Running head: DREAM VACATIONS

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Dream Vacation

Business Plan Section II

Sharmori Richardson and Vaughn Whittaker

International College of the Cayman Islands

BE- 101
Instructor: Alicia Law
Due date: November 6th, 2016

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Long Term Goals

Dream Vacations long term goals will be:

To become the number one travel agency in these destinations.

To create a product(s) that will provide travelers with top-notch service and creative
solutions. The idea is to provide clients with the opportunity to build lifelong memories
by assisting them in making their dreams of visiting destinations within the Caribbean,
South America, and the Mediterranean come true and at very affordable prices.

To expand operations into different parts of the world.

The idea behind these goals is to build customer equity from clients already solicited,

delighting them in such a way that they tell others, which will help to bring more clients to the
business. The company must do its best to build customer loyalty, in order to sustain its long
term goals.
Goal Measurement
Arturo should measure his goals by applying the acronym S.M.A.R.T. meaning: Specific,
Measurable, Attainable, Relevant, and Time Bound (Ebert & Griffin , 2015). Create an action
plan and make sure to follow it no matter what comes up. If your priority is to develop the
contracts with the resorts in the Caribbean, South America, and the Mediterranean then go after
those contracts as they are what would make the offering or the package to be sold to clients.
Intermidiate Goals
In order to meet the long term goals, Dream Vacations intermediate goals will be:

Effective advertising around the regions to customer audiences such has couples, honeymooners, families etc.

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Connect with businesses in those regions to get special packaging for the service they
offer.

Higher experts in the travel industry sector.

To increase sales by 4 percent in the next 2 years.

Corrective Actions

A type of corrective action Dream Vacations will be using is the Rational Decision Making
Process (Ebert & Griffin , 2015, pp. 291-292). The steps of this decision making process are:
I. Recognizing and Defining the Decision Situation.
II. Identifying Alternatives.
III. Evaluating Alternatives.
IV. Selecting the Best Alternatives.
V. Implementing the Chosen Alternative.
VI. Following Up and Evaluating the Results.
This corrective action will be beneficial to the managers of Dream Vacations. This
decision making process will assist them in critical decision making that can help resolve the
situations at hand.

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References

Ebert,R.J.,&Griffin,R.W.(2015).BusinessEssentials(11thEditioned.).UnitedStatesof
America:PearsonEducation.