Table of Contents

Introduction.......................................................................................................................
The Textile Industry..............................................................................................................
Imports Textile Machinery...................................................................................................
Challenges............................................................................................................................
KAMAL GROUP.................................................................................................................
Company Profile...................................................................................................................
Board of Directors.............................................................................................................
Mission Statement............................................................................................................
Vision Statement...............................................................................................................
BUSINESS DEPARTENTS.................................................................................................
Management Systems.....................................................................................................
Marketing Mix Strategies................................................................................................13
Major Competitors........15
SWOT Analysis................................................................................................................16
Strengths.............................................................................................................................16
Weaknesses........................................................................................................................17
Opportunity.........................................................................................................................18
Threats.................................................................................................................................18
PEST Analysis.................................................................................................................19
Political Instability..............................................................................................................19
Economic situation............................................................................................................19
Social situation...................................................................................................................19
Technological factor..........................................................................................................20
What I Learn In Organization.........................................................................................21
Recommendation & Suggestions..................................................................................23
Recruitment and Training of new employees..................................................................23
Stipend for the internees...................................................................................................24
CONCLUSION..................................................................................................................25
References.......................................................................................................................26

Introduction
The Textile Industry
Over the years, Pakistan is said to be the single crop economy i.e. cotton and textile
that claims the lion's share in terms of the contribution in the national economy of
Pakistan.
Despite efforts to bring in diversification in country's overall economic get-up the textile
sector continues to be the most important segment of the national economy. Its share in
the economy, in terms of GDP, exports, employment, foreign exchange earnings,
investment and revenue generation altogether placed the textile industry as the single
largest determinant of the economic growth of the country.
Despite harsh and hard international economic conditions, Pakistan's textile industry
has weathered the storm by coming out of the international crisis in a very positive
manner.
During the year exports were controlled from falling and significant investment was
made in value-added expansion and in Balancing-Modernization- Replacement (BMR).
As a result global scenario has changed. Government and the corporate textile sector
adjusted their policies to achieve maximum benefits of free trade. So, local structure of
the corporate culture, investment pattern and fiscal and monetary policies were
significantly changed.

Imports Textile Machinery

Import of textile machinery and equipment has picked up since 1997-98 when a bumper
cotton crop was harvested and the Textile Industry reaped massive profits due to lower
input cost. In the last five years more than Rs9 billion have been invested for the import
of spinning machinery. KAMAL is one of the major customers in terms of importing
Textile Machinery.

It is expected that an additional Rs10 billion would be required for Balancing,

Modernization and Replacement (BMR) in the spinning sector during the next three
years for producing superior quality yarn besides several units are in various stages of
installation in Karachi also.
Textile is the only sector where investment has been substantial and regular during past
three years. The most encouraging factor of this investment is diversity.
The entrepreneurs, who earlier concentrated on Spinning and Weaving, have now
established compact units adding state-of-the-art finishing units and knitting machines
to add value to their products. The latest addition to this is the setting up of denim cloth
producing units.
At present, the export competitiveness of the textile industry can be improved by
aggressive marketing techniques and quality improvements which have to be taken
care of micro-level that is each textile unit should make its own independent efforts to
sell its products in different international markets.
All the individual textile units should implement the ISO 9001 program for quality
standard and ISO 14000 for environmental standards to counter the threat of
globalization.

Challenges
To get maximum benefit from quota free regime, all out efforts are needed to boost
textile exports and increase access to the international markets. To boost the exports,
the State Bank of Pakistan has introduced three facilitating schemes for the exporters
namely, Foreign Currency Export Financing Scheme (FCEFS), Political Risk Guarantee
Scheme (PRGS) and the Export Guarantee Scheme (EGS). The bank would provide
210 days credit facility to exporters for South America as compared to 120 days credit
facility to other markets.

KAMAL GROUP
Kamal

Group

is

fully geared

for

innovation

and

Product

developments,

manufacturing and Quality Assurance, Spread over Seven different Locations.

