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Who Are the Top Quality Gurus?

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Many prominent Quality Gurus have emerged within the quality field, but some have stood
out as key figures of quality. Most have passed away, but their memory still lives on in the
ideas, concepts, and methods that permeate our quality thinking today.

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In no particular order, the Top Ten Quality Gurus are:

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1. Dr. Walter Shewhart

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First of the Top Ten Quality Gurus is Walter Shewhart. Dr. Shewhart developed the Plan, Do,
Check, Act (PDCA) cycle (known as Plan-Do-Study-Act in some circles) as well as theories
of process control and the Shewhart transformation process.

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2. Dr. W. Edwards Deming

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Dr. Deming developed his complete philosophy of management, which he encapsulated into
his fourteen points and the seven deadly diseases of management. He advanced the state
of quality, originally based on work done by Shewhart with his explanations of variation, use
of control charts (https://www.bizmanualz.com/improve-business-processes/how-to-usecontrol-charts-for-continuous-improvement.html), and his theories on knowledge,
psychology and variation.
Deming greatly helped to focus the responsibility of quality on management and popularized
the PDCA cycle, which led to it being referred to as the Deming Cycle.

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3. Dr. Joseph M. Juran

Dr. Juran developed the quality trilogy quality planning, quality improvement, and quality
control. Quality management (https://www.bizmanualz.com/quality-manual ) plans quality
improvements that raise the level of performance, which then must be controlled or
sustained at that level in order to start the cycle again.

4. Armand V. Feigenbaum
Mr. Feigenbaum developed the idea of total quality control based on three steps to quality
consisting of quality leadership, modern quality technology, and an organizational
commitment to quality.

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5. Dr. Kaoru Ishikawa

Dr. Ishikawa developed the Ishikawa diagram,
also known as the fishbone or cause-effect
diagram. He was known for popularizing the
seven basic tools of quality and the philosophy
of total quality.

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6. Dr. Genichi Taguchi

Dr. Taguchi (http://n0dakbud.wordpress.com/2013/07/04/taguchi/)developed the Taguchi
methodology of robust design, which focused on making the design less sensitive to variation
in the manufacturing process, instead of trying to control
(https://www.bizmanualz.com/tighten-accounting-controls/do-policies-and-proceduresprovide-compliance-or-control.html) manufacturing variation. This idea of designing in
quality has become an important tenant of six sigma today.

7. Shigeo Shingo

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Shigeo Shingo developed lean concepts such as Single Minute Exchange of Die (SMED) or
reduced set-up times instead of increased batch sizes, as well as Poka-Yoke (mistake
proofing) to eliminate obvious opportunities for mistakes. He also worked with Taiichi Ohno to
refine Just-In-Time (JIT) manufacturing into an integrated manufacturing strategy, which is
widely used to define the lean manufacturing (https://www.bizmanualz.com/implement-isoquality/how-can-you-make-your-quality-management-system-lean.html) used in the
Toyota production system (TPS).

8. Philip B. Crosby
Philip B. Crosby was the quality guru that developed the idea of quality is free which asserts
that implementing quality improvement pays for itself through the savings from the
improvement, increased revenue from greater customer satisfaction, and the improved
competitive advantage that results. He popularized zero defects to define the goal of a
quality program as the elimination of all defects and not the reduction of defects to an
acceptable quality level.

9. Dr. Eliyahu M. Goldratt

Dr. Goldratt developed the Theory of Constraints (https://www.bizmanualz.com/improvebusiness-processes/how-to-use-the-theory-of-constraints.html) which focuses on a single
element in a process chain as having the greatest leverage for improvement (i.e., 1% can
have a 99% impact). This compares to the Pareto principle which states that 20% of the
factors have an 80% effect on the process.

10. Taiichi Ohno

Last of the Top Ten Quality Gurus we will discuss is Taiichi Ohno. He developed the seven
wastes (muda) (https://www.bizmanualz.com/increase-productivity/what-is-leanwaste.html), which are used in lean to describe non-value-added activity. He developed
various manufacturing improvements with Shigeo Shingo that evolved into the Toyota
Production System.

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