OUTLINE OF CAUSE-EFFECT ESSAY

Tittle

: Effectiveness Of Advertising Event In Social Media

Topic

: Social Media is an effective media to advertise big event in wide scale

1. INTRODUCTION
A. Hook

: We are lived in millennial era where are almost people

used social media to get and share a lot of information in virtual way
B. Connecting Information : One of the information that social media
users often to share are big events. Such as K-Pop festival in Seoul,
free trip to Bali for foreigner who stayed in Indonesia, economic essay
competition for international scale, and many others. Based on
Eurostat statistic about social media users, there are 1.545 billion
monthly active user of Facebook in 2015, it followed by YouTube with
1.000 billion. This is a fantastic data that we should consider about it.
So that, Social media is very useful to advertises big event in widescale.
C. Thesis Statement : We can obtain the facts of the favorable effect of
the social media advertising though users, advertising message, and
advertising producer.
2. BODY
A. Paragraph 1 : One of the positive effects is for social media users
Support :
-

The reason why many people use social media is they can get a lot of
information from various sources immediately without disruption.
Beside that, there is correlation between users and information in

social media.
-

Not only get but also give the opinion about the advertising event,
are they interest to join it or not. They can put the comment bellow the
content, give the emoticon, share, and subscribe it.

They have a right to choose what they need because they are the king,
like a phrase from unknown said the costumer are king, king never
bargain

B. Paragraph 2 : Another positive effect is observed from the message

or content.
Support :
-

The creative designer of advertising can covers the content using

combination among audio, visual, and textual

Advertising in social media is only need creativity without spend a lot

money.

Morever, there are a lot of free apps to help the producer create the
advertising, such as video and design graphic.

C. Paragraph 3 : Advertising Producer also get the positive effect

Support :
-

they had opportunity to create a map of social media users

demography. Put data from the Pew Research Center about increasing
of social media users from 2005 until 2015.

the producer can arrange the advertising strategy of their big event in
social media base on the users target based on the segmentation.

3. CONCLUSION (Paragraph 5)
Restated thesis : social media is effective to advertise big event. The
positive effect is not only for the social media users and producer of
advertising, but also for the content of advertising.
Opinion

: The promotion strategy enter the new era, we called

new media era. People who are care with this changed method will get
more opportunities to reach the target of promoting
Suggestion

: Thus, lets take a look at the effectiveness of using new

media to advertise the big event.