Kamal Textile Mills

Kamal Weaving Mills

Kamal Polyester Industries

Kamal Processing & Dying

Kamal Socks Manufacturing

Kamal Trading

Company Profile
Kamal has been the name of one of the most innovative textile producers for over fifty
years now. Kamal Spinning Mill's fine spindle of yam in 1954 set the ball rolling for
dynamic development culminating in the inception of a total independence and vertical
textile unit in the late 20th century . Today kamal group is one of the leading producers of
textiles our technical perfection, quality standards and innovative impact are unique.
Kamal has today become one of the leading symbol of quality Kamal group is situated
in the famous city Faisalabad which is known as the hub of textile industry in Asia.
Tracing its roots back to just a spinning mill in early 1950s. Kamal wilh the passage of
time has evolved into a complete modern textile solution equipped with

THE

latest

machinery and equipment offering its clients over half a century of excellence.
Kamal Mills has the facility to cater for the following:

Poly cotton yarn manufacturing

Man Made Polyester yarn manufacturing

Weaving facility comprise of Auto, Sulzer and Air-jet looms

Complete Printing and Dyeing Facility

Complete Stitching and Quilting Facility

Socks Manufacturing Facility

Self-Power Connection

CEO Message
Kamal Limited has been in the textile industry for over half a century and has earned its
name, value and credibility through the hard-work, efforts, and strong commitment
towards quality products for each and every one of our clients. The Kamal brand has
now become a symbol of quality and trust.
As we face the challenge of continuing to serve our customers in the textile industry, as
that industry changes and evolves, and as we ourselves change to better serve all of
our customers across the World, I would like to focus on what does not change: our
commitment to service and quality, our leadership of the markets in which we
participate, and the results: the satisfaction of our customers, our success, our growth.
We are truly the leading textile group in Pakistan and have proven our expertise,
credibility and name over the past 54 Years throughout the world, and look forward to
the next 50 years with more growth and more satisfied customers to complement our
portfolio.
With my best wishes for everyone.
Mr.Ahmed Kamal (CEO)ahmad@kamallimited.com
Board of Directors
Kamal Limited has a dynamic and talented team of highly-seasoned, experienced
professionals from the textile industry and considers their human resource as one of the
5

most vital and important asset of the organization. From top to bottom,
everyone in the organizational hierarchy is devoted to hard work, operational
performance, quality products and creativity in everything that is being done at Kamal
Limited.
Kamal Limited prides itself with the talented, highly-professional and dynamic leadership
of some of the finest people in the textile industry.
Mr. Ahmad Kamal, CEO, ahmad@kamallimited.com
Mr. Kamal Yousaf, Chairman, kamal@kamallimited.com
Mrs. Erum Kamal, Director, erum@kamallimited.com

Mission Statement
Our mission is to:
Give our customers a competitive advantage through superior and high-quality products
and services at best prices.
Meet

and

exceed

our

customers

expectations

of

service

through

timely

communications and quality information.

Achieve tangible benefits by promoting efficiency, productivity and professionalism.
Provide competitive prices and genuine products to our clients.
Create a climate for voluntary compliance by providing guidance and building mutual
trust.
To promote international textile trade.

Vision Statement
Our Vision is to:
Become the leader in textile industry around the world.
Be a world-class organization one that becomes a benchmark for other organizations,
its source for new ideas, information, professional development and quality standards.
Become a company that impresses its customers the first time.
Attain highest level of business efficiency with integrity and honesty.
Provide best quality at best prices to every client.
7

Contribute towards the growth and stability of Pakistan.

BUSINESS DEPARTENTS
Spinning
Modernization efforts have brought major changes to the Pakistan textile industry,
spinning is core of it. Kamal Limited have state of the art spinning facilities covering
complete sphere of yarn manufacturing.
In our mills, opening of cotton bales till packing of yarn all is fully automated, even our
quality control is responsible to make sure uniform blend of fiber.
Kamal Limited can spin finest quality yarn in counts of 10s to 80s in carded as well as
combed versions. The spinning mills spread over 419,000 Square feet, houses 14400
spindles with an approximate production capacity of 4 Million Kgs of yarn / Year.

