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SEJARAH SKYDUCK

HISTORY OF SKYDUCK

SKYDUCK berdiri sejak 2007, termasuk salah satu pioneer

restoran dengan menu berbahan dasar bebek di Jakarta,
dimulai dari jasa catering hingga membuka outlet kalibata
dan matraman, setiabudi kuningan, jatibening bekasi.

SKYDUCK established since 2007, including one of the

pioneer restaurant with a menu based on duck in Jakarta ,
starting from catering services to open outlets Kalibata and
matraman , Setiabudi - Kuningan , Jatibening Bekasi.

Pada tahun 2009 kami memulai melakukan inovasi produk

dalam hal kemasan dan mulai memasarkannya melalui jalur
tradisional, pameran , hingga sistem channelling yang
mempermudah orang untuk memulai bisnis makanan beku
dan makanan siap saji mulai dari Jakarta, Bogor,
Palangkaraya, Pekanbaru, dll

In 2009 we started our product innovation in terms of

packaging and began marketing it through many pathways
like traditional, exhibits, until the channeling system that is
easier for people to start a business of frozen foods and
ready to eat food ranging from Jakarta , Bogor ,
Palangkaraya , Pekanbaru , etc.

Tahun 2012 dimana semakin banyak restoran berbasis

menu bebek bermunculan, kondisi suply bahan baku
bebek menjadi kacau dan SKYDUCK memutuskan untuk
konsentrasi di peternakan dan distribusi makanan beku.

In 2012 in which more and more restaurants have sprung

up menu driven duck , duck raw material supply conditions
became chaotic and SKYDUCK decided to concentrate on
farms and distribution of frozen foods

First Outlet of

SKYDUCK

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Outlet
SKYDUCK

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Publikasi SKYDUCK at KOMPAS

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Publikasi SKYDUCK
at OTHERS MEDIA

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Produk SKYDUCK

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Reborn
Now, We Present a New Brand

Good Food, Good Life

is the promise we commit to everyday, everywhere

FREEZING:
NATURES
PAUSE BUTTON

Story of Us

Tentang Kami

GOODUCK believes in long-term partnership

with each and every of our customers. Our
greatest success lies in our customers'
satisfied smile. We are going to be your
partner to carefully select and assist you with
the right products for your need. We believe
only products with the highest standard are
approved and offered to customers. Not only
that, excellent service is a given too.

GOODUCK percaya akan kerja sama jangka

panjang dengan setiap dari Anda. Kesuksesan
terbesar kami terletak pada senyum puas
yang memancar dari para pelanggan setia.
Kami selalu berusaha menjadi mitra kerja
yang setia untuk menawarkam produk yang
tepat sesuai dengan kebutuhan customer
yang berbeda-beda. Kami percaya hanya
makanan dengan kualitas terbaik akan dipilih
dan disajikan. Tidak hanya itu, pelayanan
yang memuaskan pun pasti terjamin.

We are willing to put ourselves in your shoe

because we believe that your success is our
success too.

Kami percaya bahwa kesuksesan Anda

merupakan kesuksesan kami juga.

GOODUCK

Good Food , Good Life

The Situation

Kondisi
.
Kini

Indonesia - the key macro issues facing

FMCG firms
Indonesia is south-east Asia's largest
consumer market and is central to the growth
strategy of many an international packaged
food manufacturer eyeing or operating in the
region. However, Indonesia's economy has
slowed in recent years, hitting consumer
spending.

Indonesia - isu makro utama yang dihadapi

perusahaan FMCG
Indonesia adalah negara di Asia Tenggara
yang memiliki pasar konsumen terbesar dan
banyak menjadi pusat pertumbuhan
produsen makanan internasional atau yang
beroperasi di wilayah tersebut . Namun
dalam beberapa tahun terakhir, ekonomi
Indonesia sedang mengalami perlambatan
dan berimbas pada daya beli konsumen.

Underlying positive demographics

With a population of arond 250m, Indonesia
has the largest consumer market in south-east
Asia. Over 28% of Indonesia's population are
under 15 years old. The country has seen
increased urbanisation and a rising middle
class.

Demografi positif yang mendasari

Dengan populasi sekitar 250 juta orang,
Indonesia memiliki pasar konsumen terbesar
di Asia Tenggara . Lebih dari 28 % penduduk
Indonesia berusia di bawah 15 tahun. Secara
umum di Indonesia banyak bermunculan
kelas menengah baru berasal dari
peningkatan ataupun memang baru.

