Professor of Natural Resource Economics and Policy at UC Berkeley, where he
also directs the Berkeley Water Center. He has written extensively in the fields of environmental economics, natural
resource economics, water resources, land use, wetlands, water quality and endangered species. Sunding teaches
courses in natural resource economics, environmental policy, and law and economics. Sunding is a founder and director
of Berkeley Economic Consulting, Inc., an independent economic research firm. He has served as an expert witness in a
variety of matters, mostly concerning environmental and natural resource issues. He has also advised on transactions
in the energy and utility sectors, and has been an advisor to several private equity firms. Prior to his current position at
Berkeley, he served as a senior economist at President Clintons Council of Economic Advisers. He is a member of the
American Economic Association, the Association of Environmental and Resource Economists, the Econometric Society
and the American Law and Economics Association.

Kathryn Garcia, Assistant Commissioner, New York City Department of Environmental Protection Agency
Kathryn Garcia is the Assistant Commissioner for the Office of Strategic Projects. In this capacity, she is responsible
for the 19 PlaNYC Water Network and Water Quality initiatives. These initiatives include overseeing construction of
the Croton Water Treatment Facility, the UV Water Treatment Facility, the 3rd Water Tunnel, the Staten Island Siphon,
development of alternative water supplies to allow for the repair of the Delaware Aqueduct and implementation of a
revived conservation program. In the Water Quality chapter, the initiatives cover the Long-term Control Plan, BMP Task
Force, installation of Hi-Level sewers, and expansion of the Bluebelt program. Garcia is also responsible for coordinating
with City Hall and the operating bureaus to ensure that the most energy efficient technology is incorporated into DEP
facilities to meet the goal of reducing energy use by 30%. In addition to her PlaNYC responsibilities, she is also tasked
with serving as the agencys liaison with the NYC Office of Emergency Management. Prior to joining NYC DEP, she worked
for a consulting firm, Appleseed, specializing in economic development strategies and urban planning.

Gary Darling, General Manager, Delta Diablo Sanitation District


Gary Darling joined Delta Diablo Sanitation District (DDSD)an agency that provides wastewater services to nearly
200,000 municipal and industrial customers across three cities in East Contra Costa Countyas general manager in
2003. As part of the wastewater treatment facility, DDSD operates one of the largest industrial recycled water plants in
California. Darling recently provided testimony before the House Committee on Natural Resources Subcommittee on
Water and Power as a representative of the Bay Area Water Recycling Coalition, a partnership of 11 public agencies
committed to developing recycled water as a resource for over six million residents of the counties served around the
San Francisco Bay Area. Darling and his team also spearhead a coalition of 16 San Francisco Bay Area agencies to
explore wastewater management options in support of a regional facility that will use biosolids and other biofuels to
generate renewable energy.

6
USED USEFUL Speaker Biographies

Robert Parker, Director of Asset Management, Calpine Corporation


Robert Parker has been in the power generation arena for 18 years. In 2001, he joined Calpine Corporation as a Regional
Engineer supporting Calpine facilities in the Western Region. After a seven year assignment at Calpines Delta Energy
Center (Pittsburg, CA) as both Operations and Plant manager, he is back at the Western Regional office as the Director of
Asset Management. Calpine Corporation is a major U.S. power company capable of delivering nearly 25,000 megawatts
of clean, reliable electricity to customers and communities in 16 states in the United States and Canada. Prior to joining
Calpine, Robert worked for General Electric in their Power Generation division supporting installation and maintenance
of power generation equipment. Robert is a graduate of The California Maritime Academy, Vallejo, CA and holds a BS in
Mechanical Engineering.