Weaving
Kamal Limited has an extensive weaving set up having variety of machines. A team of
competent, experience and skilled professionals including textile and mechanical
engineers in weaving division work together to make quality products for customer. The
company has facility to stock grieve fabric and maintains inventory of 15 20 Millions
meters fabric for its regular customers in both smaller to wider widths. The prime
objectives are to provide quality products and to ensure on time deliveries.

Dyeing
Technically, we are capable of pigment, reactive, disperse and vat of international
standards on our continuous open width dyeing thromosol range. Data-color systems

support color batch preparations. Shade variance kept under control using
Spector Photo Meters.
Our most professional technical team select very carefully the most suitable dyestuffs,
continuous automatic monitoring of all process parameters and regular instrumental
color measurement.

Printing
Through a specially trained staff of professional designers and our state of the art
computerized designing CAD stations we are able to create and modify our creations as
well as designs provided by our customers. Our two digital laser engravers enable us to
produce high resolution designs.

Stitching
Our dedicated units for bedding, quilting, curtains and table linen satisfy the most
discerning customer demands for perfection and performance.
The Stitching unit is spread over 500,000 square feet of land comprising of laser cutters,
over 600 Stitching Machines, 24 Quilting Machines, Machine to produce wadding/filling
for comforters. Our stitching units all together provide us a capability of converting 3
million meters of fabric into a wide variety of finished products every month.

Quality Assurance
Globalization has led to mass awareness of Social Accountability at all levels. The
reputation of Corporate and Government bodies are often adversely affected due to
inadequate work-place conditions. Accountability and compliance to legal norms are
world-wide concerns, and we at Kamal Limited ensure compliance with international
standards and Labor Laws.
Our key Social Compliance Aspects are:
ISO 9002 Certified
10

Oko-Tex Standard 100

BSCI (Business Social Compliance Initiative)
Child Labor
Health and Safety
Compensation
Working Hours
Discrimination
Disciplinary Practices
Freedom of Association
Environmental Conditions
Management Systems

Final Inspection
The pre-shipment final inspection takes place when the merchandise is completed,
packed, and ready for shipment. Nothing goes/shipped W/O inspection. Inspection is
done with view to ensure that the contract specifications are met. Seven established
procedural steps guarantee the accuracy of inspection.
Fabric Inspection
Random Fabric inspections based on 4-point system. Color coding for easy
understanding and identification on fabric rolls. Every Shipment is released after
issuance of system generated QA container certificate.
Accessories inspection

11

We have unique accessories quality system. Only quality conformed

accessory items get to stores and production units. Non-conforming items are
automatically sent out of factory.

Quality Control Lab

All divisions within Kamal Limited are equipped with modern and highly-sophisticated
Quality Control Labs which ensures the quality and reliability of every product. Latest
precision testing instruments and modern equipment assures that specific customer
standards are met.
The highly-qualified and experienced Quality Assurance Engineers and staff are strictly
monitored and are regularly trained to ensure that they are able to cope with
everincreasing quality standards and changing customers demands. From the
acquisition of raw cotton to production of yarn, to grey cloth, to finishing, to final product
each and every step is stringently tested and verified by the Quality Control Lab to
ensure product quality at every stage.

Quality Policy
Quality is one of our most important ingredient responsible for the incredible growth of
Kamal Limited over the past many years. A team of highly skilled, professional and
qualified QA engineers contributes efficiently towards achieving the superior-quality of
products that Kamal Limited is known for. We have a track record of not only
achieving but exceeding our clients expectations throughout the world from
multinational buying houses to large chains of superstores.
Our Quality Policy states that we:

Constantly strive to improve our internationally recognized quality assurance system.

