American International University Bangladesh (AIUB)

Faculty of Business
Course: Strategic Management
Course title: Course: Strategic Management (BBA)
Credit value: 3 Credit Hours

Our vision: AIUB envisions promoting professionals and excellent leadership catering to the
technological progress and development needs of the country.

Our Mission: AIUB is committed to provide quality and excellent computer-based academic programs
responsive to the emerging challenges of the time.

Introduction:
Welcome to the Strategic Management Class. Strategic management is a
capstone subject. It is an all-encompassing approach to managing a business
incorporating concepts and understandings developed previously in the core of
the course. This subject explores the historical context of strategy. It also critically
examines the major theoretical approaches and emerging trends in this field, in
conjunction with a critical overview of the various frameworks and models used in
strategic analysis and decision-making. Specific issues relating to the
implementation of strategy, particularly leadership, alliances and networks will
also be discussed. Emphasis will be placed on the predictability of change in the
business environment and the need for managing the strategy process in the
changing environment.

Learning outcomes:
On successful completion of this subject students should have the following
outcomes in terms of knowledge, competencies and values. Students should be
able to:
1. Apply a series of tools to determine industry and company structures

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 2. Determine an organizations core competencies and identify industry key
success factors.
3. Understand the use of alliances and partnering to develop competitive
advantage.
4. Recognize that paradoxical views may result from the application of
different theoretical models.
5. Identify the strengths and weaknesses of a company, and the opportunities
that exist in industry.
6. Develop and implement a viable strategy to sustain competitive advantage.

Prescribed Text:
Strategic Management- Hills and Jones, 6th edition, McGraw- Hill Company

Reference books:
1. Obtain the prescribed text, Thompson, A.A., Gamble J.E., & Strickland, A.J.
(2004) Strategy:
Core Concepts; Analytical Tools; & cases. McGraw-Hill/Irwin.
2. Strategic Management Concept and Cases, Thompson and Strickland, 13th

edition, McGraw- Hill Company. (Available in Library)

3. Hitt, Ireland and Hoskission, Strategic Management: Concepts and Cases, 7th edition, Southwestern,

ISBN: 032431694

Important Notice Regarding Assessment:

1. In each term (Both Mid Term & Final Term) several quizzes will be taken.
Quizzes can be either announced or unannounced.
2. Students are advised to come to class on due time. Otherwise he/she will
miss attendance. One class absence (one for each of MT and Final) is
commonly allowed, 1 mark from his/her attendance (5%) will be
automatically deducted for an additional absence (more than two)
3. Late submission of assignments will cause automatic deduction of marks.

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 4. There will be some group assignment/report to be prepared by a group of
Maximum students. The group will be formed at the beginning of second
week on a random basis.

Class Plan:

Sessio Topic Time

n
1 Introduction Plus What is strategy? Importance 90 Minutes
of Competitive advantages.
2 Strategy making and execution process -1. 90 Minutes
3 Strategy making and execution process -1. 90 Minutes
4 Analyzing companys internal environment. 90 Minutes
5 Analyzing companys external environment. 90 Minutes
6 Analyzing companys external environment. 90 Minutes
7 Analyzing companys resources and 90 Minutes
competitive position.
8 Analyzing companys resources and 90 Minutes
competitive position.
9 Analyzing companys resources and 90 Minutes
competitive position.
10 Crafting a strategy The quest for competitive 90 Minutes
advantages.
11 Crafting a strategy The quest for competitive 90 Minutes
advantages.
12 Crafting a strategy The quest for competitive
advantages.
13 Assignment Submission and Presentation plus
Exam Review.
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Midterm Examination
15 Diversifications Strategies for group of 90 Minutes
Businesses.
16 Diversifications Strategies for group of 90 Minutes
Businesses.
17 Diversifications Strategies for group of 90 Minutes
Businesses.
18 Building a capable Organization. 90 Minutes
19 Building a capable Organization. 90 Minutes
20 Managing Internal Operations. 90 Minutes
21 Managing Internal Operations. 90 Minutes
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 22 Managing Internal Operations. 90 Minutes
23 Corporate Cultures and Leadership. 90 Minutes
24 Corporate Cultures and Leadership. 90 Minutes
25 Corporate Cultures and Leadership. 90 Minutes
26 Case Presentation. 90 Minutes
27 Final Exam Review 90 Minutes
28 Final Examination

Course Instructor:

Sheikh Ashiqurrahman Prince

E-mail:sheikh_princee@aiub.edu, sheikh_princee@hotmail.com
Office: 3rd floor, Campus -5.
Phone: 9886116- 516