Dr. Liese Dallbauman, Water Stewardship Leader, PepsiCo International


Liese Dallbauman is senior manager of Water Stewardship for PepsiCo International with responsibilities in Europe,
Asia, Africa, Australia, and Latin America. Her responsibilities include in-plant water tracking implementation, global
water risk assessment and water footprint calculation. Before joining the international business, she was a member of
an interdisciplinary team focused on reducing energy and water used and wastewater generated in the manufacturing
of PepsiCos Quaker, Gatorade and Tropicana products. Before joining PepsiCo in early 2005, Dallbauman worked in
development and analysis of environmental separations processes for NASA Johnson Space Center, Honeywell and
the Gas Technology Institute. Dallbauman is also a LEED accredited professional. She has held leadership positions
in the American Institute of Chemical Engineers (AIChE) Separations Division and is currently a member of AIChEs
board of directors.

Steve Fludder, Vice President, Ecomagination, GE


Steve Fludder leads ecomagination, GEs company-wide business strategy driving innovation and growth of profitable
environmental solutions in a world where the environment and the economy have become inextricably linked. Fludder
brings to the assignment years of international leadership experience in Asia, the Middle East and the United States and
his career spans GEs portfolio of leading technology and infrastructure businesses, including his appointment as Vice
President of sales for GE Power & Water, Water & Process Technologies in 2006. In 2007, he relocated the global commercial
headquarters of this business to Dubai to drive international growth for this new GE platform. He was appointed to his
current position in 2008. Fludder serves on China2049, a collaboration between the Brookings Institution, Columbia
Universitys Earth Institute, and the National Development & Reform Commission of the Peoples Republic of China, for
the purpose of advising the Chinese government on policies for Chinas next and 12th 5-year plan.

Bradford S. Gentry, Director, Center for Business and the Environment, Yale University
Bradford S. Gentry is director of the Center for Business and the Environment at Yale University, as well as a senior
lecturer and research scholar at the Yale School of Forestry & Environmental Studies. He is also a senior advisor to
the international law firm of Baker & McKenzie and a number of firms in the water sector. Trained as both a biologist
and a lawyer, his work focuses on strengthening the links between private investment and improved environmental
performance. Gentry has worked on a wide range of water projects, from the litigation over the clean-up of Boston
Harbor, to the privatization of the English and Welsh water authorities, to the World Banks analyses of water
concessions in emerging markets. As Co-Director of the UNDP/Yale Collaborative Program on the Urban Environment
from 1996 until 2007, Gentry led efforts to collect, distill, and disseminate lessons learned about using public-private
partnerships to improve the delivery of urban environmental services.

7
Speaker Biographies

Wade Miller, Executive Director, WateReuse Association


Wade Miller is the executive director of the WateReuse Association, a non-profit organization whose mission is to
advance the beneficial and efficient use of water resources through education, sound science, and technology, using
reclamation, recycling, reuse, and desalination. Miller is also executive director of the WateReuse Research Foundation,
which conducts applied research on water reuse and desalination. Miller was instrumental in the establishment of the
Association of State Drinking Water Administrators and the International Association of Environmental Testing
Laboratories and served as executive director of both associations. He twice served as an advisor to presidential
commissions on water (i.e., President Carters Intergovernmental Water Policy Task Force and the National Council
on Public Works Improvement). Before joining the WateReuse Association in 2000, he owned his own management
consulting firm. Miller is also a Fellow of the Center for Integrated Water Research at the University of California
Santa Cruz.

Jon Freedman, Global Government Relations Leader, GE Power & Water, Water & Process Technologies
Since 2005, Jon Freedman has been GE Power & Water, Water & Process Technologies Global Government Relations
Leader. In this role, Freedman is responsible for monitoring and helping shape domestic and international water policies.
In addition, Freedman helps form technology collaboratives between GE Power & Water and government entities.
Freedman joined GE eight years ago as a business development leader with GE Energy, where he led the acquisition
of Osmonics, a leading global water treatment company. Freedman then joined GE Power & Water, where he served
as general manager, Contractual Services, with responsibility for developing and executing business plans to drive
expansion into a range of service segments of the global water marketplace. More recently, Freedman was a director in
GEs Corporate Marketing Initiatives Group, reporting to GEs Chief Marketing Officer. Before joining GE, Freedman worked
for Suez Group, both in the United States and in Paris, France.

