SYNOPSIS

MARKET ANALYSIS OF BRANDED SHOES

AVAILABLE IN GHAZIPUR CITY
SUBMITTED TO
VEER BAHADUR SINGH PURVANCHAL
UNIVERSITY,
JAUNPUR
In partial fulfillment of requirements
for the degree of
BACHELOR OF BUSINESS ADMINISTRATION
Submitted by

under the supervision of

Abhishek Yadav

Mr. Karunendra Pratap Singh

BBA 4th SEMESTER

ROLL NO. 1304

Assist. Prof.
DEPARTMENT OF BUSINESS ADMINISTRATION

TECHNICAL EDUCATION & RESEARCH INSTITUTE

Post Graduate College, Ravindrapuri,

Ghazipur-233001

Introduction
A shoe is an item of footwear intended to protect and comfort the human foot while doing
various activities. Shoes are also used as an item of decoration. The design of shoes has varied
enormously through time and from culture to culture, with appearance originally being tied to
function. Additionally fashion has often dictated many design elements, such as whether shoes
have very high heels or flat ones. Contemporary footwear varies widely in style, complexity and
cost. Basic sandals may consist of only a thin sole and simple strap. High fashion shoes may be
made of very expensive materials in complex construction and sell for thousands of dollars a
pair. Other shoes are for very specific purposes, such as boots specially designed for
mountaineering or skiing. Shoes have traditionally been made from leather, wood or canvas, but
are increasingly made from rubber, plastics, and other petrochemical-derived materials.
Until recent years, shoes were not worn by most of the world's populationlargely
because they could not afford them. Only with the advent of mass production, making shoes
available very cheaply, has shoe-wearing become predominant. The foot contains more bones
than any other single part of the body. Though it has evolved over hundreds of thousands of
years in relation to vastly varied terrain and climate conditions, the foot is still vulnerable to
environmental hazards such as sharp rocks and hot ground, which shoes can protect against.

List of Branded Shoes

Adidas Shoes
The Adidas Shoes was originated by Adolf Dassler who created a shoe after his time in
World War I and with the help of his brother Rudolf Dassler started a business called the Dassler
Brothers Shoe Factory. While the company was profitable, the brother split and Rudolf decided
to start his own company which would eventually be known as Puma. Adolf continued with his
business and in 1949 it evolved into the name Adidas. In 1989 the company was purchased by a
French businessman named Bernard Tapie and after financial trouble it was sold again to Robert
Louis-Dreyfus in 1993. In 1997 Adidas was acquired by the Salomon Group and then sold once
again to Amer Sports of Finland.

Reebok Shoes
Reebok's United Kingdom-based ancestor company was founded for one of the best
reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made
some of the first known running shoes with spikes in them. By 1895, he was in business making
shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons,
developed an international clientele of distinguished athletes. The family-owned business
proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in
the film "Chariots of Fire."

Woodland Shoes
Woodland A name which all of us trust for its quality, durability and style.
This blog will focus on How Woodland Became a Famous Brand. In 1992 Russia was divided
into various socialist states and one big country was converted into various socialist states and
named USSR. Now this we all know. But what we do not know is that this let to the foundation
of Woodland shoes and the brand itself.

Bata Shoes
Bata Shoes (Czech: Baa or Baovy zvody) is a large, family owned shoe company
based in Bermuda but currently headquartered in Lausanne, Switzerland, operating 3 business
units worldwide Bata Metro Markets, Bata Emerging Markets and Bata Branded Business. It
has a retail presence in over 50 countries and production facilities in 26 countries. In its history
the company has sold more than 14 billion pairs of shoes.

OBJECTIVE
1- To know about the Shoes Market in Ghazipur.
2- To know about various companies which provide the branded shoes in Ghazipur?
3- To find out the factors which effect purchase decision of a buyer to purchase the shoes?
4- To find out that which Shoes brand are easily available in the market.
5- To find out which Shoes brand has better quality.
6- To know about the satisfaction level of the branded shoe users.

SCOPE
The purpose of the study is to obtain information about the company which helps in
identification of problems and to determine the issues dimensions and magnitude to enumerate.
The scope of the studies also to provide information to facilitate the identification of an
opportunity or problems situation and to assist manager in arriving at the possible decision on
which such situation are encountered. The research has been done to know the consumer
behavior.
The brand of the shoe is not the ultimate factor. Quality of the shoe has to be the criteria
for selection. Quality of it cannot be compromised for anything. Most of the times you will find
that branded shoes are having that quality in them. That is why popular brands are making sure
that the quality is maintained at any cost.

RESEARCH METHODOLOGY
RESEARCH
Research is a purposeful investigation. It is a scientific & systematic search for
knowledge & intimation on a specific topic research is use full & research objective can be
achieved if it is done in propose process.

METHODOLOGY
The world methodology spell the meaning it self if the method used by the researches in
obtaining information .

RESEARCH METHODOLOGY
It is defined as a highly intellectual human activity used in a investigation of nature &
matter deals specifically with the manner in which data is collected, analysed and interpreted.

PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed or
encountered.

SECONDARY DATA

Following are the main sources of secondary data:

1. Official Publications.
2. Publications Relating to Trade:
3. Journal/ Newspapers etc.:
4. Data Collected by Industry Associations:

Unpublished Data: Data

Period of Study: This study has been carried out for a maximum period of 4 weeks.
Sampling Design: The convenience sampling is done.
Sampling Size: The sampling size of the study is 100 users.

Limitation
Survey Area
The survey area is limited to only Ghazipur district(Urban Hence, the finding can not be
generalize

Quantity of data
The researcher collected 500 data. It may be exceeded, But it will create problem in
future. The second reason for this limited quantity was that the time was to short. For the shake
of limited time and escape from the expenses the the researcher selected this quantity of data.

BIBLIOGRAPHY
INTRODUCTION

INTERNET
www.google.com,
www.search.com
www.shoesbrands.com

C.R. KOTHARI

RESEARCH METHODOLOGY

PHILIP KOTLER

MARKETING MANGEMENT
MAGZINES