Periodically review and accordingly upgrade our technology, systems, procedures

and machinery to meet the ever changing demands of quality and cost.

12

Ensure the reliability, durability and quality of each and every product that
is produced by Kamal Limited for each and every client.

Strictly monitor, review and evaluate the performance of our supply chain.

Marketing Mix Strategies

Marketing department of KAMAL ltd involved in following activities and making
strategies:

Products
Kamal ltd is mainly dealing with the products of home appliances which are:
Bed In A Bag
Comforters Sets
Curtains and treatments
Duvet Covers
Quilt Bed Spreads
Sheep See
Sola Linen
Embroidery
Table Covers
Kitchen Linen

Pricing Strategy
The company uses different pricing strategy varying customer to customer on the, Basis
of segments. If the company is producing any product on a contract basis, then
company uses the cost plus pricing strategy.
To attract the new buyer of a country the market penetration policy is used Due to the
high cost of utilities and political instabilities the country is in crises. It's, become hard to
13

meet the customer requirements in lowest price, in spite of this, some time to
retain the old customer or to honor the commitment they become bound to use this
strategy.
Discounts, allowances & rebates are given to please the customer when the deals are
concluded on high rates but later prices fall down. In short the company always tries its
best to adopt the strategy which could win the customer value/satisfaction.

Places
KAMAL has created many sales points to cover the vast area of customers from which
the products are distributed among the customers according to their region.

Advertisement & Promotional Strategy

In fact, today advertising is everywhere, on radio, T.V, Newspapers, billboards,
Magazines & even on the side of the town buses. The global market has expanded
tremendously and manifolds.
As advertising serves three main purposes:

To get or win new customers

To increase use of product by motivating customer

To help potential customers make a choice among competing brands.

As the definition of advertising it is the non-personal communication of information

Usually persuasive in nature about the products, services or ideas by identifying
Sponsors through the various media
Kamal ltd as a big label manufacturer of the country also using some tools of
Advertising to win & retain the customers Trade bulletin & magazines are used to attract
the customers.
Different types of projectors are used to convey the message containing the
Introduction of the company, its products &. Feature Samples &brochures distributed to
the potential customers on the fairs for promotion of products.

Packaging:
14

Develop the habit of standing back and looking at every visual element in the
packaging of your product or service through the eyes of a critical prospect. Remember,
people form their first impression about you within the first 30 seconds of seeing you or
some element of your company. Small improvements in the packaging or external
appearance of your product or service can often lead to completely different reactions
from your customers.
And KAMAL is doing its best in this department.

Positioning:
The next P is positioning. You should develop the habit of thinking continually about how
you are positioned in the hearts and minds of your customers. And KAMAL textile is very
much in the mind of its customers and also it is trying its best to be in the first place of its
customers preferences.

People
The final P of the marketing mix is people. Develop the habit of thinking in terms of the
people inside and outside of your business who are responsible for every element of
your sales, marketing strategies, and activities.

Major Competitors

JK sons
Moon textile
Cotton con textile
Nishat textile

15

SWOT Analysis
SWOT analysis is a tool for auditing an organization and its environment. It is the first
stage of planning and helps marketers to focus on key issues.
Once key issues have been identified, they feed into marketing objectives. It can be
used in conjunction with other tools for audit and analysis, such as pest analysis.

Strengths
ISO 9001-2000:
KAMAL ltd is certified under ISO 9001-2000 and so it meets the requirement of
international standard and has a value in the mind of concern people.
Strong Security System
KAMAL ltd has a greater security system. There are different hidden security cameras
which capture the all moments.
High quality product
Kamal textile limited using advance technology like they have modern machinery by
which the quality of product produced is very high.
Latest mechanized machinery
16