Ross Young, Executive Director, Water Services Association of Australia


Ross Young commenced as the executive director of the Water Services Association of Australia (WSAA) in 2004. WSAA
is the peak body for the urban water industry and its members provide water services to 16 million Australians (80% of
the population). Young has extensive experience in urban water management at a senior level having held a number
of key executive positions with Melbourne Water for over a decade. While at WSAA, Young has raised the profile of the
Australian urban water industry, represents the Australian urban water industry on water policy at the national level, and
regularly contributes to debates on urban water issues. Young is the Chair of the Global Water Research Coalition Board
and a Board Member of WaterAid Australia.

Mary Gannon, Senior Facilitator, The Coaching Group


Mary Gannon has spent the past 10 years in communications consulting, with extensive experience as an advisor to
global corporations and senior business executives in specialties including media spokesperson training, executive
presentation coaching, crisis communications, and investor relations. She has worked with CEOs and other top-level
executives in private coaching sessions and small group meetings, and has facilitated large-scale workshops. Gannon
draws upon her nearly 20 years in broadcasting to help her clients communicate most effectively, even in challenging
situations. She was an on-air reporter at WGN-TV, Channel 9 in Chicago, covering breaking news, features, and sports.
She was also a show producer and news writer during her nearly 10 years at Channel 9. She was a writer and news
producer at CNN television in Atlanta and worked as a reporter for CNN radio.

