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Ryan Holiday
Strategy isnt something thats taught well in school. Hell, most people probably couldnt
tell you the difference between strategy and tactics (or even know there is a
difference.)
This is unfortunate, because strategy is something that is critically relevant to all of us
not just those with careers in the military. We all have goals, we all have obstacles to
those goals and we all live in a world we do not control. Those things combine to create
the necessity of strategy.
The better we are at it the better we are at doing what we want and need to do.
How do I accomplish what I need to accomplish? How do I find my way, deliberately,
instead of stumbling around, in a reactionary fashion? Too many of us live our lives in a
sort of haze, acting without a plan or guidance. Too many of us make unnecessary
mistakes (costly ones at that), because we lack the ability to craft a strategic vision and
a plan.
Like I said, this isnt exactly our fault. No one taught us explicitly how to do things
differently. But the good news is that such instruction is out there. Wise thinkers have
been writing and teaching strategic expertise for thousands of years. The problem
is knowing where to start.
In this list I want to give you some of the best (and most accessible) books, essays and
documents about strategy. Used properly they will help you craft your strategic mind.
You were born to be a strategist, its up to you to become that destiny.
4. The Power Broker: Robert Moses and the Fall of New York by
Robert Caro
of
It
maps the entire career of the city planner Robert Moses. I know that
doesnt seem like a particularly illustrative case study for power and
strategy but Robert Moses lived power. He controlled the
expansion and the building of civilizations most advanced and
important cityand he did it because he was a strategic genius (and of course, a power
addict).
This book will take weeks to read but it will stick with you forever. After you are done, I
promise you will not forget or ever underestimate the importance of hidden influence,
power and levers again.
This short essay from Plutarch is about an important strategic (and life) lesson. Our
enemies and our obstacles are always teaching us. There is always some lesson or
advantage we can derive from them. But we must make ourselves open to this. We
must cultivate an attitude that welcomes these lessons rather than fights against them.
like W
The Prince
10. The Prince by Machiavelli
but a
Machiavelli is a glimpse into a time when power was literal and out for public viewing
when he talks about making an example of someone, he doesnt mean calling them out,
he means putting their head on a pike. Dont let that scare you because were not as far
from that world as wed like to think. Deny that at your own peril.
Dont Think of an Elephant!: Know Your Values and Frame the DebateThe Essential
Guide for Progressives
Washington: A Life
15. Washington: A Life by Ron Chernow
I just finished this book and, goddamn, Washingtons status as an
icon shamefully understates his genius as a strategist.
The man had an impeccable intuition for timing, for gestures, for
politics, for the moment to strike, not just on the battlefield but in relationships, in office
and in his private life.
We must study Washington not only for his nearly unbelievable military victory over a
superior British Army, but also for his strategic vision which quite literally was
responsible for many of the most enduring American institutions and practices.
I admit this book is long, but it is so good. It is packed with illustrative examples,
analysis and stories. Read it.
On War
16 & 17. The Art of War by Sun-Tzu and On War by Carl Von Clausewitz
I know this will offend many strategy purists, but for most audiences I recommend these
two books only with a pretty strong disclaimer.
While both are clearly full of strategic wisdom, they are hard to
separate from their respective eras and brands of warfare. As
budding strategists in business and in life, most of us are really
looking for advice that can help us with our own problems. The
reality is that Napoleonic warfare does not exactly have its
equivalents in todays society.
On the other hand, Sun-Tzu is so aphoristic that its hard to say
what is concrete advice and what is just common sense. But the
books are so convincing that you might still end up leaving thinking that
they
can be easily applied. So, again, check these books out if youre really
interested, but I think some of the other books are much better places to start.
aimed when they peed. Its not exactly the coolest strategy but it solved a problem. So
we can learn from it.
Billion Dollar Lessons: What You Can Learn from the Most
Inexcusable Business Failures of the Last 25 Years
19. Billion Dollar Lessons: What You Can Learn from the Most Inexcusable
Business Failures of the Past 25 Yearsby Paul B. Carroll & Chunka Mui
I am putting this book on here as a cautionary tale for all the supposed business
strategists out there. Because it turns out that most (if not all) genius business strategies
are totally misguided and lead to catastrophic failure.
Your planned merger, roll up, pivotits probably got glaring strategic flaws in it. Why?
Because youre too caught up in your own vision to see what can go wrong, to see
where youve been overly optimistic, to accept how little you control.
Pairing this book with some of the books on war is a good idea. It will humble you and
keep you conservativewhich all good strategists are. Boldness should be used
sparingly because its often actually just stupidity in disguise.
Whiz Mob: A Correlation of the Technical Argot of Pickpockets with Their Behavior
Pattern
20, 21
It
and
& 22. The Big Con: The Story of Confidence Men, Whiz Mob: A
Correlation of the Technical Argot of Pickpockets with Their
Behavior Pattern by David W. Maurer and The Game:
Penetrating the Secret Society of Pickup Artists by Neil
Strauss
probably seems weird to recommend books on pickup artists, pick pockets
con men (nor am I necessarily equating the three groups) but it fits.
Though I would accept that most of what these guys do is tactical rather
than strategicthey are still quite excellent at identifying opportunities and weaving such
flawless, enveloping plans that the marks often have no idea that anything is actually
occurring.
A favorite con example is the one where the con man sets up a fake boxing match that
he agrees to fix with his mark. Taking the marks money, he then fakes the fake boxing
match so that it appears that one boxers kills the other in the ring. He and the mark then
flee the scene in opposite direction to avoid the policethe mark thinking he got away
with murder, when really he was robbed.
The Game is about seduction, literally, but the other two books are about seduction in
their own way as well. These books are all classics and will help you, no matter what
you do.
&
T.
These two men won the Civil War despite numerous obstacles.
The
America we live in today is what it is because of the strategic genius and
partnership of the Grant and Sherman. Sherman understood the grand strategy of the
warthat it depended on crushing the morale of the Southern cause. Grant understand
and held the determination required to muddle through battle after battle (along with the
destructive politics).
Shermans march through the South was a masterwork of planning and vision. Grants
slow maneuvering of Lee, meant that Lee (who I think is massively overrated) could do
nothing to stop it. These two books, written by the men themselves, are about totally
unique and priceless historical documents.
Strategy is a rabbit hole that never ends. I am not saying that my list is conclusionI
know it doesnt even come close. I am just trying to get you started.
I hope these books help. I hope they begin to bring out the strategist inside you.
Because there is one thereand whatever youre working on it will benefit from
cultivating that side of yourself.