They are using modern looms which they have purchased from Japan and
France. And by using that latest machinery the productivity of the employees are very
high.
Tremendous market positioning
KAMAL textile is one of the pioneer textiles in the Pakistan so it got the position in the
mind of its customer. And being an old textile company people are loyal with it. It also
has a better position in the mind of its customers.
Highly qualified and skilled management
The management of KAMAL is skilled they have hired the foreign graduate people in
their management and also experienced people from all over the country.
Highly Motivated Workforce
They are providing better pay to their employees and also bonus to them which
motivate the workforce and they are doing well at work setting.
Competitive advantage
Because it is an old textile and it has still keep its position in the market with all others
competitors nationwide so it has a distinctive edge.
Equipped with MIS System
They have a management information system by which the departments and employees
are connect with each other and they have a data ware house by which they can share
their resources easily.
Own power generation plant
They have own power generation plant and is the pioneer in the private organization
who start the power generation.

17

Weaknesses
High cost of production
The production cost is high because of not properly utilization of its resources. The
company is using latest machinery, but is not adopting advanced production and
marketing techniques. So improvement is still need in this area.
Centralized decision making
The decisions are made by the upper management which is weakness of the KAMAL ltd.
Frail image in the international market
As the company has high labor and production cost the other textile specialized
countries like China, India etc have the advantage of lower labor and production cost
taking more orders from foreign countries. This is a weak point.
Less promotional activities
The advertising and promotional cost of the KAMAL textile is very low it can take
advantage for more turnouts.
Lack of benefits and rewards for the employees
KAMAL ltd does not take effective steps to improve the standards of the living of its
employees by not providing effective bonus and performance reward systems, so its
another weakness of the organization.

Opportunity
Organization can expand product lines
Currently the KAMAL not dealing in knitwear they can expand their product line by
producing knitwear. They have plants and the extra cost for the production will be low for
KAMAL. And they also have better market repute.
Organization can reduce the cost by proper utilization of resources
18

If the cost of different matters which is not utilizing properly is controlled by

the KAMAL management they can produce more in a few costs. It has to develop a
further systematic process for controlling and managing resources.
Organization can hire more well-educated and experienced person
They can take advantages by hiring more skilled people and they should hire young,
fresh and energetic staff for their betterment.

Threats
Buyer needs demands changes
Because of the research and development the design and the product of KAMAL is just
satisfactory as compare to competitors in the globally and they are not fulfilling the
demand of customer.
Political instability
Political instability effects the KAMAL because of the quota system the company can be
restrict by the government to export.
Changed of government policies
Government policies are changing day to day so it is a threat for the KAMAL to survive in
such a changeable situation.

PEST Analysis
Political Instability
The political situation of Pakistan is not satisfactory. Due to the rapid change in the
Government every government sets its own new trade policies.
Govt. should apply sustainable policies for the beneficial of the exporters as well as the
investors.

19

Economic situation
The economic condition of Pakistan can also affect the foreign investors increasing
inflation rate make the cost of production high and thus reduce the profit margin of the
investor.

Social situation
The change in the lifestyle of the people affects the growing demand of the KAMAL ltd
products. The change in the lifestyle and needs in different demographics also affect the
demand of the customers.
Due to these entire changes KAMAL ltd is performing excellent for the excellence
organization as well as for the customer.

Technological factor
Technological advancement in all the sectors of the country has changed the entire
socioeconomic environment. Especially in the textile sector there is a lot of
technological development.
Excellent computerized machines and devices are installed in the organization, and also
made extension in its present setup by installation of well advanced technology
imported from Japan China and France.

20

What I Learn In Organization

It was a tremendous experience that I have availed with devotion and commitment. I
have an interest in textile industry thats because Textile is the back bone of the
economy of the country. But one thing I want to share its not easy that looks it has a
great toughness and complications in its process but the overall it was nice and great.
Here I am sharing some of my learning regarding my internship in marketing
department.
Marketing department deals with two types of market that is international market and
local market.
Mr.Ali Ahmad helped me to understand all the working related to marketing department.
The major working in this department is to deal with international home textile
customers.
In the spinning unit I have learnt about the yarn construction and the yarn specification
and the process of cotton to yarn.
I learnt that every problem is solved with a systematic process like from the root of the
problem.