8
USED USEFUL Summit Participant Directory

Carolyn Ahrens Stephen Bolze Michael Connor Ron Doba Brian Good
Attorney President & CEO Commissioner Client Services Manager Director of Operations
Booth, Ahrens & Werkenthin, P.C. GE Power & Water Bureau of Reclamation Black & Veatch and Maintenance
512-472-3263 518-385-3051 202-513-0501 480-299-5764 Denver Water
carolyn@baw.com steve.bolze@ge.com mlconnor@usbr.gov dobarv@bv.com 303-628-6503
515 Congress Avenue, Suite 1515 One River Road, Bldg.#37-6 1849 C Street NW 2850 E. Camelback Rd. Ste. 240 brian.good@denverwater.org
Austin, TX 78701 U.S. Schenectady, NY 12345 U.S. Washington, DC 20240-0002 U.S. Phoenix, AZ 85295 U.S. 1600 West 12th Avenue
Denver, CO 80204-3412 U.S.
Stuart Albion Robert Bowen Donald Correll Nicholas Eisenberger
President Chairman President & CEO Managing Principal Mike Gordon
AMEC BDR Limited Bowen Engineering Corporation American Water GreenOrder VP Manager of Busines Development
403-283-0060 317-842-2616 1025 Laurel Oak Rd. 212-725-4848 Bantrel Co.
stuart.albion@amec.com Rinda@bowenengineering.com Voorhees, NJ 08043 neisenberger@greenorder.com 403-290-2750
401 - 9 Avenue SW, Suite 1300 8802 N.Meridian Street Ph: 856-346-8313 205 Lexington Avenue, 15th Floor gordonm@bantrel.com
Calgary, AB T2P 3C5 CA Indianapolis, IN 46260 U.S. New York, NY 10016 U.S. 1201 Glenmore Trail S.W.
Timothy Coughlin
Calgary, AB T2V 4Y8 CA
Michael Arbon Randolph Brown Deputy Director of Engineering Jenny Fifita
General Manger Board Member Loudoun Water Reclaimed Water System Coordinator John Hanula
AJ Lucas Group Limited WateReuse Association 571.291.7981 City of Westminster Senior Vice President
+61 (0) 417 353 363 954 545 7044 tcoughlin@loudounwater.org 303-658-2400 CH2M Hill
michael.arbon@lucas.com.au randolph.brown@copbfl.com PO Box 4000 jfifita@cityofwestminster.us 818 519 9746
394 Lane Cove Road 1205 NE 5th Avenue 44865 Loudoun Water Way 4800 W. 92nd Ave john.hanula@ch2m.com
Macquarie Park Pompano Beach, FL 33060 U.S. Ashburn, VA 20146 U.S. Westminster, CO 80020 U.S. 1000 Wilshire Blve
NSW 2113 Los Angeles, CA 90071 U.S.
John Burns Debra Coy Steven Fludder
Edmund Archuleta Environmental Director Managing Director VP, Ecomagination David Hill
President & CEO Pepsi Bottling Group Janney Montgomery Scott LLC GE Program Director
El Paso Water Utilities 914 767 7330 202-955-4315 617-720-7241 Alberta Water Research Institute
915-594-5501 john.burns@pepsi.com dcoy@jmsonline.com steve.fludder@ge.com 780-701-5406
mhgutierrez@epwu.org 1 Pepsi Way 1255 23rd St NW, Suite 150 1 Beacon street, 2nd Floor dianne.white@waterinstitute.ca
1154 Hawkins Somers, NY 10589 U.S. Washington, DC 21029 U.S. Boston, MA 2108 U.S. Suite 2410, 10180 101 Street
El Paso, TX 79925 U.S. Edmonton, AB T5J 3S4 CA
Richard Bushnell John Cronin Jon Freedman
Richard Atwater Business Development Leader CEO & Director Government Relations Leader Weng-Si Ho
CEO & General Manager GE Power & Water, Beacon Institute for Rivers GE Power & Water, Director
Inland Empire Utilities Agency Water & Process Technologies and Estuaries Water & Process Technologies Singapore Economic
909-993-1740 215 942 3214 518.273.3215 202-637-4168 Development Board
atwater@ieua.org richard.bushnell@ge.com ldecrescenzo@bire.org jon.freedman@ge.com 212-421-2200
