SURVEY QUESTIONNAIRE

I am a student of Southeast University enrolled in Dissertation/ Project as part of my MBA

program. As requirements of the dissertation I need to conduct a survey of How to brand
Southeast University. I ensure you that all the data given by you will be held confidential
and will be used only academic purpose. I wish all your cooperation.
a) Part One: RESPONDENTS INFORMATION:
Name: ________________________________________________________
Age: _______ years. Occupation: _____________________. Gender: _____________.
Contact no: ______________________. Monthly Income: ______________

Part There: RATING OF BRANDING SOUTHEAST

Construct

1. Develop a logo and slogan

that represent southeast as
unique spirit, and promote
its development.
2. Need to increase qualities,
values and experiences for
students.
3. Appoints more permanent
& experienced teacher.
4. Target the mid-level family
students & designed tuition
fees for it.
5. Arrange job fairs in every
year.
6. Follow the UGC rules &
regulations.
7. Take admission test for both
undergraduate & graduate
programs.
8. To follow A category
university strategy added
new value to the brand
image.

Strongly Disagree Neutral

disagree
(2)
(3)
(1)

Agree
(4)

Strongly
agree
(5)

9. Club competition activities

with inter universities focus
SEU onwards.
10. Corporate relation & CSR
activities develop its current
brand value.
11. Promotional tools will
enhance its brand position.