RESEARCH PROJECT REPORT

On
MARKETING STRATEGIES OF BHARTI
AIRTEL AND COMPARISON WITH RELIANCE
INFOCOMM
IN LUCKNOW

Towards partial fulfillment of

Master of Business Administration (MBA)
(Affiliated to G.B. Technical University,
Lucknow)
Guided by

Submitted by

Mr. Vinay Kumar Yadav

Mohit Singh
Sengar

(Professor)

M.B.A. IV Sem.
Roll
No.1005470066

Session 2011-2012

Department of Management

Babu Banarasi Das

National Institute of Technology &

Management
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road,
Lucknow (U.P.) India

DECLARATION
I, Mohit Singh Sengar , being a student of MBA of BBDNITM, Lucknow here by declare
that the project title Marketing Strategies of Bharti AIRTEL and comparison with
Reliance Infocomm. As completed and submitted is my original work.
The matter embodied in this project report has not been submitted to any other University or
Institution for the award of degree.

Date:
Place

Mohit Singh Sengar

Roll no - 1005470066
MBA IV Sem

ACKNOWLEDGEMENT

With immense pleasure, I would like to present this project report for AIRTEL Bharti
cellular Ltd.. It has been an enriching experience for me to undergo my project at AIRTEL,
which would not have possible without the goodwill and support of the people around. As a
student of MBA, I would like to express my sincere thanks too all those who helped me
during my practical training programme.
Words are insufficient to express my gratitude toward Mr. Chetan Kumar (Marketing
Manager ). I would like to give my heartily thanks to Mr.Vinay Kumar Yadav. And At last
but not least my grateful thanks is also extended to Mr. Jatin Srivastava [HOD, MBA ] .
and I express my deep feeling ,gratitude , profound ,respect and indebtedness to our faculty
members for the proper guidance and assistance extended by them. I must render my sincere
respect and deep sense of gratitude to my advisor Mr Sanjay Kumar And also grateful to
my parents, friends to encourage & giving me moral support.
However, I accept the sole responsibility for any possible error of omission and would be
extremely grateful to the readers of this project report if they bring some mistakes to my
notice.

PREFACE

The MBA programme is well structured and integrated course of business studies. The main
objective of practical training at MBA level is to develop skill in student by supplement to the
theoretical study of business management in general. Industrial training helps to gain real life
knowledge about the industrial environment and business practices. The MBA programme
provides student with a fundamental knowledge of business and organizational functions and
activities, as well as an exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us
theoretical knowledge of various subjects in the college but we are practically exposed of
such subjects when we get the training in the organization. It is only the training through
which I come to know that what an industry is and how it works. I can learn about various
departmental operations being performed in the industry, which would, in return, help me in
the future when I will enter the practical field.
During this project I got a lot of experience and came to know about the management
practices in real that how it differs from those of theoretical knowledge and the practically in
the real life.

Executive Summary
The project is an extensive report on how the Airtel Company markets its strategies and how
the company has been able in tackling the present tough competition and how it is cooping up by
the allegations of the quality of its products. The report begins with the history of the products
and the introduction of the Airtel Company. This report also contains the basic marketing
strategies that are used by the Airtel Company of manufacturing process, technology, production
policy, advertising, collaboration, export scenario, future prospect and government policies. The
report includes some of the key salient features of market trend issues.

In todays world of cutthroat fierce competition, it is very essential to not only exist but also to
excel in the market. Todays market is enormously more complex. Hence forth, to survive in the
market, the company not only needs to maximize its profit but also needs to satisfy its customers
and should try to build upon from there.

CONTENT

CHAPTER
1. Introduction

PAGE No.
7

Introduction

Company Profile

16

Comparison with Reliance Infocomm

22

Product Profile

29

2.Objective of the study

44

3.Scope of the study

46

4.Research Methodology

48

5.Limitation

53

6. Problem

55

7. Findings

57

8. Research Design

59

9. Data Analysis and Interpretation

64

10.SWOT Analysis

75

11.Suggestion

78

12.Conclusion

80

13.Questionnaire

82

14.Bibliography

87