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Research On
THE WAY OF IMPROVE OUR TOURISM INDUSTRY FOR
ATTRACTING MORE FOREIGNERS
Prepared By
Sanyul Islam Sany
ID: 14102131
Prepared For
BUS 301, Section: C, Business Research
Laila Habib
Lecturer
College of Business Administration
IUBAT University
This research is to discover the developments in the tourism industry and examine the various
issues towards tourism development of Bangladesh. Methods of analysis includes to investigate
the possible ways of improvement and comparing the previous and current situation of tourism
industry ,their plan, budgets and what they are going to do for improve their sector for that we
need to find out the primary and secondary data from internet , newspaper , article .This
investigate report shows that how the tourism industry can improve and what are the weakness
that need to improve for attracting more tourist .Recommendations discussed include: The
tourism industry need to open their official website so that the tourist are attracted to visit our
country .The tourism industry should manage more tour package in a reasonable price like Boat
Journey , Helicopter riding .Our Govt. should build more hotel ,motel for the tourist and should
give them proper facility. The limitation of this research: Arranging of interviewer is difficult.
There are lacks of right person to discuss & lack of current information. The Management of
time is very tough.
Acknowledgement
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First of all, I would like to thank the Almighty ALLAH for giving me the strength and passion to
complete this report. This report could not have been accomplished without the help of some
people. I would like to express my heartiest gratitude to all those people who attended the survey
and interview. Also thank those people who provide authentic information. In addition to that, I
was blessed to have an instructor like Laila Habib who had the attitude and the substance to be a
true mentor as she guided me throughout the preparation of the report. Finally, I would like to
thank everyone including those students who were help me to complete my research report.
Finally, I want to express gratitude to my friends who have supported me throughout my studies.
I would also like to thank my closest friend who has helped me during this research.
Table of contents
Title
Executive summary
Acknowledgement
Table of contents
Chapter One: Introduction of Thesis
1.0 Introduction
Page
2
3
4-5
6
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Background of Research
Problem Statement
Rationale of study
Aim
Objectives
Scope of Study
Chapter Synopsis of Report
Chapter Two: Literature Review
Chapter Review
Defining term
Review of Literature
Chapter Summary
Chapter Three: Methodology
Introduction
Methodology Approach
Sampling
Sample and Sample size of this Research
Sampling strategies are divided into two main groups
Sampling Method of research
Advantages and Disadvantages of Sampling
Method
Data Collection Method
Limitations and weaknesses of Mixed Methodology
Chapter Summary
Chapter Four: Data Collection
Introduction
Interview
Interview technique of this Research
Primary Data Collection Process
Ethical Consideration
6-7
7
7
7
8
8
9-10
10
10
10-12
12
12
12-13
13
13
14
14
14-15
15
16
16
16
16
17
17-18
18
19
19
19-20
21
21
21
22
22-23
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24
25-30
1.0. Introduction:
The research aim of this study is to discover the development in the tourist industry and
examine the various issues towards tourism development of Bangladesh.
The main objectives of this research are to investigate the way of improving tourism industry so
that it will help to examine the barriers of tourism growth in Bangladesh and uphold to the
global audience. This research is to discover the developments in the tourism industry and
examine the various issues towards tourism development of Bangladesh. Methods of ,includes
to investigate the possible ways of improvement and comparing the previous and current
situation of tourism industry ,their plan, budgets and what they are going to do for improve
their sector for that we need to find out the primary and secondary data from internet ,
newspaper , article .This investigate report shows that how the tourism industry can improve
and what are the weakness that need to improve for attracting more tourist .Recommendations
discussed include: The tourism industry need to open their official website so that the tourist are
attracted to visit our country .The tourism industry should manage more tour package in a
reasonable price like Boat Journey , Helicopter riding .Our Govt. should build more hotel
,motel for the tourist and should give them proper facility. The limitation of this research:
Arranging of interviewer is difficult. There are lacks of right person to discuss & lack of current
information. The Management of time is very tough.
5 | Page
prepared plans particularly at the central level to guide tourism development, as they have
recognized the tourism sector as an important source of foreign currency earning and
employment (Cevat Tosun and Dallen J. Timothy, 2001). Bangladesh needs to come out to be
several defects in the planning approaches to tourism development.
1.5 Objectives:
Broad objective: The main objectives of this research are to investigate the way of improving
tourism industry so that it will help to examine the barriers of tourism growth in Bangladesh
and uphold to the global audience.
Specific objectives:
1) To develop tourism industries through various planning related activities and side by side give
advice as well as directions;
2) To investigate the possible ways of improvement of identified problems;
3) To examine the barriers of tourism growth in Bangladesh;
4) To create a tourism friendly environment in Bangladesh and to market its tourism potential in
both domestic and foreign nations;
5) To describe Bangladesh as a global tourist destination and its ability to attract tourists from all
over the world.
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3.2 Sampling:
Sampling is a method of studying from a few selected items, instead of the entire big number of
units.
Sample: A sample is a set of observation drawn from a population. Its denoted by n.
Population: The total set of observations that can be made is called the population. Its denoted
by N.
3.3 Sample and Sample sizes of this Research:
Sample of my research was some foreign tourist and also local tourist . Sample size was 40
among of them 20 was local tourist and 20 was foreign tourist from different country.
a.
b.
c.
d.
e.
f.
Convenience Sampling
Voluntary Sampling
Purposive Sampling
Snowball Sampling
Event Sampling
Time Sampling
3.5 Sampling method of research:
Stratified Sampling method: I have been used stratified sampling method for sampling of my
research.
Stratified Sampling means sampling within particular sections of the target groups. I have used it
because I could easily analyze my target groups (local tourist and foreign tourist) by using that
method.
