AFC

(R.G.M) M. Imran Rafiq

Mob.03457447808

Problem:

Decrease in sales.
Reasons:
1)
2)
3)
4)
5)
6)

Comparatively High prices of Food.

Low Advertisement.
Low Quality.
Low Variety in Food.
Un-appropriate place.
Due to environmental factors.

Management Decision Problems.

(MDPS)
1) Should AFC lower the Rates of food items .
2) Should AFC Increase Its Advertisement.

3) Should AFC improve the quality of food.

4) Should AFC increase the variety of food items.
5) Should AFC shifts to appropriate place.

Management Research Questions.

(MRPS)

1) .A. To determine customers perception about the rates

of Food items.
B. To compare AFCs rates with other competitors.
2) .A. To determine customers awareness about their
products.
B. To determine the customers perception regarding
the advertisement level.
3) .A. To determine customers perception about the
quality of food items.
B. To determine the customers perception about the
taste of food items.
4) .A. To determine customers perception about the
variety of food items.
B. To determine that customers want more variety of
food items.
5) .A. To determine customers perception about place.
B. To determine that place is easily reachable.
Please Tick Most Likely Option

Strongly
Disagree
1. AFC Provide
economical Rates.

Disagree

Neutral

Agree

Strongly
Agree

2. AFC offers less rates

than others.
3. Advertisement Level of
AFC is good.
4. Customers are aware
of AFC products.
5. AFC provides quality
food.
6. Taste of food is good
than others.
7. AFC has enough
variety of food items.
8. Customers are
satisfied with variety.
9. AFC has appropriate
place.
10. Placement of AFC is
easy to reach.