GOODUCK

Good Food , Good Life

DISTRIBUTION Is A GOOD WAY

TO REACH YOUR GOOD CUSTOMER

Line of Distribution

Outlet as Flagship Store

Home Based to operate all activity bussiness and trial all product
with GOODUCK ambience , add a freezer section to
establishment and offer a take-home option to our customers.

Mobile Outlet as Mobile Promotion

Food Truck or Food Stand will give Brand Awareness &
Experience, Use a portable freezer to sell your food line at fairs
and festivals.

B2B Channel
Target : Resto/Cafe, Ministore, etc
Contact locally owned specialty grocers about placing your line
of frozen food in their stores.

B2C Channel
Target : Traditional, Online Shop, Community Gathering, etc
Whenever possible, arrange to conduct product demonstrations
and provide free samples and coupons in these stores

GOODUCK

Good Food , Good Life

Sales Is
A GOOD TEAM

Sales Force

Internal
Build a Sales Team to get more Channel and Share the Product Knowledge

External
Specialty Food Brokers
Recruit the services of an experienced specialty food broker. Food brokers work as
independent sales agents, according to SpecialtyFoodResource.com. A good broker
takes charge of contacting retailers and persuades them to add your frozen food line
to their inventories.
The food broker also handles the physical placement of your frozen food line to
preserve quality. Brokers have the power to offer discounts, negotiate with retailers
and to select or discontinue items based on sales performance.
Before retaining a specialty food broker, ask for referrals from current clients and get
their opinions of his effectiveness and reliability.

GOODUCK

Good Food , Good Life

Marketing & Communication

Social Media Exposure and Feedback
Take advantage of food reviewers by contacting them and offering free product
samples for review. Positive reviews prompt the reviewers audience to try your
frozen food line,
We can feature the review in your advertising. Even a negative review can be a
plus; contact the reviewer and discuss what the problem is. If you agree with the
reviewer's assessment, correct the problem and ask for another review. To get
more feedback, monitor the Internet using tools like Twitter RSS, Instagram,
Facebook and Google Alerts for comments about your frozen food line.
Digital Media
Establish an online blog or website and use it to promote new products and offer
coupons and discounts to consumers.

GOODUCK

Good Food , Good Life

potential market

Langkah Strategis

Strategic Way

kami sudah melakukan pembicaraan dengan Carrefour untuk

menjadikan salah satu hipermarket besar di Indonesia menjadi
jalur distribusi andalan kami kedepannya.

GOODUCK

We are already in talks with Carrefour

to make one large hypermarkets in
Indonesia has become a mainstay of
our future distribution channels

Good Food , Good Life

list menu

List Menu of Indonesian Duck & Chicken

Bebek Bumbu Kalasan

Bebek Bumbu Khas Surabaya
Bebek Bumbu Khas Solo
Bebek Judes Bawang
Bebek Judes Ijo
Bebek Judes Ijo Teri
Bebek Judes Jahe 1
Bebek Judes Jahe 2
Bebek Betutu
Ayam Judes Bawang
Ayam Judes Jahe
Ayam Goreng Bumbu Khas Solo
Ayam Goreng Bumbu Khas Surabaya
Ayam Betutu

GOODUCK

Good Food , Good Life

kitchen equipment

Gas Deep Fryer with Thermostat

Capacity : 2 x 17 liter
Weight : 40 kg
Thermostat : 60 200 C
Dimension : 616 x 610 x 530 mm
Price : IDR 8.650.000

GOODUCK

Good Food , Good Life

kitchen equipment

Solid Door Chest Freezer

Capacity
: 1250 Liter
Temperature : +6C ~ -28C
Voltage/Hz : 220V-240V/50Hz
Power Input : 462 Watt

GOODUCK

N.W / G.W
Dimension
Origin
Price

: 125/138 Kg
: 2360*925*1010mm
: Taiwan
: Rp. 23.350.000,-

Good Food , Good Life

kitchen equipment

Solid Door Chest Freezer

Capacity
: 1250 Liter
Temperature : +6C ~ -28C
Voltage/Hz : 220V-240V/50Hz
Power Input : 462 Watt

GOODUCK

Luxury Dish Ordering Freezer

Upper Section are Cooler, Lower Section are
Freezer
N.W / G.W : 175 Kg
Dimension : 1920*900*2080mm
Price
: Rp. 32.750.000,-

Good Food , Good Life

ESTIMATION INVESTMENT

For 1 Year ( the first year )