6075 Kimball Ave 4636 Somerton Road 199 Main St 1299 Pennsylvania Ave, weng_si_ho@edb.gov.sg
Chino, CA 91710 U.S. Trevose, PA 19053 U.S. Beacon, NY 12508 U.S. NW, Suite 900 55 East 59th St, #21b
Washington, DC 20004 U.S. New York, NY 10022 U.S.
Carole Baker Guy Carpenter Liese Dallbauman
Chair of the Board Ntl. Director, Water Reuse Sr Mgr, Water Stewardship Jeff Fulgham Jo Ann Jackson
Alliance for Water Efficiency HDR Engineering PepsiCo International Chief Marketing Officer Water Reuse Leader
281-455-3841 602-321-1973 312-821-2337 GE Power & Water, Brown and Caldwell
cbaker@texaswater.org guy.carpenter@hdrinc.com liese.dallbauman@pepsi.com Water & Process Technologies 407-661-9529
PO Box 13252 3200 E. Camelback Road, Suite 350 555 W Monroe, 8-Feb 215-942-3246 jajackson@brwncald.com
Austin, TX 78711 U.S. Phoenix, AZ 85018 U.S. Chicago, IL 60661 U.S. jeffrey.fulgham@ge.com 850 Trafalgar Court, Suite 300
4636 Somerton Rd Maitland, FL 32751 U.S.
Daniel Bena Jeff Chinn Gary Darling
Trevose, PA 19053 U.S. Robert Johnson
Director Sustainability Sr. Vice President General Manager
PepsiCo Bowen Engineering Corporation Delta Diablo Sanitation District Christine Furstoss Client Services Manager
914-253-3012 317-842-2616 925-756-1920 Chief Technology Officer MWH
dan.bena@pepsi.com jchinn@BowenEngineering.com garyd@ddsd.org GE Power & Water, 214-346-4305
700 Anderson Hill Road, 7/3-738 8802 N. Meridian 2500 Pittsburg-Antioch Highway Water & Process Technologies robert.m.johnson@mwhglobal.com
Purchase, NY 10577 U.S. Indianapolis, IN 46260 U.S. Antioch, CA 94509 U.S. 215 633 4339 7557 Rambler Road, Suite 440
Christine.Furstoss@ge.com Dallas, TX 75231 U.S.
Thierry Bernard Khoo Teng Chye Michael Deane
4636 Somerton Road Paul Jones
GM, Business Process Excellence Chief Executive Executive Director
Trevose, PA 19053 U.S. General Manager
ArcelorMittal Public Utilities Board of Singapore National Association
312-404-0715 +65 67313101 of Water Companies Kathryn Garcia Irvine Ranch Water District
thierry.bernard@arcelormittal.com khoo_teng_chye@pub.gov. sg 202-379-2329 Assistant Commissioner 949-453-5300
Flat Carbons Americas 40 Scotts Road #22-01, Michael@nawc.com NYC DEP bonkowsl@irwd.com
1 South Dearborn Street Environment Building 2001 L Street, NW, Suite 850 718-595-6278 15600 Sand Canyon Avenue
Chicago, IL 60603-9888 U.S. Singapore, 228231 SG Washington, DC 20036 U.S. kgarcia@dep.nyc.gov Irvine, CA 92618 U.S.
59-17 Junction Blvd., 19th Fl. Jim Kang
Jonathan Birdsong Beth Comstock Joshua Dickinson
Flushing, NY 11373 U.S. Senior Vice President
Legislative Director SVP & Chief Marketing Officer Deputy Executive Director
Congressman Mike Thompson GE WateReuse Association Brad Gentry URS Corporation
202-491-5559 203-373-3871 703-548-0880 Director, Center for Business 714-402-4190
jonathan.birdsong@mail.house.gov beth.comstock@ge.com jdickinson@watereuse.org and the Environment jim_kang@urscorp.com
231 Cannon House Office Building 3135 Easton Turnpike 1199 N. Fairfax St., Suite 410 Yale University 2020 East First Street, Suite 400
650 G Street, Fairfield, CT 6468 U.S. Alexandria, VA 22314 U.S. 203-432-9374 Santa Ana, CA 92705 U.S.
NE Washington, DC 20002 bradford.gentry@yale.edu
Washington DC 20515 U.S. Kroon Hall, 195 Prospect Street
New Haven, CT 6511 U.S.