3.6 Advantages and Disadvantages of Sampling Method:
Advantages of Sampling Method:
Sampling method is cheaper to collect data from a part of the whole population.
Sampling gives more time to researcher for data collection, so it is quickly and has a lot of time
for collection of information.
It provides detail and comprehensive information.
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RESEARCH PARTICIPANTS:
As part of the research study, the researcher has taken interviews of different segments consists
of chairman and director of porjoton corporation. From chapter 3, for the method of qualitative
data analysis an inductive approach has been adopted which include the content analysis and the
narrative analysis as part of the research effort.
4.4 Ethical Consideration:
As part of a research study ethical issues need to be considered. According to the CIRT (Center
for Innovation In Research and Teaching), Ethical considerations in research are critical. Ethics
are the norms or standards for conduct that distinguish between right and wrong. They help to
determine the difference between acceptable and unacceptable behaviors. Ethical standards
prevent against the fabrication or falsifying of data and therefore, promote the pursuit of
knowledge and truth which is the primary goal of research. This is especially important when
considering issues related to data sharing, co-authorship, copyright guidelines, confidentiality,
and many other issues. Researchers must also adhere to ethical standards in order for the public
to support and believe in the research. The public wants to be assured that researchers followed
the appropriate guidelines for issues such as human rights, animal welfare, compliance with the
law, conflicts of interest, safety, health standards and so on. Ethical considerations ensure that
the research is conducted smoothly and efficiently to achieve the desired results.
4.5 Chapter Summary:
This chapter has provided an overall understanding of the different Survey methods, Primary
data collection approaches and also the Survey participants that are to be used in this research.
Chapter Five: Data Analysis & Finding
5.0 Introduction:
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Figure 1: Distribution of money at the tourism sector in the national budget (source: Bangladesh
Parjatan Corporation)
In Bangladesh, government controlled tourism organization Bangladesh Parjatan Corporation
(BPC) is doing well in terms of profit. In 2008-2009 it lost about 194 lakh taka. However, since
then it is making profit. In 2009-2010, the profit was 23.41 lakh taka which has consistently
increased to 612.33 lakh taka in 2012-2013. This profit has accompanied by both increasing total
income and total expenditure. This total income and total expenditure in 2008-2009 were 3598.6
and 3792.35 lakh taka respectively. These figures have risen to 7168.33 lakh taka and 6556 lakh
taka respectively in 2012-2013.The number of tourist that came to Bangladesh during 2008 to
2012 are shown in Figure 2: The inbound tourism severely fall to 267,107 in 2009 from the
previous year 467,332. This may be due to the global financial crisis. The number of tourist,
however, show increasing trend after 2009. The inbound tourism has recovered to 303,386 in
2010 and has increased to 588,193 in 2012.
Fiscal Year
Total
income Total
(Lakh tk.)
(Lakh tk.)
2008-2009
3598.60
3792.35
-193.75
2009-2010
4535.88
4512.47
23.41
2010-2011
5966.71
5819.21
107.50
2011-2012
7127.82
6836.62
291.20
2012-2013
7168.33
6556.00
612.33
Table 1: Income, expenditure and profit of Bangladesh Parjatan Corporation for 2008-2013
(source: Bangladesh Parjatan Corporation , 2014)
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Up-date the present tourism policies in Bangladesh compare to the world tourism market.
Tourism spot and related organization should run by the private sector.
Tourism related discipline like hotel and tourism management should be start at the all
university in Bangladesh.
4.
Infrastructures around the tourism sector should be built and maintained. Rail connection
between Coxs Bazaar and Chittagong is necessary. Because, present communication system
is not enough for tourist attraction.
5.
Political stability should be maintained to attract the foreign tourist.
6.
Government should take the actions about the security system at the tourist place.
6.3 Conclusion:
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References
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Appendix
QUESTIONNAIRE FOR THE PURPOSE OF BBA RESEARCH
Hello, My Name is Sanyul Islam Sany. I am a BBA Student of Business Research Course at
International University of Business Agriculture and Technology. As part of my courses
research, I am conducting a research on THE WAY OF IMPROVE OUR TOURISM
INDUSTRY FOR ATTRACTING MORE FOREIGNERS
The research is a partial fulfillment of the BUS 301 course. The purpose of this questionnaire is
to investigate the way of improving tourism industry for attract more foreigners. Foreign tourist
and views on the subject area is all that matters. Your answers will be held in strict
confidentiality and only used for the purpose of this academic study as stipulated in the consent
form.
23 | Page
Details of Participants:
Total Number of Participants : 3
Gender
Age Limit
: 25-30 years
Designation
Date
1.
2.
3.
4.
5.
6.
7.
8.
29.11.16
What are the special features of tourism across the provinces of the Bangladesh?
How far tourism impacts on cities and provinces?
Does tourism activity boost national economy benefiting citizens?
What is the growth rate in tourism of festivals and domestic celebrations?
What is the rate of international tourists in the Bangladesh?
What is the rate of tourism revenues in the Bangladesh?
What are investment rates that Bangladesh tourism must reach?
What are the most important licensed tourism activities? Is the rate of turnout of
Details of Participants:
Total Number of Participants : 40
Gender
Age Limit
: 25-30 years
Designation
: Tourists
Date
: 30.11.16
Survey Form
1. Your age is
Less than 24
Between 24 and 39
Between 40 and 55
Over 55
2. Are you?
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3. Nationality
5. Are you?
Student
Worker
Retired person
Other
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9. What are the most challenging problems that you face when choosing a destination?
Quality of services
Reliability
Language difficulties
Price
Other
12. What do you think are the strengths of Bangladesh could exploit to attract more
tourists?
29 | Page