INVESTMENT CALCULATION
B2B CHANNELLING PACKAGE

Rp

TARGET SALES
PER MONTH

8.000.000

1 FREZEER

Rp

3.500.000

2 PRODUCT

Rp

3.000.000

3 PROMOTION TOOLS

Rp

750.000

4 MOBILISASI

Rp

750.000

Rp

SLIDING FLAT GLASS FREEZER

SD-186 W/ STICKER BRANDING

6.000.000

RETURN OF
INVESTMENT
7 months

INVESTASI
B2B CHANNELLING PROGRAM

II

Rp 120.000.000

Rp 240.000.000

1-6
months

7 - 12
months

1 MINISTORE

10

Rp

40.000.000

Rp

80.000.000

2 MINIRESTAURANT

10

Rp

40.000.000

Rp

80.000.000

3 OTHERS

10

Rp

40.000.000

Rp

80.000.000

GOODUCK

Good Food , Good Life

804.750.000

FLAGSHIP STORE

A Main Outlet
Rental Space

2 years

110.000.000

220.000.000

Renovation Space

1 set

60.000.000

60.000.000

Interior & Furniture

1 set

60.000.000

60.000.000

Kitchen Equipment

1 set

50.000.000

50.000.000

Restaurant Utensils

1 set

40.000.000

40.000.000

Signage & Exterior

1 set

40.000.000

40.000.000

POS H/W & S/W

2 set

8.000.000

16.000.000

Luxury Dish Ordering Freezer

1 unit

32.750.000

32.750.000

Website

1 set

8.000.000

8.000.000

Flyer

4 set

2.000.000

8.000.000

Digital Advertising

1 year

50.000.000

50.000.000

Others

1 years

30.000.000

30.000.000

Permit

1 set

20.000.000

20.000.000

Uniform

1 set

6.000.000

6.000.000

1 set

150.000.000

150.000.000

1 unit

14.000.000

14.000.000

B Marketing & Promotion

Pre Operational

D Working Capital
Modal Kerja

Delivery Service
Motorcycle

GOODUCK

Good Food , Good Life

MOBILE OUTLET
A Main Outlet
Booth or Truck
Furniture
Restaurant Utensils
Signage & Exterior

216.400.000
1 set
1 set
1 set
1 set

80.000.000
20.000.000
20.000.000
20.000.000

80.000.000
20.000.000
20.000.000
20.000.000

B Marketing & Promotion

Banner
Flyer

1 set
4 set

4.000.000
5.000.000

4.000.000
20.000.000

C Pre Operational
Permit
Uniform

1 set
1 set

20.000.000
2.400.000

20.000.000
2.400.000

D Working Capital
Modal Kerja

1 set

30.000.000

30.000.000

B2B CHANNEL
A Channeling Package
Mini Store
Mini Restaurant
Others

360.000.000
15 set
15 set
15 set

GOODUCK

8.000.000
8.000.000
8.000.000

120.000.000
120.000.000
120.000.000

Good Food , Good Life

B2C CHANNEL
A Sales Force Team
Sales Person
Sales Supervisor
Admin
Delivery

253.500.000
4 person
1 person
1 person
1 person

30.000.000
14.400.000
12.000.000
9.600.000

120.000.000
14.400.000
12.000.000
9.600.000

B Marketing & Promotion

Flyer
Sample
Others

4 set
1 set
1 years

4.000.000
6.000.000
12.000.000

16.000.000
6.000.000
12.000.000

C Pre Operational
Computer & Printer
Uniform

1 set
1 set

4.500.000
3.000.000

4.500.000
3.000.000

D Operational Vehicle
Motorcycle

4 unit

14.000.000

56.000.000

GOODUCK

Good Food , Good Life

250.600.000

STOCKIST
A STOCKIST SPACE
Rental Space

2 years

50.000.000

100.000.000

B EQUIPMENT
Freezer :
Solid Door Chest Freezer 1250
Luxury Dish Ordering Freezer
Computer & Printer
Others

1 unit
1 unit
1 set
1 years

23.350.000
32.750.000
4.500.000
24.000.000

23.350.000
32.750.000
4.500.000
24.000.000

C Human Resource
Manager
Staff
Admin
OB

1 person
1 person
1 person
1 person

30.000.000
14.400.000
12.000.000
9.600.000

30.000.000
14.400.000
12.000.000
9.600.000

TOTAL

GOODUCK

1.885.250.000

Good Food , Good Life

end of this story ,

you realy dont have a time,
so lets start now