9
Summit Participant Directory

Jeffrey Kightlinger Michael Malouf David Moore David Requa Carter Strickland
General Manager Managing Director Executive Director Asst GM & District Engineer Senior Policy Advisor
Metropolitan Water District Barwon Water SW FL Water Mgt District Dsrsd NYC Off. of Long Term
of Southern California 613 5226 2592 352-796-7211 925-875-2244 Planning/Sustainabililty
213-217-6211 michael.malouf@ david.moore@swfwmd.state.fl.us lathi@dsrsd.com 212-788-1504
jkightlinger@mwdh2o.com barwonwater.vic.gov.au 2379 Broad Street 7051 Dublin Blvd. cstrickland@cityhall.nyc.gov
700 N. Alameda St. PO Box 659 Brooksville, FL 34604-6899 U.S. Dublin, CA 94568 U.S. 253 Broadway
Los Angeles, CA 90012 U.S. Geelong, Victoria 3220 AU Vidal Muhech New York, NY 10007 U.S.
William Rinne
VP, Projects
Ken Kirk Heiner Markhoff Director James Suciu
Sothern Copper Co.
Executive Director President & CEO 52 55 1103 5081 Southern Nevada Water Authorty President, Sales & Marketing
National Association of GE Power & Water, vidal.muhech@mm.gmexico.com 702-691-5255 GE Energy
Clean Water Agencies Water & Process Technologies Campos Eliseos 400 bill.rinne@snwa.com 678-844-6600
202-439-4045 215 942 3179 Mxico, 11000 MX 100 City Parkway, Ste 700 james.suciu@ge.com
kkirk@nacwa.org heiner.markhoff@ge.com Las Vegas, NV 89106 U.S. 4200 Wildwood Parkway
Robert Parker
1816 Jefferson Place NW 4636 Somerton Road Atlanta, GA 30339 U.S.
Director of Asset Management Kathy Robb
Washington, DC 20036 U.S. Trevose, PA 19053 U.S. Calpine Partner David Sunding
George Krakat Ken Maynard 925-557-2259 Hunton & Williams Professor
Manager, Communications Director, International Programs rparker@calpine.com 212.309.1128 UC Berkeley
GE Power & Water Water Environment Federaton (WEF) 4160 Dublin Blvd krobb@hunton.com 510-642-8229
518-385-4593 703-684-2439 Dublin, CA 94568 U.S. 200 Park Avenue sunding@are.berkeley.edu
george.krakat@ge.com kmaynard@wef.org Adrian I. Peace New York, NY 10166 U.S. Berkeley Water Center
1 River Rd., Bldg. 5-425 601 Wythe Street North American Business Leader, 207 Giannini Hall #3310
Chemical & Monitoring Solutions John Rossi
Schenectady, NY 12345 U.S. Alexandria, VA 22314 U.S. Berkeley, CA 94720 U.S.
GE Power & Water General Manager
Kiren Kumar Dan McCarthy Water & Process Technologies Western Municipal Water District Lorne Taylor
Regional Director President & CEO, B&V Water 215-942-3047 951-789-5042 Chair
Singapore Economic Black & Veatch Corporation adrian.peace@ge.com sbloodworth@wmwd.com Alberta Water Research Institute
Development Board 913-458-3179 4636 Somerton Road 450 E. Alessandro Blvd. 780-701-5406
212-421-2200 mccarthydw@bv.com Trevose, PA 19053 U.S. Riverside, CA 92508 U.S. dianne.white@waterinstitute.ca
kiren_kumar@edb.gov.sg 8400 Ward Parkway Luciano Pelini Suite 2410, Manulife Place
Eric Sapirstein
55 East 59th St., #21b Kansas City, MO 64114 U.S. ArcelorMittal 10180 101 Street
President
New York, NY 10022 U.S. luciano.pelini@arcelormittal.com Edmonton, AB T5J3S4 CA
John McVey ENS Resources, Inc.
Michael M. Larsen VP, Upstream & Energy Flat Carbons Americas 202.466.3755 Peter Tunnicliffe
CFO Bantrel Co. 1 South Dearborn Street esap@ensresources.com Senior Vice President
Chicago, IL 60603-9888 U.S. 1101 14th Street, N.W., Suite 350 CDM
GE Power & Water, 403-290-5001
Water & Process Technologies McVeyJ@bantrel.com Dennis Porter Washington, DC 20005 U.S. 617-835-3033
