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7 REFERENCES:

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Keskimaa esittytyy. 2010. S-group official internet site. Referred to 28.6.2011.


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Derive on April 5, 2012, from http://www.virgin.com /people -and-

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FIGURE 3. Interbrands top 10 brands in 2010
(http://www.interbrand.com /en/knowledge/best -global -brands/best -global - brands2008/best-global-brands-2010.aspx, 12.9.2011)
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FIGURE 7. Brand identity layers


(http://iim c -adprclassroo m reporting2010 11.blogspot.com/2010/10/iimc-ad-pr-classroom-reporting-week-18.html,
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http:// www. yamaha-motor.com/


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