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Outline
1. Introduction to eCommerce
DanielleThornhill
03/09/2015
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6.
DiscussiononCourseworkGroupProjects
CaseStudy
CaseStudyDiscussionQuestions
Groupquestions
Groupquestions:answersanddiscussions
ReviewChapterQuestions
CourseworkGroupProject
DesignECommercewebsite
Identifyacompanyyoubelievewouldbenefitfromanimprovedecommerce
Fromanexistinglocalwebsitethathasnoecommerce
CaseStudy:ThePirateBay
Groupsconsistof35persons
Projectstructureavailableonthewebsite
ProjectReportform
http://www2.sta.uwi.edu/~anikov/INFO3435/project.htm
1.
DoyouthinkThePirateBaycancontinuetosurvive
inaglobalInternetworld?Whyorwhynot?
ThePirateBaymaybedifficulttoshutdowncompletely,butitis
doubtfulthatitcanmaintaincontinuous,reliableserviceinthenextfew
yearssimplybecausesomanyWesterngovernmentsarepursuingits
foundersandfollowers.IftheUnitedStatespasseslegislationsuchas
theIPProtectAct,Internetserviceprovidersandsearchengineswillnot
helpuserslinktoThePirateBay.Atsomepointitsbusinessmodel
(advertisingrevenue)willfail.
2. WhyislegislationlikeProtectIPopposedbyGoogle
andcivillibertiesgroups?
BothGoogleandcivillibertiesgroupsrejectanymoveby
governmentstocensortheresultsofsearchesorpreventusersfrom
gainingaccesstoanyinformationtheywant.InthecaseofGoogle,
thereisarevenueconsiderationaswellifmillionsofcopyright
infringersuseGoogle,thenGooglemakesmorerevenuebyexposing
themtoads.
3. Doyouthinkitispossibletoreliablyidentify
dedicatedinfringingWebsites?Whatcriteriawould
youuse?
4.Whydoescloudcomputingthreatenpiratesites?
Thisdependsonthephrasingofthelegislation.Thekeyappearstobe
nootherpurpose,thatis,theprosecutorwouldhavetoshowthatthe
Websitehasnopurposeotherthantoenableinfringingactivities.This
couldbeestablishedempiricallybydoingasampleoftheWebsites
searchesanddatabaseactivity,andidentifyingtheresultsofthesource
(stolenversuslegitimatecontent).SiteslikeThePirateBaythatpublicly
proclaimtheyarededicatedtoinfringingcopyrightsasapolitical
statementwouldnothaveastrongdefence.
Convenience:Noneedtodownload
Instantaccesstocontent
NoP2Psoftwaretodownloadandinstall
Littleriskofvirusesandmalware
Nodownloadsmeansnostoragerequirements
Groupexercise(34persons):
SearchtheWebforanexampleofeachofthefive
majortypesofecommerce
ChapterQuestions
BusinesstoConsumer(B2C)
BusinesstoBusiness(B2B)
ConsumertoConsumer(C2C)
PeertoPeer(P2P)EnablesInternetuserstosharefilesandcomputer
resources
Mobilecommerce(Mcommerce)
DescribeeachWebsiteandexplainwhy(featuresofthecompany)itfits
intooneofthefivetypesofecommerce.
1. Whatisecommerce?Howdoesitdifferfrome
business?Wheredoesitintersectwithebusiness?
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2.
Whatisinformationasymmetry?
Ecommerce,inthepopularsense,canbedefinedas:TheuseoftheInternet
andtheWebtoconductbusinesstransactions.
Amoretechnicaldefinitionwouldbe:Ecommerceinvolvesdigitallyenabled
commercialtransactionsbetweenandamongorganizationsandindividuals.
Informationasymmetryreferstoanydisparityinrelevantmarket
informationamongthepartiesinvolvedinatransaction.Itgenerally
appliestoinformationaboutprice,cost,andhiddenfees.
Ecommercediffersfromebusinessinthatnocommercialtransaction,an
exchangeofvalueacrossorganizationalorindividualboundaries,takesplacein
ebusiness.
Ebusinessisthedigitalenablementoftransactionsandprocesseswithinafirm
andthereforedoesnotincludeanyexchangeinvalue.
Ecommerceandebusinessintersectatthebusinessfirmboundaryatthepoint
whereinternalbusinesssystemslinkupwithsuppliers.Forinstance,ebusiness
turnsintoecommercewhenanexchangeofvalueoccursacrossfirm
boundaries.
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3. Whataresomeoftheuniquefeaturesofe
commercetechnology?
4. Whatisamarketspace?
Ubiquity: Itisavailablejustabouteverywhereandatalltimes.
Globalreach:Thepotentialmarketsizeisroughlyequaltothesizeoftheonlinepopulationof
theworld.
Universalstandards:ThetechnicalstandardsoftheInternetandthereforeofconductinge
commerce,aresharedbyallofthenationsintheworld.
Richness: Informationthatiscomplexandcontentrichcanbedeliveredwithoutsacrificing
reach.
Amarketspace isamarketplacethatisextendedbeyondtraditional
boundariesbecauseitisremovedfromtherestrictionsofgeography
andtime.Theubiquityofecommercetechnologiesliberatesthe
marketfromtheselimitations.
Interactivity:Ecommercetechnologiesallowtwowaycommunicationbetweenthemerchant
andtheconsumer.
Informationdensity:Thetotalamountandqualityofinformationavailabletoallmarket
participantsisvastlyincreasedandischeapertodeliver.
Personalization/Customization:Ecommercetechnologiesenablemerchantstotargettheir
marketingmessagestoapersonsname,interests,andpastpurchases.Theyallowamerchant
tochangetheproductorservicetosuitthepurchasingbehaviourandpreferencesofa
consumer.
Socialtechnology:Usercontentgenerationandsocialnetworktechnologies
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6. Whatarethemajorlimitationsonthegrowthofe
commerce?Whichispotentiallythetoughestto
overcome?
5. Compareonlineandtraditionaltransactionsin
termsofrichness.
Traditionaltransactionscanprovidemorerichnessintermsofface
tofaceserviceincludingvisualandauralcues.
However,traditionaltransactionsarelimitedintermsofhowmany
peoplecanbereachedatasingletime.Onlinetransactions,which
canbeglobalinreach,canprovidecontentthatisbothcomplexand
rich,overcomingthetraditionaltradeoffbetweenreachand
richness.
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Priceofpersonalcomputers.
Theneedformanypeopletolearncomplicatedoperatingsystems,at
leastincomparisontoothertechnologiessuchasthetelevisionorthe
telephone.Peoplemustalsolearnasetoffairlysophisticatedskills
(whencomparedtoradioortelevision)tomakeeffectiveuseofthe
Internetandecommercecapabilities.
Anotherlimitationistheunlikelihoodthatthedigitalshopping
experiencewilleverreplacethesocialandculturalexperiencethat
manyseekfromthetraditionalshoppingenvironment.
Finally,persistentglobalincomeinequalitywillexcludemostofthe
worldspopulation.Newinterfacessupportedbynewhardware
technology,especiallyintheformofmobilecomputingplatforms
(smartphones),hasdrasticallyreducedlimitationsonfuturegrowthofe
commerce.AsInternetaccesstechnologiesbecomecheapertopurchase
andeasiertouse,ecommerceshouldexperiencesignificantlongterm
growth.
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END
Questions?
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