215 953 2598 1201 Glenmore Trail S.W. Director of Utility Services tunnicliffepw@cdm.com
City of Henderson John Shearer
michael.larsen@ge.com Calgary, AB T2V 4Y8 CA 50 Hampshire Street
702-267-2507 President
4636 Somerton Road Cambridge, MA 2139 U.S.
Glen Messina dennis.porter@cityofhenderson.com WateReuse Association
Trevose, PA 19053 U.S. 321-297-7372 Don Vandertulip
VP, Chemical & Monitoring Solutions 240 S Water Street, Msc 124
Craig Lichty GE Power & Water, Henderson, NV 89015 U.S. johnshearer@cfl.rr.com Water Reuse Program Chair
Recycled Water Practice Leader Water & Process Technologies Jonathan Pressdee 1917 Wingfield Drive Camp Dresser McKee (CDM) Inc.
Kennedy/Jenks Consultants 215 953-2434 Global Accounts Director Longwood, FL 32779 U.S. 210.253.2870
415-243-2455 Glen.Messina@ge.com Black & Veatch Vandertulipwd@cdm.com
Graham Sim
clichty@kennedyjenks.com 4636 Somerton Road 913-271-8477 1777 NE Loop 410, Suite 500
Global Water Reuse Director
303 Second Street, Suite 300 South Trevose, PA 19053 U.S. pressdeejr@bv.com San Antonio, TX 78217 U.S.
GE Power & Water,
San Francisco, CA 94107 U.S. 8400 Ward Parkway Water & Process Technologies Stephen Watzeck
Wade Miller
Kansas City, MO 64114 U.S.
Mark Little Executive Director (61) 420252909 VP, Engineered Systems
SVP, GE Global Research WateReuse Association S Ramachandran graham.sim@ge.com GE Power & Water,
GE 571-214-6762 Executive Vice President 2 Central Boulevard Water & Process Technologies
One Research Circle wmiller@watereuse.org Thermax India Fishermans Bend 905-465-3030x3204
912066051306 Melbourne, Other 3207 AU stephen.watzeck@ge.com
K1, 5A1 1199 N. Fairfax Drive, Suite 410
s.ramachandran@thermaxindia.com 3239 Dundas Street W
Niskayuna, NY 12309-1027 Alexandria, VA 22314 U.S. Yuvbir Singh
Thermax House
518-387-7770 Oakville, ON L6M 4B2 CA
Richard Mire 14 ,Mumbai Pune Rd, Wakdewadi General Manager
John Lucey Corporate Environmental PUNE, 411003 IN GE Power & Water, Ronald Young
Senior VP Issues Manager Kimberly C. Ramalho Water & Process Technologies Past President
HDR Exxon Mobil Corporation Global Communications Director - UF/MBR/ABMet WateReuse Research Foundation
412-298-7631 972-444-1676 GE Power & Water, 215 9423734 951-894-8700
john.lucey@hdrinc.com r.a.mire@exxonmobil.com Water & Process Technologies yuvbir.singh@ge.com ryoung@evmwd.net
11 Stanwix St., Suite 800 5959 Las Colinas Blvd., Rm 3326 215-942-3409 4636 Somerton Road P O Box 3000
Pittsburgh, PA 15222 U.S. Irving, TX 75039 U.S. kimberly.ramalho@ge.com Trevose, PA 19053 U.S. Lake Elsinore, CA 92531 U.S.
4636 Somerton Road
Linda Macpherson Aiman Mohamed Yusof Trevose, PA 19053 U.S. Stephen Stanley Ross Young
Vice President Manager Sr. Vice President Executive Director
Douglas Reinhart EPCOR Water Services Water Services Association
Ch2m Hill Public Utilities Board of Singapore
President, Board of Directors 780 412-7755 of Australia
503.872.4406 +65 64601186 Irvine Ranch Water District
lmacpher@ch2m.com aliman_md_yusof@pub.gov.sg sstanley@epcor.ca +61 3 9606 0678
949 453-0111
2020 SW 4th Avenue, Suite 300 51 Old Toh Tuck Road dreinhart@rceconsult.com 10065 - Jasper Avenue ross.young@wsaa.asn.au
Portland, OR 97201 U.S. Singapore, 597652 SG 15600 Sand Canyon Blvd Rossdale WTP Level 8, 469 Latrobe Street
Irvine, CA 92619-7000 U.S. Edmonton, AB T5J 3B1 CA Melbourne, Victoria, 3000 AU