21

 I learnt about the marketing procedure and required of the documents and
dealing with customers. All the record is saved.
During my internship I learnt about the value that customer is the only who come first.
The fulfillment of the demand of customer is our basic motive.
The quality control as well inception in the textile department should be parallel.
I learnt that in the textile sector the cutting and stitching based on two rules (Length)
(Length) (width) (Length)

Accomplishments
As an Internee I have done all the works diligently which I have mentioned above.
Instead I had done other works as well which a person on the job never performs, like
someone asks me to take vouchers from Audit like I am his/her Assistant I had done
that and never said no. As I have seen those employees which went to Audit and the
other asked to bring my vouchers as well and the person says no I have my own work
you should better go yourself. That is the thing which I wanted to share in this regard.

Impact of Experience on my Career

This experience definitely effects my career positively. As I would not have been come
to know about the atmosphere of any organization, this experience has told me a lot
about environment of organization and behavior of different type of people. All of this
edge goes to my Institutes good understanding about students future.

22

Recommendation & Suggestions

During my internship, I felt some inadequacies that should be paid attention or modified.

Bonus system
The proper Facility of bonuses is provided to the production department, and there is no
definite and proper system to award bonuses to other departments. Compensation and
reward system should he brought to a higher level in order to let the employees be
motivated and happy. There should be more fringe benefits of the employees taking into
consideration their devotion, skill and experience. This higher level would make the
employees more efficient^ effective Special incentives on Eid and on other special days
should be given to the workers. Medical facilities are given in mill but such facilities
should also be given to management.

Employees training
Although there is an educated and talented staff working in Kamal limited, but it is the
need of the hour that the staff should be given the time-to-time refresher courses for the
up to date knowledge for meeting new and dynamic challenges in the growing business
concern of KAMAL (Pvt,) Ltd. New training courses will help in uplifting the quality of the

23

work of employees. Different training courses should he arranged for the up

lifting and improving the quality of work for employees.

Recruitment and Training of new employees

I observed that fresh boys with no working experience were also hired by the
department. They did not even know how to operate the machines where they will work.
There was no proper training provided to them. They learn by direct experience and
interaction with the other workers. These new workers should be provided with the
proper training because working with the big and costly machines can be harmful to the
workers

Stipend for the internees

The company has no policy to compensate the internees. There should be a little
stipend for trainees as well, as the company can fulfill their day to day travelling and
food expenses by doing this, trainees will show more interest, more devotion, more
potentials and will work with their full mental and physical efforts.

24

CONCLUSION
The sale of KAMALs products is increasing day by day due to its high quality, low price
and Unique design. It is manufacturing high quality products at low cost for valuable
customers. It has done a lot for stabilization of prices in products. Its quality standard is
appreciated in the market.
To analyze the company from various aspects of marketing, SWOT Analysis has been
carried out with devoted efforts. The strengths, weaknesses, opportunities and threats
depict the future of KAMAL.
Kamal ltd is one of the leading companies in Pakistan. The system, the management
style, the policies & decentralized decision making environment is really remarkable.
This report is basically an attempt to identify the areas which need to be improved. In
this era of technology, the "Information" is the key to success in the business. This
means that the successful businessman will be, who will have the right information at
the right time. This comment leads to the conclusion that the Information Sharing
Process should really be improved.
The overall analysis is indicating that the company's progress has mainly attained
through dedication of employees. The effectiveness of its management, their willingness
to take advantage of opportunities and face challenges of changing economic picture,
this all contributes to the very much improved and sound position of company This is
25

really appreciable for the devotion and hard work of all the employees of the
company. The professional management always lays emphasis on initiative,
drive and team spirit, where continuous improvement and excellence is the
goal.

References
info@kamallimited.com http://www.textile.gov.pk/
http://www.slideshare.net/uuroosa/textile-industry-of-pakistan
Aliahmad@kamalltd.com

26