10
Contact Information
Kimberly C. Ramalho
Global Communications Director
215-942-3409
kimberly.ramalho@ge.com

Jeffrey Fulgham
Chief Marketing Officer
215-942-3246
jeffrey.fulgham@ge.com
GE Power & Water
Water & Process Technologies

USED USEFUL

The Sustainable Water Infrastructure Investment Act (H.R. 537)


Helping Municipalities Secure a Sustainable Water Supply

As the world faces growing water scarcity challenges, the need for conservation and recycling of water is more important than ever
before. Fortunately, government policies have great potential to ignite and better enable water reclamation and reuse.

The Proposed Policy:


Sponsored by Representative Bill Pascrell (D-New Jersey), the Sustainable Water Infrastructure Investment Act seeks to help address
the countrys water challenges through creative financing. The Act would remove the federally-mandated state volume cap on
private activity bonds (PABs) for public-purpose water and wastewater facilities, allowing local communities to leverage private
capital markets in combination with other financial mechanisms. Essentially, the change would provide for an unfettered use of tax-
exempt securities to finance water, wastewater, and reuse infrastructure projects.

Removing the volume cap on water PABs would: 1) significantly reduce the cost of water projects, which would translate directly into
lower rates for customers, 2) substantially increase the number of water projects that communities initiate, thereby improving our
nations water infrastructure, and 3) encourage public-private partnerships which spread risk and encourage innovation.

Why its Needed:


Cities, towns and communities across the nation will face major challenges over the next several decades replacing aging and
deteriorating water and wastewater infrastructure. Obtaining capital for such projects is often difficult as many states and local
governments are facing mounting budget deficits and revenue shortfalls. The U.S. EPA and the GAO estimate the investment gap for
infrastructure upgrades over the next 20 years to be more than $500 billion to ensure safe drinking water and wastewater treatment.

To protect and preserve our water resourcesand optimize water use efficiencywe need policies that support the benefit of water reuse,
providing the highest benefit to water users while boosting economic development, environmental quality and the needs of society.
GE Power & Water
Water & Process Technologies

USED USEFUL

Expanding Industrial Energy Efficiency Act of 2009 (S. 1639)


Helping Industries Secure a Sustainable Water Supply

Water resourceseven in developed countries like the United Statesare being threatened by climate change, drought, population
growth, waste, pollution, and the growing demand for energy, which requires enormous amounts of water. Fortunately, government
policies have great potential to ignite and better enable water reclamation and reuse.

The Proposed Policy:


Introduced by U.S. Senators Jeff Bingaman (D-New Mexico) and Olympia Snowe (R-Maine), the Expanding Industrial Energy Efficiency
Act of 2009 offers promise to help the industrial sector adopt energy-efficient technologies and processes in water reuse, advanced
motors, and CFC chillers. By offering tax credit incentives, the Act enables American industry to reduce fuel dependency, cut costs,
reduce greenhouse gas emissions, add jobs and enhance global competitiveness.

In the area of water reuse, the Act would offer a new investment tax credit for reuse, recycling, and/or efficiency measures related to
process, sanitary, and cooling water, as well as for blow down from cooling towers and steam systems used by utility-scale thermo-
electric generators.

Why its Needed:


The U.S. currently reuses only six percent of its water, offering significant potential for gains. The industrial sector, which is responsible for
45 percent of domestic freshwater withdrawals, is an ideal place to introduce transformative water reuse and water saving technologies.

Additionally, approximately three percent of U.S. electricity use is for pumping, and treating and transporting water, and water conservation
and reuse can play a significant role in achieving energy savings. Even though the industrial sector represents 32 percent of our domestic
energy consumption, there are currently no significant tax credits that directly promote industrial energy efficiency, and no tax credits
whatsoever that directly promote industrial water reuse.

To protect and preserve our water resourcesand optimize water use efficiencywe need policies that support the benefit of water reuse,
providing the highest benefit to water users while boosting economic development, environmental quality and the needs of society.
GE Power & Water
Water & Process Technologies

Welcome to Water ReuseFrom Used


to Useful! In an effort to continue the
events momentum, GE created this
closed-network Web site as an extension
of todays event. Here youll find event
presentations, transcripts and photos as
well as other important information on
water reuse initiatives.

As part of our goal, we cordially invite


you to join this private community and
encourage you to share your thoughts,
ideas and expertise as it relates to water
reuse initiatives, breakthroughs and best
practices.

Welcome to the community!

www.used2